{"id":"https://openalex.org/W2279080863","doi":null,"title":"BRAND AWARENESS STRATEGY: ROLE OF BLACKBERRY MESSENGER (Case in Sumber Tiket Murah Travel: PIN 2144C41F)","display_name":"BRAND AWARENESS STRATEGY: ROLE OF BLACKBERRY MESSENGER (Case in Sumber Tiket Murah Travel: PIN 2144C41F)","publication_year":2013,"publication_date":"2013-10-24","ids":{"openalex":"https://openalex.org/W2279080863","mag":"2279080863"},"language":"en","primary_location":{"id":"mag:2279080863","doi":null,"is_oa":false,"landing_page_url":"http://artikel.ubl.ac.id/index.php/iconlbg/article/download/41/41","pdf_url":null,"source":{"id":"https://openalex.org/S4306513763","display_name":"International Conference On Law, Business and Governance (ICon-LBG)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference On Law, Business and Governance (ICon-LBG)","raw_type":null},"volume":null,"type":"conference-paper","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5041682945","display_name":"Dian Pane","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I4387153022","display_name":"Politeknik Negeri Ujung Pandang","ror":"https://ror.org/04kynyg17","country_code":"ID","type":"education","lineage":["https://openalex.org/I4387153022"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Dian Pane","raw_affiliation_strings":["PNUP, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"PNUP, Indonesia","institution_ids":["https://openalex.org/I4387153022"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5078552416","display_name":"Baroroh Lestari","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I12833781","display_name":"Lampung University","ror":"https://ror.org/05wtz9f44","country_code":"ID","type":"education","lineage":["https://openalex.org/I12833781"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Baroroh Lestari","raw_affiliation_strings":["FISIP, University of Lampung, Indonesia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"FISIP, University of Lampung, Indonesia","institution_ids":["https://openalex.org/I12833781"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":"1","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8080999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.8080999851226807,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.18549999594688416,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.003800000064074993,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-awareness","display_name":"brand awareness","score":0.9900000095367432},{"id":"https://openalex.org/keywords/blackberry-messenger","display_name":"Blackberry Messenger","score":0.9779999852180481},{"id":"https://openalex.org/keywords/brand-recall","display_name":"brand recall","score":0.7390000224113464},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.8920000195503235},{"id":"https://openalex.org/keywords/brand-recognition","display_name":"brand recognition","score":0.6320000290870667},{"id":"https://openalex.org/keywords/brand-dominance","display_name":"brand dominance","score":0.8510000109672546},{"id":"https://openalex.org/keywords/marketing-communication","display_name":"marketing communication","score":0.7680000066757202}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.6488223671913147},{"id":"https://openalex.org/C2776540713","wikidata":"https://www.wikidata.org/wiki/Q7800647","display_name":"Ticket","level":2,"score":0.6439953446388245},{"id":"https://openalex.org/C190248442","wikidata":"https://www.wikidata.org/wiki/Q839486","display_name":"Qualitative research","level":2,"score":0.43809089064598083},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.34666937589645386},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.30791255831718445},{"id":"https://openalex.org/C144024400","wikidata":"https://www.wikidata.org/wiki/Q21201","display_name":"Sociology","level":0,"score":0.28030192852020264},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.24284595251083374},{"id":"https://openalex.org/C38652104","wikidata":"https://www.wikidata.org/wiki/Q3510521","display_name":"Computer security","level":1,"score":0.08160465955734253},{"id":"https://openalex.org/C36289849","wikidata":"https://www.wikidata.org/wiki/Q34749","display_name":"Social science","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2279080863","doi":null,"is_oa":false,"landing_page_url":"http://artikel.ubl.ac.id/index.php/iconlbg/article/download/41/41","pdf_url":null,"source":{"id":"https://openalex.org/S4306513763","display_name":"International Conference On Law, Business and Governance (ICon-LBG)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"conference"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Conference On Law, Business and Governance (ICon-LBG)","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":32,"referenced_works":["https://openalex.org/W1530487374","https://openalex.org/W1553223579","https://openalex.org/W1581725189","https://openalex.org/W1583816027","https://openalex.org/W1740479172","https://openalex.org/W1978274897","https://openalex.org/W1983782395","https://openalex.org/W2017679397","https://openalex.org/W2023950502","https://openalex.org/W2032815918","https://openalex.org/W2046777918","https://openalex.org/W2047135118","https://openalex.org/W2047276148","https://openalex.org/W2057023890","https://openalex.org/W2073287502","https://openalex.org/W2087764343","https://openalex.org/W2093163898","https://openalex.org/W2101460989","https://openalex.org/W2107657300","https://openalex.org/W2123907609","https://openalex.org/W2130128075","https://openalex.org/W2139365147","https://openalex.org/W2145099728","https://openalex.org/W2152032121","https://openalex.org/W2160255058","https://openalex.org/W2166658615","https://openalex.org/W2168877816","https://openalex.org/W2181837861","https://openalex.org/W2187846913","https://openalex.org/W2266639535","https://openalex.org/W3014790989","https://openalex.org/W3124408002"],"related_works":["https://openalex.org/W1853873709","https://openalex.org/W2543378053","https://openalex.org/W4290737256","https://openalex.org/W2785735135","https://openalex.org/W3185276688","https://openalex.org/W7019609029","https://openalex.org/W3018597917","https://openalex.org/W3010875118","https://openalex.org/W4388479848","https://openalex.org/W2738131627"],"abstract_inverted_index":{"The":[0,45,84,137,146,262],"purposes":[1],"of":[2,10,16,47,61,86,116,120,287,343,350],"this":[3,251],"research":[4,135,252],"is":[5,50],"to":[6,33,74,101,112,183,185,214,308,331],"explore":[7],"the":[8,51,82,103,114,121,133,149,153,166,190,258,297,341],"role":[9,115],"Blackberry":[11,34],"Messenger":[12],"(BBM)":[13],"as":[14,41,81,118,130,161,228,316],"one":[15,119],"marketing":[17,122],"communication`s":[18],"tool":[19],"by":[20,91,238,339],"analyzing":[21],"Sumber":[22,158,178,215,221,253,282,291,304,325,351],"Tiket":[23,159,179,205,216,222,254,283,292,305,326,352],"Murah":[24,160,180,223,255,284,293,306,327],"travel":[25,163,263,285],"strategy":[26],"in":[27,132,322],"advertising":[28],"its":[29,288],"brand.":[30],"BBM":[31,117,127],"belongs":[32],"Smartphone":[35],"application":[36],"and":[37,94,105,128,206,240],"nowdays":[38],"recently":[39],"used":[40,66],"mobile":[42],"sales":[43],"promotion.":[44],"level":[46],"brand":[48,63,260,299,348],"awareness":[49,349],"output":[52],"based":[53],"on":[54,250],"four":[55,143],"stages":[56,85],"e.g":[57],"recognition,":[58],"recall,":[59],"top":[60],"mind,":[62],"dominance.":[64],"It":[65,218],"a":[67,71,162],"qualitative":[68,134],"approach":[69],"using":[70],"written":[72],"interview":[73,150],"gather":[75],"information":[76,198],"through":[77,126],"10":[78],"(ten)":[79],"informants":[80,154,210,277,301],"sample.":[83],"data":[87,92,96,104],"analysis":[88,138],"were":[89,142,155,211],"followed":[90],"collection":[93],"subsequent":[95],"reduction":[97],"which":[98,124],"was":[99,110,181,219],"implemented":[100],"present":[102],"drawing":[106],"conclusions.":[107,145],"Particular":[108],"attention":[109],"given":[111],"analyze":[113],"communication":[123],"expressed":[125],"also":[129,175,192,212],"shown":[131],"interview.":[136],"concludes":[139],"that":[140,152,177,194,266,312,334],"there":[141],"main":[144],"result":[147],"from":[148,199,319],"showed":[151],"aware":[156,280],"about":[157,281],"agent":[164],"provides":[165],"cheapest":[167],"price":[168],"for":[169,273],"airline":[170],"tickets":[171],"their":[172],"purchased.":[173],"They":[174],"stated":[176,278],"proper":[182],"referenced":[184],"colleagues":[186],"or":[187],"friends.":[188],"Moreover,":[189,338],"results":[191],"indicate":[193],"they":[195,279],"found":[196],"ticket":[197],"other":[200,243],"agents":[201],"(eg.":[202],"MMBC,":[203],"Terminal":[204],"others).":[207],"But":[208],"another":[209],"loyal":[213],"Murah.":[217,353],"because":[220,286],"have":[224,309],"some":[225],"uniqueness,":[226,289],"such":[227,315],"trustworthy,":[229],"always":[230],"provide":[231],"cheaper":[232],"tickets,":[233],"discount":[234],"prices,":[235],"sale":[236],"promotion":[237],"quiz,":[239],"can":[241],"perform":[242],"transactions":[244],"besides":[245],"selling":[246],"airlines":[247],"ticket.":[248],"Based":[249],"has":[256,294],"reached":[257],"stage":[259],"recall.":[261],"experience":[264],"shows":[265],"maintaining":[267],"consumers":[268],"more":[269],"difficult":[270],"than":[271],"look":[272],"new":[274],"customers.":[275],"Although":[276],"but":[290],"not":[295],"become":[296],"dominant":[298],"among":[300],"yet.":[302],"Therefore,":[303],"need":[307],"unique":[310],"characteristics":[311],"are":[313],"spesific,":[314],"providing":[317],"souvenirs":[318],"various":[320],"regions":[321],"Indonesia.":[323],"Otherwise,":[324],"must":[328],"be":[329],"able":[330],"maintain":[332],"uniqueness":[333],"already":[335],"exist":[336],"today.":[337],"expanding":[340],"lines":[342],"business,":[344],"it":[345],"will":[346],"increase":[347]},"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}
