{"id":"https://openalex.org/W2275869070","doi":null,"title":"Understanding churn and its reasons: The GuestU case","display_name":"Understanding churn and its reasons: The GuestU case","publication_year":2016,"publication_date":"2016-01-01","ids":{"openalex":"https://openalex.org/W2275869070","mag":"2275869070"},"language":"en","primary_location":{"id":"pmh:oai:run.unl.pt:10362/16522","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/16522","pdf_url":"https://run.unl.pt/bitstreams/4a2194d7-8d3e-44d4-80a8-ea39616b8617/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://run.unl.pt/bitstreams/4a2194d7-8d3e-44d4-80a8-ea39616b8617/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062720297","display_name":"Lars Uden","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Lars Uden","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5062720297"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9897000193595886,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.004600000102072954,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10068","display_name":"Technology Adoption and User Behaviour","score":0.0019000000320374966,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-churn","display_name":"customer churn","score":0.9959999918937683},{"id":"https://openalex.org/keywords/mobile-application","display_name":"mobile application","score":0.6539999842643738},{"id":"https://openalex.org/keywords/small-and-medium-sized-tourism-enterprises","display_name":"small and medium-sized tourism enterprises","score":0.8730000257492065},{"id":"https://openalex.org/keywords/business-start-up","display_name":"startups","score":0.699999988079071},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.6779999732971191},{"id":"https://openalex.org/keywords/customer-activation","display_name":"customer activation","score":0.890999972820282},{"id":"https://openalex.org/keywords/user-retention","display_name":"user retention","score":0.7049999833106995},{"id":"https://openalex.org/keywords/end-user-behavior","display_name":"end-user behavior","score":0.7609999775886536}],"concepts":[{"id":"https://openalex.org/C2522767166","wikidata":"https://www.wikidata.org/wiki/Q2374463","display_name":"Data science","level":1,"score":0.4608210623264313},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3916413187980652}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:run.unl.pt:10362/16522","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/16522","pdf_url":"https://run.unl.pt/bitstreams/4a2194d7-8d3e-44d4-80a8-ea39616b8617/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},{"id":"mag:2275869070","doi":null,"is_oa":false,"landing_page_url":"https://run.unl.pt/bitstream/10362/16522/1/Uden_2016.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:run.unl.pt:10362/16522","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/10362/16522","pdf_url":"https://run.unl.pt/bitstreams/4a2194d7-8d3e-44d4-80a8-ea39616b8617/download","source":{"id":"https://openalex.org/S4306402433","display_name":"Portuguese National Funding Agency for Science, Research and Technology (RCAAP Project by FCT)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"master thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2275869070.pdf","grobid_xml":"https://content.openalex.org/works/W2275869070.grobid-xml"},"referenced_works_count":10,"referenced_works":["https://openalex.org/W1489936571","https://openalex.org/W1962132888","https://openalex.org/W1990788070","https://openalex.org/W2013117643","https://openalex.org/W2018300690","https://openalex.org/W2019092680","https://openalex.org/W2041711461","https://openalex.org/W2055497091","https://openalex.org/W2068267536","https://openalex.org/W2147899962"],"related_works":["https://openalex.org/W6999362331","https://openalex.org/W2790598640","https://openalex.org/W2679548385","https://openalex.org/W1514520439","https://openalex.org/W2789334026","https://openalex.org/W7099631188","https://openalex.org/W2520572699","https://openalex.org/W2189025874","https://openalex.org/W7204403078","https://openalex.org/W3200264274"],"abstract_inverted_index":{"In":[0],"the":[1,7,34,46,61,79,93],"age":[2],"of":[3,20,63],"computerisation,":[4],"entrepreneurs":[5],"around":[6],"world":[8],"aim":[9],"to":[10,26,42,55,78,83],"revolutionise":[11],"their":[12,87],"field":[13],"with":[14],"ground-breaking":[15],"ICTs.":[16],"GuestU":[17,82],"is":[18,53],"one":[19],"those":[21],"offering":[22],"mobile":[23],"application":[24],"development":[25],"small":[27],"and":[28,59,65,85],"medium-sized":[29],"tourism":[30],"enterprises.":[31],"To":[32],"assure":[33],"young":[35],"start-ups":[36],"steady":[37],"growth":[38],"this":[39],"paper":[40],"aims":[41],"identify":[43],"reasons":[44],"for":[45,81,92],"high":[47],"customer":[48],"churn":[49],"risk.":[50],"Primary":[51],"data":[52],"used":[54],"analyse":[56],"end-user":[57],"behaviour":[58],"particularly":[60],"success":[62],"acquisition":[64],"activation.":[66],"Results":[67],"show":[68],"troubling":[69],"download":[70],"quantities":[71],"as":[72,74],"well":[73],"retention":[75],"rates":[76],"leading":[77],"recommendations":[80],"incentivise":[84],"guide":[86],"customers":[88],"in":[89],"increasing":[90],"promotion":[91],"applications.":[94]},"counts_by_year":[],"updated_date":"2026-08-24T07:32:12.397491","created_date":"2016-06-24T00:00:00"}