{"id":"https://openalex.org/W2315540927","doi":"https://doi.org/10.1177/002224298304700103","title":"Formulating Push Marketing Strategies: A Method and Application","display_name":"Formulating Push Marketing Strategies: A Method and Application","publication_year":1983,"publication_date":"1983-01-01","ids":{"openalex":"https://openalex.org/W2315540927","doi":"https://doi.org/10.1177/002224298304700103","mag":"2315540927"},"language":"en","primary_location":{"id":"doi:10.1177/002224298304700103","doi":"https://doi.org/10.1177/002224298304700103","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224298304700103","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Michael Levy","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Michael Levy","raw_affiliation_strings":["Marketing, Edwin L. Cox School of Business;"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing, Edwin L. Cox School of Business;","institution_ids":[]}]},{"author_position":"middle","author":{"id":null,"display_name":"John Webster","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178169726","display_name":"Southern Methodist University","ror":"https://ror.org/042tdr378","country_code":"US","type":"education","lineage":["https://openalex.org/I178169726"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"John Webster","raw_affiliation_strings":["Marketing, Edwin L. Cox School of Business; Southern Methodist University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing, Edwin L. Cox School of Business; Southern Methodist University","institution_ids":["https://openalex.org/I178169726"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5022029510","display_name":"Roger A. Kerin","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I178169726","display_name":"Southern Methodist University","ror":"https://ror.org/042tdr378","country_code":"US","type":"education","lineage":["https://openalex.org/I178169726"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Roger A. Kerin","raw_affiliation_strings":["Marketing, Edwin L. Cox School of Business; Southern Methodist University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Marketing, Edwin L. Cox School of Business; Southern Methodist University","institution_ids":["https://openalex.org/I178169726"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":{"value":5400,"currency":"USD","value_usd":5400},"apc_paid":null,"fwci":2.766,"has_fulltext":false,"cited_by_count":33,"citation_normalized_percentile":{"value":0.90986602,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":"47","issue":"1","first_page":"25","last_page":"25"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.8159000277519226,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.8159000277519226,"subfield":{"id":"https://openalex.org/subfields/1404","display_name":"Management Information Systems"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.15360000729560852,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.024399999529123306,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/push-marketing","display_name":"push marketing","score":0.8140000104904175},{"id":"https://openalex.org/keywords/marketing-mix","display_name":"marketing mix","score":0.5590000152587891},{"id":"https://openalex.org/keywords/profit-impact","display_name":"profit impact","score":0.7480000257492065},{"id":"https://openalex.org/keywords/distribution-channels","display_name":"distribution channels","score":0.800000011920929},{"id":"https://openalex.org/keywords/marketing-strategy-formulation","display_name":"marketing strategy formulation","score":0.6859999895095825},{"id":"https://openalex.org/keywords/yield-analysis","display_name":"yield analysis","score":0.3880000114440918},{"id":"https://openalex.org/keywords/profit-opportunities","display_name":"profit opportunities","score":0.3400000035762787}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.754671573638916},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6687192916870117},{"id":"https://openalex.org/C181622380","wikidata":"https://www.wikidata.org/wiki/Q26911","display_name":"Profit (economics)","level":2,"score":0.5832624435424805},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5314323902130127},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.496949702501297},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.4460415244102478},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4337783753871918},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.43039166927337646},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.4285019636154175},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.4169573187828064},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.18007904291152954},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.07097756862640381}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.1177/002224298304700103","doi":"https://doi.org/10.1177/002224298304700103","is_oa":false,"landing_page_url":"https://doi.org/10.1177/002224298304700103","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"},{"id":"doi:10.2307/3203424","doi":"https://doi.org/10.2307/3203424","is_oa":false,"landing_page_url":"https://doi.org/10.2307/3203424","pdf_url":null,"source":{"id":"https://openalex.org/S142990027","display_name":"Journal of Marketing","issn_l":"0022-2429","issn":["0022-2429","1547-7185"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","erih-plus","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","utd24","vabb-shw"],"host_organization":"https://openalex.org/P4310320017","host_organization_name":"SAGE Publishing","host_organization_lineage":["https://openalex.org/P4310320017"],"host_organization_lineage_names":["SAGE Publishing"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Journal of Marketing","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":33,"referenced_works":["https://openalex.org/W560555217","https://openalex.org/W581425657","https://openalex.org/W1967619345","https://openalex.org/W1977690010","https://openalex.org/W1983364555","https://openalex.org/W1988115296","https://openalex.org/W1991759422","https://openalex.org/W2019391576","https://openalex.org/W2029102385","https://openalex.org/W2044413315","https://openalex.org/W2048773111","https://openalex.org/W2059900085","https://openalex.org/W2083329137","https://openalex.org/W2083375125","https://openalex.org/W2085356518","https://openalex.org/W2085556122","https://openalex.org/W2170132692","https://openalex.org/W2312245626","https://openalex.org/W2313584605","https://openalex.org/W2315278004","https://openalex.org/W2315756131","https://openalex.org/W2319226222","https://openalex.org/W2321685735","https://openalex.org/W2322759219","https://openalex.org/W2323283187","https://openalex.org/W2325100050","https://openalex.org/W2325192763","https://openalex.org/W2328148375","https://openalex.org/W2333199123","https://openalex.org/W2334071647","https://openalex.org/W4231671316","https://openalex.org/W4239127034","https://openalex.org/W4383905598"],"related_works":["https://openalex.org/W7065332322","https://openalex.org/W4241631854","https://openalex.org/W2416944543","https://openalex.org/W2163772615","https://openalex.org/W2318327739","https://openalex.org/W2607930683","https://openalex.org/W1579117270","https://openalex.org/W7217310228","https://openalex.org/W4362694021","https://openalex.org/W7117473664"],"abstract_inverted_index":{"\u201cPush\u201d":[0],"marketing":[1,10,19,29],"strategies":[2,41],"can":[3],"create":[4],"additional":[5],"profit":[6,25],"opportunities":[7],"within":[8],"the":[9,24],"channel.":[11],"This":[12],"paper":[13],"describes":[14],"a":[15],"method":[16],"that":[17],"provides":[18],"managers":[20],"with":[21],"information":[22],"on":[23],"impact":[26],"of":[27],"various":[28],"mix":[30],"strategies.":[31],"A":[32],"study":[33],"is":[34],"described":[35],"in":[36],"which":[37],"high":[38],"yield":[39],"\u201cpush\u201d":[40],"are":[42],"identified.":[43]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2013,"cited_by_count":1},{"year":2012,"cited_by_count":1}],"updated_date":"2026-10-14T16:39:01.820549","created_date":"2016-06-24T00:00:00"}
