{"id":"https://openalex.org/W2234164435","doi":"https://doi.org/10.5281/zenodo.1084923","title":"Facebook Lessons For E-Business Startups","display_name":"Facebook Lessons For E-Business Startups","publication_year":2011,"publication_date":"2011-12-24","ids":{"openalex":"https://openalex.org/W2234164435","doi":"https://doi.org/10.5281/zenodo.1084923","mag":"2234164435"},"language":"en","primary_location":{"id":"pmh:oai:zenodo.org:1084924","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1084924","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"volume":null,"type":"article","is_traditional":true,"indexed_in":["datacite"],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://zenodo.org/record/1084924","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5035174853","display_name":"Linda Linda","orcid":"https://orcid.org/0009-0008-2094-3301","observed_orcids":["https://orcid.org/0009-0008-2094-3301"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":", Linda","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5109263143","display_name":"Sau-ling Lai","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Sau-Ling LAI","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":true,"cited_by_count":5,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":96},"biblio":{"volume":"5","issue":"12","first_page":"1837","last_page":"1841"},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10058","display_name":"Entrepreneurship Studies and Influences","score":0.8604000210762024,"subfield":{"id":"https://openalex.org/subfields/1405","display_name":"Management of Technology and Innovation"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13151","display_name":"Business Strategies and Innovation","score":0.07970000058412552,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.017799999564886093,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/facebook","display_name":"Facebook","score":0.7850000262260437},{"id":"https://openalex.org/keywords/e-commerce-entrepreneurship","display_name":"e-commerce entrepreneurship","score":0.9210000038146973},{"id":"https://openalex.org/keywords/business-plan-formulation","display_name":"business plan formulation","score":0.746999979019165},{"id":"https://openalex.org/keywords/mark-zuckerberg","display_name":"Mark Zuckerberg","score":0.7599999904632568},{"id":"https://openalex.org/keywords/entrepreneurial-characteristics","display_name":"entrepreneurial characteristics","score":0.8489999771118164},{"id":"https://openalex.org/keywords/initial-public-offerings","display_name":"initial public offerings","score":0.8960000276565552},{"id":"https://openalex.org/keywords/chinese-market-entry","display_name":"Chinese market entry","score":0.8199999928474426},{"id":"https://openalex.org/keywords/social-commerce","display_name":"social commerce","score":0.5320000052452087}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6516391634941101},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4001764953136444},{"id":"https://openalex.org/C178550888","wikidata":"https://www.wikidata.org/wiki/Q2043282","display_name":"Business administration","level":1,"score":0.37617945671081543}],"mesh":[],"locations_count":4,"locations":[{"id":"pmh:oai:zenodo.org:1084924","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1084924","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},{"id":"doi:10.5281/zenodo.1084923","doi":"https://doi.org/10.5281/zenodo.1084923","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1084923","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"doi:10.5281/zenodo.1084924","doi":"https://doi.org/10.5281/zenodo.1084924","is_oa":true,"landing_page_url":"https://doi.org/10.5281/zenodo.1084924","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"cc-by","license_id":"https://openalex.org/licenses/cc-by","version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"article-journal"},{"id":"mag:2234164435","doi":null,"is_oa":false,"landing_page_url":"https://publications.waset.org/15378/pdf","pdf_url":null,"source":{"id":"https://openalex.org/S74265234","display_name":"International Journal of Industrial and Systems Engineering","issn_l":"1748-5037","issn":["1748-5037","1748-5045"],"is_oa":false,"is_in_doaj":false,"is_core":true,"listed_in":["cwts-core","jufo-1","norway-1","poland-40","russia-white-list-3"],"host_organization":"https://openalex.org/P4310317825","host_organization_name":"Inderscience Publishers","host_organization_lineage":["https://openalex.org/P4310317825"],"host_organization_lineage_names":["Inderscience Publishers"],"type":"journal"},"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":"International Journal of Industrial and Systems Engineering","raw_type":null}],"best_oa_location":{"id":"pmh:oai:zenodo.org:1084924","doi":null,"is_oa":true,"landing_page_url":"https://zenodo.org/record/1084924","pdf_url":null,"source":{"id":"https://openalex.org/S4306400562","display_name":"Zenodo (CERN European Organization for Nuclear Research)","issn_l":null,"issn":null,"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I67311998","host_organization_name":"European Organization for Nuclear Research","host_organization_lineage":["https://openalex.org/I67311998"],"host_organization_lineage_names":[],"type":"repository"},"license":"other-oa","license_id":"https://openalex.org/licenses/other-oa","version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"","raw_type":"info:eu-repo/semantics/article"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"grobid_xml":false,"pdf":false},"content_urls":null,"referenced_works_count":4,"referenced_works":["https://openalex.org/W61731706","https://openalex.org/W206504524","https://openalex.org/W1972873717","https://openalex.org/W2146943142"],"related_works":["https://openalex.org/W3156246769","https://openalex.org/W2323079773","https://openalex.org/W650082322","https://openalex.org/W7046540158","https://openalex.org/W2497056315","https://openalex.org/W578632751","https://openalex.org/W7001018366","https://openalex.org/W2412801343","https://openalex.org/W1967258149","https://openalex.org/W2759174164"],"abstract_inverted_index":{"This":[0],"paper":[1,124],"addresses":[2],"the":[3,13,26,115,117,120,127,141],"fundamental":[4],"requirements":[5],"for":[6,131],"starting":[7],"an":[8,31,39,62],"online":[9],"business.":[10],"It":[11,93],"covers":[12],"process":[14],"of":[15,21,64,72,98,139],"ideation,":[16],"conceptualization,":[17],"formulation,":[18],"and":[19,46,61,70,90,129,138],"implementation":[20],"new":[22],"venture":[23],"ideas":[24],"on":[25],"Web.":[27],"Using":[28],"Facebook":[29,86,121],"as":[30],"illustrative":[32],"example,":[33],"we":[34],"learn":[35],"how":[36],"to":[37,47,81,110,135],"turn":[38],"idea":[40],"into":[41],"a":[42,49,57,73,88,95],"successful":[43,74],"electronic":[44],"business":[45,50,103],"execute":[48],"plan":[51],"with":[52,79,104],"IT":[53],"skills,":[54],"management":[55],"expertise,":[56],"good":[58],"entrepreneurial":[59,133],"attitude,":[60],"understanding":[63],"Internet":[65],"culture.":[66],"The":[67,123],"personality":[68],"traits":[69],"characteristics":[71],"e-commerce":[75,91,132],"entrepreneur":[76],"are":[77,108],"discussed":[78],"reference":[80],"Facebook-s":[82],"founder,":[83],"Mark":[84],"Zuckerberg.":[85],"is":[87],"social":[89,105],"success.":[92],"provides":[94],"trusted":[96],"environment":[97],"which":[99],"participants":[100],"can":[101],"conduct":[102],"experience.":[106],"People":[107],"able":[109],"discuss":[111],"products":[112],"before,":[113],"during":[114],"after":[116],"sale":[118],"within":[119],"environment.":[122],"also":[125],"highlights":[126],"challenges":[128],"opportunities":[130],"startups":[134],"go":[136],"public":[137],"entering":[140],"China":[142],"market.":[143]},"counts_by_year":[{"year":2022,"cited_by_count":1},{"year":2017,"cited_by_count":1},{"year":2016,"cited_by_count":1},{"year":2015,"cited_by_count":2}],"updated_date":"2026-10-07T09:51:55.459714","created_date":"2016-06-24T00:00:00"}