{"id":"https://openalex.org/W2221476583","doi":null,"title":"The Impact of Brand Equity on Luxury Horizontal Brand Extension","display_name":"The Impact of Brand Equity on Luxury Horizontal Brand Extension","publication_year":2014,"publication_date":"2014-12-15","ids":{"openalex":"https://openalex.org/W2221476583","mag":"2221476583"},"language":"en","primary_location":{"id":"mag:2221476583","doi":null,"is_oa":false,"landing_page_url":"https://uh-ir.tdl.org/uh-ir/bitstream/10657/882/1/AHN-THESIS-2014.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":false,"oa_status":"closed","oa_url":null,"any_repository_has_fulltext":false},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5077255913","display_name":"Jiseon Ahn","orcid":"https://orcid.org/0000-0001-9565-213X","observed_orcids":["https://orcid.org/0000-0001-9565-213X"]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Jiseon Ahn","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5077255913"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":false,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10145","display_name":"Consumer Behavior in Brand Consumption and Identification","score":0.9990000128746033,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T13355","display_name":"Marketing and Advertising Strategies","score":0.0003000000142492354,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12738","display_name":"Corporate Identity and Reputation","score":9.999999747378752e-05,"subfield":{"id":"https://openalex.org/subfields/1408","display_name":"Strategy and Management"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/brand-equity","display_name":"brand equity","score":0.9980000257492065},{"id":"https://openalex.org/keywords/luxury-brands","display_name":"luxury brands","score":0.8799999952316284},{"id":"https://openalex.org/keywords/brand-extension-strategy","display_name":"brand extension strategy","score":0.5709999799728394},{"id":"https://openalex.org/keywords/luxury-goods","display_name":"luxury goods","score":0.5199999809265137}],"concepts":[{"id":"https://openalex.org/C205971072","wikidata":"https://www.wikidata.org/wiki/Q513100","display_name":"Brand equity","level":2,"score":0.8292921781539917},{"id":"https://openalex.org/C71508700","wikidata":"https://www.wikidata.org/wiki/Q866188","display_name":"Brand extension","level":3,"score":0.8214629888534546},{"id":"https://openalex.org/C57375061","wikidata":"https://www.wikidata.org/wiki/Q453181","display_name":"Brand management","level":2,"score":0.5904070138931274},{"id":"https://openalex.org/C112698675","wikidata":"https://www.wikidata.org/wiki/Q37038","display_name":"Advertising","level":1,"score":0.5519886016845703},{"id":"https://openalex.org/C144133560","wikidata":"https://www.wikidata.org/wiki/Q4830453","display_name":"Business","level":0,"score":0.5183268785476685},{"id":"https://openalex.org/C2778029271","wikidata":"https://www.wikidata.org/wiki/Q5421931","display_name":"Extension (predicate logic)","level":2,"score":0.5029138922691345},{"id":"https://openalex.org/C162853370","wikidata":"https://www.wikidata.org/wiki/Q39809","display_name":"Marketing","level":1,"score":0.4365807771682739},{"id":"https://openalex.org/C152455256","wikidata":"https://www.wikidata.org/wiki/Q1900597","display_name":"Brand awareness","level":2,"score":0.4217432141304016},{"id":"https://openalex.org/C199728807","wikidata":"https://www.wikidata.org/wiki/Q2578557","display_name":"Equity (law)","level":2,"score":0.4117198586463928},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.19042861461639404},{"id":"https://openalex.org/C17744445","wikidata":"https://www.wikidata.org/wiki/Q36442","display_name":"Political science","level":0,"score":0.15510356426239014},{"id":"https://openalex.org/C199360897","wikidata":"https://www.wikidata.org/wiki/Q9143","display_name":"Programming language","level":1,"score":0.0},{"id":"https://openalex.org/C199539241","wikidata":"https://www.wikidata.org/wiki/Q7748","display_name":"Law","level":1,"score":0.0}],"mesh":[],"locations_count":1,"locations":[{"id":"mag:2221476583","doi":null,"is_oa":false,"landing_page_url":"https://uh-ir.tdl.org/uh-ir/bitstream/10657/882/1/AHN-THESIS-2014.pdf","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":null,"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":false,"grobid_xml":false},"content_urls":null,"referenced_works_count":87,"referenced_works":["https://openalex.org/W196121739","https://openalex.org/W658726998","https://openalex.org/W1482684370","https://openalex.org/W1492464734","https://openalex.org/W1499272017","https://openalex.org/W1574378514","https://openalex.org/W1588174537","https://openalex.org/W1589177107","https://openalex.org/W1592080430","https://openalex.org/W1608238977","https://openalex.org/W1665332082","https://openalex.org/W1897394427","https://openalex.org/W1965176775","https://openalex.org/W1971977579","https://openalex.org/W1974134238","https://openalex.org/W1980424522","https://openalex.org/W1982738592","https://openalex.org/W1983279047","https://openalex.org/W1985419904","https://openalex.org/W1987715185","https://openalex.org/W1988447536","https://openalex.org/W1991218014","https://openalex.org/W1991623719","https://openalex.org/W1991655982","https://openalex.org/W1992193527","https://openalex.org/W1994148687","https://openalex.org/W1999999768","https://openalex.org/W2005376086","https://openalex.org/W2008202927","https://openalex.org/W2008371303","https://openalex.org/W2017679397","https://openalex.org/W2017943907","https://openalex.org/W2018269917","https://openalex.org/W2023599320","https://openalex.org/W2024110803","https://openalex.org/W2027616536","https://openalex.org/W2028809046","https://openalex.org/W2035625557","https://openalex.org/W2036796902","https://openalex.org/W2038635075","https://openalex.org/W2040780635","https://openalex.org/W2046752514","https://openalex.org/W2057023890","https://openalex.org/W2057536404","https://openalex.org/W2059258410","https://openalex.org/W2063169022","https://openalex.org/W2063796425","https://openalex.org/W2063961743","https://openalex.org/W2066560646","https://openalex.org/W2067245865","https://openalex.org/W2073694928","https://openalex.org/W2074660608","https://openalex.org/W2077949716","https://openalex.org/W2082896646","https://openalex.org/W2087360911","https://openalex.org/W2088529670","https://openalex.org/W2089953433","https://openalex.org/W2090524684","https://openalex.org/W2090552208","https://openalex.org/W2093501046","https://openalex.org/W2106543698","https://openalex.org/W2113383623","https://openalex.org/W2122912498","https://openalex.org/W2126763138","https://openalex.org/W2130564866","https://openalex.org/W2141708418","https://openalex.org/W2141809715","https://openalex.org/W2147615532","https://openalex.org/W2155462112","https://openalex.org/W2157922201","https://openalex.org/W2163000154","https://openalex.org/W2171142746","https://openalex.org/W2177483485","https://openalex.org/W2181526173","https://openalex.org/W2266639535","https://openalex.org/W2314273588","https://openalex.org/W2315545789","https://openalex.org/W2414022647","https://openalex.org/W2416372451","https://openalex.org/W2418137932","https://openalex.org/W2470480248","https://openalex.org/W2597484800","https://openalex.org/W2992055034","https://openalex.org/W3149048782","https://openalex.org/W3157407122","https://openalex.org/W3161618928","https://openalex.org/W4247200217"],"related_works":["https://openalex.org/W872494740","https://openalex.org/W621003557","https://openalex.org/W3188199906","https://openalex.org/W2468844517","https://openalex.org/W7120382193","https://openalex.org/W4241625753","https://openalex.org/W4235062815","https://openalex.org/W2936881778","https://openalex.org/W6885173911","https://openalex.org/W1490268105"],"abstract_inverted_index":null,"counts_by_year":[],"updated_date":"2026-11-04T10:54:05.112534","created_date":"2016-06-24T00:00:00"}