{"id":"https://openalex.org/W2220708642","doi":null,"title":"Sosiaalinen asiakassuhdejohtaminen ja big data","display_name":"Sosiaalinen asiakassuhdejohtaminen ja big data","publication_year":2015,"publication_date":"2015-01-01","ids":{"openalex":"https://openalex.org/W2220708642","mag":"2220708642"},"language":"fi","primary_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/45452","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201503051429","pdf_url":"https://jyx.jyu.fi/bitstreams/d82de48d-ef89-438d-b099-7e9e7b2811a5/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"bachelor thesis"},"volume":null,"type":"dissertation","is_traditional":true,"indexed_in":[],"open_access":{"is_oa":true,"oa_status":"green","oa_url":"https://jyx.jyu.fi/bitstreams/d82de48d-ef89-438d-b099-7e9e7b2811a5/download","any_repository_has_fulltext":true},"authorships":[{"author_position":"first","author":{"id":"https://openalex.org/A5048907847","display_name":"Topi-Antti Toivonen","orcid":null,"observed_orcids":[]},"institutions":[],"countries":[],"is_corresponding":true,"raw_author_name":"Topi-Antti Toivonen","raw_affiliation_strings":[],"raw_orcid":null,"affiliations":[]}],"institutions":[],"countries_distinct_count":0,"institutions_distinct_count":0,"corresponding_author_ids":["https://openalex.org/A5048907847"],"corresponding_institution_ids":[],"apc_list":null,"apc_paid":null,"fwci":null,"has_fulltext":true,"cited_by_count":0,"citation_normalized_percentile":null,"cited_by_percentile_year":null,"biblio":{"volume":null,"issue":null,"first_page":null,"last_page":null},"is_retracted":false,"is_paratext":false,"is_xpac":false,"primary_topic":{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8628000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},"topics":[{"id":"https://openalex.org/T10609","display_name":"Digital Marketing and Social Media","score":0.8628000020980835,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T10154","display_name":"Customer Service Quality and Loyalty","score":0.07900000363588333,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}},{"id":"https://openalex.org/T12128","display_name":"AI in Service Interactions","score":0.008700000122189522,"subfield":{"id":"https://openalex.org/subfields/1406","display_name":"Marketing"},"field":{"id":"https://openalex.org/fields/14","display_name":"Business, Management and Accounting"},"domain":{"id":"https://openalex.org/domains/2","display_name":"Social Sciences"}}],"keywords":[{"id":"https://openalex.org/keywords/social-customer-relationship-management","display_name":"social customer relationship management","score":0.9440000057220459},{"id":"https://openalex.org/keywords/big-data","display_name":"big data","score":0.984000027179718},{"id":"https://openalex.org/keywords/social-media","display_name":"social media","score":0.9039999842643738},{"id":"https://openalex.org/keywords/customer-relationship-management","display_name":"customer relationship management","score":0.9210000038146973},{"id":"https://openalex.org/keywords/customer-interaction","display_name":"customer interaction","score":0.515999972820282},{"id":"https://openalex.org/keywords/data-privacy","display_name":"data privacy","score":0.746999979019165},{"id":"https://openalex.org/keywords/data-protection","display_name":"data protection","score":0.492000013589859},{"id":"https://openalex.org/keywords/data-security","display_name":"data security","score":0.3190000057220459},{"id":"https://openalex.org/keywords/data-quality","display_name":"data quality","score":0.33399999141693115},{"id":"https://openalex.org/keywords/customer-loyalty","display_name":"customer loyalty","score":0.3959999978542328},{"id":"https://openalex.org/keywords/customer-satisfaction","display_name":"customer satisfaction","score":0.46799999475479126},{"id":"https://openalex.org/keywords/customer-retention","display_name":"customer retention","score":0.5630000233650208},{"id":"https://openalex.org/keywords/customer-acquisition","display_name":"customer acquisition","score":0.37599998712539673},{"id":"https://openalex.org/keywords/customer-experience","display_name":"customer experience","score":0.3070000112056732},{"id":"https://openalex.org/keywords/customer-feedback","display_name":"customer feedback","score":0.3149999976158142},{"id":"https://openalex.org/keywords/customer-service","display_name":"customer service","score":0.3370000123977661},{"id":"https://openalex.org/keywords/customer-data-analysis","display_name":"customer data analysis","score":0.32199999690055847},{"id":"https://openalex.org/keywords/customer-data-mining","display_name":"customer data mining","score":0.40799999237060547}],"concepts":[{"id":"https://openalex.org/C75684735","wikidata":"https://www.wikidata.org/wiki/Q858810","display_name":"Big data","level":2,"score":0.44693973660469055},{"id":"https://openalex.org/C41008148","wikidata":"https://www.wikidata.org/wiki/Q21198","display_name":"Computer science","level":0,"score":0.3569403290748596},{"id":"https://openalex.org/C124101348","wikidata":"https://www.wikidata.org/wiki/Q172491","display_name":"Data mining","level":1,"score":0.120110422372818}],"mesh":[],"locations_count":2,"locations":[{"id":"pmh:oai:jyx.jyu.fi:123456789/45452","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201503051429","pdf_url":"https://jyx.jyu.fi/bitstreams/d82de48d-ef89-438d-b099-7e9e7b2811a5/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"bachelor thesis"},{"id":"mag:2220708642","doi":null,"is_oa":false,"landing_page_url":"https://jyx.jyu.fi/handle/123456789/45452","pdf_url":null,"source":null,"license":null,"license_id":null,"version":null,"is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":null}],"best_oa_location":{"id":"pmh:oai:jyx.jyu.fi:123456789/45452","doi":null,"is_oa":true,"landing_page_url":"http://urn.fi/URN:NBN:fi:jyu-201503051429","pdf_url":"https://jyx.jyu.fi/bitstreams/d82de48d-ef89-438d-b099-7e9e7b2811a5/download","source":{"id":"https://openalex.org/S4306400563","display_name":"Jyv\u00e4skyl\u00e4 University Digital Archive (University of Jyv\u00e4skyl\u00e4)","issn_l":null,"issn":null,"is_oa":false,"is_in_doaj":false,"is_core":false,"listed_in":[],"host_organization":"https://openalex.org/I94722563","host_organization_name":"University of Jyv\u00e4skyl\u00e4","host_organization_lineage":["https://openalex.org/I94722563"],"host_organization_lineage_names":[],"type":"repository"},"license":null,"license_id":null,"version":"submittedVersion","is_accepted":false,"is_published":false,"raw_source_name":null,"raw_type":"bachelor thesis"},"sustainable_development_goals":[],"study_designs":[],"awards":[],"funders":[],"has_content":{"pdf":true,"grobid_xml":true},"content_urls":{"pdf":"https://content.openalex.org/works/W2220708642.pdf","grobid_xml":"https://content.openalex.org/works/W2220708642.grobid-xml"},"referenced_works_count":46,"referenced_works":["https://openalex.org/W282442133","https://openalex.org/W418840302","https://openalex.org/W419149097","https://openalex.org/W581415097","https://openalex.org/W1538208124","https://openalex.org/W1542029469","https://openalex.org/W1612366852","https://openalex.org/W1921302649","https://openalex.org/W1964322977","https://openalex.org/W1973904190","https://openalex.org/W1984630032","https://openalex.org/W1985749074","https://openalex.org/W1989163306","https://openalex.org/W2003584736","https://openalex.org/W2017794156","https://openalex.org/W2031612212","https://openalex.org/W2032157471","https://openalex.org/W2059918681","https://openalex.org/W2063139645","https://openalex.org/W2069433961","https://openalex.org/W2070513048","https://openalex.org/W2076892859","https://openalex.org/W2080731889","https://openalex.org/W2081547566","https://openalex.org/W2092872567","https://openalex.org/W2092889035","https://openalex.org/W2093425966","https://openalex.org/W2095607490","https://openalex.org/W2104719746","https://openalex.org/W2104996229","https://openalex.org/W2114853176","https://openalex.org/W2115379661","https://openalex.org/W2120586626","https://openalex.org/W2121001699","https://openalex.org/W2125800352","https://openalex.org/W2129620298","https://openalex.org/W2138584823","https://openalex.org/W2147703491","https://openalex.org/W2149142441","https://openalex.org/W2152183418","https://openalex.org/W2154999569","https://openalex.org/W2158475852","https://openalex.org/W2550527291","https://openalex.org/W3123432896","https://openalex.org/W3125059139","https://openalex.org/W3179324013"],"related_works":["https://openalex.org/W7071474535","https://openalex.org/W7015391065","https://openalex.org/W2774216516","https://openalex.org/W7043280937","https://openalex.org/W7024899355","https://openalex.org/W7071331724","https://openalex.org/W4293217816","https://openalex.org/W6996621930","https://openalex.org/W7062186678","https://openalex.org/W6998674239"],"abstract_inverted_index":{"T\u00e4ss\u00e4":[0,53],"tutkielmassa":[1],"k\u00e4sitell\u00e4\u00e4n":[2,70],"sosiaalista":[3,72],"asiakassuhdejohtamista":[4],"sek\u00e4":[5,31,105],"hy\u00f6tyj\u00e4,":[6],"joita":[7],"siihen":[8],"voidaan":[9],"saada":[10],"big":[11,64,99,108,144,159],"datan":[12,100],"avulla.":[13],"Sosiaalinen":[14],"asiakassuhdejohtaminen":[15,155],"on":[16,84,161],"termin\u00e4":[17],"uusi":[18],"ja":[19,94,129,157],"monille":[20],"tuntematon.":[21],"Tutkimusta":[22],"motivoi":[23],"aiheen":[24],"v\u00e4h\u00e4inen":[25],"tutkimus,":[26],"suomenkielisen":[27],"tutkimuksen":[28],"puuttuminen":[29],"kokonaan":[30],"sosiaalisen":[32,56,79,91,114,119,124],"asiakassuhdejohtamisen":[33,57,80,92,115,120],"mahdollinen":[34],"olennainen":[35],"rooli":[36],"yritysten":[37],"toiminnassa":[38],"tulevaisuudessa.":[39],"Big":[40],"dataa":[41,145],"k\u00e4sitteleviss\u00e4":[42],"tutkimuksissa":[43],"keskityt\u00e4\u00e4n":[44],"monesti":[45],"sen":[46,95],"tekniseen":[47],"puoleen,":[48],"eik\u00e4":[49],"sovellutuksiin":[50],"tai":[51],"ideologioihin.":[52],"tutkimuksessa":[54],"pyrit\u00e4\u00e4n":[55],"selitt\u00e4misen":[58],"lis\u00e4ksi":[59],"selvent\u00e4m\u00e4\u00e4n,":[60],"mit\u00e4":[61],"k\u00e4yt\u00e4nn\u00f6n":[62],"hy\u00f6tyj\u00e4":[63],"data":[65,109],"tuo":[66],"sosiaaliseen":[67,103,147],"asiakassuhdejohtamiseen.":[68,148],"Tutkielmassa":[69],"my\u00f6s":[71,136],"mediaa,":[73],"jotta":[74],"lukija":[75],"saisi":[76],"hyv\u00e4n":[77],"kokonaiskuvan":[78],"keskeisest\u00e4":[81],"elementist\u00e4.":[82],"Tutkimus":[83],"toteutettu":[85],"kirjallisuuskatsauksena.":[86],"Tutkimuksen":[87,149],"keskeisimpi\u00e4":[88],"tuloksia":[89],"ovat":[90],"erityispiirteet":[93],"suhteet":[96,102],"perinteiseen":[97],"asiakassuhdejohtamiseen,":[98],"riskien":[101],"asiakassuhdejohtamiseen":[104],"toimet,":[106],"joissa":[107],"voi":[110],"olla":[111],"arvokas":[112],"ty\u00f6v\u00e4line":[113],"menestyksekk\u00e4\u00e4seen":[116],"toteuttamiseen.":[117],"Keskeisimp\u00e4n\u00e4":[118],"erityispiirteen\u00e4":[121],"nousi":[122],"esiin":[123],"median":[125],"tuoma":[126],"mahdollisuus":[127],"yrityksen":[128],"asiakkaan":[130],"v\u00e4liseen":[131],"vuorovaikutukseen.":[132],"Merkitt\u00e4v\u00e4":[133],"huomio":[134],"oli":[135],"yksityisyyden":[137],"t\u00e4rkeys,":[138],"joka":[139],"t\u00e4ytyy":[140],"pit\u00e4\u00e4":[141],"mieless\u00e4,":[142],"kun":[143],"sovelletaan":[146],"tulokset":[150],"vastaavat":[151],"tutkimuskysymyksiin":[152],"\"Mit\u00e4":[153],"sosiaalinen":[154],"on?\"":[156],"\"Miten":[158],"datasta":[160],"hy\u00f6ty\u00e4":[162],"sosiaalisessa":[163],"asiakassuhdejohtamisessa?\"":[164]},"counts_by_year":[],"updated_date":"2026-10-12T09:40:04.860316","created_date":"2016-06-24T00:00:00"}
