{"id":"https://openalex.org/W2300753909","doi":"https://doi.org/10.5539/ijbm.v11n4p265","title":"Identifying the Effective Factors on Brand Equity from Consumers Perspective Using Aaker Model: A Case of Tehran Dairy Products","display_name":"Identifying the Effective Factors on Brand Equity from Consumers Perspective Using Aaker Model: A Case of Tehran Dairy Products","publication_year":2016,"publication_date":"2016-03-15","ids":{"openalex":"https://openalex.org/W2300753909","doi":"https://doi.org/10.5539/ijbm.v11n4p265","mag":"2300753909"},"language":"en","primary_location":{"id":"doi:10.5539/ijbm.v11n4p265","doi":"https://doi.org/10.5539/ijbm.v11n4p265","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n4p265","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/56802/31088","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/56802/31088","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5059196574","display_name":"Jamshid Jafari DARABJERDI","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210088809","display_name":"University of Hormozgan","ror":"https://ror.org/003jjq839","country_code":"IR","type":"education","lineage":["https://openalex.org/I4210088809"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Jamshid Jafari Drabjerdi","raw_affiliation_strings":["Department of Management, Hormozgan University, Bandar Abbas, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Hormozgan University, Bandar Abbas, Iran","institution_ids":["https://openalex.org/I4210088809"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5018785783","display_name":"Masoud Arabi","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4210088809","display_name":"University of Hormozgan","ror":"https://ror.org/003jjq839","country_code":"IR","type":"education","lineage":["https://openalex.org/I4210088809"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Masoud Arabi","raw_affiliation_strings":["Department of Management, Hormozgan University, Bandar Abbas, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management, Hormozgan University, Bandar Abbas, Iran","institution_ids":["https://openalex.org/I4210088809"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5072300531","display_name":"Maryam Haghighikhah","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I23946033","display_name":"University of Tehran","ror":"https://ror.org/05vf56z40","country_code":"IR","type":"education","lineage":["https://openalex.org/I23946033"]},{"id":"https://openalex.org/I4210088809","display_name":"University of Hormozgan","ror":"https://ror.org/003jjq839","country_code":"IR","type":"education","lineage":["https://openalex.org/I4210088809"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Maryam Haghighikhah","raw_affiliation_strings":["Department of Management , Hormozgan University , Bandar Abbas , Iran","Faculty of Management and Accounting, Tehran University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Management , Hormozgan University , Bandar Abbas , Iran","institution_ids":["https://openalex.org/I4210088809"]},{"raw_affiliation_string":"Faculty of Management and Accounting, Tehran University, Tehran, Iran","institution_ids":["https://openalex.org/I23946033"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.5573,"has_fulltext":true,"cited_by_count":11,"citation_normalized_percentile":{"value":0.88520099,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"11","issue":"4","first_page":"265","last_page":"265"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9434000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9434000253677368,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.04699999839067459,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.0020000000949949026,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/aaker-brand-equity-model","display_name":"Aaker brand equity model","score":0.9490000009536743},{"id":"https://openalex.org/keywords/dairy-products","display_name":"dairy products","score":0.9769999980926514},{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9399999976158142},{"id":"https://openalex.org/keywords/brand-associations","display_name":"brand associations","score":0.9459999799728394},{"id":"https://openalex.org/keywords/perceived-quality","display_name":"perceived quality","score":0.9950000047683716},{"id":"https://openalex.org/keywords/advertising-expenditure","display_name":"advertising expenditure","score":0.8880000114440918},{"id":"https://openalex.org/keywords/attitude-toward-advertising","display_name":"consumer attitudes toward advertising","score":0.8140000104904175},{"id":"https://openalex.org/keywords/monetary-promotions","display_name":"monetary promotions","score":0.7900000214576721},{"id":"https://openalex.org/keywords/non-monetary-promotions","display_name":"non-monetary promotions","score":0.996999979019165},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.972000002861023},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.7110000252723694},{"id":"https://openalex.org/keywords/tehran","display_name":"Tehran","score":0.9869999885559082}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8885174989700317},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.7679815292358398},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6986638307571411},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6006027460098267},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5949406623840332},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.560650646686554},{"id":"https://openalex.org/C71104824","wikidata":"https://www.wikidata.org/wiki/Q1476639","display_name":"Structural equation modeling","level":2,"score":0.5458061099052429},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5335683226585388},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.4530108869075775},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.4168770909309387},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.41399580240249634},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.33564552664756775},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.15870064496994019},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.06061640381813049},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.5539/ijbm.v11n4p265","doi":"https://doi.org/10.5539/ijbm.v11n4p265","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n4p265","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/56802/31088","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},{"id":"pmh:oai:RePEc:ibn:ijbmjn:v:11:y:2016:i:4:p:265","doi":null,"is_oa":false,"landing_page_url":"http://www.ccsenet.org/journal/index.php/ijbm/article/download/56802/31088","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":{"id":"doi:10.5539/ijbm.v11n4p265","doi":"https://doi.org/10.5539/ijbm.v11n4p265","is_oa":true,"landing_page_url":"https://doi.org/10.5539/ijbm.v11n4p265","pdf_url":"https://ccsenet.org/journal/index.php/ijbm/article/download/56802/31088","source":{"id":"https://openalex.org/S4210230633","display_name":"International Journal of Business and Management","issn_l":"1833-3850","issn":["1833-3850","1833-8119"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310322531","host_organization_name":"Canadian Center of Science and Education","host_organization_lineage":["https://openalex.org/P4310322531"],"host_organization_lineage_names":["Canadian Center of Science and Education"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Business and Management","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2300753909.pdf","grobid_xml":"https://content.openalex.org/works/W2300753909.grobid-xml"},"referenced_works_count":31,"referenced_works":["https://openalex.org/W1487542651","https://openalex.org/W1505518416","https://openalex.org/W1530487374","https://openalex.org/W1550382593","https://openalex.org/W1592080430","https://openalex.org/W1607137273","https://openalex.org/W1973824911","https://openalex.org/W1983308510","https://openalex.org/W1984653480","https://openalex.org/W1986151759","https://openalex.org/W1995511043","https://openalex.org/W1998126582","https://openalex.org/W2017943907","https://openalex.org/W2018033645","https://openalex.org/W2022772061","https://openalex.org/W2031843260","https://openalex.org/W2046752514","https://openalex.org/W2053542775","https://openalex.org/W2056375441","https://openalex.org/W2057023890","https://openalex.org/W2073871304","https://openalex.org/W2088529670","https://openalex.org/W2093478522","https://openalex.org/W2163000154","https://openalex.org/W2266639535","https://openalex.org/W2318701917","https://openalex.org/W2320672278","https://openalex.org/W3123175505","https://openalex.org/W3148006808","https://openalex.org/W3186540702","https://openalex.org/W6760399104"],"related_works":["https://openalex.org/W2113235184","https://openalex.org/W3183152891","https://openalex.org/W2008031104","https://openalex.org/W2184083950","https://openalex.org/W6983392954","https://openalex.org/W1505518416","https://openalex.org/W2599078744","https://openalex.org/W3215336068","https://openalex.org/W2796095194","https://openalex.org/W2279878881"],"abstract_inverted_index":{"Brands":[0],"are":[1,47],"differentiating":[2],"aspect":[3],"of":[4,20,40,50,57,74,93,108],"products.":[5],"So,":[6],"identifying":[7],"the":[8,17,55,83,97,104,106],"effective":[9,35],"factors":[10,36],"in":[11],"creating":[12],"brand":[13,38,75,78,80,94,116,120,125,130,136],"value":[14,18],"and":[15,33,54,68,82,115,132],"evaluating":[16],"is":[19],"great":[21],"importance.":[22],"The":[23,88],"present":[24],"study,":[25],"using":[26],"structural":[27],"equation":[28],"modeling,":[29],"attempts":[30],"at":[31],"investigating":[32],"explaining":[34],"on":[37,71,112,119,124,129,135],"equity":[39,76],"dairy":[41,52],"products":[42,53],"with":[43],"Aaker":[44],"model.":[45],"Participants":[46],"381":[48],"consumers":[49],"Tehran":[51],"variables":[56],"advertisement":[58],"cost,":[59],"attitude":[60,109],"to":[61,103,110],"advertisement,":[62],"monetary":[63],"promotions,":[64,66],"non-monetary":[65,127],"packaging":[67,118],"distribution":[69,133],"span":[70],"perceived":[72,84,113],"dimensions":[73],"including":[77],"awareness,":[79,117,121],"associations":[81],"quality":[85,114],"were":[86,138],"measured.":[87],"results":[89],"showed":[90],"that":[91],"variable":[92],"awareness":[95],"had":[96],"highest":[98],"explanatory":[99],"role.":[100],"Also":[101],"according":[102],"results,":[105],"effects":[107],"advertising":[111,122],"cost":[123],"association,":[126],"promotions":[128],"association":[131,137],"spread":[134],"not":[139],"supported.":[140]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}