{"id":"https://openalex.org/W2292206356","doi":null,"title":"ATITUDES RELATIVAS A MARCAS E ARGUMENTOS ECOL\u00d3GICOS: UM ESTUDO EXPERIMENTAL","display_name":"ATITUDES RELATIVAS A MARCAS E ARGUMENTOS ECOL\u00d3GICOS: UM ESTUDO EXPERIMENTAL","publication_year":2004,"publication_date":"2004-01-01","ids":{"openalex":"https://openalex.org/W2292206356","mag":"2292206356"},"language":"en","primary_location":{"id":"pmh:oai:dialnet.unirioja.es:ART0001452448","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=7888790","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org, ISSN 1679-1827, Vol. 2, N\u00ba. 2, 2004, pags. 134-145","raw_type":"text (article)"},"volume":null,"type":"article","indexed_in":["doaj"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://doaj.org/article/693a65526ff0487baa505d97285af11c","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5019083947","display_name":"Severino Joaquim Nunes Pereira","orcid":"https://orcid.org/0000-0001-8830-6423","observed_orcids":["https://orcid.org/0000-0001-8830-6423"]},"institutions":[{"id":"https://openalex.org/I68763199","display_name":"Universidad Cat\u00f3lica de Murcia","ror":"https://ror.org/05b1rsv17","country_code":"ES","type":"education","lineage":["https://openalex.org/I68763199"]}],"countries":["ES"],"is_corresponding":false,"raw_author_name":"Nunes Pereira, Severino Joaquim","raw_affiliation_strings":["UCAM"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"UCAM","institution_ids":["https://openalex.org/I68763199"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5045323759","display_name":"Eduardo Andr\u00e9 Teixeira Ayrosa","orcid":"https://orcid.org/0000-0002-9833-3756","observed_orcids":["https://orcid.org/0000-0002-9833-3756"]},"institutions":[{"id":"https://openalex.org/I4403928298","display_name":"Escola Brasileira de Administra\u00e7\u00e3o P\u00fablica e de Empresas","ror":"https://ror.org/04q8h6b75","country_code":"BR","type":"education","lineage":["https://openalex.org/I4403928298","https://openalex.org/I44202434"]}],"countries":["BR"],"is_corresponding":false,"raw_author_name":"Teixeira Ayrosa, Eduardo Andr\u00e9","raw_affiliation_strings":["EBAPE/FGV"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"EBAPE/FGV","institution_ids":["https://openalex.org/I4403928298"]}]}],"institutions":[],"countries_distinct_count":2,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":15,"citation_normalized_percentile":{"value":0.54258545,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10880","display_name":"Environmental Sustainability in Business","score":0.989300012588501,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14055","display_name":"Consumer Packaging Perceptions and Trends","score":0.00800000037997961,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-attitude","display_name":"brand attitude","score":0.8109999895095825},{"id":"https://openalex.org/keywords/packaging","display_name":"packaging","score":0.5820000171661377},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9959999918937683},{"id":"https://openalex.org/keywords/environmental-appeals","display_name":"environmental appeals","score":0.8799999952316284},{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.9160000085830688},{"id":"https://openalex.org/keywords/environmental-concern","display_name":"environmental concern","score":0.6589999794960022}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.6273873448371887},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.521838366985321},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.36760032176971436}],"mesh":[],"locations_count":3,"locations":[{"id":"pmh:oai:dialnet.unirioja.es:ART0001452448","doi":null,"is_oa":false,"landing_page_url":"https://dialnet.unirioja.es/servlet/oaiart?codigo=7888790","pdf_url":null,"source":{"id":"https://openalex.org/S4306401293","display_name":"Dialnet (Universidad de la Rioja)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I3032752892","host_organization_name":"Universidad Internacional de La Rioja","host_organization_lineage":["https://openalex.org/I3032752892"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org, ISSN 1679-1827, Vol. 2, N\u00ba. 2, 2004, pags. 134-145","raw_type":"text (article)"},{"id":"pmh:oai:doaj.org/article:693a65526ff0487baa505d97285af11c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/693a65526ff0487baa505d97285af11c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org : Revista Eletr\u00f4nica de Gest\u00e3o Organizacional, Vol 2, Iss 2 (2010)","raw_type":"article"},{"id":"pmh:oai:doaj.org/article:9395914bbd48471897a4d6306e275631","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/9395914bbd48471897a4d6306e275631","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org : Revista Eletr\u00f4nica de Gest\u00e3o Organizacional, Vol 2, Iss 2 (2010)","raw_type":"article"}],"best_oa_location":{"id":"pmh:oai:doaj.org/article:693a65526ff0487baa505d97285af11c","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/693a65526ff0487baa505d97285af11c","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"GEST\u00c3O.Org : Revista Eletr\u00f4nica de Gest\u00e3o Organizacional, Vol 2, Iss 2 (2010)","raw_type":"article"},"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/12","score":0.833299994468689,"display_name":"Responsible consumption and production"}],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W190529148","https://openalex.org/W1535275474","https://openalex.org/W1970519141","https://openalex.org/W1979349344","https://openalex.org/W1995647400","https://openalex.org/W1997231614","https://openalex.org/W2011744324","https://openalex.org/W2045976239","https://openalex.org/W2057172983","https://openalex.org/W2062504613","https://openalex.org/W2077597346","https://openalex.org/W2157911081","https://openalex.org/W2266639535","https://openalex.org/W2320381894","https://openalex.org/W2330839110","https://openalex.org/W2415603389","https://openalex.org/W2731073802"],"related_works":["https://openalex.org/W1845867627","https://openalex.org/W97832530","https://openalex.org/W148198657","https://openalex.org/W2885269970","https://openalex.org/W4230768553","https://openalex.org/W7046179383","https://openalex.org/W2337268919","https://openalex.org/W1502756747","https://openalex.org/W1881944840","https://openalex.org/W7010524474"],"abstract_inverted_index":{"O":[0],"crescente":[1],"interesse":[2],"por":[3,11],"parte":[4],"da\\nm\u00eddia":[5],"e":[6,54,70,92],"da":[7],"sociedade":[8],"em":[9,88,126],"geral":[10],"temas\\nrelacionados":[12],"com":[13,66],"as":[14,98],"quest\u00f5es":[15],"ambientais\\ntem":[16],"norteado":[17],"estudos":[18],"que":[19,79],"visam":[20],"a":[21,55],"identificar\\no":[22],"reflexo":[23],"dessa":[24],"preocupa\u00e7\u00e3o":[25],"s\u00f3cio":[26],"ambiental\\nnos":[27],"h\u00e1bitos":[28],"de":[29,35,39,41,57,62,68,73,86,94],"consumo.":[30],"Este":[31],"estudo":[32,64],"tem":[33],"o\\nobjetivo":[34],"investigar":[36],"o":[37],"impacto":[38],"um\\nargumento":[40],"car\u00e1ter":[42],"ecol\u00f3gico":[43,46,107],"\u2013":[44,47],"doravante\\nargumento":[45],"sobre":[48],"atitudes\\nrelativas":[49],"\u00e0":[50,52,84,90,101,115],"marca,":[51],"embalagem":[53,91],"\u00e0\\ninten\u00e7\u00e3o":[56],"compra.":[58,95],"Dados":[59],"foram":[60],"coletados\\natrav\u00e9s":[61],"um":[63],"experimental":[65],"168\\nestudantes":[67],"gradua\u00e7\u00e3o":[69],"p\u00f3s-gradua\u00e7\u00e3o":[71],"do\\nRio":[72],"Janeiro.":[74],"Ao":[75],"fim":[76],"do":[77],"experimento,\\nverificou-se":[78],"os":[80],"respondentes":[81],"mostraram-\\nse":[82],"indiferentes":[83],"presen\u00e7a":[85],"argumentos\\necol\u00f3gicos":[87],"rela\u00e7\u00e3o":[89,100,127],"a\\ninten\u00e7\u00e3o":[93],"No":[96],"entanto,":[97],"atitudes\\nem":[99],"marca":[102],"dos":[103,124],"sujeitos":[104],"expostos":[105],"ao\\nargumento":[106],"mostraram-se":[108],"mais\\npositivas":[109],"Esta":[110],"pesquisa":[111],"\u00e9":[112],"relevante":[113],"ao\\nproporcionar":[114],"comunidade":[116],"acad\u00eamica":[117],"e\\nprofissional":[118],"uma":[119],"melhor":[120],"compreens\u00e3o":[121],"acerca\\ndas":[122],"atitudes":[123],"consumidores":[125],"a\\napelos":[128],"ambientais.":[129]},"counts_by_year":[{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2014,"cited_by_count":3},{"year":2013,"cited_by_count":2},{"year":2012,"cited_by_count":5}],"updated_date":"2026-10-27T15:51:10.671819","created_date":"2016-06-24T00:00:00"}