{"id":"https://openalex.org/W2306237909","doi":null,"title":"Individual oppositional loyalty: are loyalty and resistance two sides of the same coin?","display_name":"Individual oppositional loyalty: are loyalty and resistance two sides of the same coin?","publication_year":2013,"publication_date":"2013-08-15","ids":{"openalex":"https://openalex.org/W2306237909","mag":"2306237909"},"language":"en","primary_location":{"id":"pmh:oai:HAL:hal-01264740v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-01264740","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"LCBR European Marketing Conference, Aug 2013, Franfurt, Germany","raw_type":"info:eu-repo/semantics/conferenceObject"},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5070741026","display_name":"Amina Djedidi","orcid":"https://orcid.org/0000-0003-4166-2388","observed_orcids":["https://orcid.org/0000-0003-4166-2388"]},"institutions":[{"id":"https://openalex.org/I197681013","display_name":"Universit\u00e9 Paris-Est Cr\u00e9teil","ror":"https://ror.org/05ggc9x40","country_code":"FR","type":"education","lineage":["https://openalex.org/I197681013","https://openalex.org/I2800365227"]},{"id":"https://openalex.org/I4387154855","display_name":"Institut de Recherche en Gestion","ror":"https://ror.org/0546daj73","country_code":"FR","type":"facility","lineage":["https://openalex.org/I197681013","https://openalex.org/I2800365227","https://openalex.org/I4210154111","https://openalex.org/I4387154855"]}],"countries":["FR"],"is_corresponding":true,"raw_author_name":"Djedidi, Amina","raw_affiliation_strings":["IRG - Institut de Recherche en Gestion (Universit\u00e9 Paris-Est Cr\u00e9teil Val de Marne (UPEC) -Facult\u00e9 de sciences \u00e9conomiques et de gestion\r\nPlace de la Porte des Champs , 4 Route de Choisy 94010 Cr\u00e9teil Cedex - France)"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IRG - Institut de Recherche en Gestion (Universit\u00e9 Paris-Est Cr\u00e9teil Val de Marne (UPEC) -Facult\u00e9 de sciences \u00e9conomiques et de gestion\r\nPlace de la Porte des Champs , 4 Route de Choisy 94010 Cr\u00e9teil Cedex - France)","institution_ids":["https://openalex.org/I197681013","https://openalex.org/I4387154855"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":["https://openalex.org/A5070741026"],"corresponding_institution_ids":["https://openalex.org/I197681013","https://openalex.org/I4387154855"],"apc_list":null,"apc_paid":null,"fwci":1.2048,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.77023971,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9926999807357788,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.005900000222027302,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.00039999998989515007,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-resistance","display_name":"consumer resistance","score":0.6800000071525574},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8510000109672546},{"id":"https://openalex.org/keywords/smartphone-consumers","display_name":"smartphone consumers","score":0.5709999799728394},{"id":"https://openalex.org/keywords/customer-profile","display_name":"consumer profile","score":0.6389999985694885},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4339999854564667},{"id":"https://openalex.org/keywords/netnography","display_name":"netnography","score":0.6539999842643738}],"concepts":[{"id":"https://openalex.org/C50335755","wikidata":"https://www.wikidata.org/wiki/Q483247","display_name":"Phenomenon","level":2,"score":0.8348256349563599},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.7966641187667847},{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7135382890701294},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5824854373931885},{"id":"https://openalex.org/C554936623","wikidata":"https://www.wikidata.org/wiki/Q199657","display_name":"Reading (process)","level":2,"score":0.4555763304233551},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4518822431564331},{"id":"https://openalex.org/C146897074","wikidata":"https://www.wikidata.org/wiki/Q1932925","display_name":"Loyalty business model","level":4,"score":0.4507179856300354},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4018276333808899},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.4013046622276306},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.13776883482933044},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.09375283122062683},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C140781008","wikidata":"https://www.wikidata.org/wiki/Q1221081","display_name":"Service quality","level":3,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"pmh:oai:HAL:hal-01264740v1","doi":null,"is_oa":false,"landing_page_url":"https://hal.science/hal-01264740","pdf_url":null,"source":{"id":"https://openalex.org/S4306402512","display_name":"HAL","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4405252976","host_organization_name":"Centre pour la Communication Scientifique Directe","host_organization_lineage":["https://openalex.org/I4405252976"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"LCBR European Marketing Conference, Aug 2013, Franfurt, Germany","raw_type":"info:eu-repo/semantics/conferenceObject"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":28,"referenced_works":["https://openalex.org/W1480215185","https://openalex.org/W1536103245","https://openalex.org/W1923966822","https://openalex.org/W1957555229","https://openalex.org/W1971980179","https://openalex.org/W2015116531","https://openalex.org/W2020036009","https://openalex.org/W2026149024","https://openalex.org/W2030409621","https://openalex.org/W2032719187","https://openalex.org/W2036389121","https://openalex.org/W2045269804","https://openalex.org/W2054347393","https://openalex.org/W2094169157","https://openalex.org/W2108912568","https://openalex.org/W2125099709","https://openalex.org/W2141022540","https://openalex.org/W2157496882","https://openalex.org/W2160582385","https://openalex.org/W2170051053","https://openalex.org/W2181941115","https://openalex.org/W2186907505","https://openalex.org/W2265422133","https://openalex.org/W2319122640","https://openalex.org/W2323859140","https://openalex.org/W2415939179","https://openalex.org/W2417091276","https://openalex.org/W2500210851"],"related_works":["https://openalex.org/W7134373839","https://openalex.org/W2410913303","https://openalex.org/W2782942906","https://openalex.org/W2598679921","https://openalex.org/W2896812108","https://openalex.org/W7147134895","https://openalex.org/W4297192803","https://openalex.org/W2763182698","https://openalex.org/W2092526281","https://openalex.org/W3103356674"],"abstract_inverted_index":{"Our":[0,162],"paper":[1],"aims":[2],"at":[3],"studying":[4],"individual":[5,127],"oppositional":[6,132,176],"loyalty":[7,16,33,54,79,133],"phenomenon.":[8],"It":[9,26,109],"offers":[10,27],"a":[11,19,28,41,62],"new":[12,20,29],"reading":[13],"template":[14],"of":[15,71,154,173],"that":[17,34,121,168],"introduces":[18],"component":[21],"borrowed":[22],"from":[23],"resistance":[24],"research.":[25],"interpretation":[30],"framework":[31],"for":[32],"has":[35,110],"been":[36,112],"defined,":[37],"so":[38],"far,":[39],"as":[40,61,66,82,95,97,126,134],"repetitive":[42],"buying":[43],"behavior":[44],"and/or":[45],"positive":[46],"attitude.":[47],"If":[48],"we":[49,137],"rely":[50],"on":[51],"the":[52,59,72,83,86,91,99,119,152,158],"available":[53],"definitions,":[55],"one":[56],"may":[57],"picture":[58],"scene":[60],"single":[63],"brand":[64,92,100,116],"market":[65],"there":[67],"is":[68,80],"no":[69,129],"mentioning":[70],"competitive":[73],"brands":[74,144],"despite":[75,118],"their":[76],"existence.":[77],"Oppositional":[78],"defined":[81],"phenomenon":[84,156],"where":[85],"consumers":[87,145],"define":[88],"themselves":[89],"by":[90,98],"they":[93,101],"consume":[94,104],"well":[96],"do":[102],"not":[103],"(Muniz":[105],"and":[106,157,175],"Hamer,":[107],"2001).":[108],"only":[111],"studied":[113],"among":[114,142],"online":[115],"communities":[117],"fact":[120],"Roux":[122],"(2007)":[123],"describes":[124],"it":[125,141],"micro-practices,":[128],"research":[130],"considered":[131],"such.":[135],"Thus,":[136],"chose":[138],"to":[139,150,170],"study":[140],"Smartphone":[143],"in":[146],"France":[147],"using":[148],"netnography":[149],"explore":[151],"nature":[153],"this":[155],"consumers\u2019":[159,166],"different":[160,165,171],"behaviors.":[161],"results":[163],"show":[164],"profiles":[167],"correspond":[169],"level":[172],"classical":[174],"loyalty.":[177]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2015,"cited_by_count":1}],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
