{"id":"https://openalex.org/W2332229477","doi":"https://doi.org/10.1123/jsm.2015-0332","title":"Determinants of Word-of-Mouth Influence in Sport Viewership","display_name":"Determinants of Word-of-Mouth Influence in Sport Viewership","publication_year":2016,"publication_date":"2016-03-01","ids":{"openalex":"https://openalex.org/W2332229477","doi":"https://doi.org/10.1123/jsm.2015-0332","mag":"2332229477"},"language":"en","primary_location":{"id":"doi:10.1123/jsm.2015-0332","doi":"https://doi.org/10.1123/jsm.2015-0332","is_oa":false,"landing_page_url":"https://doi.org/10.1123/jsm.2015-0332","pdf_url":null,"source":{"id":"https://openalex.org/S165879012","display_name":"Journal of Sport Management","issn_l":"0888-4773","issn":["0888-4773","1543-270X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310322142","host_organization_name":"Human Kinetics","host_organization_lineage":["https://openalex.org/P4310322142"],"host_organization_lineage_names":["Human Kinetics"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Sport Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046636405","display_name":"Akira Asada","orcid":"https://orcid.org/0000-0001-5819-0538","observed_orcids":["https://orcid.org/0000-0001-5819-0538"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Akira Asada","raw_affiliation_strings":["1University of Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"1University of Florida","institution_ids":["https://openalex.org/I33213144"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5102767800","display_name":"Yong Jae Ko","orcid":"https://orcid.org/0000-0002-4134-2539","observed_orcids":["https://orcid.org/0000-0002-4134-2539"]},"institutions":[{"id":"https://openalex.org/I33213144","display_name":"University of Florida","ror":"https://ror.org/02y3ad647","country_code":"US","type":"education","lineage":["https://openalex.org/I33213144"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Yong Jae Ko","raw_affiliation_strings":["1University of Florida"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"1University of Florida","institution_ids":["https://openalex.org/I33213144"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5102767800"],"corresponding_institution_ids":["https://openalex.org/I33213144"],"apc_list":null,"apc_paid":null,"fwci":8.4342,"has_fulltext":false,"cited_by_count":77,"citation_normalized_percentile":{"value":0.96880139,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":97,"max":99},"biblio":{"volume":"30","issue":"2","first_page":"192","last_page":"206"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8779000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8779000043869019,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10942","display_name":"Sports, Gender, and Society","score":0.09480000287294388,"subfield":{"id":"https://openalex.org/subfields/3318","display_name":"Gender Studies"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.006200000178068876,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.9200000166893005},{"id":"https://openalex.org/keywords/perceived-influence","display_name":"perceived influence","score":0.9539999961853027},{"id":"https://openalex.org/keywords/homophily","display_name":"homophily","score":0.9850000143051147},{"id":"https://openalex.org/keywords/consumer-involvement","display_name":"consumer involvement","score":0.8610000014305115},{"id":"https://openalex.org/keywords/sports-consumers","display_name":"sports consumers","score":0.6600000262260437}],"concepts":[{"id":"https://openalex.org/C2779812341","wikidata":"https://www.wikidata.org/wiki/Q5891525","display_name":"Homophily","level":2,"score":0.8483288884162903},{"id":"https://openalex.org/C198104137","wikidata":"https://www.wikidata.org/wiki/Q974688","display_name":"Communication source","level":2,"score":0.7208160161972046},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.7107016444206238},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.6339623332023621},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5827609896659851},{"id":"https://openalex.org/C164850336","wikidata":"https://www.wikidata.org/wiki/Q3685487","display_name":"Interpersonal communication","level":2,"score":0.5436269044876099},{"id":"https://openalex.org/C82307848","wikidata":"https://www.wikidata.org/wiki/Q847520","display_name":"Audience measurement","level":2,"score":0.5284404754638672},{"id":"https://openalex.org/C2779662365","wikidata":"https://www.wikidata.org/wiki/Q5416694","display_name":"Event (particle physics)","level":2,"score":0.5136181712150574},{"id":"https://openalex.org/C153701036","wikidata":"https://www.wikidata.org/wiki/Q659974","display_name":"Trustworthiness","level":2,"score":0.5018641948699951},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.43750548362731934},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.14668512344360352},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.11051446199417114},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C62520636","wikidata":"https://www.wikidata.org/wiki/Q944","display_name":"Quantum mechanics","level":1,"score":0.0},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1123/jsm.2015-0332","doi":"https://doi.org/10.1123/jsm.2015-0332","is_oa":false,"landing_page_url":"https://doi.org/10.1123/jsm.2015-0332","pdf_url":null,"source":{"id":"https://openalex.org/S165879012","display_name":"Journal of Sport Management","issn_l":"0888-4773","issn":["0888-4773","1543-270X"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","dongbi-c","fnege-4","jufo-1","norway-1","poland-70","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310322142","host_organization_name":"Human Kinetics","host_organization_lineage":["https://openalex.org/P4310322142"],"host_organization_lineage_names":["Human Kinetics"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Sport Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2972668791","https://openalex.org/W3049283194","https://openalex.org/W4386847074","https://openalex.org/W2500792475","https://openalex.org/W243803605","https://openalex.org/W2094242492","https://openalex.org/W2791078155","https://openalex.org/W4289765810","https://openalex.org/W7217005275","https://openalex.org/W1546366938"],"abstract_inverted_index":{"The":[0,105],"purpose":[1],"of":[2,10,35,48,53,58,61,69,111,114,119],"this":[3],"study":[4],"was":[5],"to":[6,90,130],"identify":[7],"key":[8],"characteristics":[9,34],"word-of-mouth":[11],"(WOM)":[12],"communication":[13],"and":[14,41,43,51,73,100,117,126,135],"examine":[15],"their":[16],"impact":[17],"on":[18,122],"sport":[19,24,83],"consumers\u2019":[20],"perceived":[21,59],"influence":[22,60],"in":[23,95],"viewership.":[25],"Through":[26],"an":[27],"extensive":[28],"literature":[29],"review,":[30],"we":[31],"identified":[32],"the":[33,36,44,66,96,103,108],"message":[37,45,49,54,76,115,120],"sender":[38],"(i.e.,":[39,46],"expertise":[40],"trustworthiness)":[42],"richness":[47,113],"content":[50],"strength":[52,118],"delivery)":[55],"as":[56],"determinants":[57],"WOM.":[62],"We":[63],"also":[64],"examined":[65],"moderating":[67,132],"effects":[68,110],"homophily":[70],"(interpersonal":[71],"factors)":[72],"involvement":[74,127],"(the":[75],"receiver":[77],"characteristics).":[78],"Data":[79],"were":[80,128],"collected":[81],"from":[82],"consumers":[84],"who":[85],"had":[86],"received":[87],"a":[88,92],"recommendation":[89],"watch":[91],"sporting":[93],"event":[94],"preceding":[97],"3":[98],"months":[99],"actually":[101],"watched":[102],"event.":[104],"results":[106],"indicate":[107],"positive":[109],"trustworthiness,":[112],"content,":[116],"delivery":[121],"WOM":[123],"influence.":[124],"Homophily":[125],"found":[129],"have":[131],"effects.":[133],"Theoretical":[134],"managerial":[136],"implications":[137],"are":[138],"discussed.":[139]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2023,"cited_by_count":13},{"year":2022,"cited_by_count":8},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":10},{"year":2019,"cited_by_count":7},{"year":2018,"cited_by_count":6},{"year":2017,"cited_by_count":4}],"updated_date":"2026-11-10T11:39:43.021295","created_date":"2016-06-24T00:00:00"}
