{"id":"https://openalex.org/W2320865660","doi":"https://doi.org/10.7763/ijeeee.2012.v2.163","title":"A Conceptual Framework for Marketing Intelligence","display_name":"A Conceptual Framework for Marketing Intelligence","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2320865660","doi":"https://doi.org/10.7763/ijeeee.2012.v2.163","mag":"2320865660"},"language":"en","primary_location":{"id":"doi:10.7763/ijeeee.2012.v2.163","doi":"https://doi.org/10.7763/ijeeee.2012.v2.163","is_oa":false,"landing_page_url":"https://doi.org/10.7763/ijeeee.2012.v2.163","pdf_url":null,"source":{"id":"https://openalex.org/S2765042875","display_name":"International Journal of e-Education e-Business e-Management and e-Learning","issn_l":"2010-3654","issn":["2010-3654"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of e-Education, e-Business, e-Management and e-Learning","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5031743086","display_name":"Teresa Guarda","orcid":"https://orcid.org/0000-0002-9602-0692","observed_orcids":["https://orcid.org/0000-0002-9602-0692"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Teresa Guarda","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5015766844","display_name":"Manuel Filipe Santos","orcid":"https://orcid.org/0000-0002-5441-3316","observed_orcids":["https://orcid.org/0000-0002-5441-3316"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Manuel Santos","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5042518414","display_name":"Filipe Mota Pinto","orcid":"https://orcid.org/0000-0001-7634-0296","observed_orcids":["https://orcid.org/0000-0001-7634-0296"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Filipe Pinto","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5100417533","display_name":"Carlos Francisco Silva","orcid":"https://orcid.org/0000-0002-4586-1694","observed_orcids":["https://orcid.org/0000-0002-4586-1694"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Carlos Silva","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":null,"display_name":"Jo\u00e3o Louren\u00e7o","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Jo\u00e3o Louren\u00e7o","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.2782,"has_fulltext":false,"cited_by_count":13,"citation_normalized_percentile":{"value":0.86528944,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11891","display_name":"Big Data and Business Intelligence","score":0.8955000042915344,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13204","display_name":"Competitive and Knowledge Intelligence","score":0.10400000214576721,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14222","display_name":"Knowledge Management and Technology","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-intelligence","display_name":"market intelligence","score":0.9919999837875366},{"id":"https://openalex.org/keywords/business-intelligence","display_name":"business intelligence","score":0.8190000057220459},{"id":"https://openalex.org/keywords/conceptual-framework","display_name":"conceptual framework","score":0.7580000162124634},{"id":"https://openalex.org/keywords/marketing-decision-making","display_name":"marketing decision-making","score":0.7250000238418579},{"id":"https://openalex.org/keywords/knowledge-discovery","display_name":"knowledge discovery","score":0.7360000014305115},{"id":"https://openalex.org/keywords/data-warehouse","display_name":"data warehouse","score":0.621999979019165},{"id":"https://openalex.org/keywords/customer-service","display_name":"customer service","score":0.5569999814033508},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.7400000095367432},{"id":"https://openalex.org/keywords/information-needs","display_name":"information needs","score":0.6740000247955322}],"concepts":[{"id":"https://openalex.org/C14224292","wikidata":"https://www.wikidata.org/wiki/Q13600188","display_name":"Conceptual framework","level":2,"score":0.5369977355003357},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4966948628425598},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4530985355377197},{"id":"https://openalex.org/C13606891","wikidata":"https://www.wikidata.org/wiki/Q2623243","display_name":"Conceptual model","level":2,"score":0.4419204294681549},{"id":"https://openalex.org/C2767350","wikidata":"https://www.wikidata.org/wiki/Q6662173","display_name":"Business intelligence","level":2,"score":0.4153047502040863},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.38303104043006897},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.37757498025894165},{"id":"https://openalex.org/C195094911","wikidata":"https://www.wikidata.org/wiki/Q14167904","display_name":"Process management","level":1,"score":0.34105783700942993},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.18603208661079407},{"id":"https://openalex.org/C77088390","wikidata":"https://www.wikidata.org/wiki/Q8513","display_name":"Database","level":1,"score":0.0},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.7763/ijeeee.2012.v2.163","doi":"https://doi.org/10.7763/ijeeee.2012.v2.163","is_oa":false,"landing_page_url":"https://doi.org/10.7763/ijeeee.2012.v2.163","pdf_url":null,"source":{"id":"https://openalex.org/S2765042875","display_name":"International Journal of e-Education e-Business e-Management and e-Learning","issn_l":"2010-3654","issn":["2010-3654"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core"],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of e-Education, e-Business, e-Management and e-Learning","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W26851702","https://openalex.org/W42613547","https://openalex.org/W60505385","https://openalex.org/W1020128369","https://openalex.org/W1489534833","https://openalex.org/W1519051771","https://openalex.org/W1561497350","https://openalex.org/W1597219753","https://openalex.org/W1971388745","https://openalex.org/W1981827876","https://openalex.org/W1995604032","https://openalex.org/W2024231807","https://openalex.org/W2026951617","https://openalex.org/W2036207307","https://openalex.org/W2041229708","https://openalex.org/W2067586572","https://openalex.org/W2075262600","https://openalex.org/W2085699531","https://openalex.org/W2089490144","https://openalex.org/W2094137643","https://openalex.org/W2113569274","https://openalex.org/W2118257338","https://openalex.org/W2120238053","https://openalex.org/W2147305334","https://openalex.org/W2263599851","https://openalex.org/W2904317169","https://openalex.org/W3147133440"],"related_works":["https://openalex.org/W2337570829","https://openalex.org/W6981901636","https://openalex.org/W4386240342","https://openalex.org/W1050794957","https://openalex.org/W7100029780","https://openalex.org/W2898644405","https://openalex.org/W80168716","https://openalex.org/W4250419040","https://openalex.org/W2998477391","https://openalex.org/W7127249093"],"abstract_inverted_index":{"Nowadays,":[0],"customers":[1],"demand":[2],"faster":[3,53],"customer":[4],"service,":[5],"and":[6,12,16,46,69,76,87,114,159,163,169,187,200,235,253,274,285,306,313,324,336,341,367,395],"expect":[7],"that":[8,66,155,303,351],"organizations":[9,22,59,215,296],"know":[10,269],"them":[11],"provide":[13],"appropriate":[14,79,146,257,316],"services":[15],"recommendations":[17],"for":[18,119,173,189,260,391],"products":[19],"quickly.":[20],"Many":[21],"are":[23,192],"reacting":[24],"to":[25,43,51,63,82,85,124,144,152,157,178,206,216,244,256,272,282,300,319,322,345,355,369,377,401],"these":[26],"market":[27],"needs":[28,354,390],"by":[29,398],"driving":[30],"toward":[31],"pervasive":[32,56,293],"business":[33,37,57,74,258,267,289,294,311],"intelligence,":[34,58,295],"augmenting":[35],"traditional":[36],"intelligence":[38,239,290],"(BI)":[39,240],"with":[40,72,309],"the":[41,73,102,106,112,126,145,167,195,208,242,263,266,276,310,360,364,379,420],"ability":[42,243],"capture,":[44],"interpret":[45],"act":[47],"immediately":[48],"on":[49,91,101,328],"data":[50,60,139,246,297],"make":[52],"decisions.":[54],"With":[55,292],"warehouse":[61,298],"changes":[62,299],"a":[64,121,301,352,375,428],"system":[65,302],"can":[67,304],"proactively":[68,305],"reactively":[70,307],"interact":[71,308],"stakeholders,":[75,312],"it":[77,150,255,314,358],"provides":[78,315],"decision":[80,317],"options":[81,318],"help":[83,156,320],"marketers":[84,321],"respond":[86,323],"take":[88,325],"action":[89,174,326],"based":[90,100,327],"knowledge":[92,329],"discovery":[93,330],"in":[94,181,250,331,425],"current":[95,332],"integrated":[96,333],"data.":[97,334],"This":[98,349,404],"work":[99],"literature":[103],"review":[104],"presents":[105],"Pervasive":[107,196],"Business":[108,197,238],"Intelligence":[109,198,202],"state":[110],"of":[111,128,130,135,138,171,184,219,265,381,383,387,427],"art":[113],"related":[115,416],"areas,":[116],"leaving":[117],"open":[118],"proposing":[120],"conceptual":[122],"framework":[123,376,386,429],"guide":[125,378],"development":[127,168,380],"activities":[129,382,400],"Marketing":[131,201],"Intelligence.":[132],"The":[133,210],"analysis":[134],"large":[136],"volumes":[137],"is":[140,213,241,287,393,396,406,423],"impossible":[141],"without":[142],"resorting":[143],"software":[147],"tools,":[148],"making":[149],"essential":[151],"develop":[153],"frameworks":[154],"automatically":[158],"intelligently,":[160],"analyzing,":[161],"interpreting":[162],"correlating":[164],"data,":[165,185],"enabling":[166],"selection":[170],"strategies":[172],"(2).":[175],"In":[176],"order":[177],"assist":[179],"companies":[180],"this":[182,286,411],"exploration":[183],"concepts":[186],"tools":[188],"organizing":[190],"information":[191,338,389],"critical,":[193],"highlighting":[194],"(PBI)":[199],"(MKTI)":[203],"as":[204,408],"pillars":[205],"support":[207],"decision-making.":[209],"economic":[211],"decline":[212],"impelling":[214],"examine":[217],"ways":[218],"retaining":[220],"customers,":[221],"speed":[222],"up":[223],"their":[224,233],"services,":[225],"spending":[226],"less":[227],"capital":[228],"be":[229,346,356,402],"more":[230],"efficient":[231],"regarding":[232],"budgets,":[234],"observing":[236],"regulations.":[237],"access":[245],"from":[247,339],"multiple":[248],"sources":[249,343],"an":[251],"organization":[252],"deliver":[254],"users":[259],"analysis.":[261],"Manage":[262],"performance":[264],"means":[268],"what":[270,288],"questions":[271],"ask":[273],"have":[275],"facts":[277],"at":[278,280,363],"hand":[279],"time":[281],"answer":[283],"them,":[284],"delivers.":[291],"Pertinent":[335],"accurate":[337],"relevant":[340],"reliable":[342],"entails":[344],"successfully":[347],"processed.":[348],"implies":[350],"company":[353],"confident":[357],"has":[359],"right":[361,365,370],"information,":[362],"time,":[366],"dissembled":[368],"people":[371],"(3).":[372],"We":[373],"propose":[374],"Marketing.":[384],"A":[385],"satisfying":[388],"decision-making":[392],"complex":[394],"compound":[397],"different":[399],"exploited.":[403],"paper":[405],"organized":[407],"follows:":[409],"after":[410],"introductory":[412],"part":[413],"we":[414,432],"present":[415],"background":[417],"concepts.":[418],"Then,":[419],"main":[421],"contribution":[422],"presented":[424],"terms":[426],"proposal.":[430],"Finally":[431],"draw":[433],"some":[434],"conclusions.":[435]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":3},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":2},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2016-06-24T00:00:00"}
