{"id":"https://openalex.org/W2265294100","doi":"https://doi.org/10.1093/her/cyv031","title":"Healthy weight and lifestyle advertisements: an assessment of their persuasive potential","display_name":"Healthy weight and lifestyle advertisements: an assessment of their persuasive potential","publication_year":2015,"publication_date":"2015-07-07","ids":{"openalex":"https://openalex.org/W2265294100","doi":"https://doi.org/10.1093/her/cyv031","mag":"2265294100","pmid":"https://pubmed.ncbi.nlm.nih.gov/26152146"},"language":"en","primary_location":{"id":"doi:10.1093/her/cyv031","doi":"https://doi.org/10.1093/her/cyv031","is_oa":false,"landing_page_url":"https://doi.org/10.1093/her/cyv031","pdf_url":null,"source":{"id":"https://openalex.org/S81330422","display_name":"Health Education Research","issn_l":"0268-1153","issn":["0268-1153","1465-3648"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-d","doyens","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Education Research","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","pubmed"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5082757711","display_name":"Helen Dixon","orcid":"https://orcid.org/0000-0002-5365-9605","observed_orcids":["https://orcid.org/0000-0002-5365-9605"]},"institutions":[{"id":"https://openalex.org/I196466984","display_name":"Cancer Council Victoria","ror":"https://ror.org/023m51b03","country_code":"AU","type":"funder","lineage":["https://openalex.org/I196466984"]}],"countries":["AU"],"is_corresponding":true,"raw_author_name":"Helen Dixon","raw_affiliation_strings":["Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and Helen.Dixon@cancervic.org.au","Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and Helen.Dixon@cancervic.org.au","institution_ids":["https://openalex.org/I196466984"]},{"raw_affiliation_string":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and","institution_ids":["https://openalex.org/I196466984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5028223286","display_name":"Maree L Scully","orcid":"https://orcid.org/0000-0001-5342-5326","observed_orcids":["https://orcid.org/0000-0001-5342-5326"]},"institutions":[{"id":"https://openalex.org/I196466984","display_name":"Cancer Council Victoria","ror":"https://ror.org/023m51b03","country_code":"AU","type":"funder","lineage":["https://openalex.org/I196466984"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Maree Scully","raw_affiliation_strings":["Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and","institution_ids":["https://openalex.org/I196466984"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5046956815","display_name":"Trish Cotter","orcid":"https://orcid.org/0000-0002-8331-1351","observed_orcids":["https://orcid.org/0000-0002-8331-1351"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Trish Cotter","raw_affiliation_strings":["World Lung Foundation, New York, NY, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"World Lung Foundation, New York, NY, USA","institution_ids":[]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5034434825","display_name":"Sarah Maloney","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I196466984","display_name":"Cancer Council Victoria","ror":"https://ror.org/023m51b03","country_code":"AU","type":"funder","lineage":["https://openalex.org/I196466984"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Sarah Maloney","raw_affiliation_strings":["Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and","institution_ids":["https://openalex.org/I196466984"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5065592161","display_name":"Melanie A Wakefield","orcid":"https://orcid.org/0000-0002-6183-5699","observed_orcids":["https://orcid.org/0000-0002-6183-5699"]},"institutions":[{"id":"https://openalex.org/I196466984","display_name":"Cancer Council Victoria","ror":"https://ror.org/023m51b03","country_code":"AU","type":"funder","lineage":["https://openalex.org/I196466984"]}],"countries":["AU"],"is_corresponding":false,"raw_author_name":"Melanie Wakefield","raw_affiliation_strings":["Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Centre for Behavioural Research in Cancer, Cancer Council Victoria, Melbourne, Victoria, Australia and","institution_ids":["https://openalex.org/I196466984"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5082757711"],"corresponding_institution_ids":["https://openalex.org/I196466984"],"apc_list":{"value":4533,"currency":"USD","value_usd":4533},"apc_paid":null,"fwci":48.3963,"has_fulltext":false,"cited_by_count":26,"citation_normalized_percentile":{"value":0.99649148,"is_in_top_1_percent":true,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":98},"biblio":{"volume":"30","issue":"4","first_page":"569","last_page":"579"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.8320000171661377,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12214","display_name":"Media Influence and Health","score":0.8320000171661377,"subfield":{"id":"https://openalex.org/subfields/1208","display_name":"Literature and Literary Theory"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12066","display_name":"Obesity and Health Practices","score":0.13619999587535858,"subfield":{"id":"https://openalex.org/subfields/3611","display_name":"Pharmacy"},"field":{"id":"https://openalex.org/fields/36","display_name":"Health Professions"},"domain":{"id":"https://openalex.org/domains/4","display_name":"Health Sciences"}},{"id":"https://openalex.org/T11542","display_name":"Behavioral Health and Interventions","score":0.01759999990463257,"subfield":{"id":"https://openalex.org/subfields/3202","display_name":"Applied Psychology"},"field":{"id":"https://openalex.org/fields/32","display_name":"Psychology"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/public-health-advertising","display_name":"public health advertising","score":0.9670000076293945},{"id":"https://openalex.org/keywords/weight","display_name":"weight","score":0.5389999747276306},{"id":"https://openalex.org/keywords/nutrition","display_name":"nutrition","score":0.6489999890327454},{"id":"https://openalex.org/keywords/exercise","display_name":"physical activity","score":1.0},{"id":"https://openalex.org/keywords/persuasive-messages","display_name":"persuasive messages","score":0.7639999985694885},{"id":"https://openalex.org/keywords/health-communication","display_name":"health communication","score":0.5419999957084656},{"id":"https://openalex.org/keywords/message-framing","display_name":"message framing","score":0.5690000057220459},{"id":"https://openalex.org/keywords/stigma","display_name":"stigma","score":0.4000000059604645},{"id":"https://openalex.org/keywords/emotional-advertising","display_name":"emotional advertising","score":0.5879999995231628},{"id":"https://openalex.org/keywords/behavior-change","display_name":"behavior change","score":0.5630000233650208}],"concepts":[{"id":"https://openalex.org/C109359841","wikidata":"https://www.wikidata.org/wiki/Q728944","display_name":"Inclusion (mineral)","level":2,"score":0.583188533782959},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5627963542938232},{"id":"https://openalex.org/C14262774","wikidata":"https://www.wikidata.org/wiki/Q4880695","display_name":"Behavior change","level":2,"score":0.5222245454788208},{"id":"https://openalex.org/C3020255362","wikidata":"https://www.wikidata.org/wiki/Q747883","display_name":"Physical activity","level":2,"score":0.514176607131958},{"id":"https://openalex.org/C2987512134","wikidata":"https://www.wikidata.org/wiki/Q346799","display_name":"Life style","level":2,"score":0.506824791431427},{"id":"https://openalex.org/C544821477","wikidata":"https://www.wikidata.org/wiki/Q718113","display_name":"Weight loss","level":3,"score":0.49646836519241333},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.4765501618385315},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.46375516057014465},{"id":"https://openalex.org/C2778137410","wikidata":"https://www.wikidata.org/wiki/Q2732820","display_name":"Government (linguistics)","level":2,"score":0.45977482199668884},{"id":"https://openalex.org/C138816342","wikidata":"https://www.wikidata.org/wiki/Q189603","display_name":"Public health","level":2,"score":0.4550841450691223},{"id":"https://openalex.org/C63412515","wikidata":"https://www.wikidata.org/wiki/Q1531970","display_name":"Nutrition facts label","level":2,"score":0.42580458521842957},{"id":"https://openalex.org/C3018122547","wikidata":"https://www.wikidata.org/wiki/Q5690813","display_name":"Health benefits","level":2,"score":0.42282670736312866},{"id":"https://openalex.org/C185618831","wikidata":"https://www.wikidata.org/wiki/Q1851928","display_name":"Health promotion","level":3,"score":0.41482406854629517},{"id":"https://openalex.org/C71924100","wikidata":"https://www.wikidata.org/wiki/Q11190","display_name":"Medicine","level":0,"score":0.3932512402534485},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.23489683866500854},{"id":"https://openalex.org/C511355011","wikidata":"https://www.wikidata.org/wiki/Q12174","display_name":"Obesity","level":2,"score":0.2329207956790924},{"id":"https://openalex.org/C75630572","wikidata":"https://www.wikidata.org/wiki/Q538904","display_name":"Applied psychology","level":1,"score":0.2257613241672516},{"id":"https://openalex.org/C99454951","wikidata":"https://www.wikidata.org/wiki/Q932068","display_name":"Environmental health","level":1,"score":0.17536771297454834},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.13656127452850342},{"id":"https://openalex.org/C1862650","wikidata":"https://www.wikidata.org/wiki/Q186005","display_name":"Physical therapy","level":1,"score":0.1059601902961731},{"id":"https://openalex.org/C159110408","wikidata":"https://www.wikidata.org/wiki/Q121176","display_name":"Nursing","level":1,"score":0.0},{"id":"https://openalex.org/C126322002","wikidata":"https://www.wikidata.org/wiki/Q11180","display_name":"Internal medicine","level":1,"score":0.0},{"id":"https://openalex.org/C556039675","wikidata":"https://www.wikidata.org/wiki/Q771035","display_name":"Traditional medicine","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0}],"mesh":[{"descriptor_ui":"D000070497","descriptor_name":"Healthy Lifestyle","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D000072001","descriptor_name":"Diet, Healthy","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000328","descriptor_name":"Adult","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D000329","descriptor_name":"Advertising","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D006293","descriptor_name":"Health Promotion","qualifier_ui":"Q000379","qualifier_name":"methods","is_major_topic":true},{"descriptor_ui":"D006801","descriptor_name":"Humans","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D009765","descriptor_name":"Obesity","qualifier_ui":"Q000517","qualifier_name":"prevention & control","is_major_topic":false},{"descriptor_ui":"D010565","descriptor_name":"Persuasive Communication","qualifier_ui":null,"qualifier_name":null,"is_major_topic":true},{"descriptor_ui":"D011634","descriptor_name":"Public Health","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false},{"descriptor_ui":"D015444","descriptor_name":"Exercise","qualifier_ui":null,"qualifier_name":null,"is_major_topic":false}],"locations_count":2,"locations":[{"id":"doi:10.1093/her/cyv031","doi":"https://doi.org/10.1093/her/cyv031","is_oa":false,"landing_page_url":"https://doi.org/10.1093/her/cyv031","pdf_url":null,"source":{"id":"https://openalex.org/S81330422","display_name":"Health Education Research","issn_l":"0268-1153","issn":["0268-1153","1465-3648"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-class-a","anvur-scientific","cwts-core","dongbi-d","doyens","erih-plus","jufo-1","ki-jl-1","medline","norway-1","poland-70","russia-white-list-2","vabb-shw"],"host_organization":"https://openalex.org/P4310311648","host_organization_name":"Oxford University Press","host_organization_lineage":["https://openalex.org/P4310311648","https://openalex.org/P4310311647"],"host_organization_lineage_names":["Oxford University Press","University of Oxford"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health Education Research","raw_type":"journal-article"},{"id":"pmid:26152146","doi":null,"is_oa":false,"landing_page_url":"https://pubmed.ncbi.nlm.nih.gov/26152146","pdf_url":null,"source":{"id":"https://openalex.org/S4306525036","display_name":"PubMed","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1299303238","host_organization_name":"National Institutes of Health","host_organization_lineage":["https://openalex.org/I1299303238"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Health education research","raw_type":"Journal Article"}],"best_oa_location":null,"sustainable_development_goals":[{"score":0.8371999859809875,"display_name":"Good health and well-being","id":"https://metadata.un.org/sdg/3"}],"sustainable_development_goals_aurora":[{"score":0.6499999761581421,"display_name":"Reduced inequalities","id":"https://metadata.un.org/sdg/10"}],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":42,"referenced_works":["https://openalex.org/W158482626","https://openalex.org/W310302372","https://openalex.org/W656408092","https://openalex.org/W1491644571","https://openalex.org/W1499136753","https://openalex.org/W1547321426","https://openalex.org/W1563918824","https://openalex.org/W1925649404","https://openalex.org/W1973860140","https://openalex.org/W1977315102","https://openalex.org/W1977555100","https://openalex.org/W1989364164","https://openalex.org/W1997092577","https://openalex.org/W1998211253","https://openalex.org/W2020321484","https://openalex.org/W2035706020","https://openalex.org/W2037985736","https://openalex.org/W2047602565","https://openalex.org/W2048239831","https://openalex.org/W2056190119","https://openalex.org/W2064306006","https://openalex.org/W2066493413","https://openalex.org/W2071375972","https://openalex.org/W2097450708","https://openalex.org/W2103721492","https://openalex.org/W2114796974","https://openalex.org/W2130804766","https://openalex.org/W2131826792","https://openalex.org/W2134740567","https://openalex.org/W2140960708","https://openalex.org/W2148865745","https://openalex.org/W2151318302","https://openalex.org/W2155183200","https://openalex.org/W2158216255","https://openalex.org/W2163618189","https://openalex.org/W2163988786","https://openalex.org/W2168898986","https://openalex.org/W2326607051","https://openalex.org/W3005986207","https://openalex.org/W4237236542","https://openalex.org/W4254346576","https://openalex.org/W6773502069"],"related_works":["https://openalex.org/W7100438606","https://openalex.org/W2327232425","https://openalex.org/W4200004789","https://openalex.org/W1825709060","https://openalex.org/W4283522027","https://openalex.org/W2771650460","https://openalex.org/W2238189866","https://openalex.org/W3023959886","https://openalex.org/W3128731280","https://openalex.org/W2605859934"],"abstract_inverted_index":{"This":[0],"study":[1],"aimed":[2],"to":[3,152,181],"identify":[4],"and":[5,12,35,41,44,57,92,136,139,157,165],"analyse":[6],"the":[7,78,183],"content":[8],"of":[9,32,37,70,115,185],"previously":[10],"produced":[11,54],"aired":[13],"adult-targeted":[14],"public":[15,173],"health":[16,42,90,118,174],"advertisements":[17],"(ads)":[18],"addressing":[19,147],"weight,":[20],"nutrition":[21,134],"or":[22,73],"physical":[23,106],"activity":[24,107],"internationally.":[25],"Ads":[26,146],"were":[27,45,101,111,149],"identified":[28],"via":[29],"keyword":[30],"searches":[31],"Google,":[33],"YouTube":[34],"websites":[36],"relevant":[38],"government":[39],"agencies":[40],"organizations,":[43],"eligible":[46],"for":[47],"inclusion":[48],"if":[49],"they":[50],"were:":[51],"in":[52,105,120,133,143,171,189],"English;":[53],"between":[55],"2007":[56],"2012;":[58],"targeted":[59],"at":[60],"adults;":[61],"\u226460":[62],"s;":[63],"not":[64],"promoting":[65],"a":[66,112],"particular":[67],"commercial":[68],"brand":[69],"food,":[71],"fitness":[72],"weight":[74,121,144,148,164],"loss":[75],"product.":[76],"Of":[77],"99":[79],"ads":[80,135],"coded,":[81],"59%":[82],"featured":[83],"supportive/encouraging":[84],"messages,":[85],"36%":[86],"presented":[87],"information":[88],"about":[89,117],"consequences":[91,119],"17%":[93],"focussed":[94],"on":[95],"social":[96],"norms/acceptability":[97],"issues.":[98],"Supportive/encouraging":[99],"messages":[100,116],"more":[102,131,150],"frequently":[103],"used":[104],"ads,":[108],"while":[109],"there":[110],"higher":[113],"proportion":[114],"ads.":[122,145],"Execution":[123],"style":[124],"differed":[125],"across":[126],"lifestyle":[127,166],"topics,":[128],"with":[129],"simulation/animation":[130],"common":[132],"graphic":[137],"images":[138],"negative":[140,155],"personal":[141],"testimonials":[142],"likely":[151],"evoke":[153],"high":[154],"emotion":[156],"include":[158],"potentially":[159],"stigmatizing":[160],"content.":[161],"Understanding":[162],"how":[163],"issues":[167],"have":[168],"been":[169],"addressed":[170],"recent":[172],"advertising":[175],"will":[176],"help":[177],"guide":[178],"future":[179],"efforts":[180],"test":[182],"effectiveness":[184],"different":[186],"message":[187],"types":[188],"facilitating":[190],"positive":[191],"behaviour":[192],"changes.":[193]},"counts_by_year":[{"year":2026,"cited_by_count":2},{"year":2025,"cited_by_count":1},{"year":2022,"cited_by_count":3},{"year":2021,"cited_by_count":5},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":4},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":4},{"year":2016,"cited_by_count":2},{"year":2015,"cited_by_count":1}],"updated_date":"2026-10-31T12:09:11.096373","created_date":"2016-06-24T00:00:00"}