{"id":"https://openalex.org/W2280816183","doi":"https://doi.org/10.5937/sjas11-5015","title":"The importance of marketing innovation in new economy","display_name":"The importance of marketing innovation in new economy","publication_year":2014,"publication_date":"2014-01-01","ids":{"openalex":"https://openalex.org/W2280816183","doi":"https://doi.org/10.5937/sjas11-5015","mag":"2280816183"},"language":"en","primary_location":{"id":"doi:10.5937/sjas11-5015","doi":"https://doi.org/10.5937/sjas11-5015","is_oa":true,"landing_page_url":"https://doi.org/10.5937/sjas11-5015","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2014/2217-80901401034I.pdf","source":{"id":"https://openalex.org/S4210185108","display_name":"Singidunum Journal of Applied Sciences","issn_l":"2217-8090","issn":["2217-8090","2217-8783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Singidunum Journal of Applied Sciences","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2014/2217-80901401034I.pdf","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5101844385","display_name":"Dejan Ili\u0107","orcid":"https://orcid.org/0000-0001-8966-9955","observed_orcids":["https://orcid.org/0000-0001-8966-9955"]},"institutions":[{"id":"https://openalex.org/I4210105304","display_name":"Union University","ror":"https://ror.org/01p8d4t94","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210105304"]},{"id":"https://openalex.org/I4210120853","display_name":"Univerzitet Union Nikola Tesla","ror":"https://ror.org/02kgjn162","country_code":"RS","type":"education","lineage":["https://openalex.org/I4210120853"]}],"countries":["RS"],"is_corresponding":true,"raw_author_name":"Dejan Ilic","raw_affiliation_strings":["Union University -Nikola Tesla, Faculty for Strategic and Operati onal Management 29 Staro Sajmiste Street, Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Union University -Nikola Tesla, Faculty for Strategic and Operati onal Management 29 Staro Sajmiste Street, Belgrade, Serbia","institution_ids":["https://openalex.org/I4210105304","https://openalex.org/I4210120853"]}]},{"author_position":"middle","author":{"id":null,"display_name":"Slavica Ostojic","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Slavica Ostojic","raw_affiliation_strings":["Faculty of Business Economics and Entrepreneurship 8 Mitropolita Petra Street, Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Economics and Entrepreneurship 8 Mitropolita Petra Street, Belgrade, Serbia","institution_ids":["https://openalex.org/I4068193"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061349707","display_name":"Nemanja Damnjanovi\u0107","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4068193","display_name":"University of Belgrade","ror":"https://ror.org/02qsmb048","country_code":"RS","type":"education","lineage":["https://openalex.org/I4068193"]}],"countries":["RS"],"is_corresponding":false,"raw_author_name":"Nemanja Damnjanovic","raw_affiliation_strings":["Faculty of Business Economics and Entrepreneurship 8 Mitropolita Petra Street, Belgrade, Serbia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Faculty of Business Economics and Entrepreneurship 8 Mitropolita Petra Street, Belgrade, Serbia","institution_ids":["https://openalex.org/I4068193"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":["https://openalex.org/A5101844385"],"corresponding_institution_ids":["https://openalex.org/I4210105304","https://openalex.org/I4210120853"],"apc_list":null,"apc_paid":null,"fwci":1.0683,"has_fulltext":true,"cited_by_count":27,"citation_normalized_percentile":{"value":0.88543857,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"11","issue":"1","first_page":"34","last_page":"42"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3743000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.3743000030517578,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10003","display_name":"Innovation and Knowledge Management","score":0.3521000146865845,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.1746000051498413,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-innovation","display_name":"marketing innovation","score":1.0},{"id":"https://openalex.org/keywords/new-economy","display_name":"new economy","score":0.9829999804496765},{"id":"https://openalex.org/keywords/sustainable-competitive-advantage","display_name":"sustainable competitive advantage","score":0.984000027179718},{"id":"https://openalex.org/keywords/innovation-classification","display_name":"innovation classification","score":0.6949999928474426},{"id":"https://openalex.org/keywords/human-resource-innovation","display_name":"human resource innovation","score":0.7450000047683716},{"id":"https://openalex.org/keywords/marketing-management","display_name":"marketing management","score":0.8489999771118164},{"id":"https://openalex.org/keywords/globalization","display_name":"globalization","score":0.7509999871253967},{"id":"https://openalex.org/keywords/knowledge-application","display_name":"knowledge application","score":0.546999990940094},{"id":"https://openalex.org/keywords/innovation-performance","display_name":"innovation performance","score":0.6759999990463257}],"concepts":[{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.7124441862106323},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6670055389404297},{"id":"https://openalex.org/C75434695","wikidata":"https://www.wikidata.org/wiki/Q7247768","display_name":"Product innovation","level":2,"score":0.5780771970748901},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5596809387207031},{"id":"https://openalex.org/C91306197","wikidata":"https://www.wikidata.org/wiki/Q45767","display_name":"Competition (biology)","level":2,"score":0.5455663800239563},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.5249084234237671},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.5180338025093079},{"id":"https://openalex.org/C186037533","wikidata":"https://www.wikidata.org/wiki/Q794803","display_name":"Innovation management","level":2,"score":0.47158777713775635},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4623400568962097},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.4360945224761963},{"id":"https://openalex.org/C162696548","wikidata":"https://www.wikidata.org/wiki/Q830170","display_name":"Knowledge economy","level":2,"score":0.42920202016830444},{"id":"https://openalex.org/C56739046","wikidata":"https://www.wikidata.org/wiki/Q192060","display_name":"Knowledge management","level":1,"score":0.26251161098480225},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.10487735271453857},{"id":"https://openalex.org/C18903297","wikidata":"https://www.wikidata.org/wiki/Q7150","display_name":"Ecology","level":1,"score":0.0},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0},{"id":"https://openalex.org/C78458016","wikidata":"https://www.wikidata.org/wiki/Q840400","display_name":"Evolutionary biology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.5937/sjas11-5015","doi":"https://doi.org/10.5937/sjas11-5015","is_oa":true,"landing_page_url":"https://doi.org/10.5937/sjas11-5015","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2014/2217-80901401034I.pdf","source":{"id":"https://openalex.org/S4210185108","display_name":"Singidunum Journal of Applied Sciences","issn_l":"2217-8090","issn":["2217-8090","2217-8783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Singidunum Journal of Applied Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.5937/sjas11-5015","doi":"https://doi.org/10.5937/sjas11-5015","is_oa":true,"landing_page_url":"https://doi.org/10.5937/sjas11-5015","pdf_url":"https://scindeks-clanci.ceon.rs/data/pdf/2217-8090/2014/2217-80901401034I.pdf","source":{"id":"https://openalex.org/S4210185108","display_name":"Singidunum Journal of Applied Sciences","issn_l":"2217-8090","issn":["2217-8090","2217-8783"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Singidunum Journal of Applied Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"sustainable_development_goals_aurora":[{"display_name":"Industry, innovation and infrastructure","id":"https://metadata.un.org/sdg/9","score":0.6700000166893005}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2280816183.pdf","grobid_xml":"https://content.openalex.org/works/W2280816183.grobid-xml"},"referenced_works_count":15,"referenced_works":["https://openalex.org/W163450806","https://openalex.org/W399089643","https://openalex.org/W1481230954","https://openalex.org/W1518847588","https://openalex.org/W1519248881","https://openalex.org/W1699208499","https://openalex.org/W1982868982","https://openalex.org/W1997809696","https://openalex.org/W2146434703","https://openalex.org/W2149142441","https://openalex.org/W2480198016","https://openalex.org/W2752676773","https://openalex.org/W3138873495","https://openalex.org/W6773501224","https://openalex.org/W7030046268"],"related_works":["https://openalex.org/W4310576112","https://openalex.org/W7217545986","https://openalex.org/W2171212413","https://openalex.org/W4309858665","https://openalex.org/W4312332241","https://openalex.org/W4200453077","https://openalex.org/W4400986492","https://openalex.org/W2014266872","https://openalex.org/W4225761580","https://openalex.org/W2562767629"],"abstract_inverted_index":{"The":[0,102],"new":[1,66,118],"economy":[2],"is":[3],"greatly":[4],"determined":[5,115],"by":[6],"the":[7,17,24,33,45,49,56,60,65,71,77,98,124,143,147,157,161,167,172,179],"globalization":[8],"process,":[9],"radical":[10],"and":[11,53,75,85,120,135,171],"frequent":[12],"changes,":[13],"as":[14,16],"well":[15],"growing":[18,103],"importance":[19,104],"of":[20,27,51,59,83,92,105,109,149,181],"knowledge":[21],"application":[22],"through":[23],"successful":[25],"implementation":[26],"innovation.":[28],"These":[29],"determinants":[30],"directly":[31],"affect":[32],"fact":[34],"that":[35,42,69],"sustainable":[36,112,183],"competitive":[37,95,113,184],"advantage":[38,96,114],"primarily":[39],"reaches":[40],"organizations":[41,68],"have":[43,70],"developed":[44],"ability":[46,72],"to":[47,73,142,166],"improve":[48],"level":[50],"efficiency":[52],"effectiveness":[54],"with":[55],"constant":[57],"development":[58],"total":[61],"innovation":[62,106,121,126,144,169],"performance.":[63],"In":[64],"economy,":[67],"develop":[74],"adopt":[76],"invention":[78],"in":[79,89,100,107,133,146,153],"a":[80,111,116,130],"short":[81],"period":[82],"time":[84],"profitably":[86],"apply":[87],"it":[88,139,176],"all":[90],"areas":[91],"business":[93],"reach":[94],"over":[97],"competition":[99],"time.":[101],"function":[108],"achieving":[110,182],"brand":[117],"concept":[119],"classification.":[122],"Nowadays,":[123],"term":[125],"means":[127],"not":[128],"only":[129],"significant":[131,174],"improvement":[132],"process":[134,145,180],"product":[136],"technology,":[137],"but":[138],"refers":[140],"more":[141],"field":[148],"human":[150],"resources,":[151],"especially":[152],"marketing":[154,168],"management.":[155],"For":[156],"above":[158],"mentioned":[159],"reasons,":[160],"paper":[162],"pays":[163],"special":[164],"attention":[165],"analysis":[170],"increasingly":[173],"impact":[175],"has":[177],"on":[178],"advantage.":[185]},"counts_by_year":[{"year":2026,"cited_by_count":1},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":5},{"year":2021,"cited_by_count":6},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":6},{"year":2018,"cited_by_count":2},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}