{"id":"https://openalex.org/W22346002","doi":"https://doi.org/10.15388/ekon.2008.17672","title":"Importance of Marketing Activities in a Company: the Management Perspective","display_name":"Importance of Marketing Activities in a Company: the Management Perspective","publication_year":2008,"publication_date":"2008-12-01","ids":{"openalex":"https://openalex.org/W22346002","doi":"https://doi.org/10.15388/ekon.2008.17672","mag":"22346002"},"language":"en","primary_location":{"id":"doi:10.15388/ekon.2008.17672","doi":"https://doi.org/10.15388/ekon.2008.17672","is_oa":true,"landing_page_url":"https://doi.org/10.15388/ekon.2008.17672","pdf_url":"https://www.journals.vu.lt/ekonomika/article/download/17672/16841","source":{"id":"https://openalex.org/S4210203272","display_name":"Ekonomika","issn_l":"1392-1258","issn":["1392-1258","2424-6166"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310317512","host_organization_name":"Vilnius University","host_organization_lineage":["https://openalex.org/P4310317512"],"host_organization_lineage_names":["Vilnius University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekonomika","raw_type":"journal-article"},"volume":null,"type":"article","indexed_in":["crossref","doaj"],"open_access":{"is_oa":true,"oa_status":"diamond","oa_url":"https://www.journals.vu.lt/ekonomika/article/download/17672/16841","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5062787219","display_name":"Sigitas Urbonavi\u010dius","orcid":"https://orcid.org/0000-0003-4176-2573","observed_orcids":["https://orcid.org/0000-0003-4176-2573"]},"institutions":[{"id":"https://openalex.org/I173212132","display_name":"Vilnius University","ror":"https://ror.org/03nadee84","country_code":"LT","type":"education","lineage":["https://openalex.org/I173212132"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Sigitas Urbonavi\u010dius","raw_affiliation_strings":["Vilnius University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius University","institution_ids":["https://openalex.org/I173212132"]}]},{"author_position":"last","author":{"id":"https://openalex.org/A5061439788","display_name":"Vytautas Dik\u010dius","orcid":"https://orcid.org/0000-0001-6403-2704","observed_orcids":["https://orcid.org/0000-0001-6403-2704"]},"institutions":[{"id":"https://openalex.org/I173212132","display_name":"Vilnius University","ror":"https://ror.org/03nadee84","country_code":"LT","type":"education","lineage":["https://openalex.org/I173212132"]}],"countries":["LT"],"is_corresponding":false,"raw_author_name":"Vytautas Dik\u010dius","raw_affiliation_strings":["Vilnius University"],"raw_orcid":null,"affiliations":[{"raw_affiliation_string":"Vilnius University","institution_ids":["https://openalex.org/I173212132"]}]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":["https://openalex.org/I173212132"],"apc_list":null,"apc_paid":null,"fwci":1.0887,"has_fulltext":true,"cited_by_count":10,"citation_normalized_percentile":{"value":0.88452726,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":89,"max":95},"biblio":{"volume":"83","issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.986299991607666,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11726","display_name":"Organizational Management and Innovation","score":0.003599999938160181,"subfield":{"id":"https://openalex.org/subfields/1407","display_name":"Organizational Behavior and Human Resource Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11530","display_name":"Business and Management Studies","score":0.0017999999690800905,"subfield":{"id":"https://openalex.org/subfields/1802","display_name":"Information Systems and Management"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/marketing-functions","display_name":"marketing functions","score":0.8309999704360962},{"id":"https://openalex.org/keywords/marketing-activities","display_name":"marketing activities","score":0.7379999756813049},{"id":"https://openalex.org/keywords/managerial-perceptions","display_name":"managers' perceptions","score":0.7419999837875366},{"id":"https://openalex.org/keywords/4p","display_name":"4P","score":0.6959999799728394},{"id":"https://openalex.org/keywords/marketing-planning","display_name":"marketing planning","score":0.9980000257492065},{"id":"https://openalex.org/keywords/market-research","display_name":"market analysis","score":0.996999979019165},{"id":"https://openalex.org/keywords/distribution","display_name":"distribution","score":0.6399999856948853},{"id":"https://openalex.org/keywords/pricing-management","display_name":"price management","score":0.9610000252723694},{"id":"https://openalex.org/keywords/firm-size","display_name":"firm size","score":0.7630000114440918},{"id":"https://openalex.org/keywords/business-strategy","display_name":"business strategy","score":0.8240000009536743},{"id":"https://openalex.org/keywords/business-growth","display_name":"business growth","score":0.9179999828338623},{"id":"https://openalex.org/keywords/manufacturing-firms","display_name":"manufacturing companies","score":0.7820000052452087},{"id":"https://openalex.org/keywords/trading-companies","display_name":"trading companies","score":0.875},{"id":"https://openalex.org/keywords/lithuania","display_name":"Lithuania","score":0.7450000047683716}],"concepts":[{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.8015522956848145},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.7681704759597778},{"id":"https://openalex.org/C192975520","wikidata":"https://www.wikidata.org/wiki/Q1143466","display_name":"Marketing management","level":2,"score":0.7455894351005554},{"id":"https://openalex.org/C39453970","wikidata":"https://www.wikidata.org/wiki/Q7317267","display_name":"Return on marketing investment","level":3,"score":0.6119410395622253},{"id":"https://openalex.org/C48891531","wikidata":"https://www.wikidata.org/wiki/Q1141436","display_name":"Marketing research","level":2,"score":0.599175751209259},{"id":"https://openalex.org/C93032411","wikidata":"https://www.wikidata.org/wiki/Q1363963","display_name":"Marketing strategy","level":2,"score":0.5964760780334473},{"id":"https://openalex.org/C146937435","wikidata":"https://www.wikidata.org/wiki/Q4025911","display_name":"Marketing effectiveness","level":4,"score":0.5175023078918457},{"id":"https://openalex.org/C98716237","wikidata":"https://www.wikidata.org/wiki/Q193959","display_name":"Marketing mix","level":2,"score":0.48194432258605957},{"id":"https://openalex.org/C54649085","wikidata":"https://www.wikidata.org/wiki/Q574424","display_name":"Relationship marketing","level":3,"score":0.46066489815711975},{"id":"https://openalex.org/C53941439","wikidata":"https://www.wikidata.org/wiki/Q7268931","display_name":"Quantitative marketing research","level":4,"score":0.43389174342155457},{"id":"https://openalex.org/C98495876","wikidata":"https://www.wikidata.org/wiki/Q1323528","display_name":"Digital marketing","level":2,"score":0.4130093455314636}],"mesh":[],"locations_count":2,"locations":[{"id":"doi:10.15388/ekon.2008.17672","doi":"https://doi.org/10.15388/ekon.2008.17672","is_oa":true,"landing_page_url":"https://doi.org/10.15388/ekon.2008.17672","pdf_url":"https://www.journals.vu.lt/ekonomika/article/download/17672/16841","source":{"id":"https://openalex.org/S4210203272","display_name":"Ekonomika","issn_l":"1392-1258","issn":["1392-1258","2424-6166"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310317512","host_organization_name":"Vilnius University","host_organization_lineage":["https://openalex.org/P4310317512"],"host_organization_lineage_names":["Vilnius University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekonomika","raw_type":"journal-article"},{"id":"pmh:oai:doaj.org/article:f0250c6bac6c4bc4a1f7971e069ac52f","doi":null,"is_oa":true,"landing_page_url":"https://doaj.org/article/f0250c6bac6c4bc4a1f7971e069ac52f","pdf_url":null,"source":{"id":"https://openalex.org/S4306401280","display_name":"DOAJ (DOAJ: Directory of Open Access Journals)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":null,"host_organization_name":null,"host_organization_lineage":[],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by-sa","license_id":"https://openalex.org/licenses/cc-by-sa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"Ekonomika, Vol 83 (2008)","raw_type":"article"}],"best_oa_location":{"id":"doi:10.15388/ekon.2008.17672","doi":"https://doi.org/10.15388/ekon.2008.17672","is_oa":true,"landing_page_url":"https://doi.org/10.15388/ekon.2008.17672","pdf_url":"https://www.journals.vu.lt/ekonomika/article/download/17672/16841","source":{"id":"https://openalex.org/S4210203272","display_name":"Ekonomika","issn_l":"1392-1258","issn":["1392-1258","2424-6166"],"is_oa":true,"is_in_doaj":true,"is_core":false,"listed_in":["ddh","doaj","erih-plus","poland-20","russia-white-list-4"],"host_organization":"https://openalex.org/P4310317512","host_organization_name":"Vilnius University","host_organization_lineage":["https://openalex.org/P4310317512"],"host_organization_lineage_names":["Vilnius University"],"type":"journal"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":"publishedVersion","is_accepted":true,"is_published":true,"raw_source_name":"Ekonomika","raw_type":"journal-article"},"sustainable_development_goals":[],"study_designs":[{"display_name":"Observational Study","id":"https://openalex.org/study-designs/observational-study"}],"awards":[],"funders":[],"has_content":{"grobid_xml":true,"pdf":true},"content_urls":{"pdf":"https://content.openalex.org/works/W22346002.pdf","grobid_xml":"https://content.openalex.org/works/W22346002.grobid-xml"},"referenced_works_count":28,"referenced_works":["https://openalex.org/W314005024","https://openalex.org/W1483570937","https://openalex.org/W1541168820","https://openalex.org/W1583334932","https://openalex.org/W1607208425","https://openalex.org/W1966387133","https://openalex.org/W1971930151","https://openalex.org/W1973325154","https://openalex.org/W1987571817","https://openalex.org/W2004431494","https://openalex.org/W2008559674","https://openalex.org/W2009341095","https://openalex.org/W2024378760","https://openalex.org/W2029223241","https://openalex.org/W2034608271","https://openalex.org/W2073349290","https://openalex.org/W2080233606","https://openalex.org/W2097966268","https://openalex.org/W2125511789","https://openalex.org/W2128658874","https://openalex.org/W2138116946","https://openalex.org/W2143933811","https://openalex.org/W2148508163","https://openalex.org/W2191269701","https://openalex.org/W2193038455","https://openalex.org/W2900258499","https://openalex.org/W4255074830","https://openalex.org/W6636240960"],"related_works":["https://openalex.org/W1483570937","https://openalex.org/W4320027720","https://openalex.org/W4302159707","https://openalex.org/W2314221522","https://openalex.org/W4411084598","https://openalex.org/W2469788526","https://openalex.org/W1982755726","https://openalex.org/W2726891331","https://openalex.org/W2913153562","https://openalex.org/W2623084946"],"abstract_inverted_index":{"The":[0,41],"article":[1],"analyses":[2],"how":[3],"managers":[4,50,110,126],"of":[5,10,18,21,29,48,51,86,93,95,98,104,111,113,119,127,132,143,155,176],"companies":[6,56,100],"see":[7,101],"the":[8,11,16,67,91,102,140,144,153,162,174,177],"importance":[9,17],"overall":[12],"marketing":[13,22,35,38,62,70,73,105,108,120,156,178],"function":[14,179],"as":[15,32,34,66],"certain":[19],"types":[20,25,118],"activities.":[23,40],"These":[24],"include":[26],"typical":[27],"areas":[28],"4":[30],"Ps":[31],"well":[33],"planning":[36,63,106],"and":[37,54,64,75,107,158],"research":[39,42,74],"is":[43,164],"based":[44],"on":[45,90,139],"a":[46,149],"survey":[47],"205":[49],"primarily":[52],"manufacturing":[53],"trading":[55],"that":[57],"operate":[58],"in":[59,134,180],"Lithuania.Managers":[60],"evaluated":[61,116],"distribution":[65],"most":[68],"important":[69],"functions,":[71],"while":[72],"price":[76],"management":[77],"appeared":[78],"to":[79],"be":[80],"significantly":[81,122],"less":[82],"important.":[83],"Some":[84],"differences":[85,133],"evaluations":[87,135,154],"were":[88,136],"observed":[89],"basis":[92],"characteristics":[94],"companies.":[96,129],"Managers":[97],"larger":[99],"advantages":[103],"research,":[109],"subsidiaries":[112],"international":[114],"corporations":[115],"four":[117],"activities":[121,157],"higher":[123],"than":[124],"did":[125],"independent":[128],"A":[130],"lot":[131],"observed,":[137],"depending":[138],"key":[141],"priority":[142],"company":[145,159],"strategy.Data":[146],"also":[147],"showed":[148],"positive":[150],"relationship":[151,172],"between":[152],"growth.":[160],"Though":[161],"growth":[163],"obviously":[165],"influenced":[166],"by":[167],"numerous":[168],"other":[169],"factors,":[170],"this":[171],"proves":[173],"significance":[175],"achieving":[181],"better":[182],"business":[183],"results.":[184]},"counts_by_year":[{"year":2025,"cited_by_count":1},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":1},{"year":2021,"cited_by_count":2},{"year":2020,"cited_by_count":2},{"year":2019,"cited_by_count":1}],"updated_date":"2026-10-16T09:59:22.235173","created_date":"2016-06-24T00:00:00"}
