{"id":"https://openalex.org/W2274530396","doi":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","title":"Analisis Sikap Konsumen Terhadap Susu Bubuk Berkalsium Tinggi Dengan Menggunakan Multi-Atribut Model Dan Norma Subyektif Model","display_name":"Analisis Sikap Konsumen Terhadap Susu Bubuk Berkalsium Tinggi Dengan Menggunakan Multi-Atribut Model Dan Norma Subyektif Model","publication_year":2016,"publication_date":"2016-03-24","ids":{"openalex":"https://openalex.org/W2274530396","doi":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","mag":"2274530396"},"language":"id","primary_location":{"id":"doi:10.21776/ub.wacana.2016.019.01.2","doi":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","is_oa":true,"landing_page_url":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","pdf_url":"https://wacana.ub.ac.id/index.php/wacana/article/download/386/321","source":{"id":"https://openalex.org/S2736362613","display_name":"Wacana Jurnal Sosial dan Humaniora","issn_l":"1411-0199","issn":["1411-0199","2338-1884"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wacana, Jurnal Sosial dan Humaniora","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"gold","oa_url":"https://wacana.ub.ac.id/index.php/wacana/article/download/386/321","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091622675","display_name":"Amam Amam","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Amam Amam","raw_affiliation_strings":["Program Magister Agribisnis Program Strudi Ilmu Ternak Fakultas Peternakan Universitas Brawijaya"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Program Magister Agribisnis Program Strudi Ilmu Ternak Fakultas Peternakan Universitas Brawijaya","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5005625170","display_name":"Zaenal Fanani","orcid":"https://orcid.org/0000-0002-5102-6134","observed_orcids":["https://orcid.org/0000-0002-5102-6134"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Zaenal Fanani","raw_affiliation_strings":["Fakultas Peternakan Universitas Brawijaya",") lingkungan sosial mempengaruhi norma subyektif konsumen dalam melakukan pembelian susu merek Hilo dan Anlene, yaitu sebesar",") sikap konsumen terhadap pengaruh lingkungan sosial pada","Fakultas Peternakan Universitas Brawijaya ABSTRAK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Peternakan Universitas Brawijaya","institution_ids":["https://openalex.org/I177055848"]},{"raw_affiliation_string":") lingkungan sosial mempengaruhi norma subyektif konsumen dalam melakukan pembelian susu merek Hilo dan Anlene, yaitu sebesar","institution_ids":[]},{"raw_affiliation_string":") sikap konsumen terhadap pengaruh lingkungan sosial pada","institution_ids":[]},{"raw_affiliation_string":"Fakultas Peternakan Universitas Brawijaya ABSTRAK","institution_ids":["https://openalex.org/I177055848"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5038152339","display_name":"Bambang Ali NUGROHO","orcid":"https://orcid.org/0000-0003-0047-7151","observed_orcids":["https://orcid.org/0000-0003-0047-7151"]},"institutions":[{"id":"https://openalex.org/I177055848","display_name":"University of Brawijaya","ror":"https://ror.org/01wk3d929","country_code":"ID","type":"education","lineage":["https://openalex.org/I177055848"]}],"countries":["ID"],"is_corresponding":false,"raw_author_name":"Bambang Ali Nugroho","raw_affiliation_strings":["Fakultas Peternakan Universitas Brawijaya","Fakultas Peternakan Universitas Brawijaya ABSTRAK"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Fakultas Peternakan Universitas Brawijaya","institution_ids":["https://openalex.org/I177055848"]},{"raw_affiliation_string":"Fakultas Peternakan Universitas Brawijaya ABSTRAK","institution_ids":["https://openalex.org/I177055848"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I177055848"],"apc_list":{"value":450000,"currency":"IDR","value_usd":29},"apc_paid":{"value":450000,"currency":"IDR","value_usd":29},"fwci":0.6938,"has_fulltext":true,"cited_by_count":12,"citation_normalized_percentile":{"value":0.82156112,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":"19","issue":"01","first_page":"12","last_page":"21"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.9667999744415283,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12114","display_name":"Sensory Analysis and Statistical Methods","score":0.010900000110268593,"subfield":{"id":"https://openalex.org/subfields/1106","display_name":"Food Science"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.006300000008195639,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/consumer-attitudes","display_name":"consumer attitudes","score":0.7820000052452087},{"id":"https://openalex.org/keywords/hilo","display_name":"Hilo","score":0.5139999985694885},{"id":"https://openalex.org/keywords/multi-attribute-model","display_name":"multi-attribute model","score":0.9169999957084656},{"id":"https://openalex.org/keywords/social-environment","display_name":"social environment","score":0.6510000228881836},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.9509999752044678},{"id":"https://openalex.org/keywords/brand-attributes","display_name":"brand attributes","score":0.5329999923706055},{"id":"https://openalex.org/keywords/taste","display_name":"taste","score":0.6060000061988831},{"id":"https://openalex.org/keywords/labels","display_name":"labels","score":0.6449999809265137},{"id":"https://openalex.org/keywords/price","display_name":"price","score":0.8960000276565552},{"id":"https://openalex.org/keywords/promotion","display_name":"promotion","score":0.9860000014305115},{"id":"https://openalex.org/keywords/consumer-motives","display_name":"consumer motivation","score":0.42899999022483826},{"id":"https://openalex.org/keywords/family-influence","display_name":"family influence","score":0.5249999761581421},{"id":"https://openalex.org/keywords/brand-comparison","display_name":"brand comparison","score":0.5210000276565552},{"id":"https://openalex.org/keywords/dairy-products","display_name":"dairy products","score":0.40299999713897705},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.4009999930858612},{"id":"https://openalex.org/keywords/indonesia","display_name":"Indonesia","score":0.3019999861717224}],"concepts":[{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.4783591628074646},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.39762428402900696},{"id":"https://openalex.org/C15708023","wikidata":"https://www.wikidata.org/wiki/Q80083","display_name":"Humanities","level":1,"score":0.3383159637451172},{"id":"https://openalex.org/C142362112","wikidata":"https://www.wikidata.org/wiki/Q735","display_name":"Art","level":0,"score":0.1422170102596283}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.21776/ub.wacana.2016.019.01.2","doi":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","is_oa":true,"landing_page_url":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","pdf_url":"https://wacana.ub.ac.id/index.php/wacana/article/download/386/321","source":{"id":"https://openalex.org/S2736362613","display_name":"Wacana Jurnal Sosial dan Humaniora","issn_l":"1411-0199","issn":["1411-0199","2338-1884"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wacana, Jurnal Sosial dan Humaniora","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:54b9164f618b451486acb5fab965ede9","doi":null,"is_oa":false,"landing_page_url":"https://doaj.org/article/54b9164f618b451486acb5fab965ede9","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Wacana: Jurnal Sosial dan Humaniora, Vol 19, Iss 1 (2015)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.21776/ub.wacana.2016.019.01.2","doi":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","is_oa":true,"landing_page_url":"https://doi.org/10.21776/ub.wacana.2016.019.01.2","pdf_url":"https://wacana.ub.ac.id/index.php/wacana/article/download/386/321","source":{"id":"https://openalex.org/S2736362613","display_name":"Wacana Jurnal Sosial dan Humaniora","issn_l":"1411-0199","issn":["1411-0199","2338-1884"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["doaj"],"host_organization":"https://openalex.org/P4310314997","host_organization_name":"Brawijaya University","host_organization_lineage":["https://openalex.org/P4310314997"],"host_organization_lineage_names":["Brawijaya University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Wacana, Jurnal Sosial dan Humaniora","raw_type":"journal-article"},"sustainable_development_goals":[{"display_name":"Zero hunger","score":0.40450000762939453,"id":"https://metadata.un.org/sdg/2"}],"sustainable_development_goals_aurora":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2274530396.pdf","grobid_xml":"https://content.openalex.org/works/W2274530396.grobid-xml"},"referenced_works_count":7,"referenced_works":["https://openalex.org/W943008985","https://openalex.org/W2274530396","https://openalex.org/W2335379579","https://openalex.org/W2547322482","https://openalex.org/W2580665085","https://openalex.org/W2978802148","https://openalex.org/W3150475116"],"related_works":["https://openalex.org/W7023940233","https://openalex.org/W106211036","https://openalex.org/W7203793040","https://openalex.org/W4282560253","https://openalex.org/W7216482533","https://openalex.org/W7014338437","https://openalex.org/W7216407741","https://openalex.org/W7045379279","https://openalex.org/W2114787143","https://openalex.org/W1521601322"],"abstract_inverted_index":{"Penelitian":[0],"ini":[1],"bertujuan":[2],"untuk":[3,89,113],"menganalisis:1)":[4],"sikap":[5,15,32,91,143,183,212],"konsumen":[6,16,33,54,92,118,141,166,184],"terhadap":[7,17,34,93,119,145],"atribut":[8,35,94,146,186,205],"susu":[9,24,36,95,122,147,170],"merek":[10,25,151,171,206],"Hilo":[11,26,38,152,172],"dan":[12,27,39,49,60,74,82,105,132,153,158,173,178,197,207],"Anlene,":[13,28,154,174],"2)":[14,160],"pengaruh":[18,115],"lingkungan":[19,52,116,161],"sosial":[20,53,117,162],"pada":[21,185,204],"keputusan":[22,120],"pembelian":[23,121,169],"serta":[29],"3)":[30,180],"perbedaan":[31,182,211],"bubuk":[37,96,123,148],"Anlene.":[40],"Atribut":[41],"yang":[42,69,99,126],"digunakan":[43,70],"meliputi:":[44,55],"merek,":[45],"rasa,":[46],"label,":[47],"harga":[48,208],"promosi,":[50],"sedangkan":[51,109,203],"anggota":[56],"keluarga,":[57],"orang":[58],"lain":[59],"tenaga":[61],"penjual.Penentuan":[62],"sampel":[63],"menggunakan":[64,79],"teknik":[65],"snowballsampling.":[66],"Analisis":[67],"data":[68],"yaitu":[71,155,175],"multi-atribut":[72],"model":[73,77,88,112],"norma":[75,110,164],"subyektif":[76,111,165],"dengan":[78],"analisis":[80],"Fishbein":[81],"uji":[83],"jenjang":[84],"bertanda":[85],"Wilcoxon.":[86],"Multi-atribut":[87],"mengetahui":[90,114],"tinggi":[97,124,150],"kalsium":[98,125],"terdiri":[100,127],"dari":[101,128],"skor":[102,106],"kepercayaan":[103],"(bi)":[104],"evaluasi":[107],"(ei),":[108],"nilai":[129,133],"keyakinan":[130],"(NBj)":[131],"motivasi":[134],"(MCj).":[135],"Hasil":[136],"penelitian":[137],"menyebutkan":[138],"bahwa:":[139],"1)":[140],"memiliki":[142],"positif":[144],"berkalsium":[149],"sebesar":[156,176],"4,93":[157],"4,73;":[159],"mempengaruhi":[163],"dalam":[167],"melakukan":[168],"2,13":[177],"2,18;":[179],"ada":[181,210],"rasa":[187],"(Anlene":[188,193,199],">":[189,195],"0,20":[190],"Hilo),":[191,202],"label":[192],"0,29":[194],"Hilo)":[196],"promosi":[198],"<":[200],"0,66":[201],"tidak":[209],"konsumen.":[213]},"counts_by_year":[{"year":2024,"cited_by_count":3},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":2},{"year":2021,"cited_by_count":4},{"year":2016,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}