{"id":"https://openalex.org/W2238091215","doi":null,"title":"Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands","display_name":"Influence of brand experience and personality on loyalty dimensions: evidence from successful Malaysian SME brands","publication_year":2015,"publication_date":"2015-06-01","ids":{"openalex":"https://openalex.org/W2238091215","mag":"2238091215"},"language":"en","primary_location":{"id":"pmh:oai:repo.uum.edu.my:17419","doi":null,"is_oa":true,"landing_page_url":"https://repo.uum.edu.my/id/eprint/17419/1/SSRN-id2669338.pdf","pdf_url":"http://repo.uum.edu.my/17419/1/SSRN-id2669338.pdf","source":{"id":"https://openalex.org/S4306400886","display_name":"Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I65079550","host_organization_name":"Universiti Malaysia Perlis","host_organization_lineage":["https://openalex.org/I65079550"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://repo.uum.edu.my/17419/1/SSRN-id2669338.pdf","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5049206452","display_name":"Chuan Huat Ong","orcid":"https://orcid.org/0000-0002-7426-8697","observed_orcids":["https://orcid.org/0000-0002-7426-8697"]},"institutions":[{"id":"https://openalex.org/I37445192","display_name":"University of Wollongong Malaysia","ror":"https://ror.org/03pvs5g92","country_code":"MY","type":"education","lineage":["https://openalex.org/I37445192"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Chuan Huat Ong","raw_affiliation_strings":["KDU University College"],"raw_orcid":"https://orcid.org/0000-0002-7426-8697","affiliations":[{"raw_affiliation_string":"KDU University College","institution_ids":["https://openalex.org/I37445192"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5113703612","display_name":"Salniza Md. Salleh","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I94625822","display_name":"Universiti Utara Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Salniza Md. Salleh","raw_affiliation_strings":["Universiti Utara Malaysia - College of Business"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Utara Malaysia - College of Business","institution_ids":["https://openalex.org/I94625822"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5069120842","display_name":"Rushami Zien Yusoff","orcid":null,"observed_orcids":[]},"institutions":[{"id":"https://openalex.org/I94625822","display_name":"Universiti Utara Malaysia","ror":"https://ror.org/01ss10648","country_code":"MY","type":"education","lineage":["https://openalex.org/I94625822"]}],"countries":["MY"],"is_corresponding":false,"raw_author_name":"Rushami Zien Yusoff","raw_affiliation_strings":["Universiti Utara  Malaysia"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Universiti Utara  Malaysia","institution_ids":["https://openalex.org/I94625822"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":2,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":2.4857,"has_fulltext":true,"cited_by_count":8,"citation_normalized_percentile":{"value":0.92544089,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":97},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8999000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.8999000191688538,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.09700000286102295,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11536","display_name":"Consumer Retail Behavior Studies","score":0.0007999999797903001,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-experience","display_name":"brand experience","score":0.9700000286102295},{"id":"https://openalex.org/keywords/brand-personality","display_name":"brand personality","score":1.0},{"id":"https://openalex.org/keywords/brand-loyalty","display_name":"brand loyalty","score":0.9639999866485596},{"id":"https://openalex.org/keywords/attitudinal-loyalty","display_name":"attitudinal loyalty","score":0.9940000176429749},{"id":"https://openalex.org/keywords/behavioral-loyalty","display_name":"behavioral loyalty","score":1.0},{"id":"https://openalex.org/keywords/small-and-medium-sized-enterprises","display_name":"small and medium-sized enterprises","score":0.9850000143051147},{"id":"https://openalex.org/keywords/foodservice-industry","display_name":"food service industry","score":0.8529999852180481},{"id":"https://openalex.org/keywords/restaurant-customers","display_name":"restaurant customers","score":0.47099998593330383}],"concepts":[{"id":"https://openalex.org/C2780144342","wikidata":"https://www.wikidata.org/wiki/Q1900653","display_name":"Brand loyalty","level":2,"score":0.7342067956924438},{"id":"https://openalex.org/C187288502","wikidata":"https://www.wikidata.org/wiki/Q641118","display_name":"Personality","level":2,"score":0.597956657409668},{"id":"https://openalex.org/C2776967331","wikidata":"https://www.wikidata.org/wiki/Q1132131","display_name":"Loyalty","level":2,"score":0.585446298122406},{"id":"https://openalex.org/C12713177","wikidata":"https://www.wikidata.org/wiki/Q1900281","display_name":"Perspective (graphical)","level":2,"score":0.5701812505722046},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5599607825279236},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5282318592071533},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.5247141122817993},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5099488496780396},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5063902139663696},{"id":"https://openalex.org/C58546491","wikidata":"https://www.wikidata.org/wiki/Q1150207","display_name":"Competitive advantage","level":2,"score":0.45141151547431946},{"id":"https://openalex.org/C120936955","wikidata":"https://www.wikidata.org/wiki/Q2155640","display_name":"Empirical research","level":2,"score":0.4189381003379822},{"id":"https://openalex.org/C15744967","wikidata":"https://www.wikidata.org/wiki/Q9418","display_name":"Psychology","level":0,"score":0.39309853315353394},{"id":"https://openalex.org/C77805123","wikidata":"https://www.wikidata.org/wiki/Q161272","display_name":"Social psychology","level":1,"score":0.15171527862548828},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0},{"id":"https://openalex.org/C154945302","wikidata":"https://www.wikidata.org/wiki/Q11660","display_name":"Artificial intelligence","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:repo.uum.edu.my:17419","doi":null,"is_oa":true,"landing_page_url":"https://repo.uum.edu.my/id/eprint/17419/1/SSRN-id2669338.pdf","pdf_url":"http://repo.uum.edu.my/17419/1/SSRN-id2669338.pdf","source":{"id":"https://openalex.org/S4306400886","display_name":"Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I65079550","host_organization_name":"Universiti Malaysia Perlis","host_organization_lineage":["https://openalex.org/I65079550"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},{"id":"mag:2238091215","doi":null,"is_oa":true,"landing_page_url":"https://papers.ssrn.com/sol3/Delivery.cfm/SSRN_ID2669338_code2457257.pdf?abstractid=2669338&mirid=1","pdf_url":null,"source":{"id":"https://openalex.org/S4210172589","display_name":"SSRN Electronic Journal","issn_l":"1556-5068","issn":["1556-5068"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I1318003438","host_organization_name":"RELX Group (Netherlands)","host_organization_lineage":["https://openalex.org/I1318003438"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"SSRN Electronic Journal","raw_type":null}],"best_oa_location":{"id":"pmh:oai:repo.uum.edu.my:17419","doi":null,"is_oa":true,"landing_page_url":"https://repo.uum.edu.my/id/eprint/17419/1/SSRN-id2669338.pdf","pdf_url":"http://repo.uum.edu.my/17419/1/SSRN-id2669338.pdf","source":{"id":"https://openalex.org/S4306400886","display_name":"Universiti Utara Malaysia Institutional Repository (Universiti Utara Malaysia)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I65079550","host_organization_name":"Universiti Malaysia Perlis","host_organization_lineage":["https://openalex.org/I65079550"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"Article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2238091215.pdf","grobid_xml":"https://content.openalex.org/works/W2238091215.grobid-xml"},"referenced_works_count":87,"referenced_works":["https://openalex.org/W27959032","https://openalex.org/W125662071","https://openalex.org/W164648798","https://openalex.org/W182376468","https://openalex.org/W197472593","https://openalex.org/W286005166","https://openalex.org/W1491794515","https://openalex.org/W1496121877","https://openalex.org/W1509220384","https://openalex.org/W1529060346","https://openalex.org/W1541731399","https://openalex.org/W1545460766","https://openalex.org/W1547237889","https://openalex.org/W1548098784","https://openalex.org/W1561706016","https://openalex.org/W1591013228","https://openalex.org/W1592080430","https://openalex.org/W1608442102","https://openalex.org/W1608836379","https://openalex.org/W1665332082","https://openalex.org/W1810747345","https://openalex.org/W1872783798","https://openalex.org/W1957555229","https://openalex.org/W1965574139","https://openalex.org/W1969186241","https://openalex.org/W1970143245","https://openalex.org/W1972909264","https://openalex.org/W1973290440","https://openalex.org/W1978155736","https://openalex.org/W1979514432","https://openalex.org/W1983180063","https://openalex.org/W1988860973","https://openalex.org/W2001190246","https://openalex.org/W2001768043","https://openalex.org/W2006713800","https://openalex.org/W2011337447","https://openalex.org/W2011353533","https://openalex.org/W2013844094","https://openalex.org/W2016887775","https://openalex.org/W2021705821","https://openalex.org/W2024517146","https://openalex.org/W2027870277","https://openalex.org/W2029723879","https://openalex.org/W2033742589","https://openalex.org/W2035026282","https://openalex.org/W2038124928","https://openalex.org/W2039293939","https://openalex.org/W2041052725","https://openalex.org/W2045967079","https://openalex.org/W2050347192","https://openalex.org/W2055963727","https://openalex.org/W2057023890","https://openalex.org/W2058434107","https://openalex.org/W2060546469","https://openalex.org/W2062898843","https://openalex.org/W2064625385","https://openalex.org/W2069515548","https://openalex.org/W2070216874","https://openalex.org/W2071351034","https://openalex.org/W2077944541","https://openalex.org/W2083980187","https://openalex.org/W2092215967","https://openalex.org/W2093247954","https://openalex.org/W2093584507","https://openalex.org/W2096823233","https://openalex.org/W2112929174","https://openalex.org/W2115612291","https://openalex.org/W2116243886","https://openalex.org/W2148398440","https://openalex.org/W2152117784","https://openalex.org/W2155225996","https://openalex.org/W2162579115","https://openalex.org/W2163000154","https://openalex.org/W2168126859","https://openalex.org/W2185521422","https://openalex.org/W2282179074","https://openalex.org/W2312415151","https://openalex.org/W2316836042","https://openalex.org/W2323859140","https://openalex.org/W2769911796","https://openalex.org/W2948928365","https://openalex.org/W3010692593","https://openalex.org/W3121590070","https://openalex.org/W3121958491","https://openalex.org/W3193532866","https://openalex.org/W4235678817","https://openalex.org/W4243667233"],"related_works":["https://openalex.org/W2618964080","https://openalex.org/W1793303675","https://openalex.org/W2730467131","https://openalex.org/W2791181247","https://openalex.org/W2386824265","https://openalex.org/W2049822100","https://openalex.org/W4403029417","https://openalex.org/W2613850073","https://openalex.org/W2282179074","https://openalex.org/W2277182205"],"abstract_inverted_index":{"Brand":[0],"loyalty":[1,33,54,92,95,142],"is":[2,143],"vital":[3],"for":[4,72],"any":[5,102],"business,":[6],"be":[7,99],"it":[8],"large":[9],"enterprises":[10,15],"or":[11],"Small":[12],"and":[13,31,50,86,93,132],"medium":[14],"(SME),":[16],"to":[17,98],"sustain":[18],"in":[19,101],"the":[20,80,106],"competitive":[21],"food-service":[22],"industry.":[23],"Branding":[24],"researchers":[25],"had":[26,60],"claimed":[27,61],"that":[28,62,139],"both":[29,90],"attitudinal":[30,91,131],"behavioral":[32,94,133,141],"has":[34,43],"their":[35],"own":[36],"unique":[37],"influences":[38],"on":[39,53,65,89],"business":[40],"performance.":[41],"There":[42],"been":[44],"little":[45],"studies":[46],"examining":[47],"brand":[48,51,58,67,84,87,127,146],"experience":[49,85,128],"personality":[52,88],"dimensions":[55],"from":[56,105],"SME":[57,73,109],"perspective.Studies":[59],"factors":[63],"tested":[64],"big":[66],"may":[68],"yield":[69],"different":[70],"result":[71],"brand.":[74],"Therefore,":[75],"this":[76,136],"study":[77,137],"will":[78],"investigate":[79],"direct":[81],"influence":[82,130],"of":[83,108,116],"which":[96],"yet":[97],"investigated":[100],"empirical":[103],"research":[104],"perspective":[107],"brands.Data":[110],"was":[111],"obtained":[112],"through":[113],"intercept":[114],"survey":[115],"200":[117],"diners":[118],"prior":[119],"analyze":[120],"using":[121],"SmartPLS":[122],"2.0":[123],"software.":[124],"Results":[125],"showed":[126],"significantly":[129],"loyalty.":[134],"However,":[135],"found":[138],"only":[140],"influenced":[144],"by":[145],"personality.":[147]},"counts_by_year":[{"year":2023,"cited_by_count":3},{"year":2020,"cited_by_count":1},{"year":2019,"cited_by_count":1},{"year":2018,"cited_by_count":2},{"year":2017,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
