{"id":"https://openalex.org/W2249754276","doi":null,"title":"Customer Retention Based on the Number of Purchase: A Data Mining Approach","display_name":"Customer Retention Based on the Number of Purchase: A Data Mining Approach","publication_year":2012,"publication_date":"2012-08-06","ids":{"openalex":"https://openalex.org/W2249754276","mag":"2249754276"},"language":"en","primary_location":{"id":"mag:2249754276","doi":null,"is_oa":false,"landing_page_url":"https://ijmbr.srbiau.ac.ir/article_51_718587c8e7378bffa9b35397e2d6195d.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764472725","display_name":"International journal of management and business research","issn_l":"2228-7019","issn":["2228-7019"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319109","host_organization_name":"Islamic Azad University","host_organization_lineage":["https://openalex.org/P4310319109"],"host_organization_lineage_names":["Islamic Azad University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of management and business research","raw_type":null},"parent_works":[],"lineage":["https://openalex.org/W2249754276"],"child_works_count":0,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5034933134","display_name":"Sahar Mehregan","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I110525433","display_name":"Islamic Azad University, Tehran","ror":"https://ror.org/01kzn7k21","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433"]},{"id":"https://openalex.org/I155419210","display_name":"Islamic Azad University, Science and Research Branch","ror":"https://ror.org/03187yj51","country_code":"IR","type":"education","lineage":["https://openalex.org/I110525433","https://openalex.org/I155419210"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Sahar Mehregan","raw_affiliation_strings":["Department of Information Technology Management, School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Department of Information Technology Management, School of Management and Economics, Science and Research Branch, Islamic Azad University, Tehran, Iran","institution_ids":["https://openalex.org/I110525433","https://openalex.org/I155419210"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5029194989","display_name":"Reza Samizadeh","orcid":"https://orcid.org/0000-0001-7822-6366","observed_orcids":["https://orcid.org/0000-0001-7822-6366"]},"institutions":[{"id":"https://openalex.org/I67080706","display_name":"Alzahra University","ror":"https://ror.org/013cdqc34","country_code":"IR","type":"education","lineage":["https://openalex.org/I67080706"]}],"countries":["IR"],"is_corresponding":false,"raw_author_name":"Reza Samizadeh","raw_affiliation_strings":["Department of Computer Engineering, School of Computer Engineering, AL Zahra University, Tehran, Iran"],"raw_orcid":"https://orcid.org/0000-0001-7822-6366","affiliations":[{"raw_affiliation_string":"Department of Computer Engineering, School of Computer Engineering, AL Zahra University, Tehran, Iran","institution_ids":["https://openalex.org/I67080706"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":3,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.4259,"has_fulltext":false,"cited_by_count":6,"citation_normalized_percentile":{"value":0.87040115,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":94},"biblio":{"volume":"2","issue":"1","first_page":"41","last_page":"50"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T12384","display_name":"Customer churn and segmentation","score":0.9965999722480774,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13373","display_name":"Data Mining and Machine Learning Applications","score":0.0035000001080334187,"subfield":{"id":"https://openalex.org/subfields/1710","display_name":"Information Systems"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}},{"id":"https://openalex.org/T11122","display_name":"Online Learning and Analytics","score":0.0,"subfield":{"id":"https://openalex.org/subfields/1706","display_name":"Computer Science Applications"},"field":{"id":"https://openalex.org/fields/17","display_name":"Computer Science"},"domain":{"id":"https://openalex.org/domains/3","display_name":"Physical Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.9980000257492065},{"id":"https://openalex.org/keywords/purchase-frequency","display_name":"purchase frequency","score":0.7879999876022339},{"id":"https://openalex.org/keywords/life-insurance","display_name":"life insurance","score":0.8759999871253967},{"id":"https://openalex.org/keywords/customer-segmentation","display_name":"customer segmentation","score":0.5070000290870667},{"id":"https://openalex.org/keywords/k-means-clustering","display_name":"K-means clustering","score":0.796999990940094},{"id":"https://openalex.org/keywords/insurance-companies","display_name":"insurance companies","score":0.44699999690055847},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.8550000190734863}],"concepts":[{"id":"https://openalex.org/C176734034","wikidata":"https://www.wikidata.org/wiki/Q259432","display_name":"Worksheet","level":2,"score":0.6447407603263855},{"id":"https://openalex.org/C25343380","wikidata":"https://www.wikidata.org/wiki/Q277521","display_name":"Relation (database)","level":2,"score":0.640022873878479},{"id":"https://openalex.org/C3020299011","wikidata":"https://www.wikidata.org/wiki/Q626608","display_name":"Life insurance","level":2,"score":0.5651618838310242},{"id":"https://openalex.org/C145097563","wikidata":"https://www.wikidata.org/wiki/Q1148747","display_name":"Payment","level":2,"score":0.5073322653770447},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.4951745569705963},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.43868470191955566},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.4124758541584015},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.3697483539581299},{"id":"https://openalex.org/C162118730","wikidata":"https://www.wikidata.org/wiki/Q1128453","display_name":"Actuarial science","level":1,"score":0.3629381060600281},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.34237441420555115},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.15799754858016968}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2249754276","doi":null,"is_oa":false,"landing_page_url":"https://ijmbr.srbiau.ac.ir/article_51_718587c8e7378bffa9b35397e2d6195d.pdf","pdf_url":null,"source":{"id":"https://openalex.org/S2764472725","display_name":"International journal of management and business research","issn_l":"2228-7019","issn":["2228-7019"],"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/P4310319109","host_organization_name":"Islamic Azad University","host_organization_lineage":["https://openalex.org/P4310319109"],"host_organization_lineage_names":["Islamic Azad University"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International journal of management and business research","raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":15,"referenced_works":["https://openalex.org/W1517879152","https://openalex.org/W1995544633","https://openalex.org/W2011630659","https://openalex.org/W2046529204","https://openalex.org/W2052309873","https://openalex.org/W2061838707","https://openalex.org/W2064147285","https://openalex.org/W2064200022","https://openalex.org/W2083867820","https://openalex.org/W2093666080","https://openalex.org/W2110981638","https://openalex.org/W2125229282","https://openalex.org/W2147953360","https://openalex.org/W2151955249","https://openalex.org/W2177069975"],"related_works":["https://openalex.org/W2206511716","https://openalex.org/W1995544633","https://openalex.org/W370416743","https://openalex.org/W2917302093","https://openalex.org/W2391092511","https://openalex.org/W4238978989","https://openalex.org/W6986531834","https://openalex.org/W2598246402","https://openalex.org/W1580908035","https://openalex.org/W2545854047"],"abstract_inverted_index":{"Purpose:":[0],"this":[1,61],"study":[2],"wants":[3],"to":[4,19,25,64,119,124,139,147,176],"find":[5,26],"any":[6],"relationship":[7],"between":[8],"the":[9,14,16,20,39,45,49,58,78,90,98,108,112,129,131,158,177,183],"numbers":[10],"of":[11,41,51,60],"purchase":[12],"and":[13,37,81,106,154,172,179],"income":[15],"customer":[17,122],"brings":[18],"company.":[21],"The":[22,73],"attempt":[23],"is":[24,63,75,83,160,168],"those":[27],"customers":[28,99,150],"who":[29,100],"buy":[30],"more":[31,102],"than":[32,103],"one":[33,104],"life":[34,152,196],"insurance":[35,153,165,184,197],"policy":[36],"represent":[38],"signs":[40],"good":[42],"payments":[43],"at":[44],"same":[46],"time":[47],"by":[48,85,89],"help":[50],"data":[52,66,144,180],"mining":[53,67,145,181],"tools.":[54],"Design/":[55],"methodology/":[56],"approach:":[57],"approach":[59,146,163],"research":[62,171],"use":[65],"tools":[68],"based":[69,76,156],"on":[70,77,128,157],"CRISP-DM":[71,187],"methodology.":[72],"classification":[74,159],"K-means":[79],"algorithm":[80],"prediction":[82,155],"applied":[84],"a":[86,161,195],"proposed":[87],"formula":[88],"researcher":[91,113],"in":[92,137,151,174,182,194],"Excel":[93],"worksheet.":[94],"Findings:":[95],"By":[96],"selecting":[97],"bought":[101],"policy,":[105],"filtering":[107],"Income":[109],"bringer":[110],"customers,":[111],"could":[114],"extract":[115],"some":[116],"simple":[117],"rules":[118],"predict":[120],"which":[121,125],"belongs":[123],"cluster.":[126],"Based":[127],"prediction,":[130],"company":[132],"can":[133],"change":[134],"its":[135],"strategies":[136],"relation":[138,175],"different":[140,149],"customers.":[141],"Originality/value:":[142],"Utilizing":[143],"classify":[148],"new":[162],"amongIran":[164],"companies.":[166],"There":[167],"not":[169],"enough":[170],"implementation":[173],"CRM":[178],"industry.":[185],"Especially":[186],"methodology":[188],"was":[189],"used":[190],"very":[191],"hardly":[192],"before":[193],"investigation.":[198]},"counts_by_year":[{"year":2023,"cited_by_count":1},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2015,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2025-10-10T17:16:08.811792","created_date":"2016-06-24T00:00:00"}
