{"id":"https://openalex.org/W2289684286","doi":null,"title":"Bottom of the Pyramid Market's Consumer Behavior with Regards to Branded Personal Care Products in Karachi: A Quantitative Study","display_name":"Bottom of the Pyramid Market's Consumer Behavior with Regards to Branded Personal Care Products in Karachi: A Quantitative Study","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2289684286","mag":"2289684286"},"language":"en","primary_location":{"id":"pmh:oai:ojs2.jsshuok.com:article/197","doi":null,"is_oa":true,"landing_page_url":"https://www.jsshuok.com/oj/index.php/jssh/article/view/197","pdf_url":"https://www.jsshuok.com/oj/index.php/jssh/article/download/197/170","source":{"id":"https://openalex.org/S4210199236","display_name":"Journal of Social Sciences and Humanities","issn_l":"0257-4276","issn":["0257-4276","2664-4967"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319291","host_organization_name":"University of Karachi","host_organization_lineage":["https://openalex.org/P4310319291"],"host_organization_lineage_names":["University of Karachi"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0257-4276","raw_type":"info:eu-repo/semantics/article"},"parent_works":[],"lineage":["https://openalex.org/W2289684286"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.jsshuok.com/oj/index.php/jssh/article/download/197/170","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5010995706","display_name":"Zeenat Ismail","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Zeenat Ismail","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5072542984","display_name":"Muhammad Sadiq Baloch","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Muhammad Sadiq Baloch","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":2,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":93,"max":95},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3630000054836273,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.3630000054836273,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.32519999146461487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12786","display_name":"Innovation and Socioeconomic Development","score":0.23559999465942383,"subfield":{"id":"https://openalex.org/subfields/1403","display_name":"Business and International Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/bottom-of-the-pyramid-consumers","display_name":"bottom of the pyramid consumers","score":0.8629999756813049},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.9539999961853027},{"id":"https://openalex.org/keywords/shopping-behavior","display_name":"shopping behavior","score":0.8360000252723694},{"id":"https://openalex.org/keywords/brand-preference","display_name":"brand preference","score":0.9900000095367432},{"id":"https://openalex.org/keywords/word-of-mouth","display_name":"word of mouth","score":0.8399999737739563},{"id":"https://openalex.org/keywords/personal-selling","display_name":"personal selling","score":0.9710000157356262},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.48899999260902405},{"id":"https://openalex.org/keywords/karachi","display_name":"Karachi","score":0.7429999709129333}],"concepts":[{"id":"https://openalex.org/C3018726426","wikidata":"https://www.wikidata.org/wiki/Q3246832","display_name":"Personal care","level":2,"score":0.7271780967712402},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.67026686668396},{"id":"https://openalex.org/C137913393","wikidata":"https://www.wikidata.org/wiki/Q15737157","display_name":"Word of mouth","level":2,"score":0.6077457070350647},{"id":"https://openalex.org/C2781249084","wikidata":"https://www.wikidata.org/wiki/Q908656","display_name":"Preference","level":2,"score":0.5715911984443665},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5690302848815918},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5352462530136108},{"id":"https://openalex.org/C2779055558","wikidata":"https://www.wikidata.org/wiki/Q4956585","display_name":"Brand preference","level":3,"score":0.4858081340789795},{"id":"https://openalex.org/C23213687","wikidata":"https://www.wikidata.org/wiki/Q301468","display_name":"Consumer behaviour","level":2,"score":0.4808824360370636},{"id":"https://openalex.org/C2781083359","wikidata":"https://www.wikidata.org/wiki/Q2793360","display_name":"Personal selling","level":4,"score":0.436847984790802},{"id":"https://openalex.org/C106934330","wikidata":"https://www.wikidata.org/wiki/Q1971873","display_name":"Trait","level":2,"score":0.410527765750885},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.18788456916809082},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.1261659562587738},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.07989299297332764},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.07906988263130188},{"id":"https://openalex.org/C2781402841","wikidata":"https://www.wikidata.org/wiki/Q1259790","display_name":"Sales promotion","level":3,"score":0.07477685809135437},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C512399662","wikidata":"https://www.wikidata.org/wiki/Q3505712","display_name":"Family medicine","level":1,"score":0.0},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ojs2.jsshuok.com:article/197","doi":null,"is_oa":true,"landing_page_url":"https://www.jsshuok.com/oj/index.php/jssh/article/view/197","pdf_url":"https://www.jsshuok.com/oj/index.php/jssh/article/download/197/170","source":{"id":"https://openalex.org/S4210199236","display_name":"Journal of Social Sciences and Humanities","issn_l":"0257-4276","issn":["0257-4276","2664-4967"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319291","host_organization_name":"University of Karachi","host_organization_lineage":["https://openalex.org/P4310319291"],"host_organization_lineage_names":["University of Karachi"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0257-4276","raw_type":"info:eu-repo/semantics/article"},{"id":"mag:2289684286","doi":null,"is_oa":false,"landing_page_url":"http://ijbssnet.com/journals/Vol_6_No_6_June_2015/5.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ojs2.jsshuok.com:article/197","doi":null,"is_oa":true,"landing_page_url":"https://www.jsshuok.com/oj/index.php/jssh/article/view/197","pdf_url":"https://www.jsshuok.com/oj/index.php/jssh/article/download/197/170","source":{"id":"https://openalex.org/S4210199236","display_name":"Journal of Social Sciences and Humanities","issn_l":"0257-4276","issn":["0257-4276","2664-4967"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319291","host_organization_name":"University of Karachi","host_organization_lineage":["https://openalex.org/P4310319291"],"host_organization_lineage_names":["University of Karachi"],"type":"journal"},"license":"cc-by-nc","license_id":"https://openalex.org/licenses/cc-by-nc","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"0257-4276","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2289684286.pdf","grobid_xml":"https://content.openalex.org/works/W2289684286.grobid-xml"},"referenced_works_count":17,"referenced_works":["https://openalex.org/W164336450","https://openalex.org/W188336202","https://openalex.org/W1518001679","https://openalex.org/W1543755841","https://openalex.org/W1586144370","https://openalex.org/W1595361909","https://openalex.org/W2026532491","https://openalex.org/W2055056256","https://openalex.org/W2103213476","https://openalex.org/W2137247419","https://openalex.org/W2143194834","https://openalex.org/W2179592656","https://openalex.org/W2324384132","https://openalex.org/W2331774910","https://openalex.org/W2909221620","https://openalex.org/W3121396052","https://openalex.org/W3121951120"],"related_works":["https://openalex.org/W4385224829","https://openalex.org/W2624804997","https://openalex.org/W3139302659","https://openalex.org/W1981618835","https://openalex.org/W4414927623","https://openalex.org/W2324384132","https://openalex.org/W3011131731","https://openalex.org/W4237326758","https://openalex.org/W3082625453"],"abstract_inverted_index":{"This":[0],"study":[1],"explores":[2],"the":[3,7,10,63,69,105,121],"consumer":[4],"behavior":[5],"of":[6,9,29,57,80,94,120],"bottom":[8],"pyramid":[11],"market":[12],"with":[13],"respect":[14],"to":[15,50,55,82,113],"branded":[16,84,106],"personal":[17,60,85,89,107],"care":[18,86,108],"products":[19,87,109],"via":[20],"shopping":[21,39],"and":[22,27,43,59,66,75,124],"brand":[23,41],"preference,":[24],"personalized":[25,44],"relationship":[26],"word":[28,56,93],"mouth.":[30,95],"The":[31,115],"main":[32],"hypothesis":[33],"are":[34],"based":[35],"on":[36,72],"BOP":[37,48,73],"consumer\u2019s":[38],"behavior,":[40],"selection":[42],"affiliation,":[45],"which":[46,110],"conjectures":[47],"consumers":[49,74],"be":[51],"aspiring,":[52],"positively":[53],"responsive":[54],"mouth":[58],"selling.":[61],"Conversely,":[62],"statistical":[64],"tests":[65],"results":[67],"contradict":[68],"global":[70],"viewpoint":[71],"show":[76],"a":[77],"high":[78],"level":[79],"unacceptability":[81],"purchase":[83],"through":[88],"selling":[90],"or":[91],"positive":[92],"However,":[96],"they":[97,111],"prove":[98],"their":[99],"aspirational":[100],"trait":[101],"by":[102],"actually":[103],"buying":[104],"prefer":[112],"buy.":[114],"research":[116],"also":[117],"contains":[118],"insinuation":[119],"key":[122],"findings":[123],"recommendations":[125],"for":[126],"further":[127],"research.":[128]},"counts_by_year":[{"year":2020,"cited_by_count":2}],"updated_date":"2026-11-14T11:04:58.165337","created_date":"2016-06-24T00:00:00"}
