{"id":"https://openalex.org/W2282647248","doi":null,"title":"Aplicaci\u00f3n del social media en las empresas como herramienta para la atencion y servicio al cliente","display_name":"Aplicaci\u00f3n del social media en las empresas como herramienta para la atencion y servicio al cliente","publication_year":2014,"publication_date":"2014-08-02","ids":{"openalex":"https://openalex.org/W2282647248","mag":"2282647248"},"language":"es","primary_location":{"id":"pmh:oai:repository.unimilitar.edu.co:10654/12147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10654/12147","pdf_url":"http://hdl.handle.net/10654/12147","source":{"id":"https://openalex.org/S4306401664","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/10654/12147","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5074961565","display_name":"Mauricio Serrano Montes","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Mauricio Serrano Montes","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5074961565"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.9970999956130981,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.0010000000474974513,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12863","display_name":"Web and Library Services","score":0.0006000000284984708,"subfield":{"id":"https://openalex.org/subfields/3309","display_name":"Library and Information Sciences"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9890000224113464},{"id":"https://openalex.org/keywords/customer-service","display_name":"customer service","score":0.9750000238418579},{"id":"https://openalex.org/keywords/business-applications-of-social-media","display_name":"business applications of social media","score":0.7590000033378601},{"id":"https://openalex.org/keywords/digital-information-flows","display_name":"digital information flow","score":0.7689999938011169},{"id":"https://openalex.org/keywords/internet","display_name":"internet","score":0.6159999966621399},{"id":"https://openalex.org/keywords/organizational-adaptation","display_name":"organizational adaptation","score":0.6240000128746033}],"concepts":[{"id":"https://openalex.org/C2984334869","wikidata":"https://www.wikidata.org/wiki/Q1060653","display_name":"Customer service","level":3,"score":0.6579246520996094},{"id":"https://openalex.org/C518677369","wikidata":"https://www.wikidata.org/wiki/Q202833","display_name":"Social media","level":2,"score":0.58587646484375},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5593299865722656},{"id":"https://openalex.org/C110875604","wikidata":"https://www.wikidata.org/wiki/Q75","display_name":"The Internet","level":2,"score":0.4399324953556061},{"id":"https://openalex.org/C2780378061","wikidata":"https://www.wikidata.org/wiki/Q25351891","display_name":"Service (business)","level":2,"score":0.3949204087257385},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.33962568640708923},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3207188844680786},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29651179909706116},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.2772948145866394},{"id":"https://openalex.org/C136764020","wikidata":"https://www.wikidata.org/wiki/Q466","display_name":"World Wide Web","level":1,"score":0.14125794172286987},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.09771513938903809}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repository.unimilitar.edu.co:10654/12147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10654/12147","pdf_url":"http://hdl.handle.net/10654/12147","source":{"id":"https://openalex.org/S4306401664","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},{"id":"mag:2282647248","doi":null,"is_oa":false,"landing_page_url":"https://repository.unimilitar.edu.co/bitstream/10654/12147/1/SERRANO%20MONTES%20MAURICIO.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:repository.unimilitar.edu.co:10654/12147","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10654/12147","pdf_url":"http://hdl.handle.net/10654/12147","source":{"id":"https://openalex.org/S4306401664","display_name":"Aaltodoc (Aalto University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I9927081","host_organization_name":"Aalto University","host_organization_lineage":["https://openalex.org/I9927081"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/bachelorThesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2282647248.pdf","grobid_xml":"https://content.openalex.org/works/W2282647248.grobid-xml"},"referenced_works_count":9,"referenced_works":["https://openalex.org/W72397345","https://openalex.org/W1588021794","https://openalex.org/W1997826532","https://openalex.org/W2056278891","https://openalex.org/W2113056686","https://openalex.org/W2121001699","https://openalex.org/W2224809151","https://openalex.org/W2604402159","https://openalex.org/W2902502190"],"related_works":["https://openalex.org/W2296878411","https://openalex.org/W7033908842","https://openalex.org/W7131953996","https://openalex.org/W7154563488","https://openalex.org/W3118046650","https://openalex.org/W1766489775","https://openalex.org/W7047171088","https://openalex.org/W2495950649","https://openalex.org/W2601945580","https://openalex.org/W4396761422"],"abstract_inverted_index":{"Hoy":[0],"en":[1,6,63],"d\u00eda":[2],"las":[3,64],"organizaciones":[4],"sobrevuelan":[5],"el":[7,20],"ecosistema":[8],"del":[9,27,60],"flujo":[10],"de":[11,40,68],"informaci\u00f3n":[12],"digital":[13],"y":[14,22,38,73],"r\u00e1pido":[15],"acceso":[16],"que":[17],"ha":[18],"sido":[19],"internet":[21],"su":[23],"reciente":[24],"m\u00e1s":[25],"tendencia":[26],"social":[28,61],"media,":[29],"donde":[30],"algunas":[31],"empresas":[32,65],"se":[33],"han":[34],"adaptado":[35],"al":[36,45,75],"cambio":[37],"aprovechado":[39],"estos":[41],"recursos":[42],"para":[43,70],"llegar":[44],"cliente":[46],"(Parveen,":[47],"Ismawati":[48],"Jaafar,":[49],"&":[50],"Ainin,":[51],"2014).":[52],"El":[53],"presente":[54],"trabajo":[55],"busca":[56],"analizar":[57],"la":[58,71],"aplicaci\u00f3n":[59],"media":[62],"como":[66],"herramientas":[67],"beneficio":[69],"atenci\u00f3n":[72],"servicio":[74],"cliente.":[76]},"counts_by_year":[],"updated_date":"2026-11-08T12:12:28.789561","created_date":"2016-06-24T00:00:00"}
