{"id":"https://openalex.org/W2229255299","doi":null,"title":"The Benefits of Segmentation in Trial-Offer Markets with Social Influence and Position Bias.","display_name":"The Benefits of Segmentation in Trial-Offer Markets with Social Influence and Position Bias.","publication_year":2015,"publication_date":"2015-11-03","ids":{"openalex":"https://openalex.org/W2229255299","mag":"2229255299"},"language":"en","primary_location":{"id":"mag:2229255299","doi":null,"is_oa":true,"landing_page_url":"http://export.arxiv.org/pdf/1511.00750","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"arXiv (Cornell University)","raw_type":null},"volume":null,"type":"preprint","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"http://export.arxiv.org/pdf/1511.00750","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5058582171","display_name":"Franco Berbeglia","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Franco Berbeglia","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]},{"author_position":"middle","author":{"id":"https://openalex.org/A5047802067","display_name":"Gerardo Berbeglia","orcid":"https://orcid.org/0000-0003-0108-2936","observed_orcids":["https://orcid.org/0000-0003-0108-2936"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Gerardo Berbeglia","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0003-0108-2936","affiliations":[]},{"author_position":"last","author":{"id":"https://openalex.org/A5035808622","display_name":"Pascal Van Hentenryck","orcid":"https://orcid.org/0000-0001-7085-9994","observed_orcids":["https://orcid.org/0000-0001-7085-9994"]},"institutions":[],"countries":[],"is_corresponding":false,"raw_author_name":"Pascal Van Hentenryck","raw_affiliation_strings":[],"raw_orcid":"https://orcid.org/0000-0001-7085-9994","affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":[],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T11161","display_name":"Consumer Market Behavior and Pricing","score":0.8345000147819519,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10328","display_name":"Supply Chain and Inventory Management","score":0.09269999712705612,"subfield":{"id":"https://openalex.org/subfields/1803","display_name":"Management Science and Operations Research"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T11437","display_name":"Digital Platforms and Economics","score":0.03150000050663948,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-influence","display_name":"social influence","score":0.925000011920929},{"id":"https://openalex.org/keywords/position-bias","display_name":"position bias","score":0.9739999771118164},{"id":"https://openalex.org/keywords/market-segmentation","display_name":"market segmentation","score":0.8519999980926514},{"id":"https://openalex.org/keywords/consumer-heterogeneity","display_name":"consumer heterogeneity","score":0.8220000267028809},{"id":"https://openalex.org/keywords/mixed-logit-model","display_name":"mixed logit model","score":0.8489999771118164},{"id":"https://openalex.org/keywords/product-visibility","display_name":"product visibility","score":0.734000027179718},{"id":"https://openalex.org/keywords/marketing-policy","display_name":"marketing policy","score":0.6859999895095825},{"id":"https://openalex.org/keywords/cultural-products","display_name":"cultural products","score":0.46299999952316284}],"concepts":[{"id":"https://openalex.org/C125308379","wikidata":"https://www.wikidata.org/wiki/Q363057","display_name":"Market segmentation","level":2,"score":0.6354997158050537},{"id":"https://openalex.org/C117568660","wikidata":"https://www.wikidata.org/wiki/Q1650843","display_name":"Multinomial logistic regression","level":2,"score":0.63104248046875},{"id":"https://openalex.org/C2778813691","wikidata":"https://www.wikidata.org/wiki/Q1369832","display_name":"Purchasing","level":2,"score":0.5910419821739197},{"id":"https://openalex.org/C90673727","wikidata":"https://www.wikidata.org/wiki/Q901718","display_name":"Product (mathematics)","level":2,"score":0.580072820186615},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.559850811958313},{"id":"https://openalex.org/C123403432","wikidata":"https://www.wikidata.org/wiki/Q654068","display_name":"Visibility","level":2,"score":0.5191894769668579},{"id":"https://openalex.org/C198082294","wikidata":"https://www.wikidata.org/wiki/Q3399648","display_name":"Position (finance)","level":2,"score":0.48279082775115967},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.45890799164772034},{"id":"https://openalex.org/C162324750","wikidata":"https://www.wikidata.org/wiki/Q8134","display_name":"Economics","level":0,"score":0.3582640290260315},{"id":"https://openalex.org/C175444787","wikidata":"https://www.wikidata.org/wiki/Q39072","display_name":"Microeconomics","level":1,"score":0.32441115379333496},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.18898582458496094},{"id":"https://openalex.org/C121332964","wikidata":"https://www.wikidata.org/wiki/Q413","display_name":"Physics","level":0,"score":0.0},{"id":"https://openalex.org/C119857082","wikidata":"https://www.wikidata.org/wiki/Q2539","display_name":"Machine learning","level":1,"score":0.0},{"id":"https://openalex.org/C33923547","wikidata":"https://www.wikidata.org/wiki/Q395","display_name":"Mathematics","level":0,"score":0.0},{"id":"https://openalex.org/C120665830","wikidata":"https://www.wikidata.org/wiki/Q14620","display_name":"Optics","level":1,"score":0.0},{"id":"https://openalex.org/C2524010","wikidata":"https://www.wikidata.org/wiki/Q8087","display_name":"Geometry","level":1,"score":0.0},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2229255299","doi":null,"is_oa":true,"landing_page_url":"http://export.arxiv.org/pdf/1511.00750","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"arXiv (Cornell University)","raw_type":null}],"best_oa_location":{"id":"mag:2229255299","doi":null,"is_oa":true,"landing_page_url":"http://export.arxiv.org/pdf/1511.00750","pdf_url":null,"source":{"id":"https://openalex.org/S4306400194","display_name":"arXiv (Cornell University)","issn_l":"2331-8422","issn":["2331-8422"],"is_oa":true,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I205783295","host_organization_name":"Cornell University","host_organization_lineage":["https://openalex.org/I205783295"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":"arXiv (Cornell University)","raw_type":null},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":17,"referenced_works":["https://openalex.org/W853679117","https://openalex.org/W1909020983","https://openalex.org/W1967410411","https://openalex.org/W1992549066","https://openalex.org/W1996397603","https://openalex.org/W2067581912","https://openalex.org/W2092872439","https://openalex.org/W2107227285","https://openalex.org/W2136127899","https://openalex.org/W2136522867","https://openalex.org/W2137344397","https://openalex.org/W2147453867","https://openalex.org/W2148648976","https://openalex.org/W2529738816","https://openalex.org/W2573615281","https://openalex.org/W3122125470","https://openalex.org/W3124730826"],"related_works":["https://openalex.org/W3127445729","https://openalex.org/W2574575664","https://openalex.org/W2200771141","https://openalex.org/W2736905863","https://openalex.org/W2529738816","https://openalex.org/W2736656217","https://openalex.org/W6981294417","https://openalex.org/W2087345686","https://openalex.org/W2184440220","https://openalex.org/W371177506"],"abstract_inverted_index":{"The":[0,101,175],"purchasing":[1],"behaviour":[2],"of":[3,14,20,39,54,92,98,129,139,147,153,187],"consumers":[4,68,83],"is":[5,64],"often":[6],"influenced":[7,85],"by":[8,31,58,66,86,180],"numerous":[9],"factors,":[10],"including":[11],"the":[12,15,18,52,89,93,96,126,137,140,143,148,154],"visibility":[13,97],"products":[16],"and":[17,33,36,47,62,95,120,125,150,171],"influence":[19],"other":[21],"customers":[22,141],"through":[23],"their":[24,28,122],"own":[25],"purchases":[26],"or":[27],"recommendations.":[29],"\r\nMotivated":[30],"trial-offer":[32],"freemium":[34],"markets":[35,41],"a":[37,55,59,76,167],"number":[38],"online":[40],"for":[42,117],"cultural":[43,110],"products,":[44,94],"leisure":[45],"services,":[46],"retail,":[48],"this":[49,81,118],"paper":[50],"studies":[51],"dynamics":[53,124],"marketplace":[56],"ran":[57],"single":[60],"firm":[61],"which":[63],"visited":[65],"heterogeneous":[67],"whose":[69],"choice":[70],"preferences":[71],"can":[72],"be":[73],"modeled":[74],"using":[75],"Mixed":[77],"Multinomial":[78],"Logit.":[79],"In":[80,132],"marketplace,":[82],"are":[84,178],"past":[87],"purchases,":[88],"inherent":[90],"appeal":[91],"each":[99],"product.":[100],"resulting":[102],"market":[103,119,144,157,168],"generalizes":[104],"recent":[105],"models":[106],"already":[107],"verified":[108],"in":[109],"markets.":[111],"\r\nWe":[112],"examine":[113],"various":[114],"marketing":[115],"policies":[116],"analyze":[121],"long-term":[123],"potential":[127],"benefits":[128],"social":[130],"influence.":[131],"particular,":[133],"we":[134,165],"show":[135],"that":[136],"heterogeneity":[138],"complicates":[142],"significantly:":[145],"Many":[146],"optimality":[149],"computational":[151],"properties":[152],"corresponding":[155],"homogeneous":[156],"no":[158],"longer":[159],"hold.":[160],"To":[161],"remedy":[162],"these":[163],"limitations,":[164],"explore":[166],"segmentation":[169],"strategy":[170],"quantify":[172],"its":[173],"benefits.":[174],"theoretical":[176],"results":[177],"complemented":[179],"Monte":[181],"Carlo":[182],"simulations":[183],"conducted":[184],"on":[185],"examples":[186],"interest.":[188]},"counts_by_year":[{"year":2021,"cited_by_count":1}],"updated_date":"2026-09-26T08:19:03.415552","created_date":"2016-06-24T00:00:00"}