{"id":"https://openalex.org/W2256480170","doi":null,"title":"Investigating consumer understanding of beef processing through informational multimedia platforms","display_name":"Investigating consumer understanding of beef processing through informational multimedia platforms","publication_year":2014,"publication_date":"2014-05-01","ids":{"openalex":"https://openalex.org/W2256480170","mag":"2256480170"},"language":"en","primary_location":{"id":"pmh:oai:ttu-ir.tdl.org:2346/58517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2346/58517","pdf_url":"http://hdl.handle.net/2346/58517","source":{"id":"https://openalex.org/S4306402519","display_name":"ThinkTech (Texas Tech University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12315562","host_organization_name":"Texas Tech University","host_organization_lineage":["https://openalex.org/I12315562"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://hdl.handle.net/2346/58517","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5085672221","display_name":"Faith Jurek","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Faith Jurek","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5085672221"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12904","display_name":"Diverse Educational Innovations Studies","score":0.7217000126838684,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},"topics":[{"id":"https://openalex.org/T12904","display_name":"Diverse Educational Innovations Studies","score":0.7217000126838684,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}},{"id":"https://openalex.org/T13435","display_name":"Animal and Plant Science Education","score":0.0414000004529953,"subfield":{"id":"https://openalex.org/subfields/3304","display_name":"Education"},"field":{"id":"https://openalex.org/fields/33","display_name":"Social Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13478","display_name":"Agricultural Development and Management","score":0.04050000011920929,"subfield":{"id":"https://openalex.org/subfields/1100","display_name":"General Agricultural and Biological Sciences"},"field":{"id":"https://openalex.org/fields/11","display_name":"Agricultural and Biological Sciences"},"domain":{"id":"https://openalex.org/domains/1","display_name":"Life Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/agricultural-literacy","display_name":"agricultural literacy","score":0.7599999904632568},{"id":"https://openalex.org/keywords/consumer-understanding","display_name":"consumer understanding","score":0.593999981880188},{"id":"https://openalex.org/keywords/beef-processing","display_name":"beef processing","score":0.9459999799728394},{"id":"https://openalex.org/keywords/multimedia-messages","display_name":"multimedia messages","score":0.7009999752044678},{"id":"https://openalex.org/keywords/visual-communication","display_name":"visual communication","score":0.699999988079071},{"id":"https://openalex.org/keywords/consumer-cognition","display_name":"consumer cognition","score":0.6430000066757202},{"id":"https://openalex.org/keywords/educational-videos","display_name":"educational videos","score":0.38100001215934753},{"id":"https://openalex.org/keywords/photographs","display_name":"photographs","score":0.3529999852180481}],"concepts":[{"id":"https://openalex.org/C49774154","wikidata":"https://www.wikidata.org/wiki/Q131765","display_name":"Multimedia","level":1,"score":0.5907697677612305},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.45605725049972534}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:ttu-ir.tdl.org:2346/58517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2346/58517","pdf_url":"http://hdl.handle.net/2346/58517","source":{"id":"https://openalex.org/S4306402519","display_name":"ThinkTech (Texas Tech University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12315562","host_organization_name":"Texas Tech University","host_organization_lineage":["https://openalex.org/I12315562"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},{"id":"mag:2256480170","doi":null,"is_oa":false,"landing_page_url":"https://ttu-ir.tdl.org/ttu-ir/bitstream/2346/58517/1/JUREK-THESIS-2014.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:ttu-ir.tdl.org:2346/58517","doi":null,"is_oa":true,"landing_page_url":"http://hdl.handle.net/2346/58517","pdf_url":"http://hdl.handle.net/2346/58517","source":{"id":"https://openalex.org/S4306402519","display_name":"ThinkTech (Texas Tech University)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I12315562","host_organization_name":"Texas Tech University","host_organization_lineage":["https://openalex.org/I12315562"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"Thesis"},"sustainable_development_goals":[{"display_name":"Zero hunger","id":"https://metadata.un.org/sdg/2","score":0.958299994468689}],"study_designs":[{"display_name":"Clinical Trial","id":"https://openalex.org/study-designs/clinical-trial"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2256480170.pdf","grobid_xml":"https://content.openalex.org/works/W2256480170.grobid-xml"},"referenced_works_count":39,"referenced_works":["https://openalex.org/W30153120","https://openalex.org/W52756566","https://openalex.org/W604602427","https://openalex.org/W1483155202","https://openalex.org/W1538812848","https://openalex.org/W1543147108","https://openalex.org/W1551683416","https://openalex.org/W1590937613","https://openalex.org/W1622896514","https://openalex.org/W1860905340","https://openalex.org/W1878893887","https://openalex.org/W1986488765","https://openalex.org/W1987061533","https://openalex.org/W2000885037","https://openalex.org/W2002664886","https://openalex.org/W2014125884","https://openalex.org/W2058477930","https://openalex.org/W2059843319","https://openalex.org/W2075243909","https://openalex.org/W2089635163","https://openalex.org/W2090334926","https://openalex.org/W2106750155","https://openalex.org/W2108271682","https://openalex.org/W2113079434","https://openalex.org/W2116343313","https://openalex.org/W2120838002","https://openalex.org/W2126153334","https://openalex.org/W2134652709","https://openalex.org/W2134850058","https://openalex.org/W2135944112","https://openalex.org/W2143560158","https://openalex.org/W2156232083","https://openalex.org/W2161699461","https://openalex.org/W2170428385","https://openalex.org/W2178244459","https://openalex.org/W2325499789","https://openalex.org/W2620944958","https://openalex.org/W2738947032","https://openalex.org/W2739259731"],"related_works":["https://openalex.org/W15245656","https://openalex.org/W2620956916","https://openalex.org/W2620922361","https://openalex.org/W7161072961","https://openalex.org/W4388529300","https://openalex.org/W2267152761","https://openalex.org/W4388539435","https://openalex.org/W2624657763","https://openalex.org/W4413941144","https://openalex.org/W2908039925"],"abstract_inverted_index":{"Agricultural":[0],"literacy":[1],"is":[2,15,141],"decreasing":[3],"at":[4],"a":[5],"rapid":[6],"rate,":[7],"and":[8,41,64,94,117,130],"consumer":[9,36,54],"knowledge":[10],"of":[11,20,45,53,78],"the":[12,18,21,34,60,65,81,114,155],"agriculture":[13,22,115],"industry":[14,116],"imperative":[16],"for":[17],"future":[19],"industry.":[23],"Multimedia":[24],"messages":[25,69],"are":[26],"tools":[27],"that":[28,123],"can":[29],"be":[30],"used":[31],"to":[32,49,59,143,154],"teach":[33],"everyday":[35],"about":[37],"various":[38],"agricultural":[39],"practices":[40],"products.":[42],"The":[43],"purpose":[44],"this":[46],"research":[47,140],"was":[48,92],"gain":[50],"an":[51],"understanding":[52,56],"cognitive":[55],"in":[57,104,113,137,152],"relation":[58],"meat-animal":[61],"harvesting":[62,157],"process":[63],"potential":[66],"impact":[67],"visual":[68],"have":[70],"on":[71],"increasing":[72],"their":[73,105,111],"understanding.":[74],"\\nThe":[75],"population":[76],"consisted":[77],"adults":[79],"from":[80],"surrounding":[82],"Lubbock":[83],"area.":[84],"A":[85],"quasi-experimental,":[86],"post-test":[87],"only":[88],"control":[89],"group":[90],"design":[91],"executed,":[93],"221":[95],"instruments":[96],"were":[97,102],"completed.":[98],"Results":[99],"indicated":[100],"participants":[101],"diverse":[103],"demographic":[106],"attributes,":[107],"as":[108,110],"well":[109],"experience":[112],"opinions":[118],"toward":[119],"beef.":[120],"Analysis":[121],"revealed":[122],"multimedia":[124,146],"informational":[125,147],"platforms,":[126],"whether":[127,145],"text,":[128,131],"photographs":[129],"or":[132],"video,":[133],"increase":[134,149],"low":[135],"cognition":[136,151],"consumers.":[138],"Further":[139],"needed":[142],"indicate":[144],"platforms":[148],"high":[150],"regard":[153],"beef":[156],"process.":[158]},"counts_by_year":[],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}