{"id":"https://openalex.org/W2300569441","doi":"https://doi.org/10.1007/978-3-319-18236-0_3","title":"20 Years of Research on Media Brands and Media Branding","display_name":"20 Years of Research on Media Brands and Media Branding","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2300569441","doi":"https://doi.org/10.1007/978-3-319-18236-0_3","mag":"2300569441"},"language":"en","primary_location":{"id":"doi:10.1007/978-3-319-18236-0_3","doi":"https://doi.org/10.1007/978-3-319-18236-0_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-18236-0_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Media Branding","raw_type":"book-chapter"},"volume":{"id":"https://openalex.org/W1841579011","display_name":"Handbook of Media Branding"},"type":"book-chapter","indexed_in":["crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doi.org/10.5167/uzh-112740","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5023247773","display_name":"Isabelle Krebs","orcid":"https://orcid.org/0000-0002-4361-7866","observed_orcids":["https://orcid.org/0000-0002-4361-7866"]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":true,"raw_author_name":"Isabelle Krebs","raw_affiliation_strings":["IPMZ Institute, University of Zurich, Zurich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IPMZ Institute, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5037427703","display_name":"Gabriele Siegert","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I202697423","display_name":"University of Zurich","ror":"https://ror.org/02crff812","country_code":"CH","type":"education","lineage":["https://openalex.org/I202697423"]}],"countries":["CH"],"is_corresponding":false,"raw_author_name":"Gabriele Siegert","raw_affiliation_strings":["IPMZ Institute, University of Zurich, Zurich, Switzerland"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"IPMZ Institute, University of Zurich, Zurich, Switzerland","institution_ids":["https://openalex.org/I202697423"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5023247773"],"corresponding_institution_ids":["https://openalex.org/I202697423"],"apc_list":null,"apc_paid":null,"fwci":22.6894,"has_fulltext":false,"cited_by_count":25,"citation_normalized_percentile":{"value":0.99441476,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":98},"biblio":{"volume":null,"issue":null,"first_page":"33","last_page":"49"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4790000021457672,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4790000021457672,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10133","display_name":"Media Studies and Communication","score":0.24690000712871552,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.06459999829530716,"subfield":{"id":"https://openalex.org/subfields/1705","display_name":"Computer Networks and Communications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/media-brands","display_name":"media brands","score":0.8529999852180481},{"id":"https://openalex.org/keywords/media-branding","display_name":"media branding","score":0.996999979019165},{"id":"https://openalex.org/keywords/media-economics","display_name":"media economics","score":0.7250000238418579},{"id":"https://openalex.org/keywords/media-management","display_name":"media management","score":0.9929999709129333},{"id":"https://openalex.org/keywords/television","display_name":"television","score":0.6539999842643738},{"id":"https://openalex.org/keywords/research-trends","display_name":"research trends","score":0.6940000057220459},{"id":"https://openalex.org/keywords/media-strategy","display_name":"media strategy","score":0.5730000138282776}],"concepts":[{"id":"https://openalex.org/C154775046","wikidata":"https://www.wikidata.org/wiki/Q188","display_name":"German","level":2,"score":0.5811143517494202},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4877515435218811},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.40408575534820557},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.33740177750587463},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.2965221703052521},{"id":"https://openalex.org/C205649164","wikidata":"https://www.wikidata.org/wiki/Q1071","display_name":"Geography","level":0,"score":0.18368738889694214},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.12840622663497925},{"id":"https://openalex.org/C105795698","wikidata":"https://www.wikidata.org/wiki/Q12483","display_name":"Statistics","level":1,"score":0.060768693685531616},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1007/978-3-319-18236-0_3","doi":"https://doi.org/10.1007/978-3-319-18236-0_3","is_oa":false,"landing_page_url":"https://doi.org/10.1007/978-3-319-18236-0_3","pdf_url":null,"source":{"id":"https://openalex.org/S4306463937","display_name":"Springer eBooks","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319965","host_organization_name":"Springer Nature","host_organization_lineage":["https://openalex.org/P4310319965"],"host_organization_lineage_names":["Springer Nature"],"type":"ebook platform"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Handbook of Media Branding","raw_type":"book-chapter"},{"id":"pmh:oai:www.zora.uzh.ch:112740","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/id/eprint/112740/1/ZORA_112740.pdf","pdf_url":"https://www.zora.uzh.ch/id/eprint/112740/1/ZORA_112740.pdf","source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"Krebs, Isabelle; Siegert, Gabriele (2015). 20 years of research on media brands and media branding. In: Siegert, Gabriele; F\u00f6rster, Kati; Chan-Olmsted, Sylvia; Ots, Mart. Handbook of Media Branding. Berlin: Springer, 33-47.","raw_type":"info:eu-repo/semantics/bookPart"},{"id":"pmh:oai:www.zora.uzh.ch:20.500.14742/110469","doi":null,"is_oa":false,"landing_page_url":"https://www.zora.uzh.ch/handle/20.500.14742/110469","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Krebs, I., & Siegert, G. (2015). 20 years of research on media brands and media branding. In G. Siegert, K. F\u00f6rster, S. Chan-Olmsted, & M. Ots (Eds.), Handbook of Media Branding (pp. 33\u201347). Springer. https://doi.org/10.1007/978-3-319-18236-0_3","raw_type":"Book Section"},{"id":"doi:10.5167/uzh-112740","doi":"https://doi.org/10.5167/uzh-112740","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-112740","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"BookChapter"}],"best_oa_location":{"id":"doi:10.5167/uzh-112740","doi":"https://doi.org/10.5167/uzh-112740","is_oa":true,"landing_page_url":"https://doi.org/10.5167/uzh-112740","pdf_url":null,"source":{"id":"https://openalex.org/S4306401281","display_name":"Zurich Open Repository and Archive (University of Zurich)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I202697423","host_organization_name":"University of Zurich","host_organization_lineage":["https://openalex.org/I202697423"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"BookChapter"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"id":"https://metadata.un.org/sdg/9","display_name":"Industry, innovation and infrastructure","score":0.49000000953674316}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":97,"referenced_works":["https://openalex.org/W49263965","https://openalex.org/W78110670","https://openalex.org/W91225149","https://openalex.org/W119065818","https://openalex.org/W128966527","https://openalex.org/W141649776","https://openalex.org/W141985896","https://openalex.org/W169726076","https://openalex.org/W563258066","https://openalex.org/W581203207","https://openalex.org/W614262562","https://openalex.org/W626705420","https://openalex.org/W653465151","https://openalex.org/W946861441","https://openalex.org/W1034213702","https://openalex.org/W1488533882","https://openalex.org/W1566512534","https://openalex.org/W1600838803","https://openalex.org/W1841579011","https://openalex.org/W1963603542","https://openalex.org/W1966099099","https://openalex.org/W1973251137","https://openalex.org/W1975181090","https://openalex.org/W1976141688","https://openalex.org/W1978498800","https://openalex.org/W1986260181","https://openalex.org/W1987286970","https://openalex.org/W1987862139","https://openalex.org/W1988986524","https://openalex.org/W1990453942","https://openalex.org/W2001190246","https://openalex.org/W2002378122","https://openalex.org/W2007227653","https://openalex.org/W2009600467","https://openalex.org/W2015443460","https://openalex.org/W2018860268","https://openalex.org/W2021198550","https://openalex.org/W2026207141","https://openalex.org/W2026377045","https://openalex.org/W2039158284","https://openalex.org/W2044701159","https://openalex.org/W2047838947","https://openalex.org/W2047994436","https://openalex.org/W2049735602","https://openalex.org/W2058839981","https://openalex.org/W2059002215","https://openalex.org/W2060255164","https://openalex.org/W2064394469","https://openalex.org/W2064689200","https://openalex.org/W2070120541","https://openalex.org/W2071097212","https://openalex.org/W2079064181","https://openalex.org/W2082572158","https://openalex.org/W2093084586","https://openalex.org/W2095357414","https://openalex.org/W2109805829","https://openalex.org/W2124559934","https://openalex.org/W2128068758","https://openalex.org/W2138644691","https://openalex.org/W2139608925","https://openalex.org/W2146223954","https://openalex.org/W2147643167","https://openalex.org/W2148398225","https://openalex.org/W2149264480","https://openalex.org/W2160769480","https://openalex.org/W2164860750","https://openalex.org/W2166182144","https://openalex.org/W2167579344","https://openalex.org/W2171464824","https://openalex.org/W2230252776","https://openalex.org/W2258651561","https://openalex.org/W2295578253","https://openalex.org/W2296109102","https://openalex.org/W2478289967","https://openalex.org/W2483031026","https://openalex.org/W2498487464","https://openalex.org/W2506535212","https://openalex.org/W2573506839","https://openalex.org/W2601387126","https://openalex.org/W2603621222","https://openalex.org/W2605021829","https://openalex.org/W2784255975","https://openalex.org/W2913825766","https://openalex.org/W2921254202","https://openalex.org/W3082090781","https://openalex.org/W3121590070","https://openalex.org/W3121971466","https://openalex.org/W4205766439","https://openalex.org/W4229679766","https://openalex.org/W4234961048","https://openalex.org/W4241923078","https://openalex.org/W4242606353","https://openalex.org/W4244545289","https://openalex.org/W4245255568","https://openalex.org/W4298903121","https://openalex.org/W4300072680","https://openalex.org/W6815616801"],"related_works":["https://openalex.org/W2002378122","https://openalex.org/W1841579011","https://openalex.org/W4409186529","https://openalex.org/W1963603542","https://openalex.org/W2302534966","https://openalex.org/W2296109102","https://openalex.org/W2982020593","https://openalex.org/W2969938588","https://openalex.org/W1784975982","https://openalex.org/W2162905247"],"abstract_inverted_index":null,"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2024,"cited_by_count":1},{"year":2023,"cited_by_count":4},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":3},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":4},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
