{"id":"https://openalex.org/W2266724080","doi":"https://doi.org/10.1109/tsmc.2016.2531690","title":"Using Node Centrality and Optimal Control to Maximize Information Diffusion in Social Networks","display_name":"Using Node Centrality and Optimal Control to Maximize Information Diffusion in Social Networks","publication_year":2016,"publication_date":"2016-03-11","ids":{"openalex":"https://openalex.org/W2266724080","doi":"https://doi.org/10.1109/tsmc.2016.2531690","mag":"2266724080"},"language":"en","primary_location":{"id":"doi:10.1109/tsmc.2016.2531690","doi":"https://doi.org/10.1109/tsmc.2016.2531690","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tsmc.2016.2531690","pdf_url":null,"source":{"id":"https://openalex.org/S4210209078","display_name":"IEEE Transactions on Systems Man and Cybernetics Systems","issn_l":"2168-2216","issn":["2168-2216","2168-2232"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["ccf-b","cwts-core","dongbi-b","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Systems, Man, and Cybernetics: Systems","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["arxiv","crossref","datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://arxiv.org/pdf/1602.01003","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5091514119","display_name":"Kundan Kandhway","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I59270414","display_name":"Indian Institute of Science Bangalore","ror":"https://ror.org/04dese585","country_code":"IN","type":"education","lineage":["https://openalex.org/I59270414"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Kundan Kandhway","raw_affiliation_strings":["Department of Electronic Systems Engineering, Indian Institute of Science, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronic Systems Engineering, Indian Institute of Science, Bengaluru, India","institution_ids":["https://openalex.org/I59270414"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5059874589","display_name":"Joy Kuri B","orcid":"https://orcid.org/0000-0001-8024-3528","observed_orcids":["https://orcid.org/0000-0001-8024-3528"]},"institutions":[{"id":"https://openalex.org/I59270414","display_name":"Indian Institute of Science Bangalore","ror":"https://ror.org/04dese585","country_code":"IN","type":"education","lineage":["https://openalex.org/I59270414"]}],"countries":["IN"],"is_corresponding":false,"raw_author_name":"Joy Kuri","raw_affiliation_strings":["Department of Electronic Systems Engineering, Indian Institute of Science, Bengaluru, India"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Electronic Systems Engineering, Indian Institute of Science, Bengaluru, India","institution_ids":["https://openalex.org/I59270414"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I59270414"],"apc_list":{"value":2645,"currency":"USD","value_usd":2645},"apc_paid":null,"fwci":3.3606,"has_fulltext":true,"cited_by_count":86,"citation_normalized_percentile":{"value":0.92956155,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":99},"biblio":{"volume":"47","issue":"7","first_page":"1099","last_page":"1110"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},"topics":[{"id":"https://openalex.org/T10064","display_name":"Complex Network Analysis Techniques","score":1.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T10482","display_name":"Mathematical and Theoretical Epidemiology and Ecology Models","score":0.0,"subfield":{"id":"https://openalex.org/subfields/2604","display_name":"Applied Mathematics"},"field":{"id":"https://openalex.org/fields/26","display_name":"Mathematics"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T12592","display_name":"Opinion Dynamics and Social Influence","score":0.0,"subfield":{"id":"https://openalex.org/subfields/3109","display_name":"Statistical and Nonlinear Physics"},"field":{"id":"https://openalex.org/fields/31","display_name":"Physics and Astronomy"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/information-dissemination","display_name":"information dissemination","score":0.9670000076293945},{"id":"https://openalex.org/keywords/social-networks","display_name":"social networks","score":0.8550000190734863},{"id":"https://openalex.org/keywords/node-centrality","display_name":"node centrality","score":0.8640000224113464},{"id":"https://openalex.org/keywords/optimal-control","display_name":"optimal control","score":0.9520000219345093},{"id":"https://openalex.org/keywords/seed-selection","display_name":"seed selection","score":0.6769999861717224},{"id":"https://openalex.org/keywords/advertising-campaigns","display_name":"advertising campaigns","score":0.39800000190734863},{"id":"https://openalex.org/keywords/pontryagin-s-maximum-principle","display_name":"Pontryagin maximum principle","score":0.7689999938011169},{"id":"https://openalex.org/keywords/forward-backward-sweep","display_name":"forward-backward sweep","score":0.8920000195503235},{"id":"https://openalex.org/keywords/budget-constraints","display_name":"budget constraints","score":0.6830000281333923},{"id":"https://openalex.org/keywords/degree-centrality","display_name":"degree centrality","score":0.8429999947547913},{"id":"https://openalex.org/keywords/betweenness-centrality","display_name":"betweenness centrality","score":0.828000009059906},{"id":"https://openalex.org/keywords/closeness-centrality","display_name":"closeness centrality","score":0.9729999899864197},{"id":"https://openalex.org/keywords/pagerank","display_name":"PageRank","score":0.734000027179718}],"concepts":[{"id":"https://openalex.org/C53811970","wikidata":"https://www.wikidata.org/wiki/Q5062194","display_name":"Centrality","level":2,"score":0.8403000235557556},{"id":"https://openalex.org/C126255220","wikidata":"https://www.wikidata.org/wiki/Q141495","display_name":"Mathematical optimization","level":1,"score":0.6812999844551086},{"id":"https://openalex.org/C91575142","wikidata":"https://www.wikidata.org/wiki/Q1971426","display_name":"Optimal control","level":2,"score":0.5906000137329102},{"id":"https://openalex.org/C62611344","wikidata":"https://www.wikidata.org/wiki/Q1062658","display_name":"Node (physics)","level":2,"score":0.5512999892234802},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.5260000228881836},{"id":"https://openalex.org/C110484373","wikidata":"https://www.wikidata.org/wiki/Q264398","display_name":"Adjacency list","level":2,"score":0.48910000920295715},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.47380000352859497},{"id":"https://openalex.org/C29202148","wikidata":"https://www.wikidata.org/wiki/Q287260","display_name":"Resource allocation","level":2,"score":0.46050000190734863},{"id":"https://openalex.org/C180356752","wikidata":"https://www.wikidata.org/wiki/Q727035","display_name":"Adjacency matrix","level":3,"score":0.413100004196167},{"id":"https://openalex.org/C98045186","wikidata":"https://www.wikidata.org/wiki/Q205663","display_name":"Process (computing)","level":2,"score":0.40470001101493835},{"id":"https://openalex.org/C206345919","wikidata":"https://www.wikidata.org/wiki/Q20380951","display_name":"Resource (disambiguation)","level":2,"score":0.3971000015735626},{"id":"https://openalex.org/C14036430","wikidata":"https://www.wikidata.org/wiki/Q3736076","display_name":"Function (biology)","level":2,"score":0.38420000672340393},{"id":"https://openalex.org/C2777735758","wikidata":"https://www.wikidata.org/wiki/Q817765","display_name":"Path (computing)","level":2,"score":0.3840999901294708},{"id":"https://openalex.org/C8505890","wikidata":"https://www.wikidata.org/wiki/Q605095","display_name":"Budget constraint","level":2,"score":0.3822999894618988},{"id":"https://openalex.org/C2775924081","wikidata":"https://www.wikidata.org/wiki/Q55608371","display_name":"Control (management)","level":2,"score":0.36899998784065247},{"id":"https://openalex.org/C51823790","wikidata":"https://www.wikidata.org/wiki/Q504353","display_name":"Greedy algorithm","level":2,"score":0.3677999973297119},{"id":"https://openalex.org/C41045048","wikidata":"https://www.wikidata.org/wiki/Q202843","display_name":"Linear programming","level":2,"score":0.3528999984264374},{"id":"https://openalex.org/C111335779","wikidata":"https://www.wikidata.org/wiki/Q3454686","display_name":"Reduction (mathematics)","level":2,"score":0.3449000120162964},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.3257000148296356},{"id":"https://openalex.org/C93226319","wikidata":"https://www.wikidata.org/wiki/Q193137","display_name":"Differential (mechanical device)","level":2,"score":0.3249000012874603},{"id":"https://openalex.org/C153240184","wikidata":"https://www.wikidata.org/wiki/Q3243772","display_name":"Control variable","level":2,"score":0.30820000171661377},{"id":"https://openalex.org/C137836250","wikidata":"https://www.wikidata.org/wiki/Q984063","display_name":"Optimization problem","level":2,"score":0.30239999294281006},{"id":"https://openalex.org/C2780009758","wikidata":"https://www.wikidata.org/wiki/Q6804172","display_name":"Measure (data warehouse)","level":2,"score":0.3001999855041504},{"id":"https://openalex.org/C4727928","wikidata":"https://www.wikidata.org/wiki/Q17164759","display_name":"Social network (sociolinguistics)","level":3,"score":0.2955999970436096},{"id":"https://openalex.org/C149629883","wikidata":"https://www.wikidata.org/wiki/Q660926","display_name":"Fraction (chemistry)","level":2,"score":0.28760001063346863},{"id":"https://openalex.org/C112758219","wikidata":"https://www.wikidata.org/wiki/Q16038819","display_name":"Duration (music)","level":2,"score":0.287200003862381},{"id":"https://openalex.org/C31010330","wikidata":"https://www.wikidata.org/wiki/Q1914255","display_name":"Maximum principle","level":3,"score":0.27390000224113464},{"id":"https://openalex.org/C51544822","wikidata":"https://www.wikidata.org/wiki/Q465274","display_name":"Ordinary differential equation","level":3,"score":0.2728999853134155},{"id":"https://openalex.org/C148764684","wikidata":"https://www.wikidata.org/wiki/Q621751","display_name":"Approximation algorithm","level":2,"score":0.25270000100135803}],"mesh":[],"locations_count":4,"locations":[{"id":"doi:10.1109/tsmc.2016.2531690","doi":"https://doi.org/10.1109/tsmc.2016.2531690","is_oa":false,"landing_page_url":"https://doi.org/10.1109/tsmc.2016.2531690","pdf_url":null,"source":{"id":"https://openalex.org/S4210209078","display_name":"IEEE Transactions on Systems Man and Cybernetics Systems","issn_l":"2168-2216","issn":["2168-2216","2168-2232"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["ccf-b","cwts-core","dongbi-b","fnege-2","jufo-2","norway-1","poland-200","russia-white-list-1","vabb-shw"],"host_organization":"https://openalex.org/P4310319808","host_organization_name":"Institute of Electrical and Electronics Engineers","host_organization_lineage":["https://openalex.org/P4310319808"],"host_organization_lineage_names":["Institute of Electrical and Electronics Engineers"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"IEEE Transactions on Systems, Man, and Cybernetics: Systems","raw_type":"journal-article"},{"id":"pmh:oai:eprints.iisc.ac.in:57447","doi":null,"is_oa":false,"landing_page_url":"http://eprints.iisc.ac.in/57447/1/IEEE_Tra_Sys_Man_Cyb_Sys_47-7_1099_2017.pdf","pdf_url":"http://eprints.iisc.ac.in/57447/1/IEEE_Tra_Sys_Man_Cyb_Sys_47-7_1099_2017.pdf","source":{"id":"https://openalex.org/S4377196309","display_name":"NOT FOUND REPOSITORY (Indian Institute of Science Bangalore)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I59270414","host_organization_name":"Indian Institute of Science Bangalore","host_organization_lineage":["https://openalex.org/I59270414"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"acceptedVersion","is_accepted":true,"is_published":false,"raw_source_name":"","raw_type":"Journal Article"},{"id":"pmh:oai:arXiv.org:1602.01003","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/1602.01003","pdf_url":"https://arxiv.org/pdf/1602.01003","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},{"id":"doi:10.48550/arxiv.1602.01003","doi":"https://doi.org/10.48550/arxiv.1602.01003","is_oa":true,"landing_page_url":"https://doi.org/10.48550/arxiv.1602.01003","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Preprint"}],"best_oa_location":{"id":"pmh:oai:arXiv.org:1602.01003","doi":null,"is_oa":true,"landing_page_url":"https://arxiv.org/abs/1602.01003","pdf_url":"https://arxiv.org/pdf/1602.01003","source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"text"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2266724080.pdf","grobid_xml":"https://content.openalex.org/works/W2266724080.grobid-xml"},"referenced_works_count":33,"referenced_works":["https://openalex.org/W22273296","https://openalex.org/W1574514837","https://openalex.org/W1973288976","https://openalex.org/W1979059935","https://openalex.org/W1984069252","https://openalex.org/W1986048029","https://openalex.org/W1995662310","https://openalex.org/W2009334377","https://openalex.org/W2015404705","https://openalex.org/W2042123098","https://openalex.org/W2044689388","https://openalex.org/W2058156805","https://openalex.org/W2061820396","https://openalex.org/W2078011332","https://openalex.org/W2081222729","https://openalex.org/W2094391258","https://openalex.org/W2108858998","https://openalex.org/W2108937544","https://openalex.org/W2111034649","https://openalex.org/W2136588379","https://openalex.org/W2141113219","https://openalex.org/W2145287244","https://openalex.org/W2154656661","https://openalex.org/W2163638348","https://openalex.org/W2166470254","https://openalex.org/W2168369725","https://openalex.org/W2171643217","https://openalex.org/W2313299493","https://openalex.org/W2314068551","https://openalex.org/W2321141327","https://openalex.org/W4238452917","https://openalex.org/W4249805526","https://openalex.org/W7124166257"],"related_works":["https://openalex.org/W3105672477","https://openalex.org/W2088674014","https://openalex.org/W2999203289","https://openalex.org/W2041038237","https://openalex.org/W2028146592","https://openalex.org/W7171995298","https://openalex.org/W3001391187","https://openalex.org/W1979059935","https://openalex.org/W2090360864","https://openalex.org/W7128422977"],"abstract_inverted_index":{"We":[0,107,118,170],"model":[1],"information":[2,233],"dissemination":[3],"as":[4],"a":[5,11,29,35,39,79,110,114,163,240,246,249],"susceptible-infected":[6],"epidemic":[7,19],"process":[8],"and":[9,20,54,95,132,156,175,193,222],"formulate":[10],"problem":[12,111],"to":[13,50,72,86,145,185],"jointly":[14],"optimize":[15],"seeds":[16],"for":[17,229],"the":[18,26,45,66,83,87,93,96,104,121,137,147,160,166,180,203,213],"time":[21],"varying":[22],"resource":[23,204,214],"allocation":[24],"over":[25,103],"period":[27],"of":[28,82,89,99,149,162,242],"fixed":[30,115],"duration":[31],"campaign":[32,67,105],"running":[33],"on":[34,179],"social":[36,182],"network":[37,46,247],"with":[38,113,248],"given":[40],"adjacency":[41,251],"matrix.":[42,252],"Individuals":[43],"in":[44,158,165,216,226],"are":[47,210],"grouped":[48],"according":[49],"their":[51],"centrality":[52,151],"measure":[53],"each":[55],"group":[56],"is":[57,71,78,205,215,220],"influenced":[58],"by":[59],"an":[60,74],"external":[61],"control":[62,130,168],"function-implemented":[63],"through":[64],"advertisements-during":[65],"duration.":[68,106],"The":[69,196],"aim":[70],"maximize":[73],"objective":[75],"function":[76],"which":[77],"linear":[80],"combination":[81],"reward":[84],"due":[85],"fraction":[88],"informed":[90],"individuals":[91],"at":[92],"deadline,":[94],"aggregated":[97],"cost":[98],"applying":[100],"controls":[101],"(advertising)":[102],"also":[108],"study":[109],"variant":[112],"budget":[116],"constraint.":[117],"set":[119],"up":[120],"optimality":[122],"system":[123,241],"using":[124,136,239],"Pontryagin's":[125],"maximum":[126],"principle":[127],"from":[128],"optimal":[129,167,197],"theory":[131],"solve":[133],"it":[134],"numerically":[135],"forward-backward":[138],"sweep":[139],"technique.":[140],"Our":[141,218],"formulation":[142],"allows":[143],"us":[144],"compare":[146],"performance":[148],"various":[150],"measures":[152],"(pagerank,":[153],"degree,":[154],"closeness,":[155],"betweenness)":[157],"maximizing":[159],"spread":[161,234],"message":[164],"framework.":[169],"find":[171],"that":[172],"degree-a":[173],"simple":[174],"local":[176],"measure-performs":[177],"well":[178],"three":[181],"networks":[183],"used":[184,225],"demonstrate":[186],"results:":[187],"1)":[188],"scientific":[189],"collaboration;":[190],"2)":[191],"Slashdot;":[192],"3)":[194],"Facebook.":[195],"strategy":[198],"targets":[199],"central":[200],"nodes":[201,209],"when":[202,212],"scarce,":[206],"but":[207],"noncentral":[208],"targeted":[211],"abundance.":[217],"framework":[219],"general":[221],"can":[223,236],"be":[224,237],"similar":[227],"studies":[228],"other":[230],"disease":[231],"or":[232],"models-that":[235],"modeled":[238],"ordinary":[243],"differential":[244],"equations-for":[245],"known":[250]},"counts_by_year":[{"year":2026,"cited_by_count":5},{"year":2025,"cited_by_count":8},{"year":2024,"cited_by_count":6},{"year":2023,"cited_by_count":8},{"year":2022,"cited_by_count":13},{"year":2021,"cited_by_count":9},{"year":2020,"cited_by_count":15},{"year":2019,"cited_by_count":12},{"year":2018,"cited_by_count":9},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-06T12:05:46.655746","created_date":"2016-06-24T00:00:00"}