{"id":"https://openalex.org/W2274401925","doi":null,"title":"Celebrity Endorsement Through TV Medium A Study with Reference to Virudhunagar District","display_name":"Celebrity Endorsement Through TV Medium A Study with Reference to Virudhunagar District","publication_year":2014,"publication_date":"2014-01-22","ids":{"openalex":"https://openalex.org/W2274401925","mag":"2274401925"},"language":"en","primary_location":{"id":"mag:2274401925","doi":null,"is_oa":false,"landing_page_url":"https://shodhganga.inflibnet.ac.in/handle/10603/32550","pdf_url":null,"source":{"id":"https://openalex.org/S4377209701","display_name":"Shodhganga","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165007","host_organization_name":"Information and Library Network","host_organization_lineage":["https://openalex.org/I4210165007"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Shodhganga","raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5113833108","display_name":"N. Muthukumar","orcid":"https://orcid.org/0000-0001-7590-5507","observed_orcids":["https://orcid.org/0000-0001-7590-5507"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"N. Muthukumar","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5113833108"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":2,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4514000117778778,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.4514000117778778,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.2793000042438507,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.14499999582767487,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/celebrity-endorsement","display_name":"celebrity endorsement","score":1.0},{"id":"https://openalex.org/keywords/television-advertising","display_name":"television advertising","score":0.9639999866485596},{"id":"https://openalex.org/keywords/advertising-media","display_name":"advertising media","score":0.515999972820282},{"id":"https://openalex.org/keywords/virudhunagar-district","display_name":"Virudhunagar district","score":0.8500000238418579},{"id":"https://openalex.org/keywords/consumer-behavior","display_name":"consumer behavior","score":0.5410000085830688}],"concepts":[{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.42659124732017517},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.3239322900772095}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2274401925","doi":null,"is_oa":false,"landing_page_url":"https://shodhganga.inflibnet.ac.in/handle/10603/32550","pdf_url":null,"source":{"id":"https://openalex.org/S4377209701","display_name":"Shodhganga","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I4210165007","host_organization_name":"Information and Library Network","host_organization_lineage":["https://openalex.org/I4210165007"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"Shodhganga","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":147,"referenced_works":["https://openalex.org/W74704794","https://openalex.org/W109192947","https://openalex.org/W234080433","https://openalex.org/W325563152","https://openalex.org/W353375724","https://openalex.org/W409652665","https://openalex.org/W573159956","https://openalex.org/W602114095","https://openalex.org/W610607352","https://openalex.org/W641020339","https://openalex.org/W1491293828","https://openalex.org/W1492511747","https://openalex.org/W1501328383","https://openalex.org/W1505999675","https://openalex.org/W1509220384","https://openalex.org/W1512030923","https://openalex.org/W1518796098","https://openalex.org/W1546849301","https://openalex.org/W1549125931","https://openalex.org/W1584798813","https://openalex.org/W1594948760","https://openalex.org/W1596902512","https://openalex.org/W1607208425","https://openalex.org/W1852396367","https://openalex.org/W1929918468","https://openalex.org/W1964924375","https://openalex.org/W1968401483","https://openalex.org/W1970260754","https://openalex.org/W1970471758","https://openalex.org/W1971002393","https://openalex.org/W1974568389","https://openalex.org/W1975246740","https://openalex.org/W1976839163","https://openalex.org/W1979410730","https://openalex.org/W1980622343","https://openalex.org/W1982903403","https://openalex.org/W1985453879","https://openalex.org/W1986767405","https://openalex.org/W1992366524","https://openalex.org/W1995047719","https://openalex.org/W1995262161","https://openalex.org/W1998085521","https://openalex.org/W1998623504","https://openalex.org/W2002067858","https://openalex.org/W2005245679","https://openalex.org/W2008171588","https://openalex.org/W2012900610","https://openalex.org/W2018382221","https://openalex.org/W2018828696","https://openalex.org/W2018830892","https://openalex.org/W2020305927","https://openalex.org/W2021498957","https://openalex.org/W2023418853","https://openalex.org/W2024180819","https://openalex.org/W2028459713","https://openalex.org/W2030004553","https://openalex.org/W2032450941","https://openalex.org/W2033228057","https://openalex.org/W2036201466","https://openalex.org/W2037464800","https://openalex.org/W2038523634","https://openalex.org/W2038750376","https://openalex.org/W2041340316","https://openalex.org/W2048439333","https://openalex.org/W2050599307","https://openalex.org/W2050729756","https://openalex.org/W2057640219","https://openalex.org/W2060759402","https://openalex.org/W2062350780","https://openalex.org/W2063839081","https://openalex.org/W2066627267","https://openalex.org/W2070011002","https://openalex.org/W2072838636","https://openalex.org/W2074398984","https://openalex.org/W2077393633","https://openalex.org/W2081229448","https://openalex.org/W2083262055","https://openalex.org/W2084399600","https://openalex.org/W2085187045","https://openalex.org/W2087147088","https://openalex.org/W2087986063","https://openalex.org/W2089583696","https://openalex.org/W2092078756","https://openalex.org/W2093151322","https://openalex.org/W2093499986","https://openalex.org/W2100489781","https://openalex.org/W2112101477","https://openalex.org/W2117165279","https://openalex.org/W2121160897","https://openalex.org/W2121321619","https://openalex.org/W2122840439","https://openalex.org/W2126216359","https://openalex.org/W2128322236","https://openalex.org/W2131410587","https://openalex.org/W2136360414","https://openalex.org/W2139653616","https://openalex.org/W2141470067","https://openalex.org/W2143902936","https://openalex.org/W2151192196","https://openalex.org/W2154164890","https://openalex.org/W2154959317","https://openalex.org/W2156022826","https://openalex.org/W2159775411","https://openalex.org/W2160620377","https://openalex.org/W2162508090","https://openalex.org/W2168434768","https://openalex.org/W2174722713","https://openalex.org/W2181517013","https://openalex.org/W2183089599","https://openalex.org/W2209053010","https://openalex.org/W2225901856","https://openalex.org/W2256213964","https://openalex.org/W2256370797","https://openalex.org/W2260320152","https://openalex.org/W2265368706","https://openalex.org/W2269064781","https://openalex.org/W2269087540","https://openalex.org/W2276939177","https://openalex.org/W2290324012","https://openalex.org/W2291121190","https://openalex.org/W2316792749","https://openalex.org/W2320938771","https://openalex.org/W2333175459","https://openalex.org/W2336105574","https://openalex.org/W2382193989","https://openalex.org/W2409755137","https://openalex.org/W2415811789","https://openalex.org/W2460716226","https://openalex.org/W2476065884","https://openalex.org/W2526053280","https://openalex.org/W2550737925","https://openalex.org/W2601343931","https://openalex.org/W2734832644","https://openalex.org/W2736834793","https://openalex.org/W2795691675","https://openalex.org/W2798323459","https://openalex.org/W2800901347","https://openalex.org/W2990531823","https://openalex.org/W3122267535","https://openalex.org/W3122354189","https://openalex.org/W3123620000","https://openalex.org/W3125709460","https://openalex.org/W3128209044","https://openalex.org/W3135155592","https://openalex.org/W3147133440","https://openalex.org/W3196059746","https://openalex.org/W3204638426"],"related_works":["https://openalex.org/W2790797713","https://openalex.org/W2788207576","https://openalex.org/W989920234","https://openalex.org/W2296515700","https://openalex.org/W2598249536","https://openalex.org/W2801703434","https://openalex.org/W2661949123","https://openalex.org/W2326240735","https://openalex.org/W2583424595","https://openalex.org/W3045746386"],"abstract_inverted_index":null,"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}