{"id":"https://openalex.org/W2336045800","doi":null,"title":"C\u0130NS\u0130YET BAZLI FARKLILIKLAR VE ERKEK T\u00dcKET\u0130C\u0130LERE Y\u00d6NEL\u0130K PAZARLAMA STRATEJ\u0130LER\u0130","display_name":"C\u0130NS\u0130YET BAZLI FARKLILIKLAR VE ERKEK T\u00dcKET\u0130C\u0130LERE Y\u00d6NEL\u0130K PAZARLAMA STRATEJ\u0130LER\u0130","publication_year":2009,"publication_date":"2009-01-01","ids":{"openalex":"https://openalex.org/W2336045800","mag":"2336045800"},"language":"tr","primary_location":{"id":"mag:2336045800","doi":null,"is_oa":false,"landing_page_url":"https://www.acarindex.com/dosyalar/makale/acarindex-1423879093.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5072203457","display_name":"Gender-Based Differences","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Gender-Based Differences","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5072203457"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.9375,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12807","display_name":"Consumer Behavior and Market Dynamics","score":0.9375,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.023800000548362732,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.010999999940395355,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/gender-differences","display_name":"gender differences","score":0.9380000233650208},{"id":"https://openalex.org/keywords/male-consumers","display_name":"male consumers","score":0.9700000286102295},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.8510000109672546},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.796999990940094},{"id":"https://openalex.org/keywords/purchasing-behavior","display_name":"purchasing behavior","score":0.8999999761581421},{"id":"https://openalex.org/keywords/hemispheric-asymmetry","display_name":"hemispheric lateralization","score":0.8870000243186951}],"concepts":[{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.6027916073799133},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4194003939628601},{"id":"https://openalex.org/C2985989394","wikidata":"https://www.wikidata.org/wiki/Q2746910","display_name":"International marketing","level":2,"score":0.4180782437324524},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.37893882393836975},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.37152135372161865},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.33094215393066406}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2336045800","doi":null,"is_oa":false,"landing_page_url":"https://www.acarindex.com/dosyalar/makale/acarindex-1423879093.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.7578999996185303,"id":"https://metadata.un.org/sdg/10","display_name":"Reduced inequalities"},{"score":0.7307999730110168,"id":"https://metadata.un.org/sdg/5","display_name":"Gender equality"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":47,"referenced_works":["https://openalex.org/W473393426","https://openalex.org/W607125933","https://openalex.org/W621788409","https://openalex.org/W1165684488","https://openalex.org/W1530508055","https://openalex.org/W1538895096","https://openalex.org/W1550952348","https://openalex.org/W1773942126","https://openalex.org/W1923963834","https://openalex.org/W1943504040","https://openalex.org/W1964363511","https://openalex.org/W1964423073","https://openalex.org/W1966767589","https://openalex.org/W1967504435","https://openalex.org/W1970352426","https://openalex.org/W1977035251","https://openalex.org/W1982383404","https://openalex.org/W1983804030","https://openalex.org/W1989099798","https://openalex.org/W1989301416","https://openalex.org/W2003181638","https://openalex.org/W2004605523","https://openalex.org/W2011071231","https://openalex.org/W2011489626","https://openalex.org/W2011497202","https://openalex.org/W2020235886","https://openalex.org/W2029029275","https://openalex.org/W2045812373","https://openalex.org/W2055845360","https://openalex.org/W2056496369","https://openalex.org/W2063839081","https://openalex.org/W2073560350","https://openalex.org/W2075853228","https://openalex.org/W2089185590","https://openalex.org/W2090036017","https://openalex.org/W2097110894","https://openalex.org/W2119022769","https://openalex.org/W2128406954","https://openalex.org/W2158050191","https://openalex.org/W2279828637","https://openalex.org/W2315157751","https://openalex.org/W2480454836","https://openalex.org/W2528223325","https://openalex.org/W2530090714","https://openalex.org/W2751998548","https://openalex.org/W2969542150","https://openalex.org/W3126848209"],"related_works":["https://openalex.org/W7132235220","https://openalex.org/W6991242279","https://openalex.org/W7050686974","https://openalex.org/W4400367106","https://openalex.org/W1984914141","https://openalex.org/W7056879771","https://openalex.org/W2798117727","https://openalex.org/W3048335450","https://openalex.org/W6981128055","https://openalex.org/W7065111034"],"abstract_inverted_index":{"Gender":[0],"is":[1,22,68,87],"frequently":[2],"used":[3],"as":[4,98],"a":[5,10,29],"basis":[6],"for":[7,9,89,116],"segmentation":[8],"significant":[11],"proportion":[12],"of":[13,31,81],"products":[14],"and":[15,18,28,33,57,79,100,109],"services.":[16],"Men":[17],"women":[19],"are":[20,53,60],"different":[21],"commonly":[23],"accepted":[24],"in":[25,46,76],"most":[26],"societies,":[27],"host":[30],"social":[32],"biological":[34],"factors":[35],"seem":[36],"to":[37,91,113],"drive":[38],"these":[39],"differences.":[40],"Sex":[41],"differences":[42,71,75,93],"might":[43],"also":[44],"exist":[45],"hemispheric":[47],"lateralization,":[48],"such":[49,70,97],"that":[50],"male":[51,105,114],"brains":[52,59],"more":[54,61],"functionally":[55],"lateralized":[56],"female":[58],"integrated.":[62],"However,":[63],"an":[64],"important":[65,88],"marketing":[66,111],"question":[67],"whether":[69],"translate":[72],"into":[73],"consistent":[74],"the":[77,117],"processing":[78],"evaluation":[80],"marketing.":[82],"For":[83],"this":[84],"reason,":[85],"it":[86],"marketers":[90],"understand":[92],"between":[94],"consumer":[95],"groups":[96],"men":[99],"women.":[101],"This":[102],"paper":[103],"reviews":[104],"consumers\u2019":[106],"purchasing":[107],"behaviors":[108],"presents":[110],"strategies":[112],"consumers":[115],"enterprises.":[118]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}
