{"id":"https://openalex.org/W2329032872","doi":"https://doi.org/10.7595/management.fon.2012.0015","title":"Integrated Marketing Communications And Brand Identity Development","display_name":"Integrated Marketing Communications And Brand Identity Development","publication_year":2012,"publication_date":"2012-06-01","ids":{"openalex":"https://openalex.org/W2329032872","doi":"https://doi.org/10.7595/management.fon.2012.0015","mag":"2329032872"},"language":"en","primary_location":{"id":"doi:10.7595/management.fon.2012.0015","doi":"https://doi.org/10.7595/management.fon.2012.0015","is_oa":false,"landing_page_url":"https://doi.org/10.7595/management.fon.2012.0015","pdf_url":null,"source":{"id":"https://openalex.org/S2764945713","display_name":"Management Journal of Sustainable Business and Management Solutions in Emerging Economies","issn_l":"1820-0222","issn":["1820-0222","2406-0658"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","poland-20"],"host_organization":"https://openalex.org/P4310322213","host_organization_name":"University of Belgrade, Faculty of Organisational Sciences","host_organization_lineage":["https://openalex.org/P4310322213"],"host_organization_lineage_names":["University of Belgrade, Faculty of Organisational Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management - Journal for theory and practice of management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","doaj"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038962694","display_name":"Marija Jankovic","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Marija Jankovic","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5038962694"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.8523,"has_fulltext":false,"cited_by_count":20,"citation_normalized_percentile":{"value":0.92528119,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":"17","issue":"63","first_page":"91","last_page":"97"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9878000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.004000000189989805,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/integrated-marketing-communication","display_name":"integrated marketing communication","score":0.9980000257492065},{"id":"https://openalex.org/keywords/brand-identity","display_name":"brand identity","score":0.8510000109672546},{"id":"https://openalex.org/keywords/brand-building","display_name":"brand building","score":0.800000011920929},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.47600001096725464}],"concepts":[{"id":"https://openalex.org/C73528240","wikidata":"https://www.wikidata.org/wiki/Q2350449","display_name":"Integrated marketing communications","level":4,"score":0.6500265598297119},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6465098857879639},{"id":"https://openalex.org/C2992678278","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand identity","level":2,"score":0.5688768625259399},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5234346389770508},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.426902711391449},{"id":"https://openalex.org/C2778355321","wikidata":"https://www.wikidata.org/wiki/Q17079427","display_name":"Identity (music)","level":2,"score":0.4225099980831146},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.29958826303482056},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.14548629522323608},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.07606393098831177},{"id":"https://openalex.org/C107038049","wikidata":"https://www.wikidata.org/wiki/Q35986","display_name":"Aesthetics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.7595/management.fon.2012.0015","doi":"https://doi.org/10.7595/management.fon.2012.0015","is_oa":false,"landing_page_url":"https://doi.org/10.7595/management.fon.2012.0015","pdf_url":null,"source":{"id":"https://openalex.org/S2764945713","display_name":"Management Journal of Sustainable Business and Management Solutions in Emerging Economies","issn_l":"1820-0222","issn":["1820-0222","2406-0658"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["anvur-scientific","ddh","doaj","erih-plus","poland-20"],"host_organization":"https://openalex.org/P4310322213","host_organization_name":"University of Belgrade, Faculty of Organisational Sciences","host_organization_lineage":["https://openalex.org/P4310322213"],"host_organization_lineage_names":["University of Belgrade, Faculty of Organisational Sciences"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Management - Journal for theory and practice of management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W616622968","https://openalex.org/W1542914571","https://openalex.org/W1549125931","https://openalex.org/W1565079814","https://openalex.org/W1784446625","https://openalex.org/W2970651133","https://openalex.org/W3044336322","https://openalex.org/W4246747662","https://openalex.org/W4252705211"],"related_works":["https://openalex.org/W2132372439","https://openalex.org/W3212378010","https://openalex.org/W7058058349","https://openalex.org/W7131347276","https://openalex.org/W4256341112","https://openalex.org/W2080849730","https://openalex.org/W2586176730","https://openalex.org/W7155180362","https://openalex.org/W1549430901","https://openalex.org/W1989058697"],"abstract_inverted_index":null,"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":6},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":2},{"year":2013,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}