{"id":"https://openalex.org/W2318701917","doi":"https://doi.org/10.9790/487x-16522530","title":"Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence","display_name":"Consumer-Based Brand Equity: Improving the Measurement - Empirical Evidence","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2318701917","doi":"https://doi.org/10.9790/487x-16522530","mag":"2318701917"},"language":"en","primary_location":{"id":"doi:10.9790/487x-16522530","doi":"https://doi.org/10.9790/487x-16522530","is_oa":true,"landing_page_url":"https://doi.org/10.9790/487x-16522530","pdf_url":"https://doi.org/10.9790/487x-16522530","source":{"id":"https://openalex.org/S2765053757","display_name":"IOSR Journal of Business and Management","issn_l":"2278-487X","issn":["2278-487X","2319-7668"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4327892531","host_organization_name":"International Organization Of Scientific Research (IOSR)","host_organization_lineage":["https://openalex.org/P4327892531"],"host_organization_lineage_names":["International Organization Of Scientific Research (IOSR)"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IOSR Journal of Business and Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"bronze","oa_url":"https://doi.org/10.9790/487x-16522530","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5002393274","display_name":"Muhammad Riaz","orcid":"https://orcid.org/0000-0002-6722-0847","observed_orcids":["https://orcid.org/0000-0002-6722-0847"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"M. Mohamed Riaz","raw_affiliation_strings":["(Assistant Professor, AR School of Business, Dindigul)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Assistant Professor, AR School of Business, Dindigul)","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5064037559","display_name":"Dr Kumaresan","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"D. Kumaresan","raw_affiliation_strings":["(Assistant Professor, AR School of Business, Dindigul)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Assistant Professor, AR School of Business, Dindigul)","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5084058621","display_name":"K Aruna","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"K Aruna","raw_affiliation_strings":["(Assistant Professor, AR School of Business, Dindigul)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Assistant Professor, AR School of Business, Dindigul)","institution_ids":[]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5109282891","display_name":"K. Vibin Charles Michael Raj","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"K. Vibin Charles Michael Raj","raw_affiliation_strings":["(Assistant Professor, AR School of Business, Dindigul)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"(Assistant Professor, AR School of Business, Dindigul)","institution_ids":[]}]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.3771,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.92135572,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"16","issue":"5","first_page":"25","last_page":"30"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9951000213623047,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0026000000070780516,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-based-brand-equity","display_name":"customer-based brand equity","score":0.9829999804496765},{"id":"https://openalex.org/keywords/brand-equity-measurement","display_name":"brand equity measurement","score":0.9599999785423279},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9559999704360962},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9990000128746033},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":0.9980000257492065},{"id":"https://openalex.org/keywords/scale-development","display_name":"scale development","score":0.6489999890327454},{"id":"https://openalex.org/keywords/construct-dimensionality","display_name":"construct dimensionality","score":0.7519999742507935},{"id":"https://openalex.org/keywords/student-samples","display_name":"student samples","score":0.6200000047683716}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.7592620253562927},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6680202484130859},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.541340172290802},{"id":"https://openalex.org/C166052673","wikidata":"https://www.wikidata.org/wiki/Q83021","display_name":"Empirical evidence","level":2,"score":0.5375304818153381},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34575024247169495},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.03147849440574646},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.9790/487x-16522530","doi":"https://doi.org/10.9790/487x-16522530","is_oa":true,"landing_page_url":"https://doi.org/10.9790/487x-16522530","pdf_url":"https://doi.org/10.9790/487x-16522530","source":{"id":"https://openalex.org/S2765053757","display_name":"IOSR Journal of Business and Management","issn_l":"2278-487X","issn":["2278-487X","2319-7668"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4327892531","host_organization_name":"International Organization Of Scientific Research (IOSR)","host_organization_lineage":["https://openalex.org/P4327892531"],"host_organization_lineage_names":["International Organization Of Scientific Research (IOSR)"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IOSR Journal of Business and Management","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.9790/487x-16522530","doi":"https://doi.org/10.9790/487x-16522530","is_oa":true,"landing_page_url":"https://doi.org/10.9790/487x-16522530","pdf_url":"https://doi.org/10.9790/487x-16522530","source":{"id":"https://openalex.org/S2765053757","display_name":"IOSR Journal of Business and Management","issn_l":"2278-487X","issn":["2278-487X","2319-7668"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4327892531","host_organization_name":"International Organization Of Scientific Research (IOSR)","host_organization_lineage":["https://openalex.org/P4327892531"],"host_organization_lineage_names":["International Organization Of Scientific Research (IOSR)"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IOSR Journal of Business and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2318701917.pdf","grobid_xml":"https://content.openalex.org/works/W2318701917.grobid-xml"},"referenced_works_count":34,"referenced_works":["https://openalex.org/W658726998","https://openalex.org/W1499170180","https://openalex.org/W1530487374","https://openalex.org/W1592080430","https://openalex.org/W1908794967","https://openalex.org/W1967603357","https://openalex.org/W1980194167","https://openalex.org/W1984492382","https://openalex.org/W1988065538","https://openalex.org/W1988447536","https://openalex.org/W1988789135","https://openalex.org/W2013386523","https://openalex.org/W2031843260","https://openalex.org/W2046752514","https://openalex.org/W2057023890","https://openalex.org/W2066560646","https://openalex.org/W2094116088","https://openalex.org/W2115612291","https://openalex.org/W2122912498","https://openalex.org/W2161246478","https://openalex.org/W2163000154","https://openalex.org/W2266639535","https://openalex.org/W2273910723","https://openalex.org/W2320672278","https://openalex.org/W2324176846","https://openalex.org/W2333853237","https://openalex.org/W2952680985","https://openalex.org/W2956085540","https://openalex.org/W2999445755","https://openalex.org/W3011714640","https://openalex.org/W3121590070","https://openalex.org/W3123103588","https://openalex.org/W4240971761","https://openalex.org/W4299953765"],"related_works":["https://openalex.org/W1532565895","https://openalex.org/W615615560","https://openalex.org/W2273910723","https://openalex.org/W3023953674","https://openalex.org/W1984724806","https://openalex.org/W2161246478","https://openalex.org/W2130578243","https://openalex.org/W2345535175","https://openalex.org/W1934409296","https://openalex.org/W3213498594"],"abstract_inverted_index":{"Purpose:The":[0],"present":[1,88,160],"research":[2],"aims":[3],"to":[4,56,110,146,163],"improve":[5],"the":[6,26,33,39,48,53,79,87,125,157,164,173],"measurement":[7,12,40,170],"of":[8,13,23,35,43,50,75,78,93,129,151,166,175],"consumer-based":[9,14,58,112,130,167],"brand":[10,15,28,31,59,65,113,131,142,152,168],"equity.Current":[11],"equity":[16,60,114,132,153,169],"suffers":[17],"from":[18,96],"limitations,":[19],"including:":[20],"a":[21,72,91],"lack":[22],"distinction":[24],"between":[25],"dimensions":[27,150],"awareness":[29,140],"and":[30,42,119,137,141],"associations,":[32],"use":[34],"non-discriminant":[36],"indicators":[37],"in":[38,61,115,156],"scales":[41],"student":[44,85],"samples.":[45],"Design/methodology/approach:Based":[46],"on":[47],"recommendations":[49],"extant":[51],"research,":[52],"scale":[54],"constructed":[55],"measure":[57,111],"this":[62,176],"study":[63,89,161],"included":[64],"personality":[66],"measures.Brand":[67],"associations":[68,143],"were":[69,144],"measured":[70],"using":[71],"different":[73],"set":[74],"items.Unlike":[76],"many":[77],"previous":[80],"studies":[81],"that":[82],"had":[83],"used":[84,90,109],"samples,":[86],"sample":[92],"actual":[94],"consumers":[95],"an":[97],"Australian":[98],"state":[99],"capital":[100],"city.Confirmatory":[101],"factor":[102],"analysis":[103],"employing":[104],"structural":[105],"equations":[106],"modeling":[107],"was":[108],"two":[116,134,148],"product":[117,135],"categories":[118,136],"across":[120,133],"six":[121,138],"brands.Findings:":[122],"Results":[123],"support":[124],"hypothesized":[126],"four-dimension":[127],"model":[128],"brands.Brand":[139],"found":[145],"be":[147],"distinct":[149],"as":[154],"conceptualized":[155],"marketing":[158],"literature.The":[159],"contributes":[162],"understanding":[165],"by":[171],"examining":[172],"dimensionality":[174],"construct.":[177]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
