{"id":"https://openalex.org/W2334876340","doi":"https://doi.org/10.5850/jksct.2015.39.5.765","title":"A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s","display_name":"A Study on e-WOM and Satisfaction of Chinese Online Fashion Product Shoppers in Their 20s","publication_year":2015,"publication_date":"2015-10-31","ids":{"openalex":"https://openalex.org/W2334876340","doi":"https://doi.org/10.5850/jksct.2015.39.5.765","mag":"2334876340"},"language":"en","primary_location":{"id":"doi:10.5850/jksct.2015.39.5.765","doi":"https://doi.org/10.5850/jksct.2015.39.5.765","is_oa":false,"landing_page_url":"https://doi.org/10.5850/jksct.2015.39.5.765","pdf_url":null,"source":{"id":"https://openalex.org/S2764524308","display_name":"Journal of the Korean Society of Clothing and Textiles","issn_l":"1225-1151","issn":["1225-1151","2234-0793"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","kci-registered","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4324030528","host_organization_name":"The Korean Society of Clothing and Textiles","host_organization_lineage":["https://openalex.org/P4324030528"],"host_organization_lineage_names":["The Korean Society of Clothing and Textiles"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Korean Society of Clothing and Textiles","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5100701751","display_name":"Chao Xu","orcid":"https://orcid.org/0000-0001-9887-0095","observed_orcids":["https://orcid.org/0000-0001-9887-0095"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Chao Xu","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5100706535","display_name":"Hye Sun Park","orcid":"https://orcid.org/0000-0002-3275-1437","observed_orcids":["https://orcid.org/0000-0002-3275-1437","https://orcid.org/0000-0002-2835-5183"]},"institutions":[{"id":"https://openalex.org/I110118728","display_name":"Pai Chai University","ror":"https://ror.org/05drcjw53","country_code":"KR","type":"education","lineage":["https://openalex.org/I110118728"]}],"countries":["KR"],"is_corresponding":false,"raw_author_name":"Hye Sun Park","raw_affiliation_strings":["Pai-Chai Univ"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Pai-Chai Univ","institution_ids":["https://openalex.org/I110118728"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.6425,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.81340035,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"39","issue":"5","first_page":"765","last_page":"777"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9916999936103821,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.0032999999821186066,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.002099999925121665,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/electronic-word-of-mouth","display_name":"electronic word of mouth","score":0.9599999785423279},{"id":"https://openalex.org/keywords/purchase-satisfaction","display_name":"purchase satisfaction","score":0.8849999904632568},{"id":"https://openalex.org/keywords/online-fashion-shopping","display_name":"online fashion shopping","score":0.8949999809265137},{"id":"https://openalex.org/keywords/young-adult-consumers","display_name":"young adult consumers","score":0.7730000019073486},{"id":"https://openalex.org/keywords/risk-reduction","display_name":"risk mitigation","score":0.7870000004768372},{"id":"https://openalex.org/keywords/consumer-confidence","display_name":"consumer confidence","score":0.878000020980835},{"id":"https://openalex.org/keywords/chinese-consumers","display_name":"Chinese consumers","score":0.7570000290870667}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.7341952323913574},{"id":"https://openalex.org/C2777113389","wikidata":"https://www.wikidata.org/wiki/Q208195","display_name":"Pleasure","level":2,"score":0.6085649728775024},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.5750821232795715},{"id":"https://openalex.org/C106906290","wikidata":"https://www.wikidata.org/wiki/Q1140909","display_name":"Cronbach's alpha","level":3,"score":0.5378263592720032},{"id":"https://openalex.org/C2777267654","wikidata":"https://www.wikidata.org/wiki/Q3519023","display_name":"Test (biology)","level":2,"score":0.41726547479629517},{"id":"https://openalex.org/C761482","wikidata":"https://www.wikidata.org/wiki/Q118093","display_name":"Transmission (telecommunications)","level":2,"score":0.41546106338500977},{"id":"https://openalex.org/C138496976","wikidata":"https://www.wikidata.org/wiki/Q175002","display_name":"Developmental psychology","level":1,"score":0.10670414566993713},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.08129304647445679},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C169760540","wikidata":"https://www.wikidata.org/wiki/Q207011","display_name":"Neuroscience","level":1,"score":0.0},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C171606756","wikidata":"https://www.wikidata.org/wiki/Q506132","display_name":"Psychometrics","level":2,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5850/jksct.2015.39.5.765","doi":"https://doi.org/10.5850/jksct.2015.39.5.765","is_oa":false,"landing_page_url":"https://doi.org/10.5850/jksct.2015.39.5.765","pdf_url":null,"source":{"id":"https://openalex.org/S2764524308","display_name":"Journal of the Korean Society of Clothing and Textiles","issn_l":"1225-1151","issn":["1225-1151","2234-0793"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["jufo-1","kci-registered","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4324030528","host_organization_name":"The Korean Society of Clothing and Textiles","host_organization_lineage":["https://openalex.org/P4324030528"],"host_organization_lineage_names":["The Korean Society of Clothing and Textiles"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of the Korean Society of Clothing and Textiles","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":36,"referenced_works":["https://openalex.org/W211046028","https://openalex.org/W826932027","https://openalex.org/W1415344523","https://openalex.org/W1550522855","https://openalex.org/W1556057683","https://openalex.org/W1846223488","https://openalex.org/W1964384156","https://openalex.org/W1975266452","https://openalex.org/W1993249246","https://openalex.org/W1995822985","https://openalex.org/W2013044469","https://openalex.org/W2028968705","https://openalex.org/W2031944965","https://openalex.org/W2032654085","https://openalex.org/W2041347490","https://openalex.org/W2083156723","https://openalex.org/W2085038059","https://openalex.org/W2092261986","https://openalex.org/W2092824697","https://openalex.org/W2167325287","https://openalex.org/W2312594559","https://openalex.org/W2313319791","https://openalex.org/W2313415840","https://openalex.org/W2316964395","https://openalex.org/W2318314868","https://openalex.org/W2318482863","https://openalex.org/W2319191980","https://openalex.org/W2801981164","https://openalex.org/W2874193267","https://openalex.org/W2947254111","https://openalex.org/W2953413742","https://openalex.org/W2953839945","https://openalex.org/W2962442653","https://openalex.org/W3025108749","https://openalex.org/W3134413281","https://openalex.org/W4285719527"],"related_works":["https://openalex.org/W2260485603","https://openalex.org/W3158445650","https://openalex.org/W3195352491","https://openalex.org/W2556413710","https://openalex.org/W2256924388","https://openalex.org/W7038637996","https://openalex.org/W4390475680","https://openalex.org/W7002249531","https://openalex.org/W7135688553","https://openalex.org/W1993958055"],"abstract_inverted_index":{"Abstract":[0],"This":[1,32],"study":[2,33],"examined":[3],"the":[4,20,35],"e-WOM":[5,85,99,114,132,152,163,166,169,172],"acception":[6,23,29,38,86,115,117,122],"and":[7,18,24,39,71,93,106,144],"transmission":[8,25,40,100,133,136,160,167,173],"motive":[9,26,120],"of":[10,22,37,84,98,113,131,149],"Chinese":[11,53],"online":[12],"fashion":[13],"productshoppers":[14],"in":[15,55,147],"their":[16,56],"20s":[17],"analyzed":[19,59],"effect":[21,36],"factors":[27],"on":[28,42],"andtransmission":[30],"behavior.":[31,118,137],"investigated":[34],"behaviors":[41],"pur-chase":[43],"satisfaction.":[44],"Analysis":[45],"was":[46],"conducted":[47],"with":[48,60],"data":[49],"collected":[50],"from":[51],"373":[52],"individuals":[54],"20s.Data":[57],"were":[58],"factorial":[61],"analysis,":[62,66],"ANOVA,":[63],"multiple":[64],"regression":[65],"chi-square":[67],"test,":[68],"paired":[69],"t-test,":[70],"Cronbach's":[72],"\u03b1":[73],"using":[74],"SPSS":[75],"18.0.":[76],"The":[77,81,95,110,128],"results":[78],"were:":[79],"1.":[80],"factor":[82,96],"analysis":[83,97],"mo-tive":[87],"extracted":[88],"two":[89,111],"factors:":[90,103],"risk":[91],"reduction":[92],"confidence.":[94],"motiveextracted":[101],"three":[102,129],"Compensation/pleasure,":[104],"advice,":[105,142],"emotion":[107,145],"expression.":[108],"2.":[109],"motives":[112,130,134],"affected":[116,121,135,140,155],"Confidence":[119],"behavior":[123,139,154],"more":[124,158],"than":[125,159],"riskreduction":[126],"motive.":[127],"Trans-mission":[138],"by":[141],"compensation/pleasure,":[143],"expression":[146],"order":[148],"significan-ce.":[150],"3.":[151],"acceptance":[153,164,170],"purchase":[156],"satisfaction":[157],"behavior.Key":[161],"words:":[162],"motive,":[165,168],"behavior,":[171,174],"Purchase":[175],"satisfaction;":[176],"\uc778\ud130\ub137\uad6c\uc804":[177,179,181,183],"\uc218\uc6a9\ub3d9\uae30,":[178],"\uc804\ub2ec\ub3d9\uae30,":[180],"\uc218\uc6a9\ud589\ub3d9,":[182],"\uc804\ub2ec\ud589\ub3d9,":[184],"\uad6c\ub9e4\ub9cc\uc871\ub3c4":[185]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}