{"id":"https://openalex.org/W2234410146","doi":null,"title":"The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers","display_name":"The Freemium Effect: Why Consumers Perceive More Value with Free than with Premium Offers","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2234410146","mag":"2234410146"},"language":"en","primary_location":{"id":"mag:2234410146","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1511&context=icis2015","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5038792446","display_name":"Thomas Niemand","orcid":"https://orcid.org/0000-0001-7677-1168","observed_orcids":["https://orcid.org/0000-0001-7677-1168"]},"institutions":[{"id":"https://openalex.org/I78650965","display_name":"Technische Universit\u00e4t Dresden","ror":"https://ror.org/042aqky30","country_code":"DE","type":"education","lineage":["https://openalex.org/I78650965"]}],"countries":["DE"],"is_corresponding":false,"raw_author_name":"Thomas Niemand","raw_affiliation_strings":["Dresden University of Technology"],"raw_orcid":"https://orcid.org/0000-0001-7677-1168","affiliations":[{"raw_affiliation_string":"Dresden University of Technology","institution_ids":["https://openalex.org/I78650965"]}]},{"author_position":"middle","author":{"id":"https://openalex.org/A5044998102","display_name":"Sebastian Tischer","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sebastian Tischer","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5055299535","display_name":"Tina Fritzsche","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Tina Fritzsche","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5055158022","display_name":"Sascha Kraus","orcid":"https://orcid.org/0000-0003-4886-7482","observed_orcids":["https://orcid.org/0000-0003-4886-7482","https://orcid.org/0000-0002-3721-1122"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sascha Kraus","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-4886-7482","affiliations":[]}],"institutions":[],"countries_distinct_count":1,"institutions_distinct_count":1,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":1.6571,"has_fulltext":false,"cited_by_count":14,"citation_normalized_percentile":{"value":0.90620959,"is_in_top_1_percent":false,"is_in_top_10_percent":true},"cited_by_percentile_year":{"min":89,"max":96},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8895999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8895999789237976,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.05979999899864197,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10841","display_name":"Economic and Environmental Valuation","score":0.009499999694526196,"subfield":{"id":"https://openalex.org/subfields/2002","display_name":"Economics and Econometrics"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/freemium-model","display_name":"freemium model","score":0.949999988079071},{"id":"https://openalex.org/keywords/perceived-value","display_name":"perceived value","score":0.9049999713897705},{"id":"https://openalex.org/keywords/consumer-perception","display_name":"consumer perception","score":0.6200000047683716},{"id":"https://openalex.org/keywords/price-quality-relationship","display_name":"price-quality relationship","score":0.7480000257492065},{"id":"https://openalex.org/keywords/willingness-to-pay","display_name":"willingness to pay","score":0.8389999866485596},{"id":"https://openalex.org/keywords/purchase-intention","display_name":"purchase intention","score":0.9279999732971191},{"id":"https://openalex.org/keywords/purchase-decision","display_name":"purchase decision","score":0.6620000004768372},{"id":"https://openalex.org/keywords/digital-services","display_name":"digital services","score":0.550000011920929},{"id":"https://openalex.org/keywords/subscription-pricing","display_name":"subscription pricing","score":0.460999995470047}],"concepts":[{"id":"https://openalex.org/C2777364431","wikidata":"https://www.wikidata.org/wiki/Q140813","display_name":"Willingness to pay","level":2,"score":0.707618236541748},{"id":"https://openalex.org/C2776291640","wikidata":"https://www.wikidata.org/wiki/Q2912517","display_name":"Value (mathematics)","level":2,"score":0.6312349438667297},{"id":"https://openalex.org/C195487862","wikidata":"https://www.wikidata.org/wiki/Q850210","display_name":"Revenue","level":2,"score":0.5913402438163757},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.5855136513710022},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5722855925559998},{"id":"https://openalex.org/C2778268174","wikidata":"https://www.wikidata.org/wiki/Q7242628","display_name":"Price premium","level":3,"score":0.5362436771392822},{"id":"https://openalex.org/C2779530757","wikidata":"https://www.wikidata.org/wiki/Q1207505","display_name":"Quality (philosophy)","level":2,"score":0.5237269997596741},{"id":"https://openalex.org/C4216890","wikidata":"https://www.wikidata.org/wiki/Q815823","display_name":"Business model","level":2,"score":0.4940183758735657},{"id":"https://openalex.org/C177264268","wikidata":"https://www.wikidata.org/wiki/Q1514741","display_name":"Set (abstract data type)","level":2,"score":0.4916432499885559},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.4583768844604492},{"id":"https://openalex.org/C40700","wikidata":"https://www.wikidata.org/wiki/Q1411783","display_name":"Industrial organization","level":1,"score":0.3224055767059326},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.31331512331962585},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.29509401321411133},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.2501988410949707},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C121955636","wikidata":"https://www.wikidata.org/wiki/Q4116214","display_name":"Accounting","level":1,"score":0.0},{"id":"https://openalex.org/C138885662","wikidata":"https://www.wikidata.org/wiki/Q5891","display_name":"Philosophy","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C111472728","wikidata":"https://www.wikidata.org/wiki/Q9471","display_name":"Epistemology","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2234410146","doi":null,"is_oa":false,"landing_page_url":"https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1511&context=icis2015","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":69,"referenced_works":["https://openalex.org/W66751990","https://openalex.org/W825723083","https://openalex.org/W1483193523","https://openalex.org/W1510971620","https://openalex.org/W1537076336","https://openalex.org/W1561110088","https://openalex.org/W1590240496","https://openalex.org/W1965202160","https://openalex.org/W1965824455","https://openalex.org/W1966510145","https://openalex.org/W1971665890","https://openalex.org/W1972557675","https://openalex.org/W1985654917","https://openalex.org/W1987645314","https://openalex.org/W1993736352","https://openalex.org/W1999579825","https://openalex.org/W2001153856","https://openalex.org/W2007220885","https://openalex.org/W2011744324","https://openalex.org/W2017679397","https://openalex.org/W2026835877","https://openalex.org/W2036063909","https://openalex.org/W2037557484","https://openalex.org/W2039390112","https://openalex.org/W2040780635","https://openalex.org/W2041446724","https://openalex.org/W2046752514","https://openalex.org/W2055077282","https://openalex.org/W2065857279","https://openalex.org/W2084496451","https://openalex.org/W2084854353","https://openalex.org/W2086642814","https://openalex.org/W2088251061","https://openalex.org/W2090014697","https://openalex.org/W2092254798","https://openalex.org/W2099165443","https://openalex.org/W2099697766","https://openalex.org/W2100284860","https://openalex.org/W2106096361","https://openalex.org/W2107645850","https://openalex.org/W2122369874","https://openalex.org/W2125557985","https://openalex.org/W2128858064","https://openalex.org/W2131568786","https://openalex.org/W2131666310","https://openalex.org/W2133037631","https://openalex.org/W2133469585","https://openalex.org/W2134652466","https://openalex.org/W2142128037","https://openalex.org/W2142182502","https://openalex.org/W2146289756","https://openalex.org/W2147664728","https://openalex.org/W2148060162","https://openalex.org/W2153584768","https://openalex.org/W2156355691","https://openalex.org/W2159580419","https://openalex.org/W2162260603","https://openalex.org/W2164355801","https://openalex.org/W2168591670","https://openalex.org/W2171125576","https://openalex.org/W2240752960","https://openalex.org/W2315168766","https://openalex.org/W2593954984","https://openalex.org/W2618779644","https://openalex.org/W3022808291","https://openalex.org/W3122080363","https://openalex.org/W3122119406","https://openalex.org/W4235678817","https://openalex.org/W4253828088"],"related_works":["https://openalex.org/W2991568214","https://openalex.org/W4235757801","https://openalex.org/W2938736700","https://openalex.org/W6990108482","https://openalex.org/W3134672710","https://openalex.org/W7162957841","https://openalex.org/W3025654593","https://openalex.org/W3121890760","https://openalex.org/W4394944773","https://openalex.org/W196125106"],"abstract_inverted_index":{"Continuous":[0],"evolution":[1],"of":[2,33,46,85],"digital":[3],"technology":[4],"not":[5,79],"only":[6],"changes":[7],"the":[8,29,44,56,62,113],"way":[9],"people":[10],"communicate,":[11],"it":[12],"also":[13],"fundamentally":[14],"alters":[15],"how":[16],"companies":[17],"generate":[18],"revenue.":[19],"Services":[20],"like":[21],"Dropbox,":[22],"Skype,":[23],"LinkedIn":[24],"or":[25],"Spotify":[26],"successfully":[27],"implement":[28],"freemium":[30],"business":[31],"model":[32],"concurrent":[34],"free":[35,98,114],"and":[36,60,94,108,119],"priced":[37],"premium":[38,77,101],"versions.":[39,115],"This":[40],"paper":[41],"will":[42],"investigate":[43],"consequences":[45],"offering":[47],"basic":[48],"features":[49],"for":[50,66,117],"free.":[51],"Based":[52],"on":[53],"research":[54,120],"complementing":[55],"relationship":[57],"between":[58],"quality":[59],"price,":[61],"following":[63],"provides":[64],"evidence":[65],"an":[67],"inversed":[68],"\u201cfreemium\u201d":[69],"effect.":[70],"Free":[71],"services":[72],"provide":[73],"more":[74,95],"value":[75],"than":[76,100],"services,":[78],"less.":[80],"Results":[81],"from":[82],"a":[83],"set":[84],"experimental":[86],"studies":[87],"show":[88],"that":[89],"consumers":[90],"perceive":[91],"fewer":[92],"sacrifices":[93],"benefits":[96],"with":[97],"rather":[99],"offers.":[102],"Consequently,":[103],"decision-making":[104],"variables":[105],"(value,":[106],"intention,":[107],"willingness":[109],"to":[110],"pay)":[111],"favor":[112],"Implications":[116],"practice":[118],"are":[121],"provided":[122],"building":[123],"upon":[124],"these":[125],"results.":[126]},"counts_by_year":[{"year":2025,"cited_by_count":2},{"year":2024,"cited_by_count":2},{"year":2023,"cited_by_count":2},{"year":2022,"cited_by_count":3},{"year":2019,"cited_by_count":2},{"year":2018,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2014,"cited_by_count":1}],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}