{"id":"https://openalex.org/W2322930225","doi":"https://doi.org/10.6007/ijarbss/v3-i11/341","title":"Analyzing the Antecedents and Consequences of Brand Love with a Case Study on Apple Cell phone Users","display_name":"Analyzing the Antecedents and Consequences of Brand Love with a Case Study on Apple Cell phone Users","publication_year":2013,"publication_date":"2013-11-05","ids":{"openalex":"https://openalex.org/W2322930225","doi":"https://doi.org/10.6007/ijarbss/v3-i11/341","mag":"2322930225"},"language":"en","primary_location":{"id":"doi:10.6007/ijarbss/v3-i11/341","doi":"https://doi.org/10.6007/ijarbss/v3-i11/341","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v3-i11/341","pdf_url":"http://hrmars.com/hrmars_papers/Analyzing_the_Antecedents_and_Consequences_of_Brand_Love_with_a_Case_Study_on_Apple_Cell_phone_Users.pdf","source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"http://hrmars.com/hrmars_papers/Analyzing_the_Antecedents_and_Consequences_of_Brand_Love_with_a_Case_Study_on_Apple_Cell_phone_Users.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5025191652","display_name":"Bahram Ranjbarian","orcid":"https://orcid.org/0000-0003-2771-3214","observed_orcids":["https://orcid.org/0000-0003-2771-3214"]},"institutions":[{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Bahram Ranjbarian","raw_affiliation_strings":["Department of Management, University of Isfahan Hezarjerib Street, Isfahan, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, University of Isfahan Hezarjerib Street, Isfahan, Iran","institution_ids":["https://openalex.org/I39268498"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Ali Kazemi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Ali Kazemi","raw_affiliation_strings":["Department of Management, University of Isfahan Hezarjerib Street, Isfahan, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, University of Isfahan Hezarjerib Street, Isfahan, Iran","institution_ids":["https://openalex.org/I39268498"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5000758475","display_name":"Farnaz Borandegi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Farnaz Borandegi","raw_affiliation_strings":["Department of Management University of Isfahan, Hezarjerib Street, Isfahan, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management University of Isfahan, Hezarjerib Street, Isfahan, Iran","institution_ids":["https://openalex.org/I39268498"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I39268498"],"apc_list":null,"apc_paid":null,"fwci":1.4678,"has_fulltext":true,"cited_by_count":23,"citation_normalized_percentile":{"value":0.89300827,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":"3","issue":"11","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-love","display_name":"brand love","score":1.0},{"id":"https://openalex.org/keywords/product-involvement","display_name":"product involvement","score":0.7720000147819519},{"id":"https://openalex.org/keywords/continuance","display_name":"continuance","score":0.6439999938011169},{"id":"https://openalex.org/keywords/affective-commitment","display_name":"affective commitment","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.800000011920929},{"id":"https://openalex.org/keywords/mobile-phone-consumers","display_name":"mobile phone consumers","score":0.49900001287460327}],"concepts":[{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.6933719515800476},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5920114517211914},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4435253441333771},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4381653070449829},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.39854153990745544},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.07511895895004272},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.6007/ijarbss/v3-i11/341","doi":"https://doi.org/10.6007/ijarbss/v3-i11/341","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v3-i11/341","pdf_url":"http://hrmars.com/hrmars_papers/Analyzing_the_Antecedents_and_Consequences_of_Brand_Love_with_a_Case_Study_on_Apple_Cell_phone_Users.pdf","source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.687.4379","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.687.4379","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://hrmars.com/hrmars_papers/Analyzing_the_Antecedents_and_Consequences_of_Brand_Love_with_a_Case_Study_on_Apple_Cell_phone_Users.pdf","raw_type":"text"}],"best_oa_location":{"id":"doi:10.6007/ijarbss/v3-i11/341","doi":"https://doi.org/10.6007/ijarbss/v3-i11/341","is_oa":true,"landing_page_url":"https://doi.org/10.6007/ijarbss/v3-i11/341","pdf_url":"http://hrmars.com/hrmars_papers/Analyzing_the_Antecedents_and_Consequences_of_Brand_Love_with_a_Case_Study_on_Apple_Cell_phone_Users.pdf","source":{"id":"https://openalex.org/S4210209736","display_name":"International Journal of Academic Research in Business and Social Sciences","issn_l":"2222-6990","issn":["2222-6990","2308-3816"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":["anvur-scientific"],"host_organization":"https://openalex.org/P4322696514","host_organization_name":"Human Resource Management Academic Research Society","host_organization_lineage":["https://openalex.org/P4322696514"],"host_organization_lineage_names":["Human Resource Management Academic Research Society"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Academic Research in Business and Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2322930225.pdf","grobid_xml":"https://content.openalex.org/works/W2322930225.grobid-xml"},"referenced_works_count":27,"referenced_works":["https://openalex.org/W588011158","https://openalex.org/W1527638746","https://openalex.org/W1534580572","https://openalex.org/W1562991075","https://openalex.org/W1588339583","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1970380220","https://openalex.org/W1979418493","https://openalex.org/W1998588300","https://openalex.org/W2003477186","https://openalex.org/W2034890640","https://openalex.org/W2038122468","https://openalex.org/W2047406027","https://openalex.org/W2052849026","https://openalex.org/W2091561061","https://openalex.org/W2108038685","https://openalex.org/W2129692524","https://openalex.org/W2163605297","https://openalex.org/W2331589466","https://openalex.org/W2415249579","https://openalex.org/W2418346052","https://openalex.org/W2607657495","https://openalex.org/W2804641119","https://openalex.org/W2954749008","https://openalex.org/W4285719527","https://openalex.org/W6837368419"],"related_works":["https://openalex.org/W3043640574","https://openalex.org/W6927386709","https://openalex.org/W4319315209","https://openalex.org/W4289540109","https://openalex.org/W4285529104","https://openalex.org/W4416674294","https://openalex.org/W4386118670","https://openalex.org/W4401763549","https://openalex.org/W4220966958","https://openalex.org/W7017426344"],"abstract_inverted_index":{"Today":[0],"facing":[1],"with":[2],"unstable":[3],"nature":[4],"of":[5,25,34,44,50,67,76,85],"consumers'":[6],"needs":[7],"makes":[8],"it":[9],"crucial":[10],"for":[11],"companies":[12],"attract":[13],"and":[14,42,64,70,81,90,108,119,125,132],"maintain":[15],"loyal":[16],"customers":[17],"to":[18,22,38,99],"their":[19,130],"brands.Therefore":[20],"due":[21],"the":[23,32,40,48,65,74,83,101],"importance":[24],"brand":[26,45,77,86,123,127],"love":[27,46,78,87,124,128],"in":[28,54],"attaining":[29],"this":[30,35,57],"goal":[31,58],"aim":[33],"study":[36],"was":[37,62],"analyze":[39],"antecedents":[41,75],"consequences":[43,95],"from":[47],"viewpoint":[49],"Apple":[51],"cellphone":[52],"users":[53],"Isfahan.To":[55],"achieve":[56],"an":[59],"innovative":[60],"model":[61],"developed":[63],"impact":[66],"product":[68,117],"involvement":[69,118],"self-brand":[71,120],"congruity":[72,121],"as":[73,93],"were":[79,96],"investigated":[80],"then":[82],"influence":[84,129],"on":[88],"continuance":[89,131],"affective":[91,133],"commitment":[92],"its":[94],"examined.In":[97],"order":[98],"examine":[100],"main":[102],"hypothesis":[103],"Structural":[104],"Equation":[105],"Modeling":[106],"(SEM)":[107],"Amos":[109],"graphic":[110],"have":[111],"been":[112],"used.The":[113],"results":[114],"imply":[115],"that":[116],"affect":[122],"users'":[126],"commitment.":[134]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
