{"id":"https://openalex.org/W2292590412","doi":null,"title":"Transforming Potential Into Performance: Essays On Optimizing Organization Success Through The Establishment And Control Of Marketing Climate","display_name":"Transforming Potential Into Performance: Essays On Optimizing Organization Success Through The Establishment And Control Of Marketing Climate","publication_year":2012,"publication_date":"2012-07-25","ids":{"openalex":"https://openalex.org/W2292590412","mag":"2292590412"},"language":"en","primary_location":{"id":"pmh:oai:uta-ir.tdl.org:10106/11105","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/11105","pdf_url":null,"source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Ph.D."},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10106/11105","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5007522488","display_name":"David Catlett","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"David Catlett","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5007522488"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.9824000000953674,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12815","display_name":"Management and Organizational Practices","score":0.00419999985024333,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/organizational-culture","display_name":"organizational culture","score":0.9710000157356262},{"id":"https://openalex.org/keywords/chief-marketing-officer","display_name":"chief marketing officer","score":0.8479999899864197},{"id":"https://openalex.org/keywords/marketing-leadership","display_name":"marketing leadership","score":0.5389999747276306},{"id":"https://openalex.org/keywords/organizational-performance","display_name":"organizational performance","score":0.6600000262260437},{"id":"https://openalex.org/keywords/market-orientation","display_name":"market orientation","score":0.8100000023841858},{"id":"https://openalex.org/keywords/learning-goal-orientation","display_name":"learning orientation","score":0.9459999799728394},{"id":"https://openalex.org/keywords/organizational-creativity","display_name":"organizational creativity","score":0.5759999752044678},{"id":"https://openalex.org/keywords/organizational-innovation","display_name":"organizational innovation","score":0.796999990940094},{"id":"https://openalex.org/keywords/organizational-structure","display_name":"organizational structure","score":0.9229999780654907},{"id":"https://openalex.org/keywords/strategic-posture","display_name":"strategic posture","score":0.9739999771118164},{"id":"https://openalex.org/keywords/organizational-infrastructure","display_name":"organizational infrastructure","score":0.4749999940395355},{"id":"https://openalex.org/keywords/instrument-validation","display_name":"instrument validation","score":0.503000020980835}],"concepts":[{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.5693563222885132},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.508499264717102},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3870971202850342},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.3549858033657074},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.33425766229629517},{"id":"https://openalex.org/C187736073","wikidata":"https://www.wikidata.org/wiki/Q2920921","display_name":"Management","level":1,"score":0.21653106808662415},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.20775684714317322}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:uta-ir.tdl.org:10106/11105","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/11105","pdf_url":null,"source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Ph.D."},{"id":"mag:2292590412","doi":null,"is_oa":false,"landing_page_url":"https://rc.library.uta.edu/uta-ir/handle/10106/11105","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:uta-ir.tdl.org:10106/11105","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10106/11105","pdf_url":null,"source":{"id":"https://openalex.org/S4306400392","display_name":"UTA ResearchCommons (University of Texas Arlington)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I189196454","host_organization_name":"The University of Texas at Arlington","host_organization_lineage":["https://openalex.org/I189196454"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-nc-sa","license_id":"https://openalex.org/licenses/cc-by-nc-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Ph.D."},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":271,"referenced_works":["https://openalex.org/W15047419","https://openalex.org/W85844224","https://openalex.org/W91561588","https://openalex.org/W114322272","https://openalex.org/W378939584","https://openalex.org/W1254014921","https://openalex.org/W1483406987","https://openalex.org/W1484673035","https://openalex.org/W1489019407","https://openalex.org/W1493010828","https://openalex.org/W1500194230","https://openalex.org/W1512488243","https://openalex.org/W1517965919","https://openalex.org/W1518732113","https://openalex.org/W1546881565","https://openalex.org/W1550207917","https://openalex.org/W1553199121","https://openalex.org/W1560374637","https://openalex.org/W1565507812","https://openalex.org/W1573142495","https://openalex.org/W1581652369","https://openalex.org/W1585211132","https://openalex.org/W1591595385","https://openalex.org/W1658908529","https://openalex.org/W1733862454","https://openalex.org/W1749773073","https://openalex.org/W1806457792","https://openalex.org/W1869269394","https://openalex.org/W1896027656","https://openalex.org/W1915384043","https://openalex.org/W1928804044","https://openalex.org/W1963595774","https://openalex.org/W1963654962","https://openalex.org/W1967580534","https://openalex.org/W1967968613","https://openalex.org/W1969818508","https://openalex.org/W1971304724","https://openalex.org/W1974316061","https://openalex.org/W1975653498","https://openalex.org/W1976111230","https://openalex.org/W1976605820","https://openalex.org/W1978280935","https://openalex.org/W1978533624","https://openalex.org/W1978646585","https://openalex.org/W1980316735","https://openalex.org/W1983121270","https://openalex.org/W1983218613","https://openalex.org/W1983740738","https://openalex.org/W1983990142","https://openalex.org/W1985759029","https://openalex.org/W1985848677","https://openalex.org/W1985936397","https://openalex.org/W1985992546","https://openalex.org/W1986562809","https://openalex.org/W1987432602","https://openalex.org/W1989496383","https://openalex.org/W1990566616","https://openalex.org/W1992059215","https://openalex.org/W1992404858","https://openalex.org/W1992920956","https://openalex.org/W1994321402","https://openalex.org/W1994959640","https://openalex.org/W1995317092","https://openalex.org/W1996084238","https://openalex.org/W1996812234","https://openalex.org/W1998283350","https://openalex.org/W2000117884","https://openalex.org/W2000170112","https://openalex.org/W2002222162","https://openalex.org/W2002572667","https://openalex.org/W2006072290","https://openalex.org/W2006137412","https://openalex.org/W2006511219","https://openalex.org/W2007162484","https://openalex.org/W2007626838","https://openalex.org/W2008081753","https://openalex.org/W2008964518","https://openalex.org/W2009341095","https://openalex.org/W2009721574","https://openalex.org/W2010018059","https://openalex.org/W2010812063","https://openalex.org/W2011433755","https://openalex.org/W2011765176","https://openalex.org/W2011924096","https://openalex.org/W2012413476","https://openalex.org/W2013161201","https://openalex.org/W2013313241","https://openalex.org/W2014034185","https://openalex.org/W2014317763","https://openalex.org/W2014793318","https://openalex.org/W2015444271","https://openalex.org/W2017053988","https://openalex.org/W2017746437","https://openalex.org/W2019842832","https://openalex.org/W2020342146","https://openalex.org/W2021126575","https://openalex.org/W2022096927","https://openalex.org/W2022438336","https://openalex.org/W2022485273","https://openalex.org/W2022518503","https://openalex.org/W2023900946","https://openalex.org/W2024374089","https://openalex.org/W2024950347","https://openalex.org/W2026636568","https://openalex.org/W2028224407","https://openalex.org/W2028906967","https://openalex.org/W2029125978","https://openalex.org/W2029376534","https://openalex.org/W2031177239","https://openalex.org/W2031730139","https://openalex.org/W2032359204","https://openalex.org/W2033050040","https://openalex.org/W2034763186","https://openalex.org/W2035303902","https://openalex.org/W2036863282","https://openalex.org/W2038551576","https://openalex.org/W2038638838","https://openalex.org/W2038652613","https://openalex.org/W2040794779","https://openalex.org/W2041552174","https://openalex.org/W2042098295","https://openalex.org/W2042217374","https://openalex.org/W2042528822","https://openalex.org/W2043669715","https://openalex.org/W2044291037","https://openalex.org/W2045155947","https://openalex.org/W2048271092","https://openalex.org/W2048845668","https://openalex.org/W2049049322","https://openalex.org/W2049687363","https://openalex.org/W2049934368","https://openalex.org/W2050000497","https://openalex.org/W2050698050","https://openalex.org/W2051184248","https://openalex.org/W2052578368","https://openalex.org/W2053854232","https://openalex.org/W2056850902","https://openalex.org/W2057240676","https://openalex.org/W2059185960","https://openalex.org/W2059334100","https://openalex.org/W2060571027","https://openalex.org/W2060885190","https://openalex.org/W2062094116","https://openalex.org/W2062833633","https://openalex.org/W2063299125","https://openalex.org/W2064061789","https://openalex.org/W2065469800","https://openalex.org/W2065990770","https://openalex.org/W2067180411","https://openalex.org/W2067296579","https://openalex.org/W2067556168","https://openalex.org/W2068370738","https://openalex.org/W2068424042","https://openalex.org/W2069163466","https://openalex.org/W2069956459","https://openalex.org/W2070304176","https://openalex.org/W2070846470","https://openalex.org/W2071505436","https://openalex.org/W2072149845","https://openalex.org/W2072429707","https://openalex.org/W2072841257","https://openalex.org/W2072870527","https://openalex.org/W2073737521","https://openalex.org/W2074056392","https://openalex.org/W2074851949","https://openalex.org/W2075036824","https://openalex.org/W2075873207","https://openalex.org/W2077779266","https://openalex.org/W2078477474","https://openalex.org/W2078818979","https://openalex.org/W2080127054","https://openalex.org/W2080313827","https://openalex.org/W2082577633","https://openalex.org/W2083252364","https://openalex.org/W2083549664","https://openalex.org/W2084510601","https://openalex.org/W2084747054","https://openalex.org/W2086630191","https://openalex.org/W2089752039","https://openalex.org/W2091843200","https://openalex.org/W2094397873","https://openalex.org/W2095417283","https://openalex.org/W2096636685","https://openalex.org/W2098737340","https://openalex.org/W2099069211","https://openalex.org/W2099490418","https://openalex.org/W2100148483","https://openalex.org/W2100503733","https://openalex.org/W2101157755","https://openalex.org/W2104239385","https://openalex.org/W2104725888","https://openalex.org/W2105953655","https://openalex.org/W2106706708","https://openalex.org/W2107572880","https://openalex.org/W2108589723","https://openalex.org/W2111544876","https://openalex.org/W2112656460","https://openalex.org/W2113096730","https://openalex.org/W2114007003","https://openalex.org/W2116481118","https://openalex.org/W2118051521","https://openalex.org/W2118571165","https://openalex.org/W2120575502","https://openalex.org/W2120821662","https://openalex.org/W2122793507","https://openalex.org/W2123077805","https://openalex.org/W2123288881","https://openalex.org/W2125885900","https://openalex.org/W2125975245","https://openalex.org/W2128624068","https://openalex.org/W2130024399","https://openalex.org/W2131237537","https://openalex.org/W2132454116","https://openalex.org/W2132566020","https://openalex.org/W2136615277","https://openalex.org/W2140198967","https://openalex.org/W2140556277","https://openalex.org/W2141048699","https://openalex.org/W2141169210","https://openalex.org/W2142690099","https://openalex.org/W2143518083","https://openalex.org/W2144244964","https://openalex.org/W2144681684","https://openalex.org/W2144749955","https://openalex.org/W2144832065","https://openalex.org/W2146272101","https://openalex.org/W2148105183","https://openalex.org/W2148690842","https://openalex.org/W2149177327","https://openalex.org/W2151362918","https://openalex.org/W2153519772","https://openalex.org/W2153877752","https://openalex.org/W2154065084","https://openalex.org/W2156529643","https://openalex.org/W2157824766","https://openalex.org/W2159306398","https://openalex.org/W2160449301","https://openalex.org/W2162261369","https://openalex.org/W2163464397","https://openalex.org/W2167354279","https://openalex.org/W2168425153","https://openalex.org/W2170094403","https://openalex.org/W2171801339","https://openalex.org/W2240870533","https://openalex.org/W2291803894","https://openalex.org/W2314147000","https://openalex.org/W2320097968","https://openalex.org/W2324006955","https://openalex.org/W2326111592","https://openalex.org/W2326508695","https://openalex.org/W2329395632","https://openalex.org/W2332485004","https://openalex.org/W2335320230","https://openalex.org/W2337722766","https://openalex.org/W2401615420","https://openalex.org/W2463371333","https://openalex.org/W2464878113","https://openalex.org/W2476304032","https://openalex.org/W2502423247","https://openalex.org/W2582377764","https://openalex.org/W2608878208","https://openalex.org/W2725581109","https://openalex.org/W2759705555","https://openalex.org/W2900058252","https://openalex.org/W2900610457","https://openalex.org/W2916910435","https://openalex.org/W2994249747","https://openalex.org/W3111042765","https://openalex.org/W3124612129","https://openalex.org/W4235678817","https://openalex.org/W4241742455"],"related_works":["https://openalex.org/W4389361536","https://openalex.org/W434200909","https://openalex.org/W959233410","https://openalex.org/W75919310","https://openalex.org/W2304588413","https://openalex.org/W2791145962","https://openalex.org/W1482454619","https://openalex.org/W1894817799","https://openalex.org/W607190654","https://openalex.org/W4246462315"],"abstract_inverted_index":{"This":[0,245],"dissertation":[1],"consists":[2],"of":[3,13,22,37,55,65,70,74,91,108,116,144,148,159,174,191,202,221,251,287,294,300,307],"three":[4],"essays":[5],"investigating":[6],"the":[7,20,35,50,66,88,106,114,123,145,157,170,175,178,182,185,189,200,212,228,249,263,267,278,281,285,288,304],"existence,":[8],"definition":[9],"and":[10,19,47,53,58,85,100,128,153,172,195,204,237,240,269,273,296,310,314,323,331],"potential":[11,213],"impact":[12],"a":[14,30,44,71,117,160,206,216,242,252,292,319],"marketing":[15,31,196,253,271,308,324],"climate":[16,32,236,254,272],"within":[17],"organizations":[18,295],"ability":[21],"Chief":[23],"Marketing":[24],"Officers":[25],"(CMOs)":[26],"to":[27,33,80,113,168,214,225,326],"effectively":[28],"use":[29,317],"optimize":[34,332],"performance":[36],"their":[38,328,333],"organizations.":[39],"The":[40,219,298],"first":[41,183],"essay":[42,187,246,283],"is":[43,63],"conceptual":[45,119],"work":[46],"focuses":[48],"on":[49,227],"structure,":[51,99],"composition":[52],"integration":[54],"organizational":[56,76,83,98,208],"culture":[57,84,209,238],"climate.":[59,218],"A":[60],"comprehensive":[61],"analysis":[62],"completed":[64],"substantial":[67],"recent":[68],"research":[69,223,233,302],"wide":[72],"variety":[73,293],"internal":[75],"factors":[77],"that":[78,210,257],"contribute":[79],"or":[81],"influence":[82],"climate,":[86,162,309],"including":[87],"existing":[89,110,235],"measures":[90,111,239],"market":[92],"orientation,":[93,95],"learning":[94],"creativity,":[96],"innovation,":[97],"strategic":[101],"posture.":[102],"Deficiencies":[103],"identified":[104],"in":[105,156,181],"application":[107],"these":[109],"leads":[112],"formulation":[115],"new":[118,139],"model":[120,140],"for":[121,316],"defining":[122],"psychosocial":[124],"\"prime":[125,150],"value":[126,151],"streams\"":[127],"shared":[129],"infrastructure":[130,154],"elements":[131,259],"associated":[132],"with":[133,248],"an":[134],"organization's":[135,146],"culture.":[136],"Additionally,":[137],"this":[138,222,301],"supports":[141],"proposed":[142,270,305],"measurements":[143],"perception":[147],"each":[149],"stream\"":[152],"element":[155],"form":[158],"behaviorally-related":[161],"which":[163],"can":[164],"then":[165],"be":[166],"used":[167],"facilitate":[169,327],"design":[171],"optimization":[173],"organization.":[176],"Using":[177],"concepts":[179],"formulated":[180],"essay,":[184,280],"second":[186,279],"explores":[188],"details":[190],"how":[192],"successful":[193],"CMOs":[194,322],"leaders":[197,325],"typically":[198],"approach":[199],"task":[201],"building":[203],"maintaining":[205],"suitable":[207],"has":[211],"foster":[215],"marketing-specific":[217,243],"purpose":[220],"was":[224],"build":[226],"knowledge":[229],"provided":[230,276],"by":[231,277,321],"earlier":[232,264],"exploring":[234],"create":[241],"approach.":[244],"culminated":[247],"development":[250],"measurement":[255,274,289],"instrument":[256,275,290],"encompasses":[258],"not":[260],"covered":[261],"through":[262],"measures.":[265],"With":[266],"foundation":[268],"third":[282],"explored":[284],"validation":[286],"using":[291],"methodologies.":[297],"results":[299],"validated":[303],"measure":[306],"substantiate":[311],"its":[312],"functionality":[313],"practicality":[315],"as":[318],"tool":[320],"management":[329],"style":[330],"organizations'":[334],"success.":[335]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}