{"id":"https://openalex.org/W2291552777","doi":null,"title":"Internet use as a part of business strategy in small hotels in the Republic of Croatia","display_name":"Internet use as a part of business strategy in small hotels in the Republic of Croatia","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2291552777","mag":"2291552777"},"language":"en","primary_location":{"id":"mag:2291552777","doi":null,"is_oa":false,"landing_page_url":"https://scindeks.ceon.rs/article.aspx?artid=1820-31591201337P","pdf_url":null,"source":{"id":"https://openalex.org/S4210183540","display_name":"Megatrend revija","issn_l":"1820-3159","issn":["1820-3159","2560-3329"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","poland-20"],"host_organization":"https://openalex.org/P4310322047","host_organization_name":"University Dzon Nezbit","host_organization_lineage":["https://openalex.org/P4310322047"],"host_organization_lineage_names":["University Dzon Nezbit"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Megatrend revija","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062836639","display_name":"Dinko Primorac","orcid":"https://orcid.org/0000-0001-5150-5189","observed_orcids":["https://orcid.org/0000-0001-5150-5189","https://orcid.org/0000-0001-6845-9529"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dinko Primorac","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-5150-5189","affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071685246","display_name":"Mirko Smolji\u0107","orcid":"https://orcid.org/0000-0002-2858-4656","observed_orcids":["https://orcid.org/0000-0002-2858-4656"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Mirko Smolji\u0107","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5021425029","display_name":"Martina Bogomolec","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Martina Bogomolec","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4259,"has_fulltext":false,"cited_by_count":4,"citation_normalized_percentile":{"value":0.87040115,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"9","issue":"1","first_page":"337","last_page":"350"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9009000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9009000062942505,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13053","display_name":"SMEs Development and Digital Marketing","score":0.054999999701976776,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.01640000008046627,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/internet-marketing","display_name":"internet marketing","score":0.7379999756813049},{"id":"https://openalex.org/keywords/small-hotels","display_name":"small hotels","score":0.9869999885559082},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.7979999780654907},{"id":"https://openalex.org/keywords/competitive-advantage","display_name":"competitive advantage","score":0.8149999976158142},{"id":"https://openalex.org/keywords/hotel-marketing","display_name":"hotel marketing","score":0.4320000112056732},{"id":"https://openalex.org/keywords/digital-marketing","display_name":"digital marketing","score":0.5099999904632568},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.5950000286102295},{"id":"https://openalex.org/keywords/hotel-image","display_name":"hotel image","score":0.5540000200271606}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7911392450332642},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.7459642887115479},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.7106106281280518},{"id":"https://openalex.org/C98147612","wikidata":"https://www.wikidata.org/wiki/Q215599","display_name":"Promotion (chess)","level":3,"score":0.5679923295974731},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.5206867456436157},{"id":"https://openalex.org/C2777973936","wikidata":"https://www.wikidata.org/wiki/Q1109680","display_name":"Small business","level":2,"score":0.5099788904190063},{"id":"https://openalex.org/C541491724","wikidata":"https://www.wikidata.org/wiki/Q7094111","display_name":"Internet presence management","level":3,"score":0.4663262665271759},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.46369943022727966},{"id":"https://openalex.org/C182306322","wikidata":"https://www.wikidata.org/wiki/Q1779371","display_name":"Order (exchange)","level":2,"score":0.45414942502975464},{"id":"https://openalex.org/C18918823","wikidata":"https://www.wikidata.org/wiki/Q49389","display_name":"Tourism","level":2,"score":0.42426568269729614},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.42034003138542175},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.33236056566238403},{"id":"https://openalex.org/C94625758","wikidata":"https://www.wikidata.org/wiki/Q7163","display_name":"Politics","level":2,"score":0.0},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2291552777","doi":null,"is_oa":false,"landing_page_url":"https://scindeks.ceon.rs/article.aspx?artid=1820-31591201337P","pdf_url":null,"source":{"id":"https://openalex.org/S4210183540","display_name":"Megatrend revija","issn_l":"1820-3159","issn":["1820-3159","2560-3329"],"is_oa":false,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","poland-20"],"host_organization":"https://openalex.org/P4310322047","host_organization_name":"University Dzon Nezbit","host_organization_lineage":["https://openalex.org/P4310322047"],"host_organization_lineage_names":["University Dzon Nezbit"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Megatrend revija","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7029094529","https://openalex.org/W124268776","https://openalex.org/W3116412155","https://openalex.org/W2310807672","https://openalex.org/W3087803214","https://openalex.org/W2157486214","https://openalex.org/W2930765981","https://openalex.org/W792973102","https://openalex.org/W2797839681","https://openalex.org/W1995637784"],"abstract_inverted_index":{"In":[0],"this":[1,173],"paper":[2],"a":[3,72],"survey":[4,85],"was":[5],"conducted":[6],"on":[7,200],"how":[8,194],"much":[9,195],"owners/managers":[10,59,159,182],"of":[11,21,35,52,60,91,116,138,156,158,167,203],"small":[12,53,61,99,111,124,141,168,205],"hotels":[13,62,100,112,169],"in":[14,38,47,98,147,160,163],"Croatia":[15],"know":[16],"about":[17,178],"the":[18,22,33,45,48,69,84,87,108,114,164,176,179,188,196,201],"strategic":[19,73],"use":[20,37,68],"Internet":[23,36,70,81,96,105,130,161,189,197],"for":[24,190],"marketing":[25,74,128,191],"purposes":[26],"and":[27,57,76,122,129,140,143],"whether":[28],"they":[29,66],"are":[30,102],"satisfied":[31],"with":[32],"benefits":[34,180],"their":[39],"business.":[40],"This":[41],"study":[42,174],"helps":[43],"analyse":[44],"situation":[46],"Croatian":[49],"tourist":[50],"market":[51],"hotels,":[54],"which":[55],"skills":[56],"knowledge":[58],"have,":[63],"so":[64],"that":[65,101,110,181],"could":[67],"as":[71],"tool":[75],"successfully":[77],"implement":[78],"it":[79],"through":[80],"marketing.":[82],"Additionally,":[83],"included":[86],"following":[88],"potential":[89],"sources":[90],"competitive":[92,152],"advantage":[93],"by":[94,186],"using":[95,187],"tools":[97],"important":[103],"to":[104,119,149,184],"marketing:":[106],"improving":[107],"services":[109],"offer,":[113],"transfer":[115],"necessary":[117],"information":[118],"guests,":[120],"advertising":[121],"promotion,":[123],"hotel":[125],"image,":[126],"loyalty,":[127],"knowledge,":[131],"business":[132,165],"partners,":[133],"associations":[134],"-":[135],"'National":[136],"association":[137],"family":[139],"hotels'":[142],"informal":[144],"networks.":[145],"Namely,":[146],"order":[148],"create":[150],"sustainable":[151],"advantage,":[153],"high":[154],"level":[155],"involvement":[157],"implementation":[162],"strategy":[166],"is":[170],"essential.":[171],"Therefore,":[172],"examines":[175],"facts":[177],"believe":[183],"have":[185],"purposes,":[192],"i.e.":[193],"can":[198],"influence":[199],"improvement":[202],"running":[204],"hotels.":[206],".":[207]},"counts_by_year":[{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-24T09:50:30.924529","created_date":"2016-06-24T00:00:00"}