{"id":"https://openalex.org/W2339818424","doi":"https://doi.org/10.12816/0020778","title":"\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 : \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0623\u0633\u0645\u0646\u062a \u0648 \u0645\u0634\u062a\u0642\u0627\u062a\u0647 \u0628\u0627\u0644\u0634\u0644\u0641 = Marketing Practices Contribution to the Achievement of Sustainable Development : Company of Cement and Derivatives Ech-Ch\u00e9liff","display_name":"\u0645\u0633\u0627\u0647\u0645\u0629 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0641\u064a \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629 : \u062d\u0627\u0644\u0629 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0627\u0644\u0648\u0637\u0646\u064a\u0629 \u0644\u0644\u0623\u0633\u0645\u0646\u062a \u0648 \u0645\u0634\u062a\u0642\u0627\u062a\u0647 \u0628\u0627\u0644\u0634\u0644\u0641 = Marketing Practices Contribution to the Achievement of Sustainable Development : Company of Cement and Derivatives Ech-Ch\u00e9liff","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2339818424","doi":"https://doi.org/10.12816/0020778","mag":"2339818424"},"language":"ar","primary_location":{"id":"doi:10.12816/0020778","doi":"https://doi.org/10.12816/0020778","is_oa":false,"landing_page_url":"https://doi.org/10.12816/0020778","pdf_url":null,"source":{"id":"https://openalex.org/S4210232218","display_name":"Mag\u0306allat\u0308 al-\u0559ulu\u0304m al-iqtis\u0323a\u0304diyat\u0308 wa al-tasyi\u0304r wa al-\u0559ulu\u0304m al-tig\u0306a\u0304riyat\u0308","issn_l":"1112-8984","issn":["1112-8984","2602-5140"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210145508","host_organization_name":"University Mohamed Boudiaf of M'sila","host_organization_lineage":["https://openalex.org/I4210145508"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648 \u0627\u0644\u062a\u0633\u064a\u064a\u0631 \u0648 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5013035845","display_name":"\u0639\u0644\u064a \u062f\u062d\u0645\u0627\u0646\u064a","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u0639\u0644\u064a \u062f\u062d\u0645\u0627\u0646\u064a","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5013035845"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.44918401,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"11","first_page":"79","last_page":"94"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8500999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.8500999808311462,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13603","display_name":"Corporate Social Responsibility and Sustainability","score":0.1315000057220459,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14453","display_name":"Sustainability and Innovation in Business","score":0.010700000450015068,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-practice","display_name":"marketing practice","score":0.9459999799728394},{"id":"https://openalex.org/keywords/sustainable-development","display_name":"sustainable development","score":0.9779999852180481},{"id":"https://openalex.org/keywords/sustainability-marketing","display_name":"sustainable marketing","score":0.9980000257492065},{"id":"https://openalex.org/keywords/corporate-social-responsibility","display_name":"corporate social responsibility","score":0.9549999833106995},{"id":"https://openalex.org/keywords/environmental-responsibility","display_name":"environmental responsibility","score":0.9039999842643738},{"id":"https://openalex.org/keywords/consumer-confidence","display_name":"consumer confidence","score":0.8190000057220459},{"id":"https://openalex.org/keywords/cement-industry","display_name":"cement industry","score":0.9330000281333923}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7539892196655273},{"id":"https://openalex.org/C552854447","wikidata":"https://www.wikidata.org/wiki/Q131201","display_name":"Sustainable development","level":2,"score":0.6445804238319397},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5917388796806335},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5407123565673828},{"id":"https://openalex.org/C59345209","wikidata":"https://www.wikidata.org/wiki/Q384793","display_name":"Green marketing","level":2,"score":0.5114099383354187},{"id":"https://openalex.org/C141261163","wikidata":"https://www.wikidata.org/wiki/Q218600","display_name":"Corporate social responsibility","level":2,"score":0.4118686318397522},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.34421178698539734},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.16594696044921875},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.07249921560287476},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.12816/0020778","doi":"https://doi.org/10.12816/0020778","is_oa":false,"landing_page_url":"https://doi.org/10.12816/0020778","pdf_url":null,"source":{"id":"https://openalex.org/S4210232218","display_name":"Mag\u0306allat\u0308 al-\u0559ulu\u0304m al-iqtis\u0323a\u0304diyat\u0308 wa al-tasyi\u0304r wa al-\u0559ulu\u0304m al-tig\u0306a\u0304riyat\u0308","issn_l":"1112-8984","issn":["1112-8984","2602-5140"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210145508","host_organization_name":"University Mohamed Boudiaf of M'sila","host_organization_lineage":["https://openalex.org/I4210145508"],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"\u0645\u062c\u0644\u0629 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u0627\u0642\u062a\u0635\u0627\u062f\u064a\u0629 \u0648 \u0627\u0644\u062a\u0633\u064a\u064a\u0631 \u0648 \u0627\u0644\u0639\u0644\u0648\u0645 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Responsible consumption and production","score":0.833299994468689,"id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2955943595","https://openalex.org/W4412360344","https://openalex.org/W3205293877","https://openalex.org/W7154461132","https://openalex.org/W2911296048","https://openalex.org/W3206102225","https://openalex.org/W2955149551","https://openalex.org/W2905014135","https://openalex.org/W3196892526","https://openalex.org/W4411816646"],"abstract_inverted_index":{"\u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629":[0],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642\u064a\u0629":[1],"|":[2,5,8,13,16,19,22,25,31],"\u0627\u0644\u062a\u0646\u0645\u064a\u0629":[3],"\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629":[4],"\u0627\u0644\u062a\u0633\u0648\u064a\u0642":[6],"\u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645":[7],"\u0627\u0644\u0645\u0633\u0624\u0648\u0644\u064a\u0629":[9],"\u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u0629":[10],"\u0648\u0627\u0644\u0628\u064a\u0626\u064a\u0629":[11],"\u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a":[12],"\u062b\u0642\u0629":[14],"\u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646":[15],"Marketing":[17,24],"Practice":[18],"Sustainable":[20,23],"Development":[21],"Social":[26],"Responsibility":[27],"and":[28],"Environmental":[29],"Organizations":[30],"Consumer":[32],"Confidence":[33]},"counts_by_year":[],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2016-06-24T00:00:00"}