{"id":"https://openalex.org/W2316744337","doi":"https://doi.org/10.1177/002224377401100314","title":"A Methodology for Identifying Innovator Characteristics of New Brand Purchasers","display_name":"A Methodology for Identifying Innovator Characteristics of New Brand Purchasers","publication_year":1974,"publication_date":"1974-08-01","ids":{"openalex":"https://openalex.org/W2316744337","doi":"https://doi.org/10.1177/002224377401100314","mag":"2316744337"},"language":"en","primary_location":{"id":"doi:10.1177/002224377401100314","doi":"https://doi.org/10.1177/002224377401100314","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224377401100314","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113464380","display_name":"James H. Donnelly","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I143302722","display_name":"University of Kentucky","ror":"https://ror.org/02k3smh20","country_code":"US","type":"education","lineage":["https://openalex.org/I143302722"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"James H. Donnelly","raw_affiliation_strings":["Professor of Business Administration, University of Kentucky;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Business Administration, University of Kentucky;","institution_ids":["https://openalex.org/I143302722"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5103373020","display_name":"John M. Ivancevich","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I44461941","display_name":"University of Houston","ror":"https://ror.org/048sx0r50","country_code":"US","type":"education","lineage":["https://openalex.org/I44461941"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John M. Ivancevich","raw_affiliation_strings":["Professor of Organizational Behavior, University of Houston"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Professor of Organizational Behavior, University of Houston","institution_ids":["https://openalex.org/I44461941"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":1.7203,"has_fulltext":false,"cited_by_count":38,"citation_normalized_percentile":{"value":0.86473622,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"11","issue":"3","first_page":"331","last_page":"331"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.25,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12659","display_name":"Innovation Diffusion and Forecasting","score":0.25,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.24079999327659607,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.19910000264644623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-innovativeness","display_name":"consumer innovativeness","score":0.9589999914169312},{"id":"https://openalex.org/keywords/product-adoption","display_name":"product adoption","score":0.45899999141693115},{"id":"https://openalex.org/keywords/demographic-factors","display_name":"demographic factors","score":0.7049999833106995},{"id":"https://openalex.org/keywords/behavioral-characteristics","display_name":"behavioral characteristics","score":0.8550000190734863},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.33899998664855957}],"concepts":[{"id":"https://openalex.org/C2776473838","wikidata":"https://www.wikidata.org/wiki/Q174165","display_name":"Innovator","level":3,"score":0.8667593002319336},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5938202142715454},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5572357177734375},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.37634533643722534},{"id":"https://openalex.org/C84309077","wikidata":"https://www.wikidata.org/wiki/Q3908516","display_name":"Entrepreneurship","level":2,"score":0.08209770917892456},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/002224377401100314","doi":"https://doi.org/10.1177/002224377401100314","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224377401100314","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"},{"id":"doi:10.2307/3151155","doi":"https://doi.org/10.2307/3151155","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3151155","pdf_url":null,"source":{"id":"https://openalex.org/S119950638","display_name":"Journal of Marketing Research","issn_l":"0022-2437","issn":["0022-2437","1547-7193"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing Research","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":27,"referenced_works":["https://openalex.org/W56460934","https://openalex.org/W570966887","https://openalex.org/W1966549206","https://openalex.org/W1990513740","https://openalex.org/W2036148674","https://openalex.org/W2052489337","https://openalex.org/W2066040285","https://openalex.org/W2074259704","https://openalex.org/W2079625204","https://openalex.org/W2090465352","https://openalex.org/W2094419105","https://openalex.org/W2312816260","https://openalex.org/W2313206993","https://openalex.org/W2318837501","https://openalex.org/W2320250319","https://openalex.org/W2323299304","https://openalex.org/W2324411489","https://openalex.org/W2326092900","https://openalex.org/W2326206704","https://openalex.org/W2329776855","https://openalex.org/W2330035711","https://openalex.org/W2331697847","https://openalex.org/W2331753735","https://openalex.org/W2334117421","https://openalex.org/W2605968929","https://openalex.org/W3107270370","https://openalex.org/W4231600313"],"related_works":["https://openalex.org/W2115580763","https://openalex.org/W1989938821","https://openalex.org/W2283090210","https://openalex.org/W10661035","https://openalex.org/W2079454155","https://openalex.org/W2213427308","https://openalex.org/W2036577988","https://openalex.org/W2603159381","https://openalex.org/W141439116","https://openalex.org/W3118834294"],"abstract_inverted_index":{"One":[0],"aspect":[1],"of":[2,23,57,72,80],"consumer":[3,39],"behavior":[4],"which":[5],"has":[6,92],"recently":[7],"received":[8],"particular":[9],"attention":[10],"from":[11],"researchers":[12,74,111],"is":[13,105],"the":[14,54,90,107],"hypothesized":[15],"relationship":[16],"between":[17,119,124,140],"various":[18,31,55],"demographic":[19,32],"and":[20,25,33,78,121,131,142],"behavioral":[21,34],"characteristics":[22,35,71],"consumers":[24],"innovativeness.":[26],"Numerous":[27],"studies":[28],"have":[29],"identified":[30],"reportedly":[36],"possessed":[37],"by":[38],"innovators;":[40],"as":[41,114,138],"a":[42,81,85,127],"result,":[43],"we":[44],"appear":[45],"to":[46,98,129,134],"be":[47],"making":[48],"progress":[49],"in":[50,100],"identifying":[51],"differences":[52,117,139],"among":[53],"categories":[56],"adopters1":[58],"[1,":[59],"2,":[60],"4,":[61],"6-14,":[62],"16,":[63],"19,":[64],"20,":[65],"21,":[66],"23,":[67],"25-30].":[68],"When":[69],"studying":[70],"innovators,":[73],"usually":[75],"compare":[76],"buyers":[77,120],"nonbuyers":[79,122],"certain":[82],"product(s)":[83],"within":[84],"given":[86],"time":[87],"period":[88],"after":[89],"product":[91],"been":[93],"introduced":[94],"or":[95,123],"examine":[96],"willingness":[97,128],"buy":[99,130,135],"laboratory":[101],"purchase":[102],"situations":[103],"(as":[104],"often":[106],"case":[108],"when":[109],"university":[110],"use":[112],"students":[113],"subjects).":[115],"Any":[116],"found":[118],"those":[125,132],"indicating":[126],"unwilling":[133],"are":[136],"designated":[137],"innovators":[141],"noninnovators.":[143]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":3},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":3},{"year":2014,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}