{"id":"https://openalex.org/W2268417459","doi":"https://doi.org/10.1257/aer.20151485","title":"Advertising and Risk Selection in Health Insurance Markets","display_name":"Advertising and Risk Selection in Health Insurance Markets","publication_year":2018,"publication_date":"2018-02-28","ids":{"openalex":"https://openalex.org/W2268417459","doi":"https://doi.org/10.1257/aer.20151485","mag":"2268417459","pmid":"https://pubmed.ncbi.nlm.nih.gov/30091563"},"language":"en","primary_location":{"id":"doi:10.1257/aer.20151485","doi":"https://doi.org/10.1257/aer.20151485","is_oa":false,"landing_page_url":"https://doi.org/10.1257/aer.20151485","pdf_url":null,"source":{"id":"https://openalex.org/S23254222","display_name":"American Economic Review","issn_l":"0002-8282","issn":["0002-8282","1944-7981"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315912","host_organization_name":"American Economic Association","host_organization_lineage":["https://openalex.org/P4310315912"],"host_organization_lineage_names":["American Economic Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Economic Review","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5057559027","display_name":"Naoki Aizawa","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I130238516","display_name":"University of Minnesota","ror":"https://ror.org/017zqws13","country_code":"US","type":"education","lineage":["https://openalex.org/I130238516"]},{"id":"https://openalex.org/I135310074","display_name":"University of Wisconsin\u2013Madison","ror":"https://ror.org/01y2jtd41","country_code":"US","type":"education","lineage":["https://openalex.org/I135310074"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Naoki Aizawa","raw_affiliation_strings":["Department of Economics at the University of Wisconsin-Madison, 180 Observatory Drive, Madison, WI 53706, and University of Minnesota (email: )"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Economics at the University of Wisconsin-Madison, 180 Observatory Drive, Madison, WI 53706, and University of Minnesota (email: )","institution_ids":["https://openalex.org/I130238516","https://openalex.org/I135310074"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5017831069","display_name":"You Suk Kim","orcid":"https://orcid.org/0009-0001-1728-6266","observed_orcids":["https://orcid.org/0009-0001-1728-6266"]},"institutions":[{"id":"https://openalex.org/I2802905149","display_name":"Federal Reserve Board of Governors","ror":"https://ror.org/00v448643","country_code":"US","type":"government","lineage":["https://openalex.org/I1317239608","https://openalex.org/I2802905149"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"You Suk Kim","raw_affiliation_strings":["Research and Statistics, Board of Governors of the Federal Reserve System, 20th and C Street NW, Washington, DC 20551 (email: )"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Research and Statistics, Board of Governors of the Federal Reserve System, 20th and C Street NW, Washington, DC 20551 (email: )","institution_ids":["https://openalex.org/I2802905149"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":7.6149,"has_fulltext":false,"cited_by_count":49,"citation_normalized_percentile":{"value":0.96976188,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"108","issue":"3","first_page":"828","last_page":"867"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10391","display_name":"Healthcare Policy and Management","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10391","display_name":"Healthcare Policy and Management","score":0.9984999895095825,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12394","display_name":"Insurance and Financial Risk Management","score":0.0005000000237487257,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11531","display_name":"Healthcare Systems and Reforms","score":0.00019999999494757503,"subfield":{"id":"https://openalex.org/subfields/2739","display_name":"Public Health, Environmental and Occupational Health"},"field":{"id":"https://openalex.org/fields/27","display_name":"Medicine"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/advertising","display_name":"advertising","score":0.4659999907016754},{"id":"https://openalex.org/keywords/risk-selection","display_name":"risk selection","score":0.9890000224113464},{"id":"https://openalex.org/keywords/medicare-advantage","display_name":"Medicare Advantage","score":0.9869999885559082},{"id":"https://openalex.org/keywords/health-insurance-market","display_name":"health insurance market","score":0.890999972820282},{"id":"https://openalex.org/keywords/equilibrium-model","display_name":"equilibrium model","score":0.703000009059906},{"id":"https://openalex.org/keywords/individual-heterogeneity","display_name":"individual heterogeneity","score":0.8159999847412109},{"id":"https://openalex.org/keywords/risk-pooling","display_name":"risk pooling","score":0.5350000262260437},{"id":"https://openalex.org/keywords/premium","display_name":"premium","score":0.6740000247955322},{"id":"https://openalex.org/keywords/cross-subsidization","display_name":"cross-subsidization","score":0.9660000205039978},{"id":"https://openalex.org/keywords/health-insurance-competition","display_name":"health insurance competition","score":0.32199999690055847}],"concepts":[{"id":"https://openalex.org/C81917197","wikidata":"https://www.wikidata.org/wiki/Q628760","display_name":"Selection (genetic algorithm)","level":2,"score":0.7261289358139038},{"id":"https://openalex.org/C2778829437","wikidata":"https://www.wikidata.org/wiki/Q6806632","display_name":"Medicare Advantage","level":3,"score":0.5748577117919922},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.5168788433074951},{"id":"https://openalex.org/C2983635472","wikidata":"https://www.wikidata.org/wiki/Q334911","display_name":"Health insurance","level":3,"score":0.5011951923370361},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.4664463698863983},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.44321513175964355},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.32318106293678284},{"id":"https://openalex.org/C160735492","wikidata":"https://www.wikidata.org/wiki/Q31207","display_name":"Health care","level":2,"score":0.16210147738456726},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.13445386290550232},{"id":"https://openalex.org/C50522688","wikidata":"https://www.wikidata.org/wiki/Q189833","display_name":"Economic growth","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D002204","descriptor_name":"Capitation Fee","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006304","descriptor_name":"Health Status","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D012306","descriptor_name":"Risk","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D014481","descriptor_name":"United States","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D015273","descriptor_name":"Insurance Selection Bias","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D020398","descriptor_name":"Medicare Part C","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true}],"locations_count":4,"locations":[{"id":"doi:10.1257/aer.20151485","doi":"https://doi.org/10.1257/aer.20151485","is_oa":false,"landing_page_url":"https://doi.org/10.1257/aer.20151485","pdf_url":null,"source":{"id":"https://openalex.org/S23254222","display_name":"American Economic Review","issn_l":"0002-8282","issn":["0002-8282","1944-7981"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["abdc-a-star","anvur-class-a","anvur-scientific","cwts-core","fnege-1-star","ft50","jufo-3","norway-2","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310315912","host_organization_name":"American Economic Association","host_organization_lineage":["https://openalex.org/P4310315912"],"host_organization_lineage_names":["American Economic Association"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"American Economic Review","raw_type":"journal-article"},{"id":"pmid:30091563","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/30091563","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"The American economic review","raw_type":"Journal Article"},{"id":"pmh:oai:CiteSeerX.psu:10.1.1.701.4659","doi":null,"is_oa":false,"landing_page_url":"http://citeseerx.ist.psu.edu/viewdoc/summary?doi=10.1.1.701.4659","pdf_url":null,"source":null,"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"http://www.federalreserve.gov/econresdata/feds/2015/files/2015101pap.pdf","raw_type":"text"},{"id":"pmh:oai:RePEc:aea:aecrev:v:108:y:2018:i:3:p:828-67","doi":null,"is_oa":false,"landing_page_url":"https://www.aeaweb.org/doi/10.1257/aer.20151485","pdf_url":null,"source":{"id":"https://openalex.org/S4306401271","display_name":"RePEc: Research Papers in Economics","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I77793887","host_organization_name":"Federal Reserve Bank of St. Louis","host_organization_lineage":["https://openalex.org/I77793887"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article"}],"best_oa_location":null,"sustainable_development_goals":[{"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3","score":0.428600013256073}],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":54,"referenced_works":["https://openalex.org/W26517845","https://openalex.org/W1479855771","https://openalex.org/W1480610533","https://openalex.org/W1485478948","https://openalex.org/W1499796422","https://openalex.org/W1526528820","https://openalex.org/W1550818436","https://openalex.org/W1745376753","https://openalex.org/W1969440363","https://openalex.org/W1978907431","https://openalex.org/W1990922874","https://openalex.org/W1994153666","https://openalex.org/W2003050740","https://openalex.org/W2003806748","https://openalex.org/W2015921607","https://openalex.org/W2025259039","https://openalex.org/W2025367980","https://openalex.org/W2025547074","https://openalex.org/W2025632738","https://openalex.org/W2037884513","https://openalex.org/W2038525465","https://openalex.org/W2075851344","https://openalex.org/W2079816493","https://openalex.org/W2083246062","https://openalex.org/W2093811087","https://openalex.org/W2098665098","https://openalex.org/W2117758357","https://openalex.org/W2121034459","https://openalex.org/W2128457684","https://openalex.org/W2132942366","https://openalex.org/W2139082397","https://openalex.org/W2151084171","https://openalex.org/W2152531416","https://openalex.org/W2155767511","https://openalex.org/W2174475500","https://openalex.org/W2185034305","https://openalex.org/W2232574933","https://openalex.org/W2246657697","https://openalex.org/W2560629009","https://openalex.org/W2890374469","https://openalex.org/W2890450186","https://openalex.org/W2922202912","https://openalex.org/W3021175858","https://openalex.org/W3022196478","https://openalex.org/W3023340936","https://openalex.org/W3025151867","https://openalex.org/W3026028066","https://openalex.org/W3121818843","https://openalex.org/W3123368150","https://openalex.org/W3123503379","https://openalex.org/W3123579248","https://openalex.org/W3123999138","https://openalex.org/W3125115177","https://openalex.org/W3126087168"],"related_works":["https://openalex.org/W2025632738","https://openalex.org/W15064511","https://openalex.org/W3124042003","https://openalex.org/W3158069311","https://openalex.org/W6986345278","https://openalex.org/W2757562332","https://openalex.org/W3122728449","https://openalex.org/W7171617682","https://openalex.org/W2036265315","https://openalex.org/W1555770279"],"abstract_inverted_index":{"This":[0],"paper":[1],"studies":[2],"the":[3,25],"impact":[4],"of":[5,38],"advertising":[6,21,51,75],"as":[7],"a":[8],"channel":[9],"for":[10,62],"risk":[11,28,72,82],"selection":[12,67,73],"in":[13,54],"Medicare":[14,39,69],"Advantage.":[15,70],"We":[16],"provide":[17],"evidence":[18],"that":[19,50,88],"insurer":[20],"is":[22,52,87],"responsive":[23],"to":[24,65],"gains":[26],"from":[27,97],"selection.":[29],"Then":[30],"we":[31],"develop":[32],"and":[33],"estimate":[34],"an":[35],"equilibrium":[36],"model":[37],"Advantage":[40],"with":[41],"advertising,":[42],"allowing":[43],"rich":[44],"individual":[45],"heterogeneity.":[46],"Our":[47],"estimates":[48],"show":[49],"effective":[53],"attracting":[55],"healthy":[56,98],"individuals":[57],"who":[58],"are":[59],"newly":[60],"eligible":[61],"Medicare,":[63],"contributing":[64],"advantageous":[66],"into":[68],"Moreover,":[71],"through":[74,95],"substantially":[76],"lowers":[77],"premiums":[78],"by":[79],"improving":[80],"insurers'":[81],"pools.":[83],"The":[84],"distributional":[85],"implication":[86],"unhealthy":[89],"consumers":[90],"may":[91],"be":[92],"better":[93],"off":[94],"cross-subsidization":[96],"individuals.":[99]},"counts_by_year":[{"year":2026,"cited_by_count":4},{"year":2025,"cited_by_count":9},{"year":2024,"cited_by_count":9},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":8},{"year":2020,"cited_by_count":5},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":4},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":2}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}
