{"id":"https://openalex.org/W2270141857","doi":null,"title":"Simmons good in bed : a health communication campaign seeking to educate youth in Singapore on junk sleep in collaboration with Simmons (SEA) Pte Ltd.","display_name":"Simmons good in bed : a health communication campaign seeking to educate youth in Singapore on junk sleep in collaboration with Simmons (SEA) Pte Ltd.","publication_year":2010,"publication_date":"2010-01-01","ids":{"openalex":"https://openalex.org/W2270141857","mag":"2270141857"},"language":"en","primary_location":{"id":"pmh:oai:dr.ntu.edu.sg:10356/38646","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10356/38646","pdf_url":null,"source":{"id":"https://openalex.org/S4306402609","display_name":"DR-NTU (Nanyang Technological University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I172675005","host_organization_name":"Nanyang Technological University","host_organization_lineage":["https://openalex.org/I172675005"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Final Year Project (FYP)"},"volume":null,"type":"report","is_traditional":false,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5063936891","display_name":"Ying Yi. Ho","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Ying Yi. Ho","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5023643024","display_name":"Dawn Aiyi. Lum","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Dawn Aiyi. Lum","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5056616457","display_name":"Nur Raihana Muhammad Razali.","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Nur Raihana Muhammad Razali.","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5073167678","display_name":"Siew Woon. Choy","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Siew Woon. Choy","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9570000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.9570000171661377,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.009600000455975533,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13861","display_name":"Health and Lifestyle Studies","score":0.006099999882280827,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/health-campaigns","display_name":"health campaigns","score":0.9179999828338623},{"id":"https://openalex.org/keywords/bedding-industry","display_name":"bedding industry","score":0.6119999885559082},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.7860000133514404},{"id":"https://openalex.org/keywords/campaign-effectiveness-evaluation","display_name":"campaign effectiveness evaluation","score":0.8209999799728394},{"id":"https://openalex.org/keywords/marketing-strategy","display_name":"marketing strategy","score":0.3540000021457672}],"concepts":[{"id":"https://openalex.org/C2775841894","wikidata":"https://www.wikidata.org/wiki/Q4683692","display_name":"Sleep (system call)","level":2,"score":0.504104733467102},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44008758664131165},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.25513049960136414},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.12915807962417603},{"id":"https://openalex.org/C111919701","wikidata":"https://www.wikidata.org/wiki/Q9135","display_name":"Operating system","level":1,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:dr.ntu.edu.sg:10356/38646","doi":null,"is_oa":false,"landing_page_url":"http://hdl.handle.net/10356/38646","pdf_url":null,"source":{"id":"https://openalex.org/S4306402609","display_name":"DR-NTU (Nanyang Technological University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I172675005","host_organization_name":"Nanyang Technological University","host_organization_lineage":["https://openalex.org/I172675005"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Final Year Project (FYP)"},{"id":"mag:2270141857","doi":null,"is_oa":false,"landing_page_url":"https://dr.ntu.edu.sg/handle/10356/38646","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[{"id":"https://metadata.un.org/sdg/3","score":0.8048999905586243,"display_name":"Good health and well-being"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W7069119523","https://openalex.org/W3094162677","https://openalex.org/W7099015206","https://openalex.org/W7142568646","https://openalex.org/W145802936","https://openalex.org/W7096310064","https://openalex.org/W1910744410","https://openalex.org/W2280960858","https://openalex.org/W2344272710","https://openalex.org/W6984919010"],"abstract_inverted_index":{"This":[0],"paper":[1],"presents":[2],"the":[3,80],"\u201cSimmons":[4],"Good":[5],"in":[6,55],"Bed\u201d":[7],"health":[8],"communications":[9],"campaign,":[10],"a":[11],"strategic":[12],"collaboration":[13],"between":[14],"four":[15],"final":[16],"year":[17],"students":[18],"from":[19,51],"Nanyang":[20],"Technological":[21],"University":[22],"Wee":[23,25],"Kim":[24],"School":[26],"of":[27,44,79],"Communication":[28],"and":[29,69,83],"leading":[30],"bedding":[31],"company,":[32],"Simmons":[33],"(SEA)":[34],"Pte":[35],"Ltd.":[36],"The":[37,57,72],"campaign":[38],"set":[39],"out":[40],"to":[41],"raise":[42],"awareness":[43],"Junk":[45],"Sleep":[46],"amongst":[47],"undergraduates":[48],"aged":[49],"18-24":[50],"three":[52],"public":[53],"universities":[54],"Singapore.":[56],"report":[58,73],"outlines":[59],"conclusive":[60],"research":[61],"which":[62],"guided":[63],"our":[64],"marketing":[65],"approach,":[66],"communication":[67],"plans":[68],"key":[70],"strategies.":[71],"also":[74],"includes":[75],"an":[76],"extensive":[77],"evaluation":[78],"campaign\u2019s":[81],"performance":[82],"effectiveness.":[84]},"counts_by_year":[],"updated_date":"2025-11-06T04:12:42.849631","created_date":"2016-06-24T00:00:00"}
