{"id":"https://openalex.org/W2290369482","doi":null,"title":"The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers)","display_name":"The Impact of Brand Personality on Product Sale through Brand Equity (Case Study: Cosmetic Products Retailers)","publication_year":2012,"publication_date":"2012-01-01","ids":{"openalex":"https://openalex.org/W2290369482","mag":"2290369482"},"language":"en","primary_location":{"id":"mag:2290369482","doi":null,"is_oa":false,"landing_page_url":"http://www.hrmars.com/admin/pics/1320.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5030964203","display_name":"Hossein Rezaei Dolatabadi","orcid":"https://orcid.org/0000-0002-6375-0867","observed_orcids":["https://orcid.org/0000-0002-6375-0867"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Hossein Rezaei Dolatabadi","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":null,"display_name":"Ali Kazemi","orcid":"https://orcid.org/0000-0001-7164-0433","observed_orcids":["https://orcid.org/0000-0001-7164-0433"]},"institutions":[{"id":"https://openalex.org/I39268498","display_name":"University of Isfahan","ror":"https://ror.org/05h9t7759","country_code":"IR","type":"education","lineage":["https://openalex.org/I39268498"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Ali Kazemi","raw_affiliation_strings":["University of#N#        Isfahan"],"raw_orcid":"https://orcid.org/0000-0001-7164-0433","affiliations":[{"raw_affiliation_string":"University of#N#        Isfahan","institution_ids":["https://openalex.org/I39268498"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5007039927","display_name":"Nima Soltani Rad","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nima Soltani Rad","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.8242,"has_fulltext":false,"cited_by_count":12,"citation_normalized_percentile":{"value":0.90994144,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9980000257492065,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":1.0},{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":1.0},{"id":"https://openalex.org/keywords/product-sales","display_name":"product sales","score":0.9340000152587891},{"id":"https://openalex.org/keywords/cosmetics","display_name":"cosmetics","score":0.6660000085830688},{"id":"https://openalex.org/keywords/retail-companies","display_name":"retail companies","score":0.6169999837875366},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9639999866485596},{"id":"https://openalex.org/keywords/brand-equity-dimensions","display_name":"brand equity dimensions","score":0.5789999961853027},{"id":"https://openalex.org/keywords/l-oreal","display_name":"L'Or\u00e9al","score":0.6579999923706055},{"id":"https://openalex.org/keywords/mediating-effect","display_name":"mediating effect","score":0.48399999737739563},{"id":"https://openalex.org/keywords/sincerity","display_name":"sincerity","score":0.4259999990463257},{"id":"https://openalex.org/keywords/excitement","display_name":"excitement","score":0.8370000123977661}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8765106797218323},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.6855486631393433},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.6828715801239014},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6788380146026611},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.6409543752670288},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6319352984428406},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.6063054203987122},{"id":"https://openalex.org/C2781160333","wikidata":"https://www.wikidata.org/wiki/Q666985","display_name":"Sincerity","level":2,"score":0.5915490388870239},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5661342740058899},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.521151065826416},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.2502710819244385},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15328148007392883},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.06356984376907349},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2290369482","doi":null,"is_oa":false,"landing_page_url":"http://www.hrmars.com/admin/pics/1320.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"sustainable_development_goals_aurora":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":25,"referenced_works":["https://openalex.org/W1505518416","https://openalex.org/W1519201555","https://openalex.org/W1530487374","https://openalex.org/W1988860973","https://openalex.org/W2003477186","https://openalex.org/W2006832418","https://openalex.org/W2017114899","https://openalex.org/W2026149024","https://openalex.org/W2027989792","https://openalex.org/W2029857421","https://openalex.org/W2046752514","https://openalex.org/W2054864114","https://openalex.org/W2078883900","https://openalex.org/W2079954490","https://openalex.org/W2111443675","https://openalex.org/W2117270577","https://openalex.org/W2133097978","https://openalex.org/W2141337086","https://openalex.org/W2163000154","https://openalex.org/W2252874575","https://openalex.org/W2334626268","https://openalex.org/W2412226685","https://openalex.org/W2463363161","https://openalex.org/W3121590070","https://openalex.org/W3121958491"],"related_works":["https://openalex.org/W3002322829","https://openalex.org/W2189014043","https://openalex.org/W4313401382","https://openalex.org/W2594393084","https://openalex.org/W7217713428","https://openalex.org/W7199676329","https://openalex.org/W3011157730","https://openalex.org/W6945048731","https://openalex.org/W2901229659","https://openalex.org/W2510610845"],"abstract_inverted_index":{"In":[0,67],"recent":[1],"years,":[2],"understanding":[3],"the":[4,12,48,52,58,77,115,131,138],"reasons":[5],"of":[6,14,27,31,43,51,79,92,100,117,142,149],"brand":[7,21,80,86,105,109,118,125,150,153],"personality":[8,81,106,126,144,151],"attraction":[9],"for":[10,41],"consumers,":[11],"determination":[13],"its":[15],"effect":[16],"on":[17,47,82,108,152],"consumer":[18,32],"behavior":[19],"and":[20,57,111,114,127,135,145,155],"equity":[22,87,110,119,154],"has":[23,75],"been":[24],"an":[25],"area":[26],"interest":[28],"to":[29,69],"researchers":[30],"behavior.":[33],"Certainly":[34],",":[35],"this":[36,71,73,101],"concept":[37],"can":[38,60],"be":[39,61],"important":[40],"sellers":[42],"product":[44,84,95,112,128,157],"that":[45,104],"are":[46],"other":[49],"side":[50],"purchase":[53],"&":[54],"sale":[55,83,113,156],"equation":[56],"results":[59,132],"effective":[62],"in":[63,96],"promoting":[64],"their":[65],"brands.":[66],"order":[68],"reach":[70],"purpose,":[72],"study":[74],"analyzed":[76],"influence":[78,107],"through":[85],"concept,":[88],"from":[89],"view":[90],"point":[91],"retailer":[93],"cosmetic":[94],"Iran.":[97],"The":[98],"findings":[99],"research":[102],"imply":[103],"dimensions":[116,141],"show":[120,146],"a":[121],"mediator":[122],"role":[123],"between":[124],"sale.":[129],"Furthermore,":[130],"indicate":[133],"excitement":[134],"sincerity":[136],"as":[137],"two":[139],"dominant":[140],"L'Oreal's":[143],"indirect":[147],"impact":[148],"dimensions.":[158]},"counts_by_year":[{"year":2023,"cited_by_count":4},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-13T10:08:12.033832","created_date":"2016-06-24T00:00:00"}