{"id":"https://openalex.org/W2256910550","doi":null,"title":"\u6253\u9020\u56db\u4e2a\u5e73\u53f0\uff0c\u63d0\u5347\u4f20\u5a92\u9ad8\u5ea6\u2014\u2014\u7701\u7ea7\u515a\u62a5\u5e7f\u544a\u8425\u9500\u63a2\u6790","display_name":"\u6253\u9020\u56db\u4e2a\u5e73\u53f0\uff0c\u63d0\u5347\u4f20\u5a92\u9ad8\u5ea6\u2014\u2014\u7701\u7ea7\u515a\u62a5\u5e7f\u544a\u8425\u9500\u63a2\u6790","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2256910550","mag":"2256910550"},"language":"zh","primary_location":{"id":"mag:2256910550","doi":null,"is_oa":false,"landing_page_url":"http://www.cqvip.com/QK/82144A/201103/36880233.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306543387","display_name":"\u4f20\u5a92\u89c2\u5bdf","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u4f20\u5a92\u89c2\u5bdf","raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5088796280","display_name":"\u5e84\u4f20\u4f1f","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"\u5e84\u4f20\u4f1f","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5088796280"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":{"value":0.41723065,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":"3","first_page":"27","last_page":"28"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5479000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.5479000210762024,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13625","display_name":"Journalism and Media Studies","score":0.42719998955726624,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13745","display_name":"Media and Digital Communication","score":0.008500000461935997,"subfield":{"id":"https://openalex.org/subfields/3315","display_name":"Communication"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/party-newspapers","display_name":"party newspapers","score":0.7429999709129333},{"id":"https://openalex.org/keywords/marketing-and-advertising","display_name":"advertising and marketing","score":0.6570000052452087},{"id":"https://openalex.org/keywords/provincial-press","display_name":"provincial press","score":0.8980000019073486},{"id":"https://openalex.org/keywords/advertising-platforms","display_name":"advertising platforms","score":0.7419999837875366},{"id":"https://openalex.org/keywords/advertising-innovation","display_name":"advertising innovation","score":0.39100000262260437}],"concepts":[{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3483811914920807}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2256910550","doi":null,"is_oa":false,"landing_page_url":"http://www.cqvip.com/QK/82144A/201103/36880233.html","pdf_url":null,"source":{"id":"https://openalex.org/S4306543387","display_name":"\u4f20\u5a92\u89c2\u5bdf","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"\u4f20\u5a92\u89c2\u5bdf","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":0,"referenced_works":[],"related_works":["https://openalex.org/W1181439309","https://openalex.org/W2977333123","https://openalex.org/W971046967","https://openalex.org/W2292057308","https://openalex.org/W2272468658","https://openalex.org/W1544500302","https://openalex.org/W2288223536","https://openalex.org/W7031706262","https://openalex.org/W1024804407","https://openalex.org/W1591049290"],"abstract_inverted_index":{"\u4ece1979\u5e741\u67085\u65e5\uff0c\u300a\u5929\u6d25\u65e5\u62a5\u300b\u4e0a\u51fa\u73b0\u4e86\u4e2d\u56fd\u5927\u9646\u7b2c\u4e00\u6761\u5546\u4e1a\u5e7f\u544a\uff0c\u540c\u5e74\u76841\u670814\u65e5\uff0c\u4e0a\u6d77\u7684\u300a\u6587\u6c47\u62a5\u300b\u64b0\u6587\u4e3a\u5e7f\u544a\u6b63\u540d\uff0e\u5230\u76ee\u524d\u5404\u79cd\u65b0\u5174\u5a92\u4f53\u5e7f\u6cdb\u8fd0\u7528\u4e0e\u5e7f\u544a\u53d1\u5e03\u5f62\u5f0f\u591a\u5143\u683c\u5c40\u7684\u5f62\u6210\uff0c\u4e2d\u56fd\u7684\u5e7f\u544a\u4e8b\u4e1a\u7ecf\u5386\u4e86\u4e00\u4e2a\u4e0d\u65ad\u521b\u65b0\u3001\u4e0d\u65ad\u8fdb\u6b65\u7684\u8fc7\u7a0b\u3002":[0]},"counts_by_year":[],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}