{"id":"https://openalex.org/W2282329040","doi":null,"title":"Le transfert d\u2019identification \u00e0 la marque dans le cadre des alliances de marques","display_name":"Le transfert d\u2019identification \u00e0 la marque dans le cadre des alliances de marques","publication_year":2005,"publication_date":"2005-12-01","ids":{"openalex":"https://openalex.org/W2282329040","mag":"2282329040"},"language":"fr","primary_location":{"id":"mag:2282329040","doi":null,"is_oa":false,"landing_page_url":"https://ymorin.profweb.ca/Mes%20cours/Consommateur/identification%20de%20la%20marque%20perception%20transfert.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5005814748","display_name":"Pierre Ghewy","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pierre Ghewy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5071833107","display_name":"Laurent Si\u00e9","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Laurent Si\u00e9","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5025756830","display_name":"Marie-H\u00e9l\u00e8ne Abbo","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Marie-H\u00e9l\u00e8ne Abbo","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9994999766349792,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-partnerships","display_name":"brand partnerships","score":0.972000002861023},{"id":"https://openalex.org/keywords/brand-identification","display_name":"brand identification","score":0.8429999947547913},{"id":"https://openalex.org/keywords/consumer-brand-relationships","display_name":"consumer-brand relationships","score":0.9369999766349792},{"id":"https://openalex.org/keywords/relational-approach","display_name":"relational approach","score":0.7179999947547913},{"id":"https://openalex.org/keywords/cognitive-perspective","display_name":"cognitive approach","score":0.7070000171661377},{"id":"https://openalex.org/keywords/co-branding","display_name":"co-branding","score":0.4749999940395355}],"concepts":[{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.7480098009109497},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.4348580539226532},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.30166375637054443}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2282329040","doi":null,"is_oa":false,"landing_page_url":"https://ymorin.profweb.ca/Mes%20cours/Consommateur/identification%20de%20la%20marque%20perception%20transfert.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"RePEc: Research Papers in Economics","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":48,"referenced_works":["https://openalex.org/W18965947","https://openalex.org/W32662439","https://openalex.org/W1511029770","https://openalex.org/W1594306964","https://openalex.org/W1658128551","https://openalex.org/W1974350996","https://openalex.org/W1978707393","https://openalex.org/W1979349344","https://openalex.org/W1981536927","https://openalex.org/W1983279047","https://openalex.org/W1991623719","https://openalex.org/W1992689825","https://openalex.org/W1997254581","https://openalex.org/W2013191730","https://openalex.org/W2023114869","https://openalex.org/W2026149024","https://openalex.org/W2028459713","https://openalex.org/W2044602170","https://openalex.org/W2047943462","https://openalex.org/W2053583812","https://openalex.org/W2056775433","https://openalex.org/W2061847732","https://openalex.org/W2062146188","https://openalex.org/W2067421228","https://openalex.org/W2073287502","https://openalex.org/W2077126070","https://openalex.org/W2084161993","https://openalex.org/W2097622232","https://openalex.org/W2102279558","https://openalex.org/W2107824454","https://openalex.org/W2111964893","https://openalex.org/W2113136459","https://openalex.org/W2122078595","https://openalex.org/W2137247419","https://openalex.org/W2229908198","https://openalex.org/W2253265109","https://openalex.org/W2273910723","https://openalex.org/W2313992398","https://openalex.org/W2318012210","https://openalex.org/W2319066752","https://openalex.org/W2325605927","https://openalex.org/W2328277489","https://openalex.org/W2329745760","https://openalex.org/W2417591967","https://openalex.org/W2474802602","https://openalex.org/W2586381419","https://openalex.org/W3122517124","https://openalex.org/W3183875433"],"related_works":["https://openalex.org/W3148651418","https://openalex.org/W1553435625","https://openalex.org/W2287335559","https://openalex.org/W3014820932","https://openalex.org/W1642471893","https://openalex.org/W4392709368","https://openalex.org/W3216743234","https://openalex.org/W2004795306","https://openalex.org/W1617157080","https://openalex.org/W2049672388"],"abstract_inverted_index":{"Les":[0],"alliances":[1],"de":[2],"marques":[3,47],"ont":[4],"ete":[5],"essentiellement":[6],"etudiees":[7],"selon":[8],"une":[9,34],"approche":[10,35],"cognitive.":[11],"Le":[12],"developpe-":[13],"ment":[14],"des":[15],"travaux":[16],"sur":[17,24],"la":[18,27],"relation":[19],"consommateur-marque":[20],"et":[21],"notamment":[22],"ceux":[23],"l\u2019identification":[25],"a":[26,31],"marque":[28],"permet":[29],"d\u2019apporter":[30],"cette":[32],"pratique":[33],"relationnelle.":[36],"La":[37],"question":[38],"posee":[39],"est":[40],"celle":[41],"du":[42],"transfert":[43],"d\u2019identification":[44],"entre":[45],"les":[46],"alliees.":[48]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}