{"id":"https://openalex.org/W2323901950","doi":"https://doi.org/10.1177/0973005212462116","title":"Holistic Rural Marketing","display_name":"Holistic Rural Marketing","publication_year":2012,"publication_date":"2012-04-01","ids":{"openalex":"https://openalex.org/W2323901950","doi":"https://doi.org/10.1177/0973005212462116","mag":"2323901950"},"language":"en","primary_location":{"id":"doi:10.1177/0973005212462116","doi":"https://doi.org/10.1177/0973005212462116","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0973005212462116","pdf_url":null,"source":{"id":"https://openalex.org/S72072742","display_name":"International Journal of Rural Management","issn_l":"0973-0052","issn":["0973-0052","0973-0680"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Rural Management","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5067564318","display_name":"Mithileshwar Jha","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I44430492","display_name":"Indian Institute of Management Bangalore","ror":"https://ror.org/02xxpjq61","country_code":"IN","type":"education","lineage":["https://openalex.org/I44430492"]}],"countries":["IN"],"is_corresponding":true,"raw_author_name":"Mithileshwar Jha","raw_affiliation_strings":["Professor of Marketing, Indian Institute of Management, Bangalore, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Marketing, Indian Institute of Management, Bangalore, India","institution_ids":["https://openalex.org/I44430492"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5067564318"],"corresponding_institution_ids":["https://openalex.org/I44430492"],"apc_list":{"value":3400,"currency":"USD","value_usd":3400},"apc_paid":null,"fwci":0.7367,"has_fulltext":false,"cited_by_count":11,"citation_normalized_percentile":{"value":0.87531486,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"8","issue":"1-2","first_page":"121","last_page":"132"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.6909000277519226,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.6909000277519226,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.06400000303983688,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14473","display_name":"Social and Economic Development in India","score":0.04010000079870224,"subfield":{"id":"https://openalex.org/subfields/3312","display_name":"Sociology and Political Science"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/rural-marketing","display_name":"rural marketing","score":0.9179999828338623},{"id":"https://openalex.org/keywords/holistic-marketing","display_name":"holistic marketing","score":0.847000002861023},{"id":"https://openalex.org/keywords/agricultural-marketing","display_name":"agricultural marketing","score":0.7229999899864197},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.828000009059906},{"id":"https://openalex.org/keywords/societal-marketing","display_name":"societal marketing","score":0.7160000205039978},{"id":"https://openalex.org/keywords/urban-rural-relations","display_name":"urban-rural relations","score":0.7889999747276306},{"id":"https://openalex.org/keywords/marketing-evolution","display_name":"evolution of marketing","score":0.36899998784065247},{"id":"https://openalex.org/keywords/vulnerable-populations","display_name":"vulnerable populations","score":0.3610000014305115}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7391363978385925},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6173688769340515},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.5693349838256836},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.475002646446228},{"id":"https://openalex.org/C20879000","wikidata":"https://www.wikidata.org/wiki/Q396131","display_name":"Agricultural marketing","level":4,"score":0.47103244066238403},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4390576481819153},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.4322742521762848},{"id":"https://openalex.org/C129047720","wikidata":"https://www.wikidata.org/wiki/Q175185","display_name":"Rural area","level":2,"score":0.4245203137397766},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.42415809631347656},{"id":"https://openalex.org/C93678727","wikidata":"https://www.wikidata.org/wiki/Q7380583","display_name":"Rural management","level":4,"score":0.41042301058769226},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.3955502510070801},{"id":"https://openalex.org/C118518473","wikidata":"https://www.wikidata.org/wiki/Q11451","display_name":"Agriculture","level":2,"score":0.30633673071861267},{"id":"https://openalex.org/C2988676352","wikidata":"https://www.wikidata.org/wiki/Q3773637","display_name":"Rural development","level":3,"score":0.18404847383499146},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14574295282363892},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.11537611484527588},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1177/0973005212462116","doi":"https://doi.org/10.1177/0973005212462116","is_oa":false,"landing_page_url":"https://doi.org/10.1177/0973005212462116","pdf_url":null,"source":{"id":"https://openalex.org/S72072742","display_name":"International Journal of Rural Management","issn_l":"0973-0052","issn":["0973-0052","0973-0680"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-20","russia-white-list-2"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Rural Management","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":7,"referenced_works":["https://openalex.org/W2000988363","https://openalex.org/W2016478106","https://openalex.org/W2147694558","https://openalex.org/W2315133957","https://openalex.org/W2898413894","https://openalex.org/W4231105704","https://openalex.org/W4248871729"],"related_works":["https://openalex.org/W4386275113","https://openalex.org/W2016478106","https://openalex.org/W7097204370","https://openalex.org/W988236740","https://openalex.org/W636075057","https://openalex.org/W3197527505","https://openalex.org/W7217618893","https://openalex.org/W7217978212","https://openalex.org/W1590435885","https://openalex.org/W3136020543"],"abstract_inverted_index":{"Rural":[0],"Marketing":[1,60],"has":[2],"evolved":[3,65],"in":[4,35,125],"India":[5],"over":[6,66],"the":[7,53,89,98],"years":[8,68],"from":[9,69,103],"agricultural":[10,104],"marketing":[11,79,83,93,102,105,121,138],"with":[12,50],"commodity":[13],"and":[14,30,42,55,57,94,110,115,135,140],"institutional":[15],"focus":[16,51],"to":[17,25,28,32,81,107,112,118],"a":[18,47,62,130],"more":[19],"comprehensive":[20],"three-dimensional":[21],"perspective":[22,49],"of":[23,37,39,92,100],"rural":[24,29,31,33,95,101,108,120,137],"urban,":[26],"urban":[27],"focus,":[34],"terms":[36],"flow":[38],"goods,":[40],"services":[41],"ideas.":[43],"It":[44],"subsequently":[45],"adopted":[46],"developmental":[48,113],"on":[52],"poor":[54],"vulnerable":[56],"development":[58],"objectives.":[59],"as":[61],"discipline":[63],"also":[64],"these":[67],"production":[70],"orientation,":[71,73,75,77,106],"product":[72],"sales":[74],"market":[76],"societal":[78],"orientation":[80,114],"holistic":[82,119],"orientation.":[84,122],"This":[85],"article":[86],"critically":[87],"examines":[88],"current":[90],"state":[91],"marketing,":[96,109],"traces":[97],"evolution":[99],"further":[111],"advocates":[116],"moving":[117],"Though":[123],"normative":[124],"approach,":[126],"it":[127],"can":[128],"provide":[129],"useful":[131],"framework":[132],"for":[133],"enhancing":[134],"enriching":[136],"knowledge":[139],"practice.":[141]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-18T09:31:52.927876","created_date":"2016-06-24T00:00:00"}