{"id":"https://openalex.org/W2284771909","doi":null,"title":"Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions","display_name":"Is Brand Equity an Asset or a Liability in Brand Harm Crisis? Buffering and Amplifying Effects and Contingent Conditions","publication_year":2015,"publication_date":"2015-06-04","ids":{"openalex":"https://openalex.org/W2284771909","mag":"2284771909"},"language":"en","primary_location":{"id":"pmh:oai:brocku.scholaris.ca:10464/6730","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10464/6730","pdf_url":null,"source":{"id":"https://openalex.org/S4306401333","display_name":"Brock University Digital Repository (Brock University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186803428","host_organization_name":"Brock University","host_organization_lineage":["https://openalex.org/I186803428"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Electronic Thesis or Dissertation"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5026998577","display_name":"Haiyue Xu","orcid":"https://orcid.org/0000-0003-0563-6609","observed_orcids":["https://orcid.org/0000-0003-0563-6609"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Haiyue Xu","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0563-6609","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5026998577"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9520999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9520999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":0.038100000470876694,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.004900000058114529,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9990000128746033},{"id":"https://openalex.org/keywords/crisis-severity","display_name":"crisis severity","score":0.6290000081062317},{"id":"https://openalex.org/keywords/consumer-response","display_name":"consumer response","score":0.6499999761581421},{"id":"https://openalex.org/keywords/buffering-effect","display_name":"buffering effect","score":0.7799999713897705},{"id":"https://openalex.org/keywords/crisis-management","display_name":"crisis management","score":0.5379999876022339}],"concepts":[{"id":"https://openalex.org/C2777363581","wikidata":"https://www.wikidata.org/wiki/Q15098235","display_name":"Harm","level":2,"score":0.678932785987854},{"id":"https://openalex.org/C2777834853","wikidata":"https://www.wikidata.org/wiki/Q96776939","display_name":"Liability","level":2,"score":0.6384862065315247},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5557364225387573},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.5144224762916565},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.4281981587409973},{"id":"https://openalex.org/C76178495","wikidata":"https://www.wikidata.org/wiki/Q4808784","display_name":"Asset (computer security)","level":2,"score":0.42180949449539185},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.4075431823730469},{"id":"https://openalex.org/C106159729","wikidata":"https://www.wikidata.org/wiki/Q2294553","display_name":"Financial economics","level":1,"score":0.3441069722175598},{"id":"https://openalex.org/C556758197","wikidata":"https://www.wikidata.org/wiki/Q580018","display_name":"Monetary economics","level":1,"score":0.33395150303840637},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.32075899839401245},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.2529327869415283},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.19611495733261108},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.19500821828842163},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.14988523721694946},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.11386311054229736},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.10218533873558044},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.08588999509811401},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.06047189235687256}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:brocku.scholaris.ca:10464/6730","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10464/6730","pdf_url":null,"source":{"id":"https://openalex.org/S4306401333","display_name":"Brock University Digital Repository (Brock University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I186803428","host_organization_name":"Brock University","host_organization_lineage":["https://openalex.org/I186803428"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Electronic Thesis or Dissertation"},{"id":"mag:2284771909","doi":null,"is_oa":false,"landing_page_url":"https://dr.library.brocku.ca/handle/10464/6730","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[{"id":"https://openalex.org/F4320323140","display_name":"Brock University","ror":"https://ror.org/056am2717"}],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":109,"referenced_works":["https://openalex.org/W97472746","https://openalex.org/W593790954","https://openalex.org/W1535741628","https://openalex.org/W1592080430","https://openalex.org/W1605176579","https://openalex.org/W1701983757","https://openalex.org/W1934425758","https://openalex.org/W1951008065","https://openalex.org/W1966114254","https://openalex.org/W1967366169","https://openalex.org/W1969445271","https://openalex.org/W1971440513","https://openalex.org/W1972199289","https://openalex.org/W1976016626","https://openalex.org/W1976161988","https://openalex.org/W1977049125","https://openalex.org/W1977761300","https://openalex.org/W1979410064","https://openalex.org/W1984045333","https://openalex.org/W1992181567","https://openalex.org/W1993617917","https://openalex.org/W1994442210","https://openalex.org/W1995068432","https://openalex.org/W1995561053","https://openalex.org/W1996035838","https://openalex.org/W1998511687","https://openalex.org/W2000456211","https://openalex.org/W2003988368","https://openalex.org/W2007405820","https://openalex.org/W2009363421","https://openalex.org/W2010366711","https://openalex.org/W2010587115","https://openalex.org/W2010904071","https://openalex.org/W2013914007","https://openalex.org/W2016549961","https://openalex.org/W2024442924","https://openalex.org/W2025266568","https://openalex.org/W2025407969","https://openalex.org/W2025773610","https://openalex.org/W2026368098","https://openalex.org/W2028184439","https://openalex.org/W2031398192","https://openalex.org/W2035167977","https://openalex.org/W2036078193","https://openalex.org/W2036781493","https://openalex.org/W2038153733","https://openalex.org/W2039200841","https://openalex.org/W2043255238","https://openalex.org/W2045507107","https://openalex.org/W2048163219","https://openalex.org/W2048355710","https://openalex.org/W2049908485","https://openalex.org/W2054325421","https://openalex.org/W2058307636","https://openalex.org/W2061685081","https://openalex.org/W2064671549","https://openalex.org/W2067791121","https://openalex.org/W2068265912","https://openalex.org/W2068572077","https://openalex.org/W2074322106","https://openalex.org/W2075321034","https://openalex.org/W2077960397","https://openalex.org/W2079809684","https://openalex.org/W2081326155","https://openalex.org/W2084348523","https://openalex.org/W2086646772","https://openalex.org/W2090413011","https://openalex.org/W2091707196","https://openalex.org/W2098530874","https://openalex.org/W2099594827","https://openalex.org/W2100937829","https://openalex.org/W2101477543","https://openalex.org/W2104971230","https://openalex.org/W2107057308","https://openalex.org/W2110616260","https://openalex.org/W2112811814","https://openalex.org/W2114273524","https://openalex.org/W2115199800","https://openalex.org/W2118239967","https://openalex.org/W2120362660","https://openalex.org/W2122378868","https://openalex.org/W2122495779","https://openalex.org/W2126763138","https://openalex.org/W2127612390","https://openalex.org/W2132368299","https://openalex.org/W2137319653","https://openalex.org/W2141144529","https://openalex.org/W2141983084","https://openalex.org/W2142175015","https://openalex.org/W2144130856","https://openalex.org/W2149475136","https://openalex.org/W2149893809","https://openalex.org/W2150908140","https://openalex.org/W2154338033","https://openalex.org/W2157313626","https://openalex.org/W2157911081","https://openalex.org/W2158050191","https://openalex.org/W2161246478","https://openalex.org/W2161518290","https://openalex.org/W2161577026","https://openalex.org/W2164680069","https://openalex.org/W2169064565","https://openalex.org/W2169621740","https://openalex.org/W2170051053","https://openalex.org/W2174569109","https://openalex.org/W2266639535","https://openalex.org/W2298561443","https://openalex.org/W2908714538","https://openalex.org/W4250042789"],"related_works":["https://openalex.org/W7100601402","https://openalex.org/W2052734753","https://openalex.org/W2183248875","https://openalex.org/W7026877764","https://openalex.org/W2384490724","https://openalex.org/W2013558427","https://openalex.org/W1996135153","https://openalex.org/W2393505453","https://openalex.org/W242249051","https://openalex.org/W2085629996"],"abstract_inverted_index":{"Brand":[0],"harm":[1],"crisis":[2,34,71,76,82,110],"often":[3],"result":[4],"in":[5,35,68,93],"negative":[6,66],"consumer":[7,37,65,131],"responses.":[8],"This":[9],"thesis":[10,114],"addresses":[11],"the":[12,30,48,75,81,86,97,107,117,137],"buffering":[13,51],"and":[14,50,139,145],"amplifying":[15,49,87,98],"theoretical":[16],"perspectives":[17],"of":[18,32,100,106,109,141],"brand":[19,25,62,101,123],"equity":[20,26,63,102,124],"effects.":[21,52],"We":[22],"theorize":[23],"that":[24,61,122],"may":[27],"interplay":[28],"with":[29],"nature":[31],"brand-harm":[33],"shaping":[36],"reactions.":[38],"Results":[39],"from":[40,56,90],"focus":[41],"group":[42],"studies":[43,59],"provide":[44],"interesting":[45],"insights":[46],"into":[47],"Moreover,":[53],"research":[54],"findings":[55],"two":[57],"experiment":[58],"show":[60],"amplifies":[64],"responses":[67],"a":[69,94,142],"performance-related":[70],"but":[72],"only":[73],"when":[74],"is":[77,103],"extremely":[78],"severe.":[79],"When":[80],"becomes":[83],"less":[84],"severe,":[85],"effect":[88,99],"diminishes":[89],"outset.":[91],"However,":[92],"value-related":[95],"crisis,":[96],"pervasive":[104],"regardless":[105],"level":[108],"severity.":[111],"The":[112],"current":[113],"adds":[115],"to":[116],"extant":[118],"literature":[119],"by":[120],"demonstrating":[121],"can":[125],"have":[126],"very":[127],"complex":[128],"effects":[129],"on":[130,136],"responses,":[132],"which":[133],"are":[134,148],"contingent":[135],"severity":[138],"domain":[140],"crisis.":[143],"Theoretical":[144],"managerial":[146],"implications":[147],"discussed.":[149]},"counts_by_year":[{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
