{"id":"https://openalex.org/W2256141548","doi":"https://doi.org/10.4236/jss.2015.311013","title":"The Developing Trend of Independent Designer Brands and Brand Managing Company in China","display_name":"The Developing Trend of Independent Designer Brands and Brand Managing Company in China","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2256141548","doi":"https://doi.org/10.4236/jss.2015.311013","mag":"2256141548"},"language":"en","primary_location":{"id":"doi:10.4236/jss.2015.311013","doi":"https://doi.org/10.4236/jss.2015.311013","is_oa":true,"landing_page_url":"https://doi.org/10.4236/jss.2015.311013","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=61039","source":{"id":"https://openalex.org/S2784850370","display_name":"Open Journal of Social Sciences","issn_l":"2327-5952","issn":["2327-5952","2327-5960"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Open Journal of Social Sciences","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=61039","any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5087200854","display_name":"Yiyao Zhu","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I159948400","display_name":"Jinan University","ror":"https://ror.org/02xe5ns62","country_code":"CN","type":"education","lineage":["https://openalex.org/I159948400"]}],"countries":["CN"],"is_corresponding":true,"raw_author_name":"Yiyao Zhu","raw_affiliation_strings":["School of Management, Jinan University, Guangzhou, China"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"School of Management, Jinan University, Guangzhou, China","institution_ids":["https://openalex.org/I159948400"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5087200854"],"corresponding_institution_ids":["https://openalex.org/I159948400"],"apc_list":null,"apc_paid":null,"fwci":6.7881,"has_fulltext":true,"cited_by_count":3,"citation_normalized_percentile":{"value":0.9570169,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":"03","issue":"11","first_page":"106","last_page":"110"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.9063000082969666,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12514","display_name":"Fashion and Cultural Textiles","score":0.9063000082969666,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13413","display_name":"Cultural and Historical Studies","score":0.0348999984562397,"subfield":{"id":"https://openalex.org/subfields/1213","display_name":"Visual Arts and Performing Arts"},"field":{"id":"https://openalex.org/fields/12","display_name":"Arts and Humanities"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.018699999898672104,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/e-commerce-platforms","display_name":"e-commerce platforms","score":0.8149999976158142},{"id":"https://openalex.org/keywords/fashion-industry","display_name":"fashion industry","score":0.492000013589859},{"id":"https://openalex.org/keywords/china","display_name":"China","score":0.6570000052452087}],"concepts":[{"id":"https://openalex.org/C530175646","wikidata":"https://www.wikidata.org/wiki/Q11460","display_name":"Clothing","level":2,"score":0.8106752634048462},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6830359697341919},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.6596197485923767},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.640364408493042},{"id":"https://openalex.org/C191935318","wikidata":"https://www.wikidata.org/wiki/Q148","display_name":"China","level":2,"score":0.6291887164115906},{"id":"https://openalex.org/C2779343474","wikidata":"https://www.wikidata.org/wiki/Q3109175","display_name":"Context (archaeology)","level":2,"score":0.570021390914917},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5593060255050659},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5032393336296082},{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.44952359795570374},{"id":"https://openalex.org/C2994313005","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand strategy","level":3,"score":0.42715752124786377},{"id":"https://openalex.org/C127413603","wikidata":"https://www.wikidata.org/wiki/Q11023","display_name":"Engineering","level":0,"score":0.3524215817451477},{"id":"https://openalex.org/C151730666","wikidata":"https://www.wikidata.org/wiki/Q7205","display_name":"Paleontology","level":1,"score":0.0},{"id":"https://openalex.org/C86803240","wikidata":"https://www.wikidata.org/wiki/Q420","display_name":"Biology","level":0,"score":0.0},{"id":"https://openalex.org/C166957645","wikidata":"https://www.wikidata.org/wiki/Q23498","display_name":"Archaeology","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.0},{"id":"https://openalex.org/C95457728","wikidata":"https://www.wikidata.org/wiki/Q309","display_name":"History","level":0,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.4236/jss.2015.311013","doi":"https://doi.org/10.4236/jss.2015.311013","is_oa":true,"landing_page_url":"https://doi.org/10.4236/jss.2015.311013","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=61039","source":{"id":"https://openalex.org/S2784850370","display_name":"Open Journal of Social Sciences","issn_l":"2327-5952","issn":["2327-5952","2327-5960"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Open Journal of Social Sciences","raw_type":"journal-article"}],"best_oa_location":{"id":"doi:10.4236/jss.2015.311013","doi":"https://doi.org/10.4236/jss.2015.311013","is_oa":true,"landing_page_url":"https://doi.org/10.4236/jss.2015.311013","pdf_url":"http://www.scirp.org/journal/PaperDownload.aspx?paperID=61039","source":{"id":"https://openalex.org/S2784850370","display_name":"Open Journal of Social Sciences","issn_l":"2327-5952","issn":["2327-5952","2327-5960"],"is_oa":true,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core"],"host_organization":"https://openalex.org/P4310320480","host_organization_name":"Scientific Research Publishing","host_organization_lineage":["https://openalex.org/P4310320480"],"host_organization_lineage_names":["Scientific Research Publishing"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Open Journal of Social Sciences","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2256141548.pdf","grobid_xml":"https://content.openalex.org/works/W2256141548.grobid-xml"},"referenced_works_count":12,"referenced_works":["https://openalex.org/W1965605848","https://openalex.org/W1970441067","https://openalex.org/W1991583686","https://openalex.org/W1997398720","https://openalex.org/W2014881263","https://openalex.org/W2048905767","https://openalex.org/W2071504322","https://openalex.org/W2079489253","https://openalex.org/W2108252519","https://openalex.org/W2160584833","https://openalex.org/W2189299330","https://openalex.org/W2308812431"],"related_works":["https://openalex.org/W1044833982","https://openalex.org/W7164806107","https://openalex.org/W4389204206","https://openalex.org/W2946022954","https://openalex.org/W3093809641","https://openalex.org/W2899378527","https://openalex.org/W2024617289","https://openalex.org/W2890562856","https://openalex.org/W133223349","https://openalex.org/W3165600642"],"abstract_inverted_index":{"Recent":[0],"years,":[1],"more":[2,4],"and":[3,28,80,92],"independent":[5,35,56,93],"designer":[6,36,57],"brands":[7,37],"have":[8],"stepped":[9],"into":[10],"public\u2019s":[11],"awareness,":[12],"becoming":[13],"a":[14,48],"newly":[15],"emerging":[16],"force":[17],"of":[18,60,74,85],"online":[19],"apparel":[20,70,87],"sales.":[21],"In":[22],"this":[23,75],"context,":[24],"brand":[25,62,89],"managing":[26,45,63,90],"company":[27,46,49,91],"corresponding":[29],"electronic":[30],"business":[31],"platform":[32],"only":[33],"for":[34],"emerge":[38],"gradually":[39],"as":[40],"the":[41,82,86,98],"time":[42],"requires.":[43],"Brand":[44],"means":[47],"who":[50],"possesses":[51],"or":[52],"cooperates":[53],"with":[54],"many":[55],"brands.":[58],"Some":[59],"these":[61,104],"companies":[64],"are":[65],"originated":[66],"from":[67],"traditional":[68],"fashion":[69],"company.":[71],"The":[72],"objective":[73],"research":[76],"is":[77,100],"to":[78,103],"describe":[79],"explain":[81],"developing":[83],"trend":[84],"industry,":[88],"designers":[94],"in":[95],"China.":[96],"And":[97],"outline":[99],"also":[101],"according":[102],"three":[105],"parts.":[106]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2022,"cited_by_count":1},{"year":2018,"cited_by_count":1}],"updated_date":"2026-10-30T12:39:25.321706","created_date":"2016-06-24T00:00:00"}