{"id":"https://openalex.org/W2228710951","doi":null,"title":"The Role of Financial Services Advertising on Investors' Decision-Making","display_name":"The Role of Financial Services Advertising on Investors' Decision-Making","publication_year":2011,"publication_date":"2011-01-01","ids":{"openalex":"https://openalex.org/W2228710951","mag":"2228710951"},"language":"en","primary_location":{"id":"mag:2228710951","doi":null,"is_oa":false,"landing_page_url":"https://trace.tennessee.edu/cgi/viewcontent.cgi?article=2090&context=utk_graddiss","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"article","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5109549972","display_name":"Tae Jun Lee","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Tae Jun Lee","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5109549972"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":0.0,"has_fulltext":false,"cited_by_count":1,"citation_normalized_percentile":{"value":0.0,"is_in_top_1_percent":false,"is_in_top_10_percent":false},"cited_by_percentile_year":{"min":88,"max":93},"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.22120000422000885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T14244","display_name":"Consumer Behavior and Marketing Influence","score":0.22120000422000885,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10315","display_name":"Decision-Making and Behavioral Economics","score":0.19900000095367432,"subfield":{"id":"https://openalex.org/subfields/1800","display_name":"General Decision Sciences"},"field":{"id":"https://openalex.org/fields/18","display_name":"Decision Sciences"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10047","display_name":"Financial Markets and Investment Strategies","score":0.17069999873638153,"subfield":{"id":"https://openalex.org/subfields/2003","display_name":"Finance"},"field":{"id":"https://openalex.org/fields/20","display_name":"Economics, Econometrics and Finance"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/financial-services-advertising","display_name":"financial services advertising","score":0.9940000176429749},{"id":"https://openalex.org/keywords/investor-decision-making","display_name":"investor decision-making","score":0.9589999914169312},{"id":"https://openalex.org/keywords/investment-behavior","display_name":"investment behavior","score":0.42100000381469727}],"concepts":[{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.6782827973365784},{"id":"https://openalex.org/C139043278","wikidata":"https://www.wikidata.org/wiki/Q837171","display_name":"Financial services","level":2,"score":0.5995185375213623},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.3640928268432617},{"id":"https://openalex.org/C10138342","wikidata":"https://www.wikidata.org/wiki/Q43015","display_name":"Finance","level":1,"score":0.3633763790130615},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.32378172874450684}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2228710951","doi":null,"is_oa":false,"landing_page_url":"https://trace.tennessee.edu/cgi/viewcontent.cgi?article=2090&context=utk_graddiss","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":201,"referenced_works":["https://openalex.org/W65486009","https://openalex.org/W75460944","https://openalex.org/W122848181","https://openalex.org/W152128647","https://openalex.org/W588776226","https://openalex.org/W1499825414","https://openalex.org/W1513544106","https://openalex.org/W1554394865","https://openalex.org/W1573326176","https://openalex.org/W1574791629","https://openalex.org/W1579205672","https://openalex.org/W1740479172","https://openalex.org/W1810852562","https://openalex.org/W1964598355","https://openalex.org/W1964752998","https://openalex.org/W1965107487","https://openalex.org/W1966910698","https://openalex.org/W1967029735","https://openalex.org/W1969880865","https://openalex.org/W1970049396","https://openalex.org/W1970587953","https://openalex.org/W1971061334","https://openalex.org/W1972212491","https://openalex.org/W1972571099","https://openalex.org/W1973198849","https://openalex.org/W1974376575","https://openalex.org/W1976388251","https://openalex.org/W1976540918","https://openalex.org/W1978328720","https://openalex.org/W1978787838","https://openalex.org/W1978816387","https://openalex.org/W1978833179","https://openalex.org/W1979137892","https://openalex.org/W1981329270","https://openalex.org/W1981404628","https://openalex.org/W1984133177","https://openalex.org/W1985041597","https://openalex.org/W1986783792","https://openalex.org/W1986857063","https://openalex.org/W1986903447","https://openalex.org/W1988173336","https://openalex.org/W1989788987","https://openalex.org/W1989918152","https://openalex.org/W1991540976","https://openalex.org/W1993556854","https://openalex.org/W1996814744","https://openalex.org/W1996927734","https://openalex.org/W1997891361","https://openalex.org/W2001117020","https://openalex.org/W2001208895","https://openalex.org/W2006704806","https://openalex.org/W2006775182","https://openalex.org/W2007576031","https://openalex.org/W2008400183","https://openalex.org/W2010286360","https://openalex.org/W2010734627","https://openalex.org/W2013279716","https://openalex.org/W2015399118","https://openalex.org/W2015573195","https://openalex.org/W2016738977","https://openalex.org/W2017654030","https://openalex.org/W2017925634","https://openalex.org/W2019521164","https://openalex.org/W2019743194","https://openalex.org/W2021231740","https://openalex.org/W2021998397","https://openalex.org/W2022991942","https://openalex.org/W2025628023","https://openalex.org/W2026365670","https://openalex.org/W2027125944","https://openalex.org/W2029922244","https://openalex.org/W2032179810","https://openalex.org/W2034618104","https://openalex.org/W2036347082","https://openalex.org/W2037133547","https://openalex.org/W2037150644","https://openalex.org/W2038307587","https://openalex.org/W2038621128","https://openalex.org/W2039053315","https://openalex.org/W2040996371","https://openalex.org/W2041620617","https://openalex.org/W2041785371","https://openalex.org/W2043145180","https://openalex.org/W2043358607","https://openalex.org/W2044186071","https://openalex.org/W2046009265","https://openalex.org/W2046279784","https://openalex.org/W2046707233","https://openalex.org/W2047201157","https://openalex.org/W2048332003","https://openalex.org/W2048636143","https://openalex.org/W2049226394","https://openalex.org/W2049644589","https://openalex.org/W2050623295","https://openalex.org/W2051899135","https://openalex.org/W2054058532","https://openalex.org/W2056129259","https://openalex.org/W2056364845","https://openalex.org/W2057343366","https://openalex.org/W2058037290","https://openalex.org/W2058092048","https://openalex.org/W2058155611","https://openalex.org/W2058161069","https://openalex.org/W2058396116","https://openalex.org/W2059052306","https://openalex.org/W2059850398","https://openalex.org/W2061220710","https://openalex.org/W2061285076","https://openalex.org/W2064311303","https://openalex.org/W2065404242","https://openalex.org/W2067289005","https://openalex.org/W2067383278","https://openalex.org/W2067712738","https://openalex.org/W2068318170","https://openalex.org/W2068516786","https://openalex.org/W2068951098","https://openalex.org/W2069130763","https://openalex.org/W2070582963","https://openalex.org/W2072883562","https://openalex.org/W2073447456","https://openalex.org/W2075185513","https://openalex.org/W2075862633","https://openalex.org/W2077617176","https://openalex.org/W2079037814","https://openalex.org/W2079075890","https://openalex.org/W2080573112","https://openalex.org/W2083260987","https://openalex.org/W2083744051","https://openalex.org/W2086017267","https://openalex.org/W2090062282","https://openalex.org/W2090644076","https://openalex.org/W2091457087","https://openalex.org/W2092464976","https://openalex.org/W2093392376","https://openalex.org/W2094136133","https://openalex.org/W2095515191","https://openalex.org/W2096294048","https://openalex.org/W2098609488","https://openalex.org/W2100044763","https://openalex.org/W2104775477","https://openalex.org/W2105450262","https://openalex.org/W2107133342","https://openalex.org/W2107676976","https://openalex.org/W2110282136","https://openalex.org/W2110996421","https://openalex.org/W2111230857","https://openalex.org/W2113016938","https://openalex.org/W2115028787","https://openalex.org/W2116442885","https://openalex.org/W2116552781","https://openalex.org/W2117120478","https://openalex.org/W2118387341","https://openalex.org/W2118464615","https://openalex.org/W2120474578","https://openalex.org/W2121187545","https://openalex.org/W2121903605","https://openalex.org/W2122533777","https://openalex.org/W2122830808","https://openalex.org/W2123944152","https://openalex.org/W2124369469","https://openalex.org/W2125898335","https://openalex.org/W2130460307","https://openalex.org/W2130995195","https://openalex.org/W2133469585","https://openalex.org/W2134235713","https://openalex.org/W2134509150","https://openalex.org/W2137160416","https://openalex.org/W2140171078","https://openalex.org/W2140225297","https://openalex.org/W2141030391","https://openalex.org/W2144200470","https://openalex.org/W2147694558","https://openalex.org/W2148032130","https://openalex.org/W2148716539","https://openalex.org/W2151445943","https://openalex.org/W2157310699","https://openalex.org/W2157464421","https://openalex.org/W2158368321","https://openalex.org/W2160289280","https://openalex.org/W2160426335","https://openalex.org/W2167948835","https://openalex.org/W2173375361","https://openalex.org/W2235567502","https://openalex.org/W2313512953","https://openalex.org/W2322550150","https://openalex.org/W2328347246","https://openalex.org/W2329040514","https://openalex.org/W2394652975","https://openalex.org/W2460948665","https://openalex.org/W2911079845","https://openalex.org/W3028499739","https://openalex.org/W3109006859","https://openalex.org/W3122152812","https://openalex.org/W3122517124","https://openalex.org/W3123578576","https://openalex.org/W3123592638","https://openalex.org/W3124000707","https://openalex.org/W3124740429","https://openalex.org/W3125011042","https://openalex.org/W4232790668","https://openalex.org/W4235809384"],"related_works":["https://openalex.org/W3039236137","https://openalex.org/W2963676331","https://openalex.org/W3203675768","https://openalex.org/W3038823987","https://openalex.org/W2618842497","https://openalex.org/W2082144422","https://openalex.org/W2527216585","https://openalex.org/W1968513305","https://openalex.org/W1600080984","https://openalex.org/W3112199987"],"abstract_inverted_index":null,"counts_by_year":[{"year":2023,"cited_by_count":1}],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}