{"id":"https://openalex.org/W2331407770","doi":"https://doi.org/10.1177/002224297604000102","title":"Planning Product Line Strategy: A Matrix Approach","display_name":"Planning Product Line Strategy: A Matrix Approach","publication_year":1976,"publication_date":"1976-01-01","ids":{"openalex":"https://openalex.org/W2331407770","doi":"https://doi.org/10.1177/002224297604000102","mag":"2331407770"},"language":"en","primary_location":{"id":"doi:10.1177/002224297604000102","doi":"https://doi.org/10.1177/002224297604000102","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224297604000102","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5108545566","display_name":"Yoram Wind","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Yoram Wind","raw_affiliation_strings":["Wharton School, University of Pennsylvania, Philadelphia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wharton School, University of Pennsylvania, Philadelphia","institution_ids":["https://openalex.org/I79576946"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5030146562","display_name":"Henry J. Claycamp","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I79576946","display_name":"University of Pennsylvania","ror":"https://ror.org/00b30xv10","country_code":"US","type":"education","lineage":["https://openalex.org/I79576946"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Henry J. Claycamp","raw_affiliation_strings":["Wharton School, University of Pennsylvania, Philadelphia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Wharton School, University of Pennsylvania, Philadelphia","institution_ids":["https://openalex.org/I79576946"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I79576946"],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":19.1477,"has_fulltext":false,"cited_by_count":89,"citation_normalized_percentile":{"value":0.98961116,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"40","issue":"1","first_page":"2","last_page":"2"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.3707999885082245,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.3707999885082245,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.24169999361038208,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13137","display_name":"Strategic Planning and Analysis","score":0.20409999787807465,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/product-line-strategy","display_name":"product line strategy","score":0.9539999961853027},{"id":"https://openalex.org/keywords/strategic-marketing-plan","display_name":"strategic marketing plan","score":0.8569999933242798},{"id":"https://openalex.org/keywords/product-positioning","display_name":"product positioning","score":0.7570000290870667},{"id":"https://openalex.org/keywords/sales","display_name":"sales","score":0.5220000147819519},{"id":"https://openalex.org/keywords/market-share","display_name":"market share","score":0.7960000038146973},{"id":"https://openalex.org/keywords/profitability","display_name":"profitability","score":0.9860000014305115},{"id":"https://openalex.org/keywords/product-life-cycle","display_name":"product life cycle","score":0.7879999876022339},{"id":"https://openalex.org/keywords/product-portfolio-analysis","display_name":"product portfolio analysis","score":0.6899999976158142},{"id":"https://openalex.org/keywords/pims","display_name":"PIMS","score":0.5690000057220459},{"id":"https://openalex.org/keywords/matrix-approach","display_name":"matrix approach","score":0.515999972820282}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6945072412490845},{"id":"https://openalex.org/C129361004","wikidata":"https://www.wikidata.org/wiki/Q2470236","display_name":"Profitability index","level":2,"score":0.6449229717254639},{"id":"https://openalex.org/C16051113","wikidata":"https://www.wikidata.org/wiki/Q828814","display_name":"Market share","level":2,"score":0.6266472935676575},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.583179235458374},{"id":"https://openalex.org/C67741611","wikidata":"https://www.wikidata.org/wiki/Q7247787","display_name":"Product proliferation","level":4,"score":0.5162303447723389},{"id":"https://openalex.org/C2780680512","wikidata":"https://www.wikidata.org/wiki/Q2111845","display_name":"Product strategy","level":4,"score":0.5033718943595886},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.4966760277748108},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4929928481578827},{"id":"https://openalex.org/C19351080","wikidata":"https://www.wikidata.org/wiki/Q1395034","display_name":"New product development","level":2,"score":0.47433704137802124},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.45798057317733765},{"id":"https://openalex.org/C2776829468","wikidata":"https://www.wikidata.org/wiki/Q580529","display_name":"Marketing plan","level":2,"score":0.447075754404068},{"id":"https://openalex.org/C2780821815","wikidata":"https://www.wikidata.org/wiki/Q5340806","display_name":"Portfolio","level":2,"score":0.4450494647026062},{"id":"https://openalex.org/C545102676","wikidata":"https://www.wikidata.org/wiki/Q1780667","display_name":"Product management","level":3,"score":0.44258710741996765},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.4335966110229492},{"id":"https://openalex.org/C148436549","wikidata":"https://www.wikidata.org/wiki/Q2044219","display_name":"Profit impact of marketing strategy","level":4,"score":0.4329889416694641},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4294639527797699},{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.4231891334056854},{"id":"https://openalex.org/C194304873","wikidata":"https://www.wikidata.org/wiki/Q1967338","display_name":"Product lifecycle","level":3,"score":0.42231059074401855},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.29734960198402405},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.2717028558254242},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.10334864258766174},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.08753761649131775},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/002224297604000102","doi":"https://doi.org/10.1177/002224297604000102","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224297604000102","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},{"id":"doi:10.2307/1250669","doi":"https://doi.org/10.2307/1250669","is_oa":false,"landing_page_url":"https://doi.org/10.2307/1250669","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"score":0.5400000214576721,"display_name":"Responsible consumption and production","id":"https://metadata.un.org/sdg/12"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2575955142","https://openalex.org/W4235527905","https://openalex.org/W1978355129","https://openalex.org/W3158667036","https://openalex.org/W1999417497","https://openalex.org/W2787501779","https://openalex.org/W2482970929","https://openalex.org/W7043667290","https://openalex.org/W2326552277","https://openalex.org/W1590340195"],"abstract_inverted_index":{"anticipated":[0,40,86],"performance":[1,42,87],"of":[2,13,64,80,91,102,148,198,211,222,230,278],"its":[3],"products.":[4],"This":[5],"information":[6,36,73],"should":[7],"encompass":[8],"both":[9],"(1)":[10],"consumer":[11],"evaluation":[12],"the":[14,62,82,100,108,127,144,179,187,215,228,233,237,271],"company's":[15],"products,":[16],"particularly":[17],"their":[18],"strengths":[19],"and":[20,33,39,50,85,94,146,151,164,182,202,236,264],"weaknesses":[21],"vis":[22,24],"a":[23,103,132,250],"competition":[25],"(i.e.,":[26],"product":[27,41,65,111,120,128,241,254,272],"positioning":[28,66,270],"by":[29,273],"market":[30,51,95,183,200,262,274],"segment":[31],"information);":[32],"(2)":[34],"objective":[277],"on":[37,43,140,258],"actual":[38,84],"relevant":[44],"criteria":[45],"such":[46,142],"as":[47,97,131,143,204],"sales,":[48,92,199],"profits,":[49,93],"share.":[52],"Whereas":[53],"much":[54],"has":[55,74,191],"been":[56,75,116,158,192],"written":[57],"in":[58,67,89,126,232],"recent":[59],"years":[60],"about":[61,77],"use":[63,119],"strategic":[68,104],"marketing":[69,105,135,207],"planning,'":[70],"little":[71,176],"new":[72],"published":[76],"formal":[78],"methods":[79],"using":[81],"product's":[83,180],"characteristics":[88],"terms":[90],"share":[96,184],"inputs":[98],"to":[99,118,194,269],"design":[101],"plan":[106],"for":[107,134,178,206,253],"firm's":[109],"existing":[110],"line.":[112],"Several":[113],"attempts":[114],"have":[115,156],"made":[117],"sales":[121],"(or,":[122],"more":[123],"explicitly,":[124],"stage":[125],"life":[129],"cycle)":[130],"guideline":[133],"strategy,":[136],"including":[137],"specific":[138],"recommendations":[139,155],"items":[141],"type":[145],"level":[147],"advertising,":[149],"pricing,":[150],"distribution.2":[152],"Yet":[153],"these":[154,212],"usually":[157],"vague,":[159],"nonoperational,":[160],"not":[161],"empirically":[162],"supported,":[163],"conceptually":[165],"questionable,":[166],"since":[167],"they":[168],"imply":[169],"that":[170],"strategies":[171],"can":[172],"be":[173],"developed":[174],"with":[175],"concern":[177],"profitability":[181,203,231],"position.3":[185],"In":[186],"1970s,":[188],"some":[189],"attention":[190],"given":[193],"va":[195],"ious":[196],"aspects":[197],"share,":[201,263],"guidelines":[205],"planning.":[208],"Most":[209],"notable":[210],"efforts":[213],"are":[214,266],"Marketing":[216],"Science":[217],"Institute's":[218],"PIMS":[219],"(Profit":[220],"Impact":[221],"Market":[223],"Strategy)":[224],"project,":[225],"which":[226],"examines":[227],"determinants":[229],"modern":[234],"corporation,4":[235],"Boston":[238],"Consulting":[239],"Group's":[240],"portfolio":[242],"analysis.s":[243],"These":[244],"approaches":[245],"do":[246],"not,":[247],"however,":[248],"provide":[249],"comprehensive":[251],"approach":[252],"line":[255],"planning":[256],"based":[257],"all":[259],"three":[260],"measures-sales,":[261],"profitability-which":[265],"integrally":[267],"tied":[268],"segment.":[275],"The":[276],"this":[279]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2016,"cited_by_count":5},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":6}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
