{"id":"https://openalex.org/W2309366394","doi":"https://doi.org/10.35794/emba.4.1.2016.11598","title":"THE EFFECT OF STORE BRAND IMAGE AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY AT FRESHMART SUPERSTORE MANADO","display_name":"THE EFFECT OF STORE BRAND IMAGE AND SERVICE QUALITY TOWARDS CUSTOMER LOYALTY AT FRESHMART SUPERSTORE MANADO","publication_year":2016,"publication_date":"2016-03-26","ids":{"openalex":"https://openalex.org/W2309366394","doi":"https://doi.org/10.35794/emba.4.1.2016.11598","mag":"2309366394"},"language":"en","primary_location":{"id":"doi:10.35794/emba.4.1.2016.11598","doi":"https://doi.org/10.35794/emba.4.1.2016.11598","is_oa":false,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11598","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":null,"display_name":"Rivo Christian Kumowal","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Rivo Christian Kumowal","raw_affiliation_strings":["University of Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"middle","author":{"id":null,"display_name":"S. L. H. V. Joyce Lapian","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"S. L. H. V. Joyce Lapian","raw_affiliation_strings":["University of Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5004618297","display_name":"Johan Reineer Tumiwa","orcid":"https://orcid.org/0000-0002-3246-0453","observed_orcids":["https://orcid.org/0000-0002-3246-0453"]},"institutions":[{"id":"https://openalex.org/I55214057","display_name":"Sam Ratulangi University","ror":"https://ror.org/01cn6ph21","country_code":"ID","type":"education","lineage":["https://openalex.org/I55214057"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Johan Tumiwa","raw_affiliation_strings":["University of Sam Ratulangi Manado"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"University of Sam Ratulangi Manado","institution_ids":["https://openalex.org/I55214057"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I55214057"],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.03049629,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":96},"biblio":{"volume":"4","issue":"1","first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8848000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.8848000168800354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.07999999821186066,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.027000000700354576,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/service-quality","display_name":"service quality","score":0.9990000128746033},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":1.0},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.7680000066757202},{"id":"https://openalex.org/keywords/consumer-trust","display_name":"consumer trust","score":0.5170000195503235},{"id":"https://openalex.org/keywords/customer-commitment","display_name":"customer commitment","score":0.5339999794960022}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.7658087611198425},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.6596873998641968},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6410912871360779},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.5995428562164307},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.570867121219635},{"id":"https://openalex.org/C191511416","wikidata":"https://www.wikidata.org/wiki/Q999278","display_name":"Customer satisfaction","level":2,"score":0.5444943904876709},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.4996359348297119},{"id":"https://openalex.org/C2984367651","wikidata":"https://www.wikidata.org/wiki/Q431289","display_name":"Brand image","level":2,"score":0.49006354808807373},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4777728319168091},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.43330293893814087},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.42028379440307617},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.35794/emba.4.1.2016.11598","doi":"https://doi.org/10.35794/emba.4.1.2016.11598","is_oa":false,"landing_page_url":"https://doi.org/10.35794/emba.4.1.2016.11598","pdf_url":null,"source":{"id":"https://openalex.org/S4306517099","display_name":"JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI","issn_l":"2303-1174","issn":["2303-1174","2622-6219"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":8,"referenced_works":["https://openalex.org/W1482703304","https://openalex.org/W1535828339","https://openalex.org/W1549054775","https://openalex.org/W1965517192","https://openalex.org/W2008578163","https://openalex.org/W2142456001","https://openalex.org/W2886241282","https://openalex.org/W2942102714"],"related_works":["https://openalex.org/W7133682918","https://openalex.org/W2781736460","https://openalex.org/W4394061958","https://openalex.org/W2782126327","https://openalex.org/W4403269770","https://openalex.org/W3013353826","https://openalex.org/W2803927804","https://openalex.org/W2955051072","https://openalex.org/W4385289070","https://openalex.org/W2381799909"],"abstract_inverted_index":{"Customer":[0],"loyalty":[1,15,223],"has":[2,17,177],"been":[3],"recognized":[4],"as":[5],"the":[6,26,30,53,63,106,109,119,134,201,204],"dominant":[7],"factor":[8],"in":[9,25,97,123,174,207],"a":[10,142,175,178],"superstore\u2019s":[11],"success.":[12],"The":[13,55,92,127],"customer":[14,147,162,183,222],"subject":[16],"become":[18],"of":[19,57,65,85,108],"increased":[20],"interest":[21],"to":[22,49,52,61,161,181,188],"most":[23],"superstore":[24,176],"competitive":[27],"situation":[28],"over":[29],"last":[31],"few":[32],"years.":[33],"Store":[34],"brand":[35,67,136,151,169,218],"image":[36,137,152,170],"and":[37,69,76,82,138,171,186,199],"service":[38,70,139,172,220],"quality":[39,71,140,173],"describes":[40],"what":[41],"customers":[42,120],"are":[43,60],"looking":[44],"for":[45,88],"that":[46,95,114,133,167],"is":[47,100,111],"likely":[48],"be":[50],"advantageous":[51],"Superstore.":[54,215],"objectives":[56],"this":[58,98,130],"research":[59,93,99,131],"analyze":[62],"effect":[64,156,180],"store":[66,135,150,168,217],"image,":[68,219],"towards":[72],"consumer":[73],"loyalty,":[74],"simultaneously":[75,145],"partially.":[77],"Data":[78],"was":[79],"analyzed":[80],"quantitatively":[81],"through":[83],"use":[84],"statistical":[86],"package":[87],"social":[89],"scientists":[90],"(SPSS).":[91],"method":[94],"used":[96],"multiple":[101],"linear":[102],"regression":[103],"analysis":[104],"with":[105],"sample":[107],"respondents":[110],"100":[112],"samples":[113],"were":[115],"obtained":[116],"from":[117,129],"all":[118],"who":[121],"shopping":[122],"Freshmart":[124,214],"Superstore":[125],"Manado.":[126],"result":[128],"shown":[132],"have":[141,154],"significant":[143,159],"effects":[144],"on":[146],"loyalty.":[148,163],"Whereas":[149],"does":[153],"positive":[155],"but":[157],"not":[158],"partially":[160],"This":[164],"study":[165],"reveals":[166],"strong":[179],"bring":[182],"satisfaction,":[184],"trust,":[185],"commitment":[187],"being":[189],"loyal":[190],"customer.":[191],"It":[192],"can":[193],"improve":[194],"more":[195],"by":[196],"should":[197],"keep":[198],"maintain":[200],"worker":[202],"inside":[203],"store,":[205],"especially":[206],"terms":[208],"make":[209],"an":[210],"interesting":[211],"services":[212],"at":[213],"Keywords:":[216],"quality,":[221]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":1}],"updated_date":"2026-10-28T10:33:24.094632","created_date":"2026-10-02T00:00:00"}