{"id":"https://openalex.org/W2335675968","doi":null,"title":"The theoretical antecedents to communication primes: A holistic perspective with public policy implications","display_name":"The theoretical antecedents to communication primes: A holistic perspective with public policy implications","publication_year":2014,"publication_date":"2014-09-29","ids":{"openalex":"https://openalex.org/W2335675968","mag":"2335675968"},"language":"en","primary_location":{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/18315","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1794/18315","pdf_url":"https://scholarsbank.uoregon.edu/bitstreams/49f31ec6-63b6-4dfc-89d2-e388a71deb10/download","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Electronic Thesis or Dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://scholarsbank.uoregon.edu/bitstreams/49f31ec6-63b6-4dfc-89d2-e388a71deb10/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060645517","display_name":"Elizabeth A. Minton","orcid":"https://orcid.org/0000-0002-3567-5230","observed_orcids":["https://orcid.org/0000-0002-3567-5230","https://orcid.org/0000-0002-1159-302X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Elizabeth A. Minton","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0002-3567-5230","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5060645517"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3711000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3711000084877014,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.25459998846054077,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.15639999508857727,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/priming","display_name":"priming","score":0.4819999933242798},{"id":"https://openalex.org/keywords/cause-related-marketing","display_name":"cause-related marketing","score":0.9319999814033508},{"id":"https://openalex.org/keywords/co-branding","display_name":"co-branding","score":0.8230000138282776},{"id":"https://openalex.org/keywords/sponsorship","display_name":"sponsorship","score":0.8960000276565552},{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.4830000102519989},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9279999732971191},{"id":"https://openalex.org/keywords/disclaimers","display_name":"disclaimers","score":0.7099999785423279},{"id":"https://openalex.org/keywords/advertising-skepticism","display_name":"advertising skepticism","score":0.7120000123977661},{"id":"https://openalex.org/keywords/theory-of-mind","display_name":"theory of mind","score":0.8730000257492065},{"id":"https://openalex.org/keywords/psychological-reactance","display_name":"reactance","score":0.9760000109672546},{"id":"https://openalex.org/keywords/working-memory-capacity","display_name":"working memory capacity","score":0.9570000171661377},{"id":"https://openalex.org/keywords/consumer-information-processing","display_name":"consumer information processing","score":0.8679999709129333},{"id":"https://openalex.org/keywords/abc-model-of-attitudes","display_name":"ABC model of attitudes","score":0.675000011920929},{"id":"https://openalex.org/keywords/public-policy-implications","display_name":"public policy implications","score":0.5690000057220459}],"concepts":[{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.6775825023651123},{"id":"https://openalex.org/C39549134","wikidata":"https://www.wikidata.org/wiki/Q133080","display_name":"Public relations","level":1,"score":0.37865719199180603},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3617614805698395},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.35876476764678955},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.22987166047096252},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/18315","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1794/18315","pdf_url":"https://scholarsbank.uoregon.edu/bitstreams/49f31ec6-63b6-4dfc-89d2-e388a71deb10/download","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Electronic Thesis or Dissertation"},{"id":"mag:2335675968","doi":null,"is_oa":false,"landing_page_url":"https://scholarsbank.uoregon.edu/xmlui/bitstream/1794/18315/1/Minton_oregon_0171A_10915.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:scholarsbank.uoregon.edu:1794/18315","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/1794/18315","pdf_url":"https://scholarsbank.uoregon.edu/bitstreams/49f31ec6-63b6-4dfc-89d2-e388a71deb10/download","source":{"id":"https://openalex.org/S4377196436","display_name":"Scholars' Bank (University of Oregon)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I181233156","host_organization_name":"University of Oregon","host_organization_lineage":["https://openalex.org/I181233156"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Electronic Thesis or Dissertation"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2335675968.pdf","grobid_xml":"https://content.openalex.org/works/W2335675968.grobid-xml"},"referenced_works_count":121,"referenced_works":["https://openalex.org/W648651162","https://openalex.org/W1525944354","https://openalex.org/W1525995756","https://openalex.org/W1531566603","https://openalex.org/W1539896512","https://openalex.org/W1575910362","https://openalex.org/W1949785424","https://openalex.org/W1956680862","https://openalex.org/W1964957719","https://openalex.org/W1965235970","https://openalex.org/W1965477689","https://openalex.org/W1967723450","https://openalex.org/W1970190931","https://openalex.org/W1972535053","https://openalex.org/W1975533434","https://openalex.org/W1976839163","https://openalex.org/W1978816387","https://openalex.org/W1978867976","https://openalex.org/W1986500449","https://openalex.org/W1989521938","https://openalex.org/W1989999669","https://openalex.org/W1990656690","https://openalex.org/W1990948551","https://openalex.org/W1992809532","https://openalex.org/W1992988410","https://openalex.org/W1993650494","https://openalex.org/W1996121126","https://openalex.org/W1996724467","https://openalex.org/W1997783325","https://openalex.org/W2000159472","https://openalex.org/W2002338670","https://openalex.org/W2002919506","https://openalex.org/W2004422341","https://openalex.org/W2004531105","https://openalex.org/W2005114449","https://openalex.org/W2008037924","https://openalex.org/W2010893621","https://openalex.org/W2011273391","https://openalex.org/W2011630390","https://openalex.org/W2012682638","https://openalex.org/W2015229424","https://openalex.org/W2017903120","https://openalex.org/W2018483867","https://openalex.org/W2020535048","https://openalex.org/W2022453863","https://openalex.org/W2023252713","https://openalex.org/W2033375858","https://openalex.org/W2037894217","https://openalex.org/W2042664620","https://openalex.org/W2042801896","https://openalex.org/W2046037438","https://openalex.org/W2046411892","https://openalex.org/W2050314830","https://openalex.org/W2051523299","https://openalex.org/W2052392187","https://openalex.org/W2053070609","https://openalex.org/W2055003385","https://openalex.org/W2055290734","https://openalex.org/W2056783707","https://openalex.org/W2059340733","https://openalex.org/W2061539494","https://openalex.org/W2064402988","https://openalex.org/W2064927577","https://openalex.org/W2066979000","https://openalex.org/W2069451162","https://openalex.org/W2069910709","https://openalex.org/W2071666535","https://openalex.org/W2073801934","https://openalex.org/W2078420891","https://openalex.org/W2080816677","https://openalex.org/W2082943496","https://openalex.org/W2083229775","https://openalex.org/W2084470243","https://openalex.org/W2086015296","https://openalex.org/W2086063891","https://openalex.org/W2091845522","https://openalex.org/W2096593530","https://openalex.org/W2100994755","https://openalex.org/W2108867285","https://openalex.org/W2109884388","https://openalex.org/W2110964398","https://openalex.org/W2111140041","https://openalex.org/W2116308420","https://openalex.org/W2116496173","https://openalex.org/W2117019182","https://openalex.org/W2117120478","https://openalex.org/W2117753247","https://openalex.org/W2120907018","https://openalex.org/W2123851756","https://openalex.org/W2129109336","https://openalex.org/W2129416096","https://openalex.org/W2135255848","https://openalex.org/W2139913331","https://openalex.org/W2140247331","https://openalex.org/W2141538250","https://openalex.org/W2141765119","https://openalex.org/W2149688032","https://openalex.org/W2150672384","https://openalex.org/W2154308171","https://openalex.org/W2154573248","https://openalex.org/W2155479778","https://openalex.org/W2159310655","https://openalex.org/W2159601903","https://openalex.org/W2162137610","https://openalex.org/W2165331425","https://openalex.org/W2168813198","https://openalex.org/W2171697157","https://openalex.org/W2172337630","https://openalex.org/W2175044829","https://openalex.org/W2187518660","https://openalex.org/W2272640135","https://openalex.org/W2325605927","https://openalex.org/W2764479236","https://openalex.org/W2908617471","https://openalex.org/W2910031646","https://openalex.org/W3101145771","https://openalex.org/W3122052702","https://openalex.org/W3217444941","https://openalex.org/W4232031327","https://openalex.org/W4241012953","https://openalex.org/W4243515250"],"related_works":["https://openalex.org/W783170522","https://openalex.org/W2439024383","https://openalex.org/W2625689793","https://openalex.org/W2533567172","https://openalex.org/W2035527322","https://openalex.org/W2802679694","https://openalex.org/W3161164747","https://openalex.org/W3086613179","https://openalex.org/W6981478179","https://openalex.org/W2005685345"],"abstract_inverted_index":{"This":[0,98],"research":[1,8,39,99],"provides":[2,279],"a":[3,43,106,135,139,317,338],"thorough":[4],"review":[5],"of":[6,23,54,69,120,127,195,224,237,310,320,342],"the":[7,28,51,79,124,143,212,330,343],"on":[9,47,154,163,301,332],"priming":[10,24,31,38,48,63,70,80,157,216,220,333,346],"and":[11,27,59,67,158,169,176,230,243,252,265,275,295,312,334,336],"marketing":[12,335],"(essay":[13,25,33],"1)":[14],"as":[15,17,105,273,289],"well":[16],"empirically":[18],"explores":[19,100,123,152,182],"several":[20],"unintended":[21],"consequences":[22],"2)":[26],"antecedents":[29,185,232,283,308,344],"to":[30,108,115,138,186,198,206,233,246,284,315,345],"effects":[32,217],"3).":[34],"In":[35,84],"essay":[36,85,121,238],"1,":[37],"is":[40,65],"reviewed":[41,75],"using":[42,50],"classification":[44],"system":[45],"based":[46],"outcome":[49],"ABC":[52],"model":[53,319],"attitudes":[55],"(i.e.,":[56,88,142],"affective,":[57],"behavioral,":[58],"cognitive":[60],"priming).":[61],"The":[62],"process":[64,81],"discussed,":[66],"types":[68],"in":[71,78,202,228,249,263,306],"each":[72],"category":[73],"are":[74,82,96,258],"before":[76],"challenges":[77],"discussed.":[83],"2,":[86],"non-product-centric":[87],"collateral)":[89],"primes":[90,130,189,286],"(e.g.,":[91],"co-branding,":[92],"sponsorship,":[93],"cause":[94,116,137],"marketing)":[95],"explored.":[97],"how":[101],"collateral":[102,128,155,187],"information":[103,322],"works":[104],"prime":[107,178],"influence":[109],"product":[110,147,164],"evaluations,":[111],"specifically":[112,210],"with":[113,269],"application":[114],"marketing.":[117],"Study":[118,150,180,235,277,298],"1":[119,236],"2":[122,151,251,278,303],"consumer":[125,321],"outcomes":[126],"communication":[129,156,188],"by":[131,218,254,291,304],"showing":[132,255],"that":[133,160,191,256,261],"adding":[134,305],"health":[136,148,161],"cookie":[140],"package":[141],"prime)":[144],"significantly":[145],"increases":[146],"perceptions.":[149],"limits":[153],"finds":[159],"charities":[162],"packaging":[165],"increase":[166,174],"brand":[167],"attitude":[168],"purchase":[170],"intentions,":[171],"while":[172],"disclaimers":[173],"processing":[175],"reduce":[177],"effects.":[179,347],"3":[181,209,239,253,299],"person":[183],"specific":[184],"revealing":[190],"an":[192],"individual's":[193],"theory":[194,226],"mind":[196,311],"leads":[197],"ad":[199],"skepticism":[200],"that,":[201],"turn,":[203],"influences":[204],"reaction":[205],"primes.":[207],"Essay":[208],"examines":[211],"theoretical":[213],"framework":[214],"underlying":[215],"examining":[219],"from":[221],"two":[222],"bodies":[223],"competing":[225],"rooted":[227],"individual":[229,282],"social":[231,307],"behavior.":[234],"confirms":[240],"past":[241],"findings":[242],"develops":[244],"materials":[245],"be":[247],"used":[248],"studies":[250],"spokesfigures":[257],"marketer-supplied":[259],"cues":[260,267],"vary":[262],"manipulativeness,":[264],"these":[266,326],"interact":[268],"other":[270],"cues,":[271],"such":[272],"complexity":[274],"persuasion.":[276],"support":[280],"for":[281],"cue-based":[285],"(cognitive":[287],"abilities,":[288],"measured":[290],"working":[292],"memory":[293],"capacity,":[294],"advertising":[296],"skepticism).":[297],"builds":[300],"study":[302],"(theory":[309],"psychological":[313],"reactance)":[314],"develop":[316],"comprehensive":[318],"processing.":[323],"All":[324],"together,":[325],"three":[327],"essays":[328],"explore":[329],"literature":[331],"provide":[337],"more":[339],"holistic":[340],"understanding":[341]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
