{"id":"https://openalex.org/W2253289284","doi":"https://doi.org/10.1080/17543266.2015.1116614","title":"Understanding mobile phone case evaluative criteria of US Millennials","display_name":"Understanding mobile phone case evaluative criteria of US Millennials","publication_year":2015,"publication_date":"2015-12-07","ids":{"openalex":"https://openalex.org/W2253289284","doi":"https://doi.org/10.1080/17543266.2015.1116614","mag":"2253289284"},"language":"en","primary_location":{"id":"doi:10.1080/17543266.2015.1116614","doi":"https://doi.org/10.1080/17543266.2015.1116614","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17543266.2015.1116614","pdf_url":null,"source":{"id":"https://openalex.org/S160156518","display_name":"International Journal of Fashion Design Technology and Education","issn_l":"1754-3266","issn":["1754-3266","1754-3274"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Fashion Design, Technology and Education","raw_type":"journal-article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["crossref"],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5043444183","display_name":"Kim HongYoun Hahn","orcid":"https://orcid.org/0000-0003-1724-8179","observed_orcids":["https://orcid.org/0000-0003-1724-8179"]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":true,"raw_author_name":"Kim Hahn","raw_affiliation_strings":["The Fashion School, Kent State University, Kent, OH, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Fashion School, Kent State University, Kent, OH, USA","institution_ids":["https://openalex.org/I149910238"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5108362704","display_name":"Jihyun Kim","orcid":"https://orcid.org/0000-0002-4292-1911","observed_orcids":["https://orcid.org/0000-0002-4292-1911"]},"institutions":[{"id":"https://openalex.org/I149910238","display_name":"Kent State University","ror":"https://ror.org/049pfb863","country_code":"US","type":"education","lineage":["https://openalex.org/I149910238"]}],"countries":["US"],"is_corresponding":false,"raw_author_name":"Jihyun Kim","raw_affiliation_strings":["The Fashion School, Kent State University, Kent, OH, USA"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"The Fashion School, Kent State University, Kent, OH, USA","institution_ids":["https://openalex.org/I149910238"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":["https://openalex.org/A5043444183"],"corresponding_institution_ids":["https://openalex.org/I149910238"],"apc_list":null,"apc_paid":null,"fwci":1.286,"has_fulltext":false,"cited_by_count":7,"citation_normalized_percentile":{"value":0.8860024,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":87,"max":97},"biblio":{"volume":"9","issue":"1","first_page":"23","last_page":"31"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.49459999799728394,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13169","display_name":"Consumer Perception and Purchasing Behavior","score":0.49459999799728394,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.3043999969959259,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.1420000046491623,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/mobile-phone-cases","display_name":"mobile phone cases","score":0.9850000143051147},{"id":"https://openalex.org/keywords/millennials","display_name":"millennials","score":0.6909999847412109},{"id":"https://openalex.org/keywords/college-students","display_name":"university students","score":0.8700000047683716},{"id":"https://openalex.org/keywords/personality-traits","display_name":"personality traits","score":0.7870000004768372},{"id":"https://openalex.org/keywords/fashion-involvement","display_name":"fashion involvement","score":0.9980000257492065},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.5040000081062317},{"id":"https://openalex.org/keywords/mobile-marketing","display_name":"mobile marketing","score":0.6639999747276306}],"concepts":[{"id":"https://openalex.org/C2777421447","wikidata":"https://www.wikidata.org/wiki/Q17517","display_name":"Mobile phone","level":2,"score":0.781233012676239},{"id":"https://openalex.org/C19768560","wikidata":"https://www.wikidata.org/wiki/Q320727","display_name":"Dependency (UML)","level":2,"score":0.549119770526886},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.5486607551574707},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5462753772735596},{"id":"https://openalex.org/C2778707766","wikidata":"https://www.wikidata.org/wiki/Q202064","display_name":"Phone","level":2,"score":0.5330333113670349},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.5126423239707947},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.48378273844718933},{"id":"https://openalex.org/C2986582350","wikidata":"https://www.wikidata.org/wiki/Q1539329","display_name":"Mobile marketing","level":3,"score":0.47092050313949585},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.33959874510765076},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.2093859612941742},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.17809394001960754},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.07184597849845886},{"id":"https://openalex.org/C76155785","wikidata":"https://www.wikidata.org/wiki/Q418","display_name":"Telecommunications","level":1,"score":0.0},{"id":"https://openalex.org/C115903868","wikidata":"https://www.wikidata.org/wiki/Q80993","display_name":"Software engineering","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C41895202","wikidata":"https://www.wikidata.org/wiki/Q8162","display_name":"Linguistics","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"doi:10.1080/17543266.2015.1116614","doi":"https://doi.org/10.1080/17543266.2015.1116614","is_oa":false,"landing_page_url":"https://doi.org/10.1080/17543266.2015.1116614","pdf_url":null,"source":{"id":"https://openalex.org/S160156518","display_name":"International Journal of Fashion Design Technology and Education","issn_l":"1754-3266","issn":["1754-3266","1754-3274"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["anvur-scientific","cwts-core","dongbi-c","erih-plus","jufo-1","norway-1","poland-40","russia-white-list-1"],"host_organization":"https://openalex.org/P4310320547","host_organization_name":"Taylor & Francis","host_organization_lineage":["https://openalex.org/P4310320547","https://openalex.org/P4310320449"],"host_organization_lineage_names":["Taylor & Francis","Informa"],"type":"journal"},"license":null,"license_id":null,"version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"International Journal of Fashion Design, Technology and Education","raw_type":"journal-article"}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[{"id":"https://openalex.org/study-designs/observational-study","display_name":"Observational Study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":41,"referenced_works":["https://openalex.org/W30323891","https://openalex.org/W797364718","https://openalex.org/W1512024971","https://openalex.org/W1524257697","https://openalex.org/W1569787440","https://openalex.org/W1571236791","https://openalex.org/W1578802598","https://openalex.org/W1918079916","https://openalex.org/W1971328871","https://openalex.org/W1973109979","https://openalex.org/W1974252675","https://openalex.org/W1998864906","https://openalex.org/W1999997593","https://openalex.org/W2001798045","https://openalex.org/W2003792158","https://openalex.org/W2012786532","https://openalex.org/W2017198675","https://openalex.org/W2019794088","https://openalex.org/W2021167633","https://openalex.org/W2026105743","https://openalex.org/W2034506194","https://openalex.org/W2034640785","https://openalex.org/W2036049175","https://openalex.org/W2045501591","https://openalex.org/W2049313131","https://openalex.org/W2055962991","https://openalex.org/W2059902999","https://openalex.org/W2062598949","https://openalex.org/W2063611614","https://openalex.org/W2080042609","https://openalex.org/W2093600927","https://openalex.org/W2099695395","https://openalex.org/W2103740135","https://openalex.org/W2105774574","https://openalex.org/W2111123299","https://openalex.org/W2112205248","https://openalex.org/W2115673132","https://openalex.org/W2123298508","https://openalex.org/W2165623264","https://openalex.org/W2167823696","https://openalex.org/W4252358332"],"related_works":["https://openalex.org/W2568538099","https://openalex.org/W848248070","https://openalex.org/W2413367252","https://openalex.org/W322215529","https://openalex.org/W2080042609","https://openalex.org/W2021001259","https://openalex.org/W2257511281","https://openalex.org/W2999631044","https://openalex.org/W3129314504","https://openalex.org/W2608168110"],"abstract_inverted_index":{"Millennials":[0],"are":[1],"the":[2,31,122],"crucial":[3],"market":[4],"segment":[5],"in":[6,56],"mobile":[7,21,43,109,123],"marketing":[8,136],"and":[9,17,88,131,135],"retail":[10],"industry":[11,125],"due":[12],"to":[13,29,90,95,102,112,120],"their":[14,108,133],"heavy":[15],"usage":[16],"higher":[18,71],"dependency":[19],"on":[20,42,107],"devices.":[22],"The":[23],"purpose":[24],"of":[25,33,36,73],"this":[26],"study":[27],"was":[28],"investigate":[30],"influence":[32],"personal":[34,74],"traits":[35,75],"college":[37,50],"students":[38,51],"with":[39,92],"different":[40],"majors":[41,69,99],"phone":[44,124],"case":[45],"evaluative":[46],"criteria.":[47],"Five":[48],"hundred-and-nine":[49],"were":[52,78,100],"recruited":[53],"as":[54,83],"participants":[55],"various":[57],"disciplines/majors":[58],"using":[59],"a":[60],"non-representative,":[61],"convenience":[62],"sampling":[63],"technique.":[64],"Findings":[65],"showed":[66],"that":[67,77],"fashion":[68,86],"exhibited":[70],"levels":[72],"variables":[76],"themed":[79],"around":[80],"fashion,":[81],"such":[82],"self-monitoring":[84],"tendency,":[85],"involvement,":[87],"proclivity":[89],"experiment":[91],"appearance,":[93],"compared":[94,111],"non-fashion":[96,113],"majors.":[97],"Fashion":[98],"found":[101],"be":[103],"significantly":[104],"more":[105],"dependent":[106],"devices,":[110],"students.":[114],"These":[115],"findings":[116],"provide":[117],"valuable":[118],"information":[119],"help":[121],"understand":[126],"young":[127],"consumers\u2019":[128],"evaluation":[129],"criteria":[130],"develop":[132],"product":[134],"strategy":[137],"accordingly.":[138]},"counts_by_year":[{"year":2024,"cited_by_count":1},{"year":2021,"cited_by_count":1},{"year":2019,"cited_by_count":3},{"year":2018,"cited_by_count":1},{"year":2017,"cited_by_count":1}],"updated_date":"2026-11-07T11:25:07.637180","created_date":"2016-06-24T00:00:00"}