{"id":"https://openalex.org/W2319310259","doi":"https://doi.org/10.1177/002224378502200411","title":"Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views","display_name":"Market Share Specification, Estimation, and Validation: Toward Reconciling Seemingly Divergent Views","publication_year":1985,"publication_date":"1985-11-01","ids":{"openalex":"https://openalex.org/W2319310259","doi":"https://doi.org/10.1177/002224378502200411","mag":"2319310259"},"language":"en","primary_location":{"id":"doi:10.1177/002224378502200411","doi":"https://doi.org/10.1177/002224378502200411","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224378502200411","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5060524201","display_name":"Philippe A. Naert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I102272798","display_name":"INSEAD","ror":"https://ror.org/00ghzk478","country_code":"FR","type":"education","lineage":["https://openalex.org/I102272798"]}],"countries":["FR"],"is_corresponding":false,"raw_author_name":"Philippe A. Naert","raw_affiliation_strings":["INSEAD, Fontainebleau, France"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"INSEAD, Fontainebleau, France","institution_ids":["https://openalex.org/I102272798"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5046093709","display_name":"Marcel Weverbergh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I149213910","display_name":"University of Antwerp","ror":"https://ror.org/008x57b05","country_code":"BE","type":"education","lineage":["https://openalex.org/I149213910"]}],"countries":["BE"],"is_corresponding":false,"raw_author_name":"Marcel Weverbergh","raw_affiliation_strings":["UFSIA, University of Antwerp, Belgium"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UFSIA, University of Antwerp, Belgium","institution_ids":["https://openalex.org/I149213910"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":9.4767,"has_fulltext":false,"cited_by_count":35,"citation_normalized_percentile":{"value":0.97702407,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":93},"biblio":{"volume":"22","issue":"4","first_page":"453","last_page":"453"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8705999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11918","display_name":"Forecasting Techniques and Applications","score":0.02889999933540821,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.02250000089406967,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/market-share","display_name":"market share","score":0.8159999847412109},{"id":"https://openalex.org/keywords/market-share-estimation","display_name":"market share estimation","score":0.8119999766349792},{"id":"https://openalex.org/keywords/replication-study","display_name":"replication study","score":0.5899999737739563},{"id":"https://openalex.org/keywords/marketing-research-methodology","display_name":"marketing research methodology","score":0.32600000500679016}],"concepts":[{"id":"https://openalex.org/C96250715","wikidata":"https://www.wikidata.org/wiki/Q965330","display_name":"Estimation","level":2,"score":0.743702232837677},{"id":"https://openalex.org/C149782125","wikidata":"https://www.wikidata.org/wiki/Q160039","display_name":"Econometrics","level":1,"score":0.5796818137168884},{"id":"https://openalex.org/C117222624","wikidata":"https://www.wikidata.org/wiki/Q7575010","display_name":"Specification","level":2,"score":0.4745928943157196},{"id":"https://openalex.org/C18762648","wikidata":"https://www.wikidata.org/wiki/Q42213","display_name":"Work (physics)","level":2,"score":0.4288228750228882},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.42536139488220215},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3819248676300049},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.06821700930595398},{"id":"https://openalex.org/C78519656","wikidata":"https://www.wikidata.org/wiki/Q101333","display_name":"Mechanical engineering","level":1,"score":0.0},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/002224378502200411","doi":"https://doi.org/10.1177/002224378502200411","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224378502200411","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"doi:10.2307/3151591","doi":"https://doi.org/10.2307/3151591","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3151591","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W296263084","https://openalex.org/W1970721789","https://openalex.org/W1989232281","https://openalex.org/W2034792652","https://openalex.org/W2081951886","https://openalex.org/W2084376228","https://openalex.org/W2096131033","https://openalex.org/W2117897510","https://openalex.org/W2319389843","https://openalex.org/W2326046758","https://openalex.org/W2331203594","https://openalex.org/W2331504681","https://openalex.org/W2895270050","https://openalex.org/W4237665525","https://openalex.org/W4301511718"],"related_works":["https://openalex.org/W2332293723","https://openalex.org/W351124897","https://openalex.org/W7042963733","https://openalex.org/W2325630911","https://openalex.org/W2262159214","https://openalex.org/W167326577","https://openalex.org/W2521378728","https://openalex.org/W2983812396","https://openalex.org/W4238856158","https://openalex.org/W7074222162"],"abstract_inverted_index":{"In":[0],"the":[1,21,43,59,70],"May":[2,22],"1984":[3],"issue":[4,24],"of":[5,13,25,31,42,58,73],"JMR":[6],"three":[7],"articles":[8],"describe":[9],"replications":[10],"and":[11,18,36],"extensions":[12],"work":[14],"reported":[15],"by":[16],"Naert":[17],"Weverbergh":[19],"in":[20,61],"1981":[23],"JMR.":[26],"They":[27],"address":[28],"various":[29],"problems":[30],"market":[32],"share":[33],"specification,":[34],"estimation,":[35],"especially":[37],"validation.":[38],"A":[39],"rough":[40],"comparison":[41],"research":[44],"findings":[45,62],"seems":[46],"to":[47],"indicate":[48],"that":[49],"no":[50],"general":[51],"conclusions":[52],"can":[53,63],"be":[54,64],"drawn.":[55],"However,":[56],"several":[57],"differences":[60],"explained.":[65],"Providing":[66],"these":[67],"explanations":[68],"is":[69],"main":[71],"purpose":[72],"this":[74],"article.":[75]},"counts_by_year":[{"year":2014,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}