{"id":"https://openalex.org/W2324904231","doi":"https://doi.org/10.1080/00913367.1988.10673120","title":"Determinants of International Media Purchasing: A Survey of Media Buyers","display_name":"Determinants of International Media Purchasing: A Survey of Media Buyers","publication_year":1988,"publication_date":"1988-10-01","ids":{"openalex":"https://openalex.org/W2324904231","doi":"https://doi.org/10.1080/00913367.1988.10673120","mag":"2324904231"},"language":"en","primary_location":{"id":"doi:10.1080/00913367.1988.10673120","doi":"https://doi.org/10.1080/00913367.1988.10673120","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1988.10673120","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5046841882","display_name":"David W. Stewart","orcid":"https://orcid.org/0000-0002-6196-9355","observed_orcids":["https://orcid.org/0000-0002-6196-9355"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"David W. Stewart","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5054933057","display_name":"Kevin J. McAuliffe","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Kevin J. McAuliffe","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4601,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.86790123,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":"17","issue":"3","first_page":"22","last_page":"26"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9369999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10415","display_name":"International Business and FDI","score":0.04399999976158142,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13496","display_name":"Advertising and Communication Studies","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/international-advertising","display_name":"international advertising","score":0.9229999780654907},{"id":"https://openalex.org/keywords/media-choice","display_name":"media selection","score":0.7490000128746033},{"id":"https://openalex.org/keywords/advertising-media","display_name":"advertising media","score":0.34299999475479126},{"id":"https://openalex.org/keywords/target-audience","display_name":"target audience","score":0.5920000076293945},{"id":"https://openalex.org/keywords/corporate-executives","display_name":"business executives","score":0.8600000143051147},{"id":"https://openalex.org/keywords/international-firms","display_name":"international companies","score":0.7239999771118164}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.8347594738006592},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.7257682085037231},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6814719438552856},{"id":"https://openalex.org/C2780861071","wikidata":"https://www.wikidata.org/wiki/Q1062934","display_name":"Character (mathematics)","level":2,"score":0.4635879695415497},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4009447395801544},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/00913367.1988.10673120","doi":"https://doi.org/10.1080/00913367.1988.10673120","is_oa":false,"landing_page_url":"https://doi.org/10.1080/00913367.1988.10673120","pdf_url":null,"source":{"id":"https://openalex.org/S103311983","display_name":"Journal of Advertising","issn_l":"0091-3367","issn":["0091-3367","1557-7805"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-2","jufo-2","norway-2","poland-140","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Advertising","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":9,"referenced_works":["https://openalex.org/W367998369","https://openalex.org/W588709694","https://openalex.org/W793001480","https://openalex.org/W1564708982","https://openalex.org/W1979800332","https://openalex.org/W2062228572","https://openalex.org/W2328255415","https://openalex.org/W2330570281","https://openalex.org/W2343391074"],"related_works":["https://openalex.org/W1529865113","https://openalex.org/W1249531123","https://openalex.org/W2064272366","https://openalex.org/W4411066221","https://openalex.org/W2038742174","https://openalex.org/W7010395256","https://openalex.org/W2995463291","https://openalex.org/W2075003825","https://openalex.org/W4245400645","https://openalex.org/W1570223724"],"abstract_inverted_index":{"A":[0],"survey":[1],"of":[2,9,19,49,63],"media":[3,11,28],"buyers":[4],"involved":[5],"in":[6],"the":[7,17,23],"purchase":[8],"international":[10,20,34,42],"was":[12,31],"carried":[13],"out":[14],"to":[15,26,38,55],"assess":[16],"character":[18],"advertising":[21,40,51],"and":[22,53],"factors":[24],"used":[25],"select":[27],"vehicles.":[29],"It":[30],"found":[32],"that":[33],"advertising,":[35],"as":[36],"opposed":[37],"local-country":[39],"by":[41],"corporations,":[43],"is":[44],"a":[45,59],"relatively":[46],"small":[47],"portion":[48],"total":[50],"activity":[52],"tends":[54],"be":[56],"concentrated":[57],"on":[58],"well-defined":[60],"target":[61],"audience":[62],"business":[64],"executives.":[65]},"counts_by_year":[{"year":2021,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
