{"id":"https://openalex.org/W2329130706","doi":"https://doi.org/10.1504/ijsei.2016.075636","title":"Use of marketing in social enterprises","display_name":"Use of marketing in social enterprises","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2329130706","doi":"https://doi.org/10.1504/ijsei.2016.075636","mag":"2329130706"},"language":"en","primary_location":{"id":"doi:10.1504/ijsei.2016.075636","doi":"https://doi.org/10.1504/ijsei.2016.075636","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijsei.2016.075636","pdf_url":null,"source":{"id":"https://openalex.org/S2764352114","display_name":"International Journal of Social Entrepreneurship and Innovation","issn_l":"2043-8257","issn":["2043-8257","2043-8265"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Social Entrepreneurship and Innovation","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063830734","display_name":"Mir Shahid Satar","orcid":"https://orcid.org/0000-0003-3043-2157","observed_orcids":["https://orcid.org/0000-0003-3043-2157"]},"institutions":[{"id":"https://openalex.org/I19716509","display_name":"Jamia Hamdard","ror":"https://ror.org/03dwxvb85","country_code":"IN","type":"education","lineage":["https://openalex.org/I19716509"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Mir Shahid Satar","raw_affiliation_strings":["Department of Management, Jamia Hamdard University, New Delhi, 110062, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Jamia Hamdard University, New Delhi, 110062, India","institution_ids":["https://openalex.org/I19716509"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005678685","display_name":"Shibu John","orcid":"https://orcid.org/0000-0001-7172-5074","observed_orcids":["https://orcid.org/0000-0001-7172-5074"]},"institutions":[{"id":"https://openalex.org/I19716509","display_name":"Jamia Hamdard","ror":"https://ror.org/03dwxvb85","country_code":"IN","type":"education","lineage":["https://openalex.org/I19716509"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Shibu John","raw_affiliation_strings":["Department of Management, Jamia Hamdard University, New Delhi, 110062, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Jamia Hamdard University, New Delhi, 110062, India","institution_ids":["https://openalex.org/I19716509"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5024204576","display_name":"Sadaf Siraj","orcid":"https://orcid.org/0000-0002-3104-4490","observed_orcids":["https://orcid.org/0000-0002-3104-4490"]},"institutions":[{"id":"https://openalex.org/I19716509","display_name":"Jamia Hamdard","ror":"https://ror.org/03dwxvb85","country_code":"IN","type":"education","lineage":["https://openalex.org/I19716509"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Sadaf Siraj","raw_affiliation_strings":["Department of Management, Jamia Hamdard University, New Delhi, 110062, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Jamia Hamdard University, New Delhi, 110062, India","institution_ids":["https://openalex.org/I19716509"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I19716509"],"apc_list":null,"apc_paid":null,"fwci":3.9681,"has_fulltext":false,"cited_by_count":16,"citation_normalized_percentile":{"value":0.93031652,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":92,"max":97},"biblio":{"volume":"4","issue":"1","first_page":"16","last_page":"16"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.9961000084877014,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.0013000000035390258,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-entrepreneurship","display_name":"social entrepreneurship","score":0.871999979019165},{"id":"https://openalex.org/keywords/social-enterprises","display_name":"social enterprises","score":0.8930000066757202},{"id":"https://openalex.org/keywords/marketing-concept","display_name":"marketing concept","score":0.9300000071525574},{"id":"https://openalex.org/keywords/social-problem-solving","display_name":"social problem solving","score":0.6399999856948853},{"id":"https://openalex.org/keywords/multidisciplinary-perspectives","display_name":"multidisciplinary perspectives","score":0.42100000381469727}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6290387511253357},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5663436651229858},{"id":"https://openalex.org/C2777754422","wikidata":"https://www.wikidata.org/wiki/Q17081927","display_name":"Social marketing","level":2,"score":0.4866374433040619},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.45329397916793823}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1504/ijsei.2016.075636","doi":"https://doi.org/10.1504/ijsei.2016.075636","is_oa":false,"landing_page_url":"https://doi.org/10.1504/ijsei.2016.075636","pdf_url":null,"source":{"id":"https://openalex.org/S2764352114","display_name":"International Journal of Social Entrepreneurship and Innovation","issn_l":"2043-8257","issn":["2043-8257","2043-8265"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Social Entrepreneurship and Innovation","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W2947135033","https://openalex.org/W4234666849","https://openalex.org/W3193319858","https://openalex.org/W7135751007","https://openalex.org/W2160494354","https://openalex.org/W4412466780","https://openalex.org/W2954254246","https://openalex.org/W2954458423","https://openalex.org/W2969215343","https://openalex.org/W2897889888"],"abstract_inverted_index":{"Social":[0],"entrepreneurship":[1,19,47,86],"is":[2,20,87],"relatively":[3],"a":[4,53,131],"new":[5,29,37],"concept":[6],"within":[7],"social":[8,18,46,57,82,85,157],"sciences.":[9],"Like":[10],"the":[11,22,26,33,43,77,103,124,128,138,143,151],"case":[12,134],"with":[13,96],"any":[14],"newly":[15],"emerging":[16],"field,":[17],"confronting":[21],"challenges":[23],"of":[24,28,35,45,81,106,118,123,130,153],"justifying":[25],"use":[27,152],"constructs":[30],"and":[31,39,79,99,115,126],"hence":[32],"challenge":[34],"generating":[36],"knowledge":[38],"insights.":[40],"Till":[41],"date,":[42,142],"field":[44],"has":[48],"majorly":[49],"been":[50],"consented":[51],"as":[52,91],"multidisciplinary":[54],"approach":[55],"to":[56,66,146],"problem":[58],"solving.":[59],"In":[60,121],"this":[61,119],"regard,":[62],"researchers":[63],"are":[64],"attempting":[65],"take":[67],"insights":[68,149],"from":[69],"different":[70,104],"disciplines":[71],"in":[72,94,137,156],"an":[73],"effort":[74],"towards":[75],"delimiting":[76],"scope":[78],"context":[80],"entrepreneurship.":[83,100],"However,":[84],"projected":[88],"or":[89],"seen":[90],"sharing":[92],"much":[93],"common":[95],"business":[97],"management":[98,107],"As":[101],"such,":[102],"approaches":[105],"domain":[108],"find":[109],"high":[110],"appropriateness":[111],"for":[112],"application,":[113],"explanation":[114],"further":[116],"expansion":[117],"field.":[120],"light":[122],"above":[125],"on":[127],"basis":[129],"few":[132],"qualitative":[133],"studies":[135],"conducted":[136],"western":[139],"countries":[140],"till":[141],"paper":[144],"attempts":[145],"gain":[147],"critical":[148],"about":[150],"marketing":[154],"concepts":[155],"enterprises.":[158]},"counts_by_year":[{"year":2025,"cited_by_count":3},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":4},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}